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Improve a digital user experience

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João Prior
João Prior

The document discusses the key aspects of user experience (UX) design. It notes that UX focuses on understanding users' needs, values, and limitations. It also states that UX defines the problem to be solved, who it needs to be solved for, and how to resolve it. The document provides tips for good UX, such as staying out of users' way, limiting distractions, and providing feedback. It contrasts UX with usability by noting UX focuses on tasks being meaningful and creating emotional connections for users, while usability focuses on making tasks easy and intuitive.

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Hi INTERACTIVE / APAN 1 www.joaoprior.com linkedin.com/in/joaoprior
Hi INTERACTIVE / APAN 2
Hi INTERACTIVE / APAN 3 UX focused on having a deep understanding of users: what they need what they value and also their limitations
Hi INTERACTIVE / APAN 4
Hi INTERACTIVE / APAN 5
Hi INTERACTIVE / APAN 6 Most people believe that User Experience is only looking for the best solution for their users - but it is not. UX defines the problem that needs to be solved (why) , for who that problem needs to be solved (who) and the way how to resolve it (how). Whitney Hess
Hi INTERACTIVE / APAN 7 Go to a competitor's website after a bad experience in mobile. Believe that the mobile version needs to be as good (or even better) as the desktop version. 41%88%
Hi INTERACTIVE / APAN 8 80% of mobile customers will leave your website if they have to wait 3 seconds for the page to load. of users say that they are less likely to return to a website after a negative user experience. 57%
Hi INTERACTIVE / APAN 9
Hi INTERACTIVE / APAN 10 1 Stay out of people’s way
Hi INTERACTIVE / APAN 11 2 Create a hierarchy that matches people’s needs
Hi INTERACTIVE / APAN 12 3 Limit distractions
Hi INTERACTIVE / APAN 13 4 Provide strong information scent
Hi INTERACTIVE / APAN 14 5 Provide signposts and cues
Hi INTERACTIVE / APAN 15 6 Provide context
Hi INTERACTIVE / APAN 16 7 Use constraints appropriately
Hi INTERACTIVE / APAN 17 8 Make actions reversible
Hi INTERACTIVE / APAN 18 9 Provide feedback
Hi INTERACTIVE / APAN 19 10Make a good first impression
Hi INTERACTIVE / APAN 20 Usability UX Making a task easy & intuitive Minimizing steps & removing roadblocks What users do… How they do it… Making a task meaningful and valuable Creating emotional connection What users feel…
Hi INTERACTIVE / APAN 21 Usability UX Making a task easy & intuitive Minimizing steps & removing roadblocks What users do… How they do it… Making a task meaningful and valuable Creating emotional connection What users feel…
Hi INTERACTIVE / APAN 22 Time changes, People Change, New needs arise.
Hi INTERACTIVE / APAN 23 2000 2016
Hi INTERACTIVE / APAN 24 2000 2016
Hi INTERACTIVE / APAN 257 year old 75 years old 36 years old 43 years old 62 years old 12 years old
Hi INTERACTIVE / APAN 26
Hi INTERACTIVE / APAN 27 Generative Research Ideation Mental models Behaviour models Test Results Competitive Analysis Prototype Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code A/B Testing Site Analytics Usability Testing Funnels Sign-Ups
Hi INTERACTIVE / APAN 28
Hi INTERACTIVE / APAN 29
Hi INTERACTIVE / APAN 30
Hi INTERACTIVE / APAN 31 Average ROI of usability redesign is 83% Every $1 invested in ease of use returns between $10 / 100 Up to 41% less abandonment rates than poorly designed sites. Nielsen Norman Group, 2008 IBM Forrester Best Practices in User Experience Design, 2009.
Hi INTERACTIVE / APAN 32 If you think good design is expensive, you should look at the cost of bad design. Dr. Ralf Speth, CEO Jaguar
Hi INTERACTIVE / APAN 33
Hi INTERACTIVE / APAN 34 Personas Storyboarding User testing Prototyping Materials Post-it notes Pencil Paper sheets Time 2 Hours
Hi INTERACTIVE / APAN 35 www.joaoprior.com linkedin.com/in/joaoprior hi@joaoprior.com

