We carry a screen with us at all times, yet technology is already evolving beyond the screen. We must design beyond screens to ensure we can be leaders wherever, whenever and however interactions are going.
This workshop provides examples of where expertise should be leveraged beyond where many designers are currently involved and how to begin.
No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.
We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.
But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.
The document discusses how technology is increasingly woven into everyday life and the physical world. It describes several new technologies like smart connected objects, self-driving cars that collect data, smart forks that track eating habits and communicate with apps. It argues that the web needs to embrace these new technologies and find ways to connect physical systems to provide more seamless experiences, rather than trying to compete with native apps. The future may involve the web enabling discovery of physical objects and powering connections between various systems and technologies.
The document discusses responsive web design and some of the challenges it faces. It recommends adopting a mobile first approach where the mobile styles are defined first before desktop styles, allowing for a progressive enhancement. It also emphasizes the importance of performance and ensuring responsive designs are not just focused on layout but also on optimizing for speed. Key techniques discussed include building mobile first, reordering media queries, keeping basic styles outside queries, and scoping images within media queries to avoid unnecessary downloads.
Storytelling In Design - Funkas Tillgänglighetsdagar, 12 Apr 2016
Slides from my talk at Funkas Tillgänglighetsdagar 12 April 2016
http://www.funka.com/vi-erbjuder/funkas-tillganglighetsdagar/
ABSTRACT
As the number of devices we use on a daily basis grows, considering each device's role at different times, situations and contexts is becoming increasingly important. Our ability to control where a user is coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time, and on the right device, is ever more important. In this talk I will look a the principles behind storytelling in design and how they can be translated onto a multi device landscape to help ensure we create better multi-device experiences for our users and healthier bottom lines for our businesses.
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
The document discusses device agnostic design, which aims to create content that can be accessed and displayed well on any device. It emphasizes building with reusable modular components rather than bespoke designs for each device. The key aspects are understanding content stacking strategies across screens, using content-based rather than device-based breakpoints, and designing interactive elements that work for both touch and non-touch interfaces. The goal is to provide users with a continuous experience regardless of the device they use.
The document discusses designing experiences for multiple devices. It notes that users now own and switch between multiple devices throughout the day, from phones to tablets to wearables. As such, designers must consider how to provide equal, continuous experiences across different platforms and prioritize building modular content that can be adapted for any device or input method. Navigation and usability must work seamlessly regardless of device.
This document discusses various interface design patterns and principles for navigation. It begins by explaining how interface design dresses up existing behaviors and notes that navigation allows some aspects of information architecture to be visible. It then covers different types of navigation including global navigation, local navigation, contextual navigation, pagination, sorting, and secondary navigation elements like site maps. The document emphasizes following conventions when they are widely adopted but exploring alternatives when usability testing suggests improvements. It concludes with an exercise asking readers to analyze the navigation of competitor websites.
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017
Slides from my talk Beyond the Hamburger Menu at UX In The City Oxford
http://uxinthecity.net/2017/oxford/sessions/index.php?session=109
ABSTRACT
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behind the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
1. The document discusses how communicators are utilizing the mobile web to connect with audiences on the go through their cell phones.
2. It explains that the mobile web is a new way of communicating that focuses on context and immediacy over just content.
3. Examples are given of political campaigns and politicians using the mobile web to share information with and stream live to their constituents.
Adaptation: Why responsive design actually begins on the server
The document discusses how responsive design begins on the server by adapting to different devices. It notes that as more devices have become capable of accessing the web, including lower-cost smartphones and basic phones, the definition of what constitutes a "smartphone" has expanded. It argues that while there is diversity in mobile devices, many lower-end devices still provide web access and basic smartphone functionality at an affordable price for many users.
Our world is made of things that we can touch, and while those things keep getting smarter and full of code, the physical object that makes the code real is still the focus of a lot of our attention. Building hardware is hard, building something we can call a product and not only an object is even harder.
A general intro to Hardware Product development. Given at the Google Developer Group and Pixel Camp 2016.
We’ve all heard stories of how UX has been used for good, but what happens when it backfires, or worse, is purposely used for evil? UX Designers have the power to entice and motivate you in a number of directions — and while maybe not always purposefully evil, the effects can be the same. This talk will go over examples of good and evil UX — so you know what to avoid in the future!
The document discusses how chatbots and artificial intelligence will change business. It describes Rocketbots, a platform for creating chatbots, and its founder Gerardo Salandra. The rise of messaging as a preferred communication channel for many is driving the development of chatbots. Chatbots use various artificial intelligence techniques like retrieval-based models and generative models to understand language and hold conversations. While building basic chatbots is now easy, developing truly intelligent ones remains a challenge. The document outlines several examples of chatbots and their applications in areas like finance, social media, and human resources.
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing
The document discusses strategies for B2B digital marketing on social media. It recommends starting with useful, altruistic content and repurposing top-performing content across different platforms. Interactive marketing apps and getting social profiles consistent with Open Graph standards can help drive engagement. Repurposing content as blog posts, slides, videos and more extracts more value from efforts. Promotion on social requires consistency and leveraging features like autoplay videos on Facebook.
Aim First, Shoot Second - Mastering the Complexity of B2B Digital Marketing
Aim First, Shoot Second - Mastering the Complexity of B2B Digital Marketing (by SoCalBMA)
Сначала целеполагание, затем действие - управление комплексным интернет-маркетингом в b2b
The document discusses how social media has changed the way people work. It describes the author's experience at IBM where using internal messaging systems was important for communication. It explains that humans are social and want to communicate and share information online. The author discusses how social tools at IBM like Lotus Connections allow people to connect through profiles, blogs, and communities. The document outlines guidelines at IBM for social media use, which emphasize empowering employees, education, and trusting people as a brand. It stresses the importance of transparency when blurring boundaries between work and social media.
What if everything is awesome? Codemotion Madrid 2014
As developers, we always have to battle people and media overselling what we do. Just because we use things other people don't understand doesn't mean we use magic. Yet if you look at any "near future" video of cool technology everything is incredibly smooth. We, on the other hand, seem to be far too excited about things breaking and trying to find solutions for any problem - no matter how unlikely it is to happen. In this keynote Chris Heilmann wants to remind us about what we have, what we can do and just how amazing our work really is. And what we can do to keep it like that.
The document appears to be a collection of links and quotes shared by a UX designer. It includes links to articles about UX design, mobile interfaces, gestures, and technology. Quotes discuss making users feel rewarded through "power" gestures and how technology should get out of the way. The collection seems aimed at sharing references and insights relevant to the designer's work.
How to Design for the Future - Cross Channel Experience Design
This document discusses cross-channel experience design. It begins by asking who the audience members are and what they hope to learn. It then discusses some key principles of cross-channel design such as providing a consistent, convenient, connected, and contextual experience across different channels over time. The document provides examples of both good and bad cross-channel experiences. It concludes by outlining five methods for designing cross-channel experiences, such as thinking in terms of services rather than individual channels, sharing resources between teams, starting with small experiments, embracing challenges, and focusing on why changes are being made rather than just what is being changed.
How to Design for the Future - Cross Channel Experience Design
This document discusses cross-channel experience design. It begins by asking who the audience members are and what they hope to learn. It then discusses some of the key challenges of designing experiences across multiple channels like websites, mobile apps, physical stores, etc. The document presents five principles for cross-channel design: providing a consistent experience, making the experience convenient across channels, ensuring transitions between channels are connected, tailoring the experience to the user's current context, and designing experiences that span time across different touchpoints. It concludes by offering five methods for approaching cross-channel design, such as thinking in terms of services rather than individual channels, collaborating across organizational boundaries, testing designs by observing user behaviors, being comfortable with ambiguity and iteration
LDD Southern Summit 2013 - Adido - The theatre of the future-friendly website
This document discusses the need for websites and applications to be designed in a "future-friendly" way to accommodate unpredictable technological changes and new devices. It notes that the distinction between mobile and desktop is blurring as screens and usages vary widely. Responsive design is presented as an approach that can build sites optimized for all screen sizes through fluid layouts and flexible images. The document emphasizes making content worthwhile and relevant for users across contexts and devices.
This document discusses emerging technologies and how they are blurring the lines between the digital and physical worlds. It explores concepts like smart connected objects, Internet of Things, and how the web can better integrate with native apps and experiences. The document advocates for a more seamless experience where the web enhances and complements other technologies instead of trying to replace them.
The document discusses various 3D printing technologies such as fused deposition modeling, stereolithography, selective laser sintering, and laminated object manufacturing. It provides examples of how 3D printing is used for fashion, shoes, characters, media, optics, and items from video games. Open source 3D printers like RepRap are also covered. The document contains over 50 references to external sources.
The document discusses many emerging technologies that are transforming the world in an exponential manner, including artificial intelligence, 3D printing, robotics, space exploration, biotechnology, virtual and augmented reality, drones, renewable energy, autonomous vehicles, and more. It notes that the pace of change is accelerating and that within a few decades many of these technologies will be radically advanced and integrated into our lives and societies in ways that are difficult to predict today. The goal is to help people understand and leverage these emerging waves of technological change.
