User Experience Process
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To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework. This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
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User Experience Process
- 1. USER FIRST User Experience Sultan Shalakhti Creative Director
- 4. “Good design is obvious. Great design is transparent.“ — Joe Sparano
- 5. User experience process The process briefed in 6 steps comes after a deep understanding for some of the user experience theories to name a few "design thinking, Lean UX, design languages experiences...etc.", In these steps, we apply Research & Testing techniques to involve stakeholders, customers and users throughout creating digital product process.
- 6. IDEATION Conception Idea IncubationOpportunity Invention Ideation explores big ideas and boils them down. Our process starts with ideation. We explore your opportunities, recognize the big idea, imagine it in action, and map it out as long as leading amongst endless possibilities. Narrowing the possibilities, we build a scope through scenario sketching, concept breeding and exploring experiences. We help you answer the question of rating and determine viability. Ideation takes shape, concept incubation makes the idea sensible. We help you choose which idea go forward and define what success would look like. • Opportunity Exploration. • Experience Opinion. • Road Map. • Scenario Sketching. • Searching Best practices. • Concept Screening. • Concept Screening. • Concept Evaluation. • Success Indicators.
- 7. STRATEGY Customer Needs / Customer Desires User Needs AnalyticsProduct / Service Strategy Strategy defines how you will achieve your vision. A great strategy successfully integrates the goals of business, customers and users. We organize strategy workshops with field interviews and in-house group sessions to get to the core of clients internal goals and vision to what the intended experience thinking should be. Through appropriate field research, competitive analysis, persona development, we identify expectations, needs for the user experience. Through appropriate analysis tools, field research, interviews, usage scenario research and task analysis, we capture the user experience and identify areas of bother to be addressed in the design. • User Experience Strategy. • Mobile Strategy.
- 8. RESEARCH Research Research opens the door to meaningful insights. We apply so many of research techniques and tools organizations can use to map out solid customer experiences and enjoyable user experiences. Research and Testing are infused into each stage of the process to inform all activities. • Personas and Scenarios • Customer Experience Mapping • Competitive Landscape • Focus Group Research • Card Sorting
- 9. Graphic Design Interaction Design Visual DesignInformation Design Aesthetics is just one element of design. Design must also deliver an experience that's usable, useful and enjoyable. As the direction of the desired experience takes works to find the functions, hierarchy and content to the tasks and usage scenarios. Creates a structure schematic for each content and function area. The interaction design is often delivered in wireframes, prototypes and storyboards. The visual design phase creates an emotional connection through visual style, color, typography and other elements that complete and enhance the experience. • Enterprise Portals Information Architecture • Web UX Design • Mobile UX Design • GUI Design • Corporate Identity • Icon Design • Visual Design
- 10. Testing Testing A product or service needs just one thing to thrive... A community of users who love it. Testing provides the insight you need to make it happen. We will work with you closely to tailor our Usability Testing process to your specific type of product or service and stage of development. • Portal Experience Testing • Usability Reviews • User Experience Testing • Eye, clicks Tracking and records. • Intranet Usability Testing • Mobile Usability Testing • Web Usability Review • Concept Testing
- 11. BUILD UP Engineering Support In MarketExperience Specification UX support through the build phase is critical. We work hand-to-hand with your team every step of the way. Based on the final design, we specify the final user experience, in the form of design patterns, standards and detailed design documents. We provide enough information so your engineering team can build the final product. Through appropriate field research, competitive analysis, persona development, we identify expectations, needs for the user experience. Throughout development and engineering, we support the development of products, software and mobile apps with ongoing review support and usability testing.
Editor's Notes
- Instead of developing features and ideas and losting our money and effort. We will focus on what our users actually need and do it. Stories about my experience.
- “Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs, co-founder Apple We moved from thinking of ourselves as designers to thinking of ourselves as design thinkers.
- Mention that we can start from every where. It’s help us to sell our UX services easier. Flexible enough to fit our clients need.