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Improve a digital user experience

  • 1. Hi INTERACTIVE / APAN 1 www.joaoprior.com linkedin.com/in/joaoprior
  • 3. Hi INTERACTIVE / APAN 3 UX focused on having a deep understanding of users: what they need what they value and also their limitations
  • 6. Hi INTERACTIVE / APAN 6 Most people believe that User Experience is only looking for the best solution for their users - but it is not. UX defines the problem that needs to be solved (why) , for who that problem needs to be solved (who) and the way how to resolve it (how). Whitney Hess
  • 7. Hi INTERACTIVE / APAN 7 Go to a competitor's website after a bad experience in mobile. Believe that the mobile version needs to be as good (or even better) as the desktop version. 41%88%
  • 8. Hi INTERACTIVE / APAN 8 80% of mobile customers will leave your website if they have to wait 3 seconds for the page to load. of users say that they are less likely to return to a website after a negative user experience. 57%
  • 10. Hi INTERACTIVE / APAN 10 1 Stay out of people’s way
  • 11. Hi INTERACTIVE / APAN 11 2 Create a hierarchy that matches people’s needs
  • 12. Hi INTERACTIVE / APAN 12 3 Limit distractions
  • 13. Hi INTERACTIVE / APAN 13 4 Provide strong information scent
  • 14. Hi INTERACTIVE / APAN 14 5 Provide signposts and cues
  • 15. Hi INTERACTIVE / APAN 15 6 Provide context
  • 16. Hi INTERACTIVE / APAN 16 7 Use constraints appropriately
  • 17. Hi INTERACTIVE / APAN 17 8 Make actions reversible
  • 18. Hi INTERACTIVE / APAN 18 9 Provide feedback
  • 19. Hi INTERACTIVE / APAN 19 10Make a good first impression
  • 20. Hi INTERACTIVE / APAN 20 Usability UX Making a task easy & intuitive Minimizing steps & removing roadblocks What users do… How they do it… Making a task meaningful and valuable Creating emotional connection What users feel…
  • 21. Hi INTERACTIVE / APAN 21 Usability UX Making a task easy & intuitive Minimizing steps & removing roadblocks What users do… How they do it… Making a task meaningful and valuable Creating emotional connection What users feel…
  • 22. Hi INTERACTIVE / APAN 22 Time changes, People Change, New needs arise.
  • 23. Hi INTERACTIVE / APAN 23 2000 2016
  • 24. Hi INTERACTIVE / APAN 24 2000 2016
  • 25. Hi INTERACTIVE / APAN 257 year old 75 years old 36 years old 43 years old 62 years old 12 years old
  • 26. Hi INTERACTIVE / APAN 26
  • 27. Hi INTERACTIVE / APAN 27 Generative Research Ideation Mental models Behaviour models Test Results Competitive Analysis Prototype Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code A/B Testing Site Analytics Usability Testing Funnels Sign-Ups
  • 28. Hi INTERACTIVE / APAN 28
  • 29. Hi INTERACTIVE / APAN 29
  • 30. Hi INTERACTIVE / APAN 30
  • 31. Hi INTERACTIVE / APAN 31 Average ROI of usability redesign is 83% Every $1 invested in ease of use returns between $10 / 100 Up to 41% less abandonment rates than poorly designed sites. Nielsen Norman Group, 2008 IBM Forrester Best Practices in User Experience Design, 2009.
  • 32. Hi INTERACTIVE / APAN 32 If you think good design is expensive, you should look at the cost of bad design. Dr. Ralf Speth, CEO Jaguar
  • 33. Hi INTERACTIVE / APAN 33
  • 34. Hi INTERACTIVE / APAN 34 Personas Storyboarding User testing Prototyping Materials Post-it notes Pencil Paper sheets Time 2 Hours
  • 35. Hi INTERACTIVE / APAN 35 www.joaoprior.com linkedin.com/in/joaoprior hi@joaoprior.com