The document discusses how developers have become disconnected from users as technology has advanced. It argues that developers should focus on building interfaces that are simple, human-centered, and empower users rather than just improving tools. Machine learning and AI can be used to build helpful interfaces, but developers must focus on the human experience and inclusive design. The talk aims to inspire developers to use their skills to improve people's lives rather than just profit or automation.
The Landscape of Exponential Change - Exploring the Technologies that are Tra...
The document provides an overview of emerging technologies that are transforming the world in an exponential manner. It discusses life expansion and extension technologies like anti-aging treatments and growing replacement organs. It also covers artificial intelligence, human intelligence enhancement, 3D printing, robotics, space exploration, gene editing, virtual and augmented reality, drones, renewable energy, autonomous vehicles and more. The document emphasizes that the pace of change is accelerating and that embracing new technologies is key to success in the future.
Progressive Web Apps aim to bring the benefits of native mobile apps to the web. They use newer web capabilities like app manifests and service workers to deliver app-like experiences through the browser. App manifests allow web apps to be installed on home screens and launched full screen like native apps. Service workers enable features like offline access and push notifications. Early adopters are seeing increased user engagement through Progressive Web Apps, with metrics like conversions and time spent improving. While browser support is still evolving, Progressive Web Apps provide a promising approach for delivering high-quality mobile experiences through the web.
Designing Customer Centered AI experiences - Dialogkonferansen 2018
This presentation discusses why artificial intelligence (AI) needs to be designed from a customer centered point of view, and provides three pillars to use as a foundation for how to do so.
Presentation for Seamless Retail Middle East 2017. Focuses on how to create and execute exceptional retail customer experiences that maximize revenue, increase exposure, and drive consumer satisfaction.
Innovation for Store 4.0- Seamless Retail Africa 2018
Samantha Starmer is a former VP of Global Digital Experiences who is now passionate about creating great customer experiences across channels. She discusses how retail is being disrupted by new technologies like chatbots, voice shopping, augmented reality, and concept stores without staff. However, the physical store is not dead and remains important for discovery and experiences. Store 4.0 requires focusing on five pillars: starting with the customer, staying integrated across channels, breaking out of silos, using technology wisely, and focusing on the customer experience.
UX Israel Studio 2013 workshop. Much of the structure and content is similar to other workshop presentations I've posted, but there are some new examples and exercises.
The document discusses the future of experience design and the concept of omnichannel experiences. Omnichannel experiences integrate digital and physical touchpoints to provide seamless, interconnected experiences for customers anytime and anywhere. The future of experience design lies in creating holistic experiences across all channels that understand customer context and needs. Omnichannel experiences enhance the physical with digital and move customers through a brand's spaces and services effortlessly.
Taxonomy Bootcamp 2012 Keynote - Improving Information Interactions
This document discusses designing seamless customer experiences across digital and physical channels. It tells a story of a car accident victim's frustrating experience trying to get their car repaired due to a lack of integration between their insurance company's digital and physical systems. The document argues that as the physical and digital worlds collide, organizations must design holistic, interactive experiences that satisfy customers' information needs whenever, however, and wherever they engage with a brand. It encourages attendees to open their eyes to opportunities to improve customer experiences through better organization of information.
The document describes the need for designing cross-channel experiences that are consistent, convenient, connected, contextual, and span different touchpoints and times. It discusses examples of both good and bad cross-channel experiences, and outlines five principles for designing holistic experiences. Tools mentioned for mapping cross-channel experiences include stakeholder interviews, field research, touchpoint matrices, service inventories, and experience maps. The overall message is that users interact with brands through many different channels, so the design must consider the entire experience across all touchpoints.
The document summarizes a presentation on cross-channel design given by Jess McMullin and Samantha Starmer. The presentation covered what cross-channel design is, why organizations should care about it, how to sell the need for it within an organization, using a case study and field research experience to discover touchpoints across channels, and various tools and methods for designing cross-channel solutions such as journey mapping, touchpoint matrices, and paper prototyping.
Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
The document provides guidance on designing holistic experiences by outlining strategies across four areas: expanding your mind, creating a vision, building a path, and just doing it. It suggests expanding one's mind by breaking out of silos, making new friends outside one's usual circles, getting outside of one's comfort zone, and finding comfort in discomfort. It recommends creating a vision by understanding the big picture, following a clear goal, storytelling to excite others, and leading change. It advises building a path by listening holistically, understanding executives' goals, managing stakeholders, and removing obstacles. Finally, it suggests just doing it by not waiting for permission, trying new things, using metrics, and starting small.
Samantha Starmer provides a framework for structuring presentations with 4 key principles: 1) Start with yourself by identifying your goal and style. 2) Learn the environment by understanding the audience and constraints. 3) Build the structure by freeing your mind and keeping the narrative. 4) Leave time to adjust through rehearsal and ensuring your main point is clear. She emphasizes remembering the one key thing you want the audience to take away and practicing well in advance of the presentation date.
The Future of Design is Not Just the Web - Web Visions Workshop 2011
The document discusses designing cross-channel experiences. It begins by explaining that customers experience brands across multiple touchpoints and channels, both digital and physical. The key is to design experiences that are convenient, connected, consistent, contextual, and span across time.
The document then provides five principles and five methods for cross-channel design. The principles are to make experiences convenient, connected, consistent, contextual, and spanning across time. The methods are to think in terms of services, share design work across teams, start by observing customer behaviors, be comfortable with ambiguity, and focus on customer needs rather than specific solutions.
Finally, the document discusses various discovery and solution activities for cross-channel design, such as stakeholder interviews
Get a Seat at the Strategy Table - WebVisions 2011
To get a seat at the strategy table, one must understand the organization's strategic goals and objectives, know how decisions are made, and think about long term changes. It is important to build relationships with allies, know potential opponents, and have important conversations before proposing new ideas. One should pick their battles wisely, help others' goals, and offer solutions, preferably with proposed solutions or already implemented solutions. It is also important to learn how executives communicate, listen more than speaking, and become comfortable discussing strategy with executives.
Create Successful Cross Channel Experiences - IA Summit 2011
The document discusses the importance of designing cross-channel experiences that are convenient, consistent, connected, contextual, and span time. It provides 5 principles and 5 methods for holistic experience design across digital and physical touchpoints. The principles are to think of services, share resources openly, gain diverse perspectives, address discomfort, and focus on user needs over solutions. Methods include documenting journeys, mapping experiences, understanding backend systems, storytelling, and cross-training teams. Tools involve using experience maps, getting different perspectives, telling stories, and cross-training teams in other disciplines. The talk encourages designing for the holistic experience rather than any single channel.
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web.
The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
Samantha Starmer discusses designing for a holistic customer experience across channels. She recommends starting by using metrics to understand customer journeys, mapping experiences, and listening holistically across channels like call centers, social media, and stores. Designing for a holistic experience means coordinating brand and information consistency and optimizing each channel's capabilities. It requires leaving one's comfort zone, collaborating cross-functionally, and letting go of control so the entire organization can focus on improving the customer experience.
Quantitative Information Architecture - Oz IA 2010
This document discusses how quantitative analytics can help drive information architecture (IA) decisions. It provides examples of the types of metrics that can be measured, such as traffic to different sections of a website, and how these metrics can be used to understand user behavior and improve the user experience. Quantitative data is presented as complementing, not replacing, qualitative research methods. The document advocates starting analytics efforts by clearly defining business questions and goals in order to focus measurement efforts and ensure the collected data will provide actionable insights.
1) Holistic information architecture is about designing integrated experiences across channels, platforms, and the digital and physical worlds.
2) Information, not technology, should be the foundation to connect experiences as users transition between different touchpoints.
3) An effective information architecture provides consistent and predictable pathways of information to tie together a user's experience holistically as they engage with a brand through various channels over time.
Don't Be a Digital Dinosaur: Design for the Space Between - Infocamp 2010 Ple...
The document discusses the need for experience designers to design holistic experiences that span both digital and physical channels, as well as multiple platforms. It notes that traditional boundaries are blurring as technology becomes ubiquitous and information can be accessed anywhere. The author advocates designing for the "space between" interactions by focusing on consistency of information and user journeys across channels to create a seamless overall experience. Experience design must look beyond individual websites or apps to consider all points of customer contact.
A visual identity is the heart and soul of a place, embodying its unique
character and heritage. By carefully preserving this essence, we can ensure
that new elements blend seamlessly, honoring the past while embracing
the future.
This PowerPoint presentation demonstrates my beginner skills in creating product showcases. It provides an overview of a specific product, showing my ability to gather key information and present it clearly. The presentation highlights my efforts to organize content logically and use basic visual aids effectively.
An Introduction to Housing: Core Concepts and Historical Evolution from Prehi...
This comprehensive PDF explores the definition and fundamental core of housing neighborhoods, tracing the evolution of housing from prehistoric times 2.5 million years ago to the early 19th century Industrial Revolution. It delves into the various stages of housing development, highlighting key innovations, cultural influences, and technological advancements that shaped the way humans have built and inhabited homes throughout history. This document serves as an essential resource for understanding the dynamic history of human habitation and the ongoing transformation of housing neighborhoods.
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Anna Dahlström
Slides from my talk at UX Ireland on 10 November 2016
http://uxireland.net/sessions/index.php?session=108
Abstract:
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
What the numbers tell us - Dublin Web Summit, 18 Oct 2012Anna Dahlström
Numbers on their own don't tell us much but put into context they start develop a meaning and can help us make informed decisions, guide the design and development process as well as bring aspects to life that we otherwise wouldn’t be able to see. Using data and numbers we can create meaningful connections and something to relate to. But it can also help us build experiences that surprise and delight and go further towards achieving our objectives.
Slides from my talk at Generate London on the 23 September 2016 http://www.generateconf.com/london-2016 #generateconf
ABSTRACT
There was a time when we did glossy page designs and those designs were pretty much what we saw in our desktop browsers. With the rise of smartphones, tablets and smartwatches, there isn’t one view of our designs any more.
With further developments in technology and screens, our content could go anywhere. As a result we need to move away from designing for specific devices to solutions that are device-agnostic. For UX designers that means means letting content guide layouts, and moving away from designing pages to focusing on the modules that those views are made up of.
In this talk Anna will walk through why device-agnostic design matters, what it means and how we go about it.
No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.
We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.
But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.
The document discusses how technology is increasingly woven into everyday life and the physical world. It describes several new technologies like smart connected objects, self-driving cars that collect data, smart forks that track eating habits and communicate with apps. It argues that the web needs to embrace these new technologies and find ways to connect physical systems to provide more seamless experiences, rather than trying to compete with native apps. The future may involve the web enabling discovery of physical objects and powering connections between various systems and technologies.
When responsive web design meets the real worldJason Grigsby
The document discusses responsive web design and some of the challenges it faces. It recommends adopting a mobile first approach where the mobile styles are defined first before desktop styles, allowing for a progressive enhancement. It also emphasizes the importance of performance and ensuring responsive designs are not just focused on layout but also on optimizing for speed. Key techniques discussed include building mobile first, reordering media queries, keeping basic styles outside queries, and scoping images within media queries to avoid unnecessary downloads.
Storytelling In Design - Funkas Tillgänglighetsdagar, 12 Apr 2016Anna Dahlström
Slides from my talk at Funkas Tillgänglighetsdagar 12 April 2016
http://www.funka.com/vi-erbjuder/funkas-tillganglighetsdagar/
ABSTRACT
As the number of devices we use on a daily basis grows, considering each device's role at different times, situations and contexts is becoming increasingly important. Our ability to control where a user is coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time, and on the right device, is ever more important. In this talk I will look a the principles behind storytelling in design and how they can be translated onto a multi device landscape to help ensure we create better multi-device experiences for our users and healthier bottom lines for our businesses.
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...UCD UK Ltd
The document discusses device agnostic design, which aims to create content that can be accessed and displayed well on any device. It emphasizes building with reusable modular components rather than bespoke designs for each device. The key aspects are understanding content stacking strategies across screens, using content-based rather than device-based breakpoints, and designing interactive elements that work for both touch and non-touch interfaces. The goal is to provide users with a continuous experience regardless of the device they use.
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Anna Dahlström
The document discusses designing experiences for multiple devices. It notes that users now own and switch between multiple devices throughout the day, from phones to tablets to wearables. As such, designers must consider how to provide equal, continuous experiences across different platforms and prioritize building modular content that can be adapted for any device or input method. Navigation and usability must work seamlessly regardless of device.
This document discusses various interface design patterns and principles for navigation. It begins by explaining how interface design dresses up existing behaviors and notes that navigation allows some aspects of information architecture to be visible. It then covers different types of navigation including global navigation, local navigation, contextual navigation, pagination, sorting, and secondary navigation elements like site maps. The document emphasizes following conventions when they are widely adopted but exploring alternatives when usability testing suggests improvements. It concludes with an exercise asking readers to analyze the navigation of competitor websites.
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017Anna Dahlström
Slides from my talk Beyond the Hamburger Menu at UX In The City Oxford
http://uxinthecity.net/2017/oxford/sessions/index.php?session=109
ABSTRACT
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behind the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
1. The document discusses how communicators are utilizing the mobile web to connect with audiences on the go through their cell phones.
2. It explains that the mobile web is a new way of communicating that focuses on context and immediacy over just content.
3. Examples are given of political campaigns and politicians using the mobile web to share information with and stream live to their constituents.
Adaptation: Why responsive design actually begins on the serveryiibu
The document discusses how responsive design begins on the server by adapting to different devices. It notes that as more devices have become capable of accessing the web, including lower-cost smartphones and basic phones, the definition of what constitutes a "smartphone" has expanded. It argues that while there is diversity in mobile devices, many lower-end devices still provide web access and basic smartphone functionality at an affordable price for many users.
Our world is made of things that we can touch, and while those things keep getting smarter and full of code, the physical object that makes the code real is still the focus of a lot of our attention. Building hardware is hard, building something we can call a product and not only an object is even harder.
A general intro to Hardware Product development. Given at the Google Developer Group and Pixel Camp 2016.
UX Design, Friend of Foe #worldusabilitydayJeremy Johnson
We’ve all heard stories of how UX has been used for good, but what happens when it backfires, or worse, is purposely used for evil? UX Designers have the power to entice and motivate you in a number of directions — and while maybe not always purposefully evil, the effects can be the same. This talk will go over examples of good and evil UX — so you know what to avoid in the future!
The document discusses how chatbots and artificial intelligence will change business. It describes Rocketbots, a platform for creating chatbots, and its founder Gerardo Salandra. The rise of messaging as a preferred communication channel for many is driving the development of chatbots. Chatbots use various artificial intelligence techniques like retrieval-based models and generative models to understand language and hold conversations. While building basic chatbots is now easy, developing truly intelligent ones remains a challenge. The document outlines several examples of chatbots and their applications in areas like finance, social media, and human resources.
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing97th Floor
The document discusses strategies for B2B digital marketing on social media. It recommends starting with useful, altruistic content and repurposing top-performing content across different platforms. Interactive marketing apps and getting social profiles consistent with Open Graph standards can help drive engagement. Repurposing content as blog posts, slides, videos and more extracts more value from efforts. Promotion on social requires consistency and leveraging features like autoplay videos on Facebook.
Aim First, Shoot Second - Mastering the Complexity of B2B Digital MarketingEvgeny Tsarkov
Aim First, Shoot Second - Mastering the Complexity of B2B Digital Marketing (by SoCalBMA)
Сначала целеполагание, затем действие - управление комплексным интернет-маркетингом в b2b
The document discusses how social media has changed the way people work. It describes the author's experience at IBM where using internal messaging systems was important for communication. It explains that humans are social and want to communicate and share information online. The author discusses how social tools at IBM like Lotus Connections allow people to connect through profiles, blogs, and communities. The document outlines guidelines at IBM for social media use, which emphasize empowering employees, education, and trusting people as a brand. It stresses the importance of transparency when blurring boundaries between work and social media.
As developers, we always have to battle people and media overselling what we do. Just because we use things other people don't understand doesn't mean we use magic. Yet if you look at any "near future" video of cool technology everything is incredibly smooth. We, on the other hand, seem to be far too excited about things breaking and trying to find solutions for any problem - no matter how unlikely it is to happen. In this keynote Chris Heilmann wants to remind us about what we have, what we can do and just how amazing our work really is. And what we can do to keep it like that.
The document appears to be a collection of links and quotes shared by a UX designer. It includes links to articles about UX design, mobile interfaces, gestures, and technology. Quotes discuss making users feel rewarded through "power" gestures and how technology should get out of the way. The collection seems aimed at sharing references and insights relevant to the designer's work.
How to Design for the Future - Cross Channel Experience DesignOSCON Byrum
This document discusses cross-channel experience design. It begins by asking who the audience members are and what they hope to learn. It then discusses some key principles of cross-channel design such as providing a consistent, convenient, connected, and contextual experience across different channels over time. The document provides examples of both good and bad cross-channel experiences. It concludes by outlining five methods for designing cross-channel experiences, such as thinking in terms of services rather than individual channels, sharing resources between teams, starting with small experiments, embracing challenges, and focusing on why changes are being made rather than just what is being changed.
How to Design for the Future - Cross Channel Experience DesignSamantha Starmer
This document discusses cross-channel experience design. It begins by asking who the audience members are and what they hope to learn. It then discusses some of the key challenges of designing experiences across multiple channels like websites, mobile apps, physical stores, etc. The document presents five principles for cross-channel design: providing a consistent experience, making the experience convenient across channels, ensuring transitions between channels are connected, tailoring the experience to the user's current context, and designing experiences that span time across different touchpoints. It concludes by offering five methods for approaching cross-channel design, such as thinking in terms of services rather than individual channels, collaborating across organizational boundaries, testing designs by observing user behaviors, being comfortable with ambiguity and iteration
LDD Southern Summit 2013 - Adido - The theatre of the future-friendly websiteAdido
This document discusses the need for websites and applications to be designed in a "future-friendly" way to accommodate unpredictable technological changes and new devices. It notes that the distinction between mobile and desktop is blurring as screens and usages vary widely. Responsive design is presented as an approach that can build sites optimized for all screen sizes through fluid layouts and flexible images. The document emphasizes making content worthwhile and relevant for users across contexts and devices.
This document discusses emerging technologies and how they are blurring the lines between the digital and physical worlds. It explores concepts like smart connected objects, Internet of Things, and how the web can better integrate with native apps and experiences. The document advocates for a more seamless experience where the web enhances and complements other technologies instead of trying to replace them.
The document discusses various 3D printing technologies such as fused deposition modeling, stereolithography, selective laser sintering, and laminated object manufacturing. It provides examples of how 3D printing is used for fashion, shoes, characters, media, optics, and items from video games. Open source 3D printers like RepRap are also covered. The document contains over 50 references to external sources.
The document discusses many emerging technologies that are transforming the world in an exponential manner, including artificial intelligence, 3D printing, robotics, space exploration, biotechnology, virtual and augmented reality, drones, renewable energy, autonomous vehicles, and more. It notes that the pace of change is accelerating and that within a few decades many of these technologies will be radically advanced and integrated into our lives and societies in ways that are difficult to predict today. The goal is to help people understand and leverage these emerging waves of technological change.
The document discusses how developers have become disconnected from users as technology has advanced. It argues that developers should focus on building interfaces that are simple, human-centered, and empower users rather than just improving tools. Machine learning and AI can be used to build helpful interfaces, but developers must focus on the human experience and inclusive design. The talk aims to inspire developers to use their skills to improve people's lives rather than just profit or automation.
The Landscape of Exponential Change - Exploring the Technologies that are Tra...10x Nation
The document provides an overview of emerging technologies that are transforming the world in an exponential manner. It discusses life expansion and extension technologies like anti-aging treatments and growing replacement organs. It also covers artificial intelligence, human intelligence enhancement, 3D printing, robotics, space exploration, gene editing, virtual and augmented reality, drones, renewable energy, autonomous vehicles and more. The document emphasizes that the pace of change is accelerating and that embracing new technologies is key to success in the future.
Progressive Web Apps aim to bring the benefits of native mobile apps to the web. They use newer web capabilities like app manifests and service workers to deliver app-like experiences through the browser. App manifests allow web apps to be installed on home screens and launched full screen like native apps. Service workers enable features like offline access and push notifications. Early adopters are seeing increased user engagement through Progressive Web Apps, with metrics like conversions and time spent improving. While browser support is still evolving, Progressive Web Apps provide a promising approach for delivering high-quality mobile experiences through the web.
Similar to The Future of Design - Designing Beyond Screens (20)
Designing Customer Centered AI experiences - Dialogkonferansen 2018Samantha Starmer
This presentation discusses why artificial intelligence (AI) needs to be designed from a customer centered point of view, and provides three pillars to use as a foundation for how to do so.
Presentation for Seamless Retail Middle East 2017. Focuses on how to create and execute exceptional retail customer experiences that maximize revenue, increase exposure, and drive consumer satisfaction.
Innovation for Store 4.0- Seamless Retail Africa 2018Samantha Starmer
Samantha Starmer is a former VP of Global Digital Experiences who is now passionate about creating great customer experiences across channels. She discusses how retail is being disrupted by new technologies like chatbots, voice shopping, augmented reality, and concept stores without staff. However, the physical store is not dead and remains important for discovery and experiences. Store 4.0 requires focusing on five pillars: starting with the customer, staying integrated across channels, breaking out of silos, using technology wisely, and focusing on the customer experience.
Designing for Holistic Cross Channel ExperiencesSamantha Starmer
UX Israel Studio 2013 workshop. Much of the structure and content is similar to other workshop presentations I've posted, but there are some new examples and exercises.
The document discusses the future of experience design and the concept of omnichannel experiences. Omnichannel experiences integrate digital and physical touchpoints to provide seamless, interconnected experiences for customers anytime and anywhere. The future of experience design lies in creating holistic experiences across all channels that understand customer context and needs. Omnichannel experiences enhance the physical with digital and move customers through a brand's spaces and services effortlessly.
Taxonomy Bootcamp 2012 Keynote - Improving Information InteractionsSamantha Starmer
This document discusses designing seamless customer experiences across digital and physical channels. It tells a story of a car accident victim's frustrating experience trying to get their car repaired due to a lack of integration between their insurance company's digital and physical systems. The document argues that as the physical and digital worlds collide, organizations must design holistic, interactive experiences that satisfy customers' information needs whenever, however, and wherever they engage with a brand. It encourages attendees to open their eyes to opportunities to improve customer experiences through better organization of information.
The document describes the need for designing cross-channel experiences that are consistent, convenient, connected, contextual, and span different touchpoints and times. It discusses examples of both good and bad cross-channel experiences, and outlines five principles for designing holistic experiences. Tools mentioned for mapping cross-channel experiences include stakeholder interviews, field research, touchpoint matrices, service inventories, and experience maps. The overall message is that users interact with brands through many different channels, so the design must consider the entire experience across all touchpoints.
The document summarizes a presentation on cross-channel design given by Jess McMullin and Samantha Starmer. The presentation covered what cross-channel design is, why organizations should care about it, how to sell the need for it within an organization, using a case study and field research experience to discover touchpoints across channels, and various tools and methods for designing cross-channel solutions such as journey mapping, touchpoint matrices, and paper prototyping.
Building and Evangelizing Holistic Experience Design - DMI Seattle 2011Samantha Starmer
The document provides guidance on designing holistic experiences by outlining strategies across four areas: expanding your mind, creating a vision, building a path, and just doing it. It suggests expanding one's mind by breaking out of silos, making new friends outside one's usual circles, getting outside of one's comfort zone, and finding comfort in discomfort. It recommends creating a vision by understanding the big picture, following a clear goal, storytelling to excite others, and leading change. It advises building a path by listening holistically, understanding executives' goals, managing stakeholders, and removing obstacles. Finally, it suggests just doing it by not waiting for permission, trying new things, using metrics, and starting small.
Structuring your Presentation - Cranky Talk 2011Samantha Starmer
Samantha Starmer provides a framework for structuring presentations with 4 key principles: 1) Start with yourself by identifying your goal and style. 2) Learn the environment by understanding the audience and constraints. 3) Build the structure by freeing your mind and keeping the narrative. 4) Leave time to adjust through rehearsal and ensuring your main point is clear. She emphasizes remembering the one key thing you want the audience to take away and practicing well in advance of the presentation date.
The Future of Design is Not Just the Web - Web Visions Workshop 2011Samantha Starmer
The document discusses designing cross-channel experiences. It begins by explaining that customers experience brands across multiple touchpoints and channels, both digital and physical. The key is to design experiences that are convenient, connected, consistent, contextual, and span across time.
The document then provides five principles and five methods for cross-channel design. The principles are to make experiences convenient, connected, consistent, contextual, and spanning across time. The methods are to think in terms of services, share design work across teams, start by observing customer behaviors, be comfortable with ambiguity, and focus on customer needs rather than specific solutions.
Finally, the document discusses various discovery and solution activities for cross-channel design, such as stakeholder interviews
Get a Seat at the Strategy Table - WebVisions 2011Samantha Starmer
To get a seat at the strategy table, one must understand the organization's strategic goals and objectives, know how decisions are made, and think about long term changes. It is important to build relationships with allies, know potential opponents, and have important conversations before proposing new ideas. One should pick their battles wisely, help others' goals, and offer solutions, preferably with proposed solutions or already implemented solutions. It is also important to learn how executives communicate, listen more than speaking, and become comfortable discussing strategy with executives.
Create Successful Cross Channel Experiences - IA Summit 2011Samantha Starmer
The document discusses the importance of designing cross-channel experiences that are convenient, consistent, connected, contextual, and span time. It provides 5 principles and 5 methods for holistic experience design across digital and physical touchpoints. The principles are to think of services, share resources openly, gain diverse perspectives, address discomfort, and focus on user needs over solutions. Methods include documenting journeys, mapping experiences, understanding backend systems, storytelling, and cross-training teams. Tools involve using experience maps, getting different perspectives, telling stories, and cross-training teams in other disciplines. The talk encourages designing for the holistic experience rather than any single channel.
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web.
The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
Samantha Starmer discusses designing for a holistic customer experience across channels. She recommends starting by using metrics to understand customer journeys, mapping experiences, and listening holistically across channels like call centers, social media, and stores. Designing for a holistic experience means coordinating brand and information consistency and optimizing each channel's capabilities. It requires leaving one's comfort zone, collaborating cross-functionally, and letting go of control so the entire organization can focus on improving the customer experience.
Quantitative Information Architecture - Oz IA 2010Samantha Starmer
This document discusses how quantitative analytics can help drive information architecture (IA) decisions. It provides examples of the types of metrics that can be measured, such as traffic to different sections of a website, and how these metrics can be used to understand user behavior and improve the user experience. Quantitative data is presented as complementing, not replacing, qualitative research methods. The document advocates starting analytics efforts by clearly defining business questions and goals in order to focus measurement efforts and ensure the collected data will provide actionable insights.
1) Holistic information architecture is about designing integrated experiences across channels, platforms, and the digital and physical worlds.
2) Information, not technology, should be the foundation to connect experiences as users transition between different touchpoints.
3) An effective information architecture provides consistent and predictable pathways of information to tie together a user's experience holistically as they engage with a brand through various channels over time.
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The document discusses the need for experience designers to design holistic experiences that span both digital and physical channels, as well as multiple platforms. It notes that traditional boundaries are blurring as technology becomes ubiquitous and information can be accessed anywhere. The author advocates designing for the "space between" interactions by focusing on consistency of information and user journeys across channels to create a seamless overall experience. Experience design must look beyond individual websites or apps to consider all points of customer contact.
A visual identity is the heart and soul of a place, embodying its unique
character and heritage. By carefully preserving this essence, we can ensure
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This PowerPoint presentation demonstrates my beginner skills in creating product showcases. It provides an overview of a specific product, showing my ability to gather key information and present it clearly. The presentation highlights my efforts to organize content logically and use basic visual aids effectively.
An Introduction to Housing: Core Concepts and Historical Evolution from Prehi...Aditi Sh.
This comprehensive PDF explores the definition and fundamental core of housing neighborhoods, tracing the evolution of housing from prehistoric times 2.5 million years ago to the early 19th century Industrial Revolution. It delves into the various stages of housing development, highlighting key innovations, cultural influences, and technological advancements that shaped the way humans have built and inhabited homes throughout history. This document serves as an essential resource for understanding the dynamic history of human habitation and the ongoing transformation of housing neighborhoods.
2. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WHO AM I?
!2
Currently VP Design at Capital
One
Previously Ralph Lauren, Razorfish,
REI, Microsoft, Amazon
Digital transformation across
Product, IA, UX, Design, Tech,
Content, Marketing, etc
Global Speaking, Teaching
Passionate about designing GREAT
human experiences, regardless of
screen or device; online or offline.
3. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WHO ARE YOU?
http://www.flickr.com/photos/n_corboy/4921290518
Your name
Where you live
Your job/role/company/type of design
The topic you could talk about for 20 minutes without preparation
!3
9. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
https://pbs.twimg.com/media/Cgg0oCvUkAI98ly.jpg
!9
Speak, share and grow. We each have different
and valuable experiences and expertise. We can
all learn from each other.
11. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WHEN I SAW THIS, IT ALL CHANGED
!11
12. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
DIGITAL AND PHYSICAL HAVE COLLIDED
!12
https://www.forbes.com/sites/insights-intelai/2018/07/17/software-for-hardware-how-artificial-intelligence-is-helping-lowes-customers/, https://www.fool.com/investing/2018/01/16/wal-mart-is-testing-an-ai-powered-robot.aspx, http://www.cataliahealth.com/how-it-works, http://www.bernie.ai, http://www.neimanmarcus.com/NM/SnapFindShop , https://www.springwise.com, https://www.youtube.com/watch?v=X7DgHdR-Wys,
https://www.adweek.com/brand-marketing/how-the-new-era-of-marketing-is-shepherded-in-as-digital-and-ooh-collide/
“The singularity could be a moment where two phenomena collide in such a way as to create a new category with
infinite possibilities. The impending moment when out of home media merges with the online world will signify an
“out of home singularity,” and a new category of the internet may be born.”
14. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
SENSOR DRIVEN SHOPPING
Image: https://www.theverge.com/2018/10/23/18010022/amazon-go-cashier-less-store-san-francisco-location-opens, Text: https://www.forbes.com/sites/christopherwalton/2018/07/06/amazon-go-means-goodbye-status-quo
“Amazon Go is quite simply awesome. It is a welcomed consumer experience, and, more importantly, it may just be
the first step on the path to a new American retail experience that is no longer just the stuff of science fiction movies”
!14
15. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
ARTIFICIAL VISION DEVICES
https://pharmaphorum.com/news/artificial-vision-device-significantly-improves-vision-legally-blind/
“The Orcam My Eye clips onto the arm of a pair of glasses and uses a miniature camera to process what it sees
through a bone-conduction earpiece…the devices then reads out the text or describing the objects stored in
its memory, such as credit cards or banknotes.”
!15
16. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
ROBOT DELIVERIES
!16
Image & Text: https://www.wired.com/story/a-plea-for-ai-that-serves-humanity-instead-of-replacing-it, https://www.newsadvance.com/news/local/robot-makes-deliveries-to-guests-at-lynchburg-hotel/article_844ce984-1028-55bf-937a-d2dd395de699.html, https://www.newsweek.com/self-driving-robot-deliveries-london-starship-technologies-driverless-435414
“Politeness is part of Murray’s programming — it can find its way around a crowded room without running into guests
or hotel staff. When confronted with a full elevator, it will give up its attempt to board and wait for the next one.”
17. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WEARABLE SKINCARE
https://www.pcmag.com/feature/365914/the-best-wearables-of-ces-2019/9
“Fresh out of its Technology Incubator, L'Oréal unveiled a prototype of its new skincare wearable, My Skin Track pH,
to help improve conditions like eczema, dryness, and more. What essentially looks like a tiny bandage or sticker is
capable of reading your pH level through a combination of micro-channels and trace amounts of sweat.”
!17
18. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
ROBOT WAITERS
!18
https://www.nytimes.com/2018/07/21/technology/china-future-robot-waiters.html
“This is about as far as the nonhuman waiters can go at the Robot Magic Restaurant in Shanghai. After diners take
photos and videos, regular waiters step in to serve the food.”
19. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
“We rely on touch — or “haptic” — information continuously, in ways we don’t even consciously recognize…
Engaging touch in human-computer interactions would enhance robotic control, physical rehabilitation, education,
navigation, communication and even online shopping.”
VIRTUAL MEASUREMENT AND HAPTIC FEEDBACK
!19
https://www.roadtovr.com/go-touch-vr-haptic-feedback-vr-touch-hands-on-svvr-2017/, https://www.smithsonianmag.com/innovation/heres-what-future-haptic-technology-looks-or-rather-feels-180971097/#kEQzL8Y1F5h0VdcJ.99
20. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WEARABLE AUDIO
https://www.cnet.com/reviews/bose-frames-review
!20
“Bose AR delivers audio feedback based on your GPS location and which way you're facing…apps could give you
details about a particular building or landmark that you're facing. Instead of having to look at a screen, you could be
walking around the world as you normally would and have a guide speak to you.”
21. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
DIGITAL TOILET PAPER
!21
Text & Image: https://www.nytimes.com/2017/03/20/world/asia/china-toilet-paper-theft.html
“Before entering restrooms in the park, visitors must now stare into a computer mounted on the wall for three
seconds before a machine dispenses a sheet of toilet paper, precisely two feet in length. If visitors require more, they
are out of luck.”
22. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
ROBOT CO-WORKERS
!22
Image & Text: https://www.wired.com/story/a-plea-for-ai-that-serves-humanity-instead-of-replacing-it
“We think more jobs will completely change their activities than completely disappear. And so we’ll see more of these
collaborations between machines and people.”
23. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
FACIAL RECOGNITION SURVEILLANCE
!23
Image: https://www.nytimes.com/2018/07/08/business/china-surveillance-technology.html, Text: https://www.newyorker.com/magazine/2018/05/14/how-frightened-should-we-be-of-ai
“…facial-recognition technology underpins China’s ‘sharp eyes’ program, which collects surveillance footage from
some fifty-five cities…By 2020, the system will render a score for each of its 1.4 billion citizens, based on their
observed behavior, down to how carefully they cross the street.”
24. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
ROBOT HEALTHCARE
!24
Text: https://www.pwc.com/gx/en/industries/healthcare/publications/ai-robotics-new-health/transforming-healthcare.html, Image: https://www.ictandhealth.com/news/robots-and-ai-will-not-replace-doctors-anytime-soon
“AI is already being used to detect diseases, such as cancer, more accurately and in their early stages…The use of AI
is enabling review and translation of mammograms 30 times faster with 99% accuracy, reducing the need for
unnecessary biopsies.”
25. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
ROBOTS EVERYWHERE!
!25
https://www.pcmag.com/feature/365869/the-best-of-ces-2019/15
“It is part telepresence robot that lets family members bug you to take your pills, part biometric sensor that tracks
your blood pressure and heart rate, and part robot friend to ward off loneliness.”
26. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
JESSE JAMES GARRETT - 10 YEARS AGO
!26
https://player.vimeo.com/video/4304573
27. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
Can you name a CEO of a non-design
company who comes from a design
background?
!27
28. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WHY, WHEN EVERYONE IS TALKING ABOUT DESIGN?
!28
31. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WILL STICKIES RULE THE WORLD?!?
!31
https://www.wsj.com/articles/new-york-citys-post-election-subway-therapy-sticky-notes-to-be-preserved-1481968802
32. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
IS DESIGN BEING CO-OPTED?
!32
http://enterprisearchitects.com/enterprise-design-fad-or-wicked-opportunity/
33. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
HOW CAN WE KEEP UP BE THE LEADERS?
!33
https://uxdesign.cc/design-beyond-screens-an-interview-with-the-author-dan-saffer-855e936a977d
“As designers, when we start to move away from designing for clicks, taps, and screens –the ones we’ve been staring
at for years– we enter a new domain that might be unfamiliar to us. Now let me ask you: are we really prepared?”
Dan Saffer
34. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WE NEED TO BUILD THE TABLE
!34
https://medium.com/microsoft-design/the-future-of-experience-design-beyond-the-screen-6e1e9f0362f4
“Don’t just take a seat at the table. Build it. Re-imagine what it means for design to have an influence and build the
prototype for new ways of working and connecting to people. As our capabilities grow in the modern age of design
tools, we need to use those skills to foster innovation in pace with technology.”
35. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WE NEED TO BREAK PAST DESIGNING FOR SCREENS
!35
https://spacomputers.com/
40. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
8 PRINCIPLES
!40
1. DOCUMENT THE PRESENT
2. MAP THE FUTURE
3. BUILD THE BIG PICTURE
4. DRIVE FOR INTEGRATION
5. USE YOUR TOOLBOX
6. INVOLVE OTHERS
7. STAY FLEXIBLE
8. BE COURAGEOUS
41. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
1. DOCUMENT THE PRESENT - Notice the world around you
!41
42. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
1. DOCUMENT THE PRESENT - What works…
!42
The same gifts highlighted in
all channels
43. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
1. DOCUMENT THE PRESENT - What doesn’t
!43
Where is the Everyday
Collection???
44. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
2. MAP THE FUTURE - Get specific about the destination
!44
https://m2.ikea.com/us/en/stores/frisco/
45. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
2. MAP THE FUTURE - Align on the vision
!45
46. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
2. MAP THE FUTURE - Touchpoints, services and channels
!46
47. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com !47
3. BUILD THE BIG PICTURE
http://www.doubledippingblog.com/home/2015/9/new-york-by-air
48. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com !48
3. BUILD THE BIG PICTURE – Go beyond digital
49. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
3. BUILD THE BIG PICTURE – Develop holistic journeys
Work from Allan Kempson for REI & Ralph Lauren
!49
Work from Allan Kempson for REI & Ralph Lauren
52. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
http://cdn.pymnts.com/wp-content/uploads/2016/07/retail-warehouse.jpg, http://www.flickr.com/photos/vitorcastillo/2994723741, http://www.davidhazy.com/design/experience/images/citi_warroom.jpg
http://media-cache-ec0.pinimg.com/originals/3d/d6/b0/3dd6b0f1890a986aa1fb6dcaefcfaa2d.jpg, http://www.davidhazy.com/design/experience/images/citi_warroom.jpg,
4. DRIVE FOR INTEGRATION – Are all of these connected?
!52
53. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
5. USE YOUR TOOLBOX
https://www.emz2.com/sales-skills/essential-tools-to-have-in-your-sales-toolbox/
!53
54. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
5. USE YOUR TOOLBOX - Discovery Tools
https://www.statusdigital.co.uk/blog/5-reasons-digital-ecosystem-maps-result-in-digital-marketing-success
!54
8. Affinity Mapping
9. Service Blueprint
10. Journey Maps
11. Analytics (Usage, Customer
Satisfaction, Conversion, etc)
12. Ecosystem Maps
13. Stakeholder Maps
1. Value Network Maps
2. Customer Research
3. Employee Research
4. Environment Research
5. Service Inventory
6. Touchpoint Inventory
7. Touchpoint Matrix
55. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
5. USE YOUR TOOLBOX - Ideation Tools
http://www.theantarcticbookofcookingandcleaning.com/huddle-penguin-cam-and-reindeer-cam.html
!55
1. Bodystorming
2. Role Plays
3. 10 plus 10, Crazy Eights, 6-8-5
4. Design the Box
5. Business Origami
6. Future-State Journey Mapping
7. Business Model Canvas
8. Challenge Cards
9. Investigative Rehearsal
10. Rapid Prototyping
11. Service Diorama
12. Wizard of Oz
13. Innovation Generator
14. Futurecasting
56. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
5. USE YOUR TOOLBOX - Resources
!56
66. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
8. BE COURAGEOUS - Create a failure resume/portfolio
https://chrisguillebeau.com/the-resume-of-failures/
!66
67. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
8. BE COURAGEOUS - Do it before you know how
https://www.youtube.com/watch?v=lR0lkLoFRjk
!67
69. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
WARM UP*
!69
*Warm up idea from Smashing Magazine, Image: https://www.pdedancesupplies.com/collections/leg-warmers
1. In your table group, spend 5 minutes
finding 2 things that you all have in
common. (IA, UX or design cannot be
one of them!)
2. These two things put together are now
your group name.
3. Staying in your group, spend 5 minutes
determining how you might act out
your team name.
4. We will go around the room and you
will act out your team name while the
rest of the room tries to guess your
team name.
81. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
TIE IT ALL TOGETHER
!81
http://www.thewestologist.com/ideas/ancient-problem-solving-tip
1. Define different stakeholders & objectives
2. Define experience pillars - should be based on research where
possible
3. Create a connected framework. Tips:
• Try to connect the stakeholder objectives to the experience pillars. Note any
areas of misalignment
• Think through aspects of the business objectives that could relate to a
positive outcome for consumers/customers (e.g. increased sales may mean
more exciting products that customers want to buy)
4. Your framework can be used to ensure new priorities or projects fit
within and meet business objectives and map to experience pillars
83. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
YOUR SCENARIO - NURSING HOME
!83
http://www.woodlandcountrymanor.net/
84. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
YOUR SCENARIO - WHY?
!84
“By 2030, all baby boomers will be older than age 65. This will expand the size of the older population so
that 1 in every 5 residents will be retirement age…The aging of baby boomers means that within just a
couple decades, older people are projected to outnumber children for the first time in U.S. history.”
Text:: https://www.census.gov/newsroom/press-releases/2018/cb18-41-population-projections.html , Image: https://www.aarp.org/caregiving/financial-legal/info-2018/nursing-home-evictions-fd.html
85. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
IT BECAME MY SCENARIO
!85
Text:: https://www.census.gov/newsroom/press-releases/2018/cb18-41-population-projections.html , Image: https://www.aarp.org/caregiving/financial-legal/info-2018/nursing-home-evictions-fd.html
From the owner of a nursing home: “I’ll never forget the feeling as long as I live…
Oh my God, there’s my mother, this old woman, in a wheelchair, lifeless. Look what
my own nursing home did to my own mother in a matter of days.”
86. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
IT COULD BECOME ANYONE’S SCENARIO
!86
88. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com
NURSING HOME DESCRIPTION
!88
https://www.aplaceformom.com/planning-and-advice/senior-housing-101/senior-housing-types
Residents in a nursing home require around the clock care and monitoring. They typically live with more complex
health care conditions that require the assistance of a skilled nurse or a physical or speech therapist. ... By
contrast, residents in an assisted living community generally require custodial care.
89. Designing Beyond Screens - Samantha Starmer
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STAKEHOLDERS
!89
The nursing home
The nurse practitioner (and other nursing home staff)
The resident
The ‘payer’
90. Designing Beyond Screens - Samantha Starmer
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TOP FIVE NURSING HOME OBJECTIVES*
*These are straw man business objectives extrapolated from some true nursing home objectives
!90
1. Increase reimbursements by 10%
2. Increase occupancy by 8%
3. Reduce operating costs by 15%
4. Reduce staff turnover by 20%
5. Increase payer satisfaction by 10%
91. Designing Beyond Screens - Samantha Starmer
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TOP FIVE NURSE PRACTITIONER OBJECTIVES*
*General job objectives from a nurse practitioner perspective
!91
1. Code diagnoses to high degree of
specificity and accuracy
2. Coordinate care with nurses, doctors,
specialists and support staff
3. Proactive communication with families
regarding goals of care (e.g. DNR?)
4. Communicate with families regarding
changes in condition
5. Treating acute changes in condition
rapidly and correctly (requires medical
information like labs, specialist staff, etc)
92. Designing Beyond Screens - Samantha Starmer
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TOP FIVE RESIDENT OBJECTIVES*
*General job objectives from a nurse practitioner perspective
!92
1. Get some rest and sleep
2. Survive the days
3. Feel better
4. Be comfortable
5. Get home
93. Designing Beyond Screens - Samantha Starmer
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TOP FIVE PAYER OBJECTIVES*
*These were my general objectives
!93
1. Feel confident that patient is
comfortable, safe and getting
the best care possible
2. Be able to afford care
3. Know when to visit, what to
bring, etc.
4. Learn protocols and where they
are flexible
5. Understand next steps
94. Designing Beyond Screens - Samantha Starmer
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ENVIRONMENTAL FACTORS
!94
https://www.informedesign.org/_news/sep_v05r-p.pdf, https://theintercept.com/2017/05/04/house-gop-just-voted-to-slash-medicaid-which-pays-for-60-percent-of-people-in-nursing-homes/
“The basic, sterile, amenity-poor, one-size-fits-all model, the sparseness of individual spaces, and the large institutional
nature of shared spaces remained largely unchanged. Besides cost considerations, regulatory constraints that
emphasize infection control and smooth delivery of care to very sick people are often blamed for consigning older
people to living in an institution.”
95. Designing Beyond Screens - Samantha Starmer
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ENVIRONMENTAL FACTORS
!95
1. Nursing homes usually have 100-500 residents, often in a shared room. (sometimes up to 4)
2. A large nursing station is situated on each floor
3. Hospital-like lighting controls and fixtures are affixed to the walls behind each resident’s bed.
4. Residents often share bathing and shower areas.
5. There are large dining and activity spaces.
6. Meal times are set and generally residents are strongly encouraged to attend and sit at a group table.
7. Meal choice is generally limited - e.g. one type of sandwich, one casserole dish, canned fruit or vegetables.
8. Commercial kitchens, laundries, and other areas are off-limits to residents.
9. Residents at a fall or flight risk often wear loud alarms or have them attached to their chairs or beds.
10. Residents may get grooming help, generally only basic.
11. Televisions are often loud and have limited stations.
12. Most residents have daily expectations for occupational, physical or other rehabilitative therapy
13. Residents may not have the choice to participate in daily activities such as bible study, sing alongs or bingo.
96. Designing Beyond Screens - Samantha Starmer
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EXPERIENCE OPPORTUNITIES - MEALS
!96
mage: https://www.aarp.org/caregiving/financial-legal/info-2018/nursing-home-evictions-fd.html , https://imgur.com/gallery/XyMGw, https://hollywoodhillsrehab.com/facility.shtml, , https://www.alamy.com/a-senior-female-receives-assistance-by-being-served-food-and-meals-image2952954.html
Dislike food
Not enough food
Too much food
Not enough choice with food
Difficult to use utensils
Have to eat alone
Have to eat with others
Have to eat on a defined schedule
97. Designing Beyond Screens - Samantha Starmer
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EXPERIENCE OPPORTUNITIES - SCHEDULE
!97
https://phelpshospital.org/clinical-services/physical-occupational-therapy/, https://www.fairviewrehab.com/portfolio-items/physical-therapy/, http://tlccentre.ie/sing-along-with-the-don-director-of-nursing/, http://tlccentre.ie/sing-along-with-the-don-director-of-nursing
OT/PT is very early or late
Not interested in activities
Forced to attend activities
Activities against my beliefs
Schedule conflicts with visits
Want more one on one time
98. Designing Beyond Screens - Samantha Starmer
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EXPERIENCE OPPORTUNITIES - VISITS
!98
http://greenvaleps.vic.edu.au/student-voice-nursing-home-visit/, https://www.theonion.com/family-cuts-nursing-home-visit-short-so-grandmother-can-1819578142, https://www.therebelution.com/blog/2013/12/christmas-project-simple-gifts-for-nursing-home-residents/, https://www.godvine.com/preschoolers-visit-elderly-people-at-nursing-home-11546.html
Speaking/hearing may be difficult
Need things (e.g. lotion, clothing, photos)
Not in the mood for visitors
Want more visitors
Visitors may want to bring gifts, but don’t
know what to bring
Visitor seating may be limited/uncomfortable
Shared room is loud (Television, roommate)
99. Designing Beyond Screens - Samantha Starmer
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EXPERIENCE OPPORTUNITIES - ENTERTAINMENT
!99
https://www.pinterest.com/pin/126241595774820090/,, https://www.bioedge.org/bioethics/ontario-doctors-back-out-of-euthanasia/12213,, https://www.washingtonpost.com/national/health-science/loneliness-can-damage-health-triggering-inflammation-and-neurological-changes/2017/12/15/e7211b84-df61-11e7-8679-a9728984779c_story.html?noredirect=on&utm_term=.f558a9282a70, , https://www.sciencedaily.com/releases/2008/02/080225213636.htm
Entertainment options not a preference
Not enough stimulation
Too much stimulation
Reduced mental/physical capacity
Depression - lack of interest in things
Lack of home amenities (e.g. books, Netflix)
101. Designing Beyond Screens - Samantha Starmer
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EXERCISE 1: INSTRUCTIONS - Part 1
!101
~15 minutes
BY YOURSELF:
1. Consider the scenario
2. Review the stakeholder objectives
3. Review the environmental factors
4. Review the experience opportunities
5. Note themes that can become
experience pillars
~5 minutes
IN YOUR GROUP:
1. Discuss your observations
2. Develop and draw 3-6 resident
centered experience pillars
102. Designing Beyond Screens - Samantha Starmer
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INSTRUCTIONS - Part 2
!102
BY YOURSELF:
1. Review the stakeholder objectives
again.
2. First, look for any conflicts between
them and write down these conflicts.
3. Next, look for any aligned
connections between the stakeholder
objectives and write down these
connections.
~10 minutes
IN YOUR GROUP:
1. Discuss the conflicts you wrote down.
Highlight 3-5 conflicts you agree on.
2. Discuss the connections you wrote
down. Highlight 3-5 connections you
agree on.
3. Write down these conflicts and
connections.
~10 minutes
103. Designing Beyond Screens - Samantha Starmer
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INSTRUCTIONS - Part 3
!103
~10 minutes in group for Steps #1-2, ~20 minutes for share out
across larger group
IN YOUR GROUP:
1. Now review the environmental factors and the experience opportunities.
2. Draw connections between your experience pillars and the environmental factors
and/or experience opportunities they are addressing.
3. Be ready to share your body of work with the larger group:
• Your Experience Pillars
• The identified connections between your Experience Pillars and the environmental
factors and/or experience opportunities
• The identified conflicts and connections in the Stakeholder Objectives
4. In your readout, discuss any challenges or other observations.
105. Designing Beyond Screens - Samantha Starmer
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EXERCISE 1: INSTRUCTIONS - Part 2
!105
BY YOURSELF:
1. Review the stakeholder objectives
again.
2. First, look for any conflicts between
them and write down these conflicts.
3. Next, look for any aligned
connections between the stakeholder
objectives and write down these
connections.
~10 minutes
IN YOUR GROUP:
1. Discuss the conflicts you
wrote down. Highlight 3-5
conflicts you agree on.
2. Discuss the connections you
wrote down. Highlight 3-5
connections you agree on.
3. Write down these conflicts
and connections.
~10 minutes
106. Designing Beyond Screens - Samantha Starmer
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EXERCISE 1: INSTRUCTIONS - Part 3
!106
~10 minutes in group for Steps #1-2, ~20 minutes for share out
across larger group
IN YOUR GROUP:
1. Now review the environmental factors and the experience opportunities.
2. Draw connections between your experience pillars and the environmental
factors and/or experience opportunities they are addressing.
3. Be ready to share your body of work with the larger group:
• Your Experience Pillars
• The identified connections between your Experience Pillars and the
environmental factors and/or experience opportunities
• The identified conflicts and connections in the Stakeholder Objectives
4. In your readout, discuss any challenges or other observations.
111. Designing Beyond Screens - Samantha Starmer
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DESIGNING STORIES
!111
“Storytelling is a universal human trait. It emerges spontaneously in childhood, and exists in all cultures thus far
studied…Because of its antiquity and ubiquity, some scholars have portrayed storytelling as an important human
adaptation…(research has found) evidence that stories—and the very act of storytelling—arose partly as a way of
cementing social bonds, and instilling an ethic of cooperation.” https://www.theatlantic.com/science/archive/2017/12/the-origins-of-storytelling/547502/
112. Designing Beyond Screens - Samantha Starmer
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1. PROVIDE FOCUS ON END CONSUMER
!112
113. Designing Beyond Screens - Samantha Starmer
starmer@gmail.com !113
Meet Adam He is an REI member and is looking
for a new tent
Because of his browsing, we send
him a tailored email highlighting tents
We also include content on
campsites and hikes in his area
Adam is excited and heads to REI
to learn more
2. USE TO ILLUSTRATE EXPERIENCE OPPORTUNITIES
Adam takes a class on choosing a
tent
Adam reviews all of the tent
information
Ada m is overwhelmed by tent
information
Adam gets tent recommendations
for his needs
Adam is overwhelmed by tents!
Adam gets help to buy his
shopping list.
Adam’s recommendations become
his shopping list
Adam gets sleeping bag
recommendations
Adam wants to know where to
camp
Adam gets personalized campground
and hiking recommendations
Adam loves his personalized
campground information
Adam loves his personalized hike
information
Adam’s family loves the camping
trip
114. Designing Beyond Screens - Samantha Starmer
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3. PROVIDE DATA WHERE APPROPRIATE
!114
115. Designing Beyond Screens - Samantha Starmer
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4. HIGHLIGHT WHERE TECHNOLOGY CAN HELP
!115
116. Designing Beyond Screens - Samantha Starmer
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5. TELL THE STORY IN A HOLISTIC NARRATIVE
!116
117. Designing Beyond Screens - Samantha Starmer
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TIE IT ALL TOGETHER
!117
1. Start with the current journey from the end consumer/
customer’s point of view.
2. Pinpoint areas of opportunity in the current state.
3. Develop a holistic, cross channel view.
4. Back up with data (quantitative and qualitative) where
appropriate.
5. Insert specific moments (can be technology driven) that
optimize the journey.
6. Tell the story of the optimized journey in a narrative format
119. Designing Beyond Screens - Samantha Starmer
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EXERCISE 2: INSTRUCTIONS
!119
IN YOUR GROUP:
1. Use your experience strategy framework to narrow in on one or two specific
experience pillars.
2. Choose one of the experience opportunities (meals, schedule, visits,
entertainment).
3. Develop a future state story that provides experience improvement. Tips:
• Tell the story from the POV of a resident.
• But try to define a story that can also help business objectives (happy resident = better nursing home?)
• Be aspirational but in the realm of reality. (e.g. no fairies).
• Be specific! If the meals are better, why? What made them better?
• Consider where technology could help the experience. You will use this in your third exercise.
• Keep it manageable. One day, one hour, one interaction.
4. Storyboard the moments and dialog
5. Be ready to describe or act out the story.
~45 minutes
121. Designing Beyond Screens - Samantha Starmer
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DESIGNING CONNECTIONS - Break out of your box
!121
Text: https://medium.com/@joshuantaylor/designers-shouldn-t-code-they-should-study-business-dc3e7e203d39, Image: https://www.iizcat.com/post/1271/That-box-might-be-too-small-for-you-Maru-
“Maybe it’s talking to the sales team to understand what the market looks like. Maybe it’s talking to shipping and
fulfillment to understand why orders are always a day late. Maybe it’s reading over the Q1 projections and finding out
that the key initiatives for the quarter have nothing to do with refactoring your CSS.”
122. Designing Beyond Screens - Samantha Starmer
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1. CARE ABOUT “THE BUSINESS”
!122
Text: https://www.beyondusers.com/7-things-every-designer-should-know-about-business#business-metrics, Image: https://www.amc.com/shows/mad-men/exclusives/about
“There are only five things executives worry about: increasing revenues, decreasing costs, increasing number of new
customers, getting more money from existing customer base, and shareholder value.” - Jared Spool
123. Designing Beyond Screens - Samantha Starmer
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2. UNDERSTAND IMPORTANT METRICS
!123
Image:https://rosenfeldmedia.com/books/build-better-products, Text: https://www.smashingmagazine.com/2017/08/ux-mba-designer-business/
“Armed with this new statistical skill set, I was able to incorporate business thinking in my design process as an early
step. Consider a chatbot that can easily answer questions for a customer; that feature cuts down on call-center
operations, thus reducing a cost driver to the business…This type of analysis gave financial credibility to design-led
projects that would have previously been considered ‘non-revenue generating.’”
124. Designing Beyond Screens - Samantha Starmer
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3. DEVELOP AND USE YOUR OWN METRICS
!124
Images: https://www.smashingmagazine.com/2017/08/ux-mba-designer-business, https://www.slideshare.net/intelleto/finding-the-narrative-in-numbers-making-the-most-of-metrics-ux-immersion-2017, Text::https://www.beyondusers.com/7-things-every-designer-should-know-about-business#business-metrics
“While most business metrics measure value captured (revenue, profit, costs, growth) design metrics measure value
created for users. You can find your design metric by answering two questions: 1. What does success look like for our
users? 2. What is the main action that a user has to take to extract value from our product?”
125. Designing Beyond Screens - Samantha Starmer
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4. EXPLICITLY MAKE CONNECTIONS & SHOW GAPS
!125
126. Designing Beyond Screens - Samantha Starmer
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TIE IT ALL TOGETHER
!126
1. Learn what you can about the business you are in.
2. Work to understand the key business metrics your product
owners, financial partners, business analysts and heads of
divisions care about.
3. Develop your own measurements of success (or Key
Performance Indicators) relevant for the consumer experience.
4. Make the connections between your company’s business
goals, the key metrics and stakeholder objectives, the
experience metrics and your project priorities. Are there gaps?
Conflicts?
128. Designing Beyond Screens - Samantha Starmer
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EXERCISE 3: INSTRUCTIONS
!128
~45 minutes
IN YOUR GROUP:
1. Start with your narrative story from Exercise 2
2. Take out your Experience Strategy Framework
3. Write down or indicate any connections from your story to the Experience
Opportunities
4. Write down or indicate any connections from your story to your Experience
Pillars
5. Write down or indicate any connections or conflicts from your story to each
of the Stakeholder Objectives
6. Be ready to discuss
133. Designing Beyond Screens - Samantha Starmer
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DESIGNING LIVES - Look outside your industry
!133
https://trendwatching.com/
AUTOMATION THEATER AUTOMATION THEATER AUTOMATION THEATER AUTOMATION THEATER VILLAGE SQUARED
VILLAGE SQUARED VILLAGE SQUARED END OF EXCESS END OF EXCESS END OF EXCESS
135. Designing Beyond Screens - Samantha Starmer
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DESIGNING LIVES - Remember your ability to impact
!135
Text: https://www.liveworkstudio.com/monthly-magazines/taking-the-puls-of-healthcare-in-the-21st-century, Image: https://www.theatlantic.com/business/archive/2015/04/a-better-nursing-home-exists/390936/
“This is probably going to be the most exciting program that we’ve ever built because it is going to change the face of
nursing homes throughout the country.”
136. Designing Beyond Screens - Samantha Starmer
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DESIGNING LIVES - Could be simple
!136
https://www.boredpanda.com/nursing-home-residents-recreate-movie-scenes
137. Designing Beyond Screens - Samantha Starmer
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DESIGNING LIVES - Consider technology…
!137
https://www.nytimes.com/interactive/2018/11/23/technology/robot-nurse-zora.html
Technology can’t replace warm hands. See it as the enabler, not the driver.
…technology—when used wisely—can enhance the patient experience, improve efficiency, promote autonomy,
personalise information and enable new value propositions. But in order to achieve this we must start with understanding
peoples’ needs and behaviours – and not just solely from the perspective of their care and treatment program.
138. Designing Beyond Screens - Samantha Starmer
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DESIGNING LIVES - But remember the human connection
!138
https://www.nytimes.com/interactive/2018/11/23/technology/robot-nurse-zora.html
When Zora arrived at this nursing facility an hour outside Paris, a strange thing began happening: Many patients
developed an emotional attachment, treating it like a baby, holding and cooing, giving it kisses on the head.
139. Designing Beyond Screens - Samantha Starmer
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TIE IT ALL TOGETHER
!139
1. Use creativity sparks wherever you can find them. Outside of
your industry, discipline and channel is great too!
2. Remember that you have an ability to impact people’s lives in a
positive way.
3. You can start with the simple opportunities - improve just one
moment in just one interaction.
4. Consider technology and where it can support your future
state story.
5. Don’t forget the human connection.
141. Designing Beyond Screens - Samantha Starmer
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EXERCISE 4: INSTRUCTIONS
!141
~45 minutes
IN YOUR GROUP:
1. Use your narrative from Exercise 3 to discuss potential technology driven
product/service solutions that will support the story and provide experience
improvements.
2. Focus in on no more than one or two technology driven solutions.
3. Ensure your technology driven solution is more than a screen. It can include
an app, but should also include other types of interaction such as voice,
sounds, haptics.)
4. Insert your technology driven solution into your story.
5. Storyboard the moments and dialog.
6. Be ready to describe or act out the updated story.
143. Designing Beyond Screens - Samantha Starmer
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IN SUMMARY
!143
1. Design Strategies - Develop experience frameworks that outline the
experience strategy and its connection to the business strategy and
stakeholder objectives.
2. Design Stories - Use narrative and tools like storyboarding to define a future
state story that improves on the current state and focuses on an end consumer.
3. Design Connections - Learn and define core business and experience
measurements and define connections, conflicts and gaps with your
experience pillars and strategy. This will ensure your seat at the strategic vs.
service table.
4. Design Lives - Use your strategies, stories and connections to ideate on story-
driven, human-driven technology solutions centered on consumers’ lives.
144. Designing Beyond Screens - Samantha Starmer
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LAST WORDS
!144
Designing strategies, stories and connections will create holistic
products & services that deliver both strong business and consumer
value proposition.
Designers who strive for both a strong business and consumer value
proposition will be the designers who can become the CEO,
successfully designing for businesses and lives.
In short, these designers will be heroes.
145. Designing Beyond Screens - Samantha Starmer
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GO BE A HERO!
http://www.flickr.com/photos/baking_in_pearls/3960662314
!145