We carry a screen with us at all times, yet technology is already evolving beyond the screen. We must design beyond screens to ensure we can be leaders wherever, whenever and however interactions are going.
This workshop provides examples of where expertise should be leveraged beyond where many designers are currently involved and how to begin.
Presently we are surrounded by various technologies. All these technologies have their own pros & cons and are evolving. Artificial Intelligence is one such future technology which is making its place & demand in this market very steadily. But the big question is, Is it a boon or a bane? Check it out here.
Jim Spohrer (IBM) gave a presentation on cognitive startups and the future of computing. He discussed how machine learning and AI are advancing rapidly, with capabilities like image tagging and captioning already available. By 2035, he predicted "cognitive mediators" will be tools that know users better than they know themselves and help people in their jobs and daily lives. While machines are getting smarter, developing wisdom requires focusing on inspiring students to use new technologies to solve problems. The future will require "T-shaped" thinkers with broad skills and deep expertise to build a better world.
A.I. - Bots, Intelligent Assistants and Deep Learning. 2016 is the year that intelligent assistants and deep learning are becoming more abundant on web & mobile devices. From the big boys of artificial intelligence (Apple Siri, Google Now, Amazon Alexa, Microsoft Cortana, Facebook M & Messenger) to uses in medical facilities, we will examine how our lives are enriched and made simpler. Growing your business becomes a lot easier when you have a number of bots working on your behalf.
Richard Adams discusses the future of media and how technology will change various industries like television, radio, photography, music, writing and more. He predicts that computation and artificial intelligence will enable anyone to easily create high quality content in these fields. Technologies like machine learning, predictive algorithms and automated content production will disrupt traditional media jobs and business models. Content will be personalized and delivered on-demand to audiences. The lines between creator and consumer will blur as everyone has the ability to generate and share media.
This document provides an introduction to artificial intelligence (AI) concepts and terminology. It discusses key AI topics like machine learning, deep learning, neural networks, and natural language processing. It also covers a brief history of AI, potential economic impacts of AI, challenges like bias, and the role of designers in ensuring AI is developed responsibly. The document aims to give an overview of AI to help readers understand this emerging field at a high level.
Session 2 - Emerging Technologies in your Mobile Practice
This is the presentation slides of video session delivered at Xamarin Partner Summit 2017 by Microsoft speakers, Jaclyn Stiles, Neil Smith and Matt Larson. It focuses on emerging technologies - such as Cognitive Services, Machine Learning, IOT and more - as key components of a "mobile +" strategy and approach.
Watch the session recording at channel9.msdn.com/Events/Xamarin-Partners/Xamarin-Partner-Summit-2017/Emerging-Technologies-in-your-Mobile-Practice
Preparing the next generation for the cognitive era - NFAIS Keynote
Keynote address at NFAIS 2016 in Philadelphia PA on February 21st 2016 focused on how the Cogntive Era is transforming our lives, creating new careers, and inspiring innovation.
Sebuah presentasi singkat mengenai Revolusi Industri 4.0 dalam Bahasa Indonesia (ID)
A brief presentation about Industrial Revolution 4.0 in Bahasa Indonesia (ID)
Technology is completely changing the face of financial services, driving disruption, displacement and disintermediation within the sector. This has lowered the barriers to entry, opened the door to new market entrants and created fertile ground for innovation and growth.
These market disruptions have also forged new alliances between start-ups and incumbents, blurring the lines of distinction between finance and technology and creating a wave of cross-sector collaboration.
Fintech 2018 will explore technological innovation across the financial services sector, from developments in established tier-1 firms to the disruptive innovators within the start-up community that are reshaping the FS market.
Core conference topics will include:
• Landscape: Trends, Culture, Trust, Transparency, Geo-political Climate
• Regulation: GDPR, MiFID II, PSD2, Open Banking, APIs
• Customer Strategy: Engagement, UX, Data Insight, Marketing & ML
• Emerging Tech: Blockchain, Analytics, AI, Payments, Automation
• National Strategy: Skills, Funding, Collaboration, Cyber Security
• Infrastructure: IT, Digital, Cloud, Mobile, XaaS
Algocracy and the state of AI in public administrations.
AI, as technical approach to solve problems, now is deploying in social systems and public administrations. What are the effects? the challenges? should we fear? What should we do?
The document discusses the impact of artificial intelligence on the workforce. It summarizes three articles about how AI poses a risk to white collar jobs, can boost productivity, and represents a coming revolution that many humans are ignoring. Links to the full articles are provided.
Overview of digitalization, emerging technologies, and new organizational forms on labor and value creation in society. Presentation made in Sweden during January 2018.
Kristal Ireland - Virgin Trains East Coast - Will robots destroy us all? Putt...
AI undoubtedly has the potential to unlock a paradigmatic shift in the way that humans live, work and love in the world we call home. But is enough attention being payed to the ethical considerations companies and brands need to make in the face of such a brave new world? So much of the narrative around AI is focused around ‘how we can’ as opposed to asking the much bigger questions of whether we even should. Kristal's talk provided insight into the way Virgin Trains are assessing the potential impact of AI on its work force and customers and why ‘Doing the Right Thing’ is just as important as getting it done for the company.
1) The document discusses how AI is impacting various industries and the future of work.
2) Machines are able to process vast amounts of information and handle complex processes better than humans.
3) Many jobs will be automated but AI will drive humans to perform higher-level cognitive work. Augmented intelligence where humans and machines work together will increase.
The document discusses how developers have become disconnected from users as technology has advanced. It argues that developers should focus on building interfaces that are simple, human-centered, and empower users rather than just improving tools. Machine learning and AI can be used to build helpful interfaces, but developers must focus on the human experience and inclusive design. The talk aims to inspire developers to use their skills to improve people's lives rather than just profit or automation.
Origins of the Marketing Intelligence Engine (SXSW 2015)
Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes.
But, they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands, and they do not recommend actions to improve performance.
Humans are limited by their biases, beliefs, education, experiences, knowledge and brainpower. All of these things contribute to our finite ability to process information, build strategies and achieve performance potential.
Algorithms, in contrast, have an almost infinite ability to process information. They possess the power to understand natural language queries, identify patterns and anomalies, and parse massive data sets to deliver recommendations better, faster and cheaper than people can.
What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success.
Presentation for Seamless Retail Middle East 2017. Focuses on how to create and execute exceptional retail customer experiences that maximize revenue, increase exposure, and drive consumer satisfaction.
Innovation for Store 4.0- Seamless Retail Africa 2018
Samantha Starmer is a former VP of Global Digital Experiences who is now passionate about creating great customer experiences across channels. She discusses how retail is being disrupted by new technologies like chatbots, voice shopping, augmented reality, and concept stores without staff. However, the physical store is not dead and remains important for discovery and experiences. Store 4.0 requires focusing on five pillars: starting with the customer, staying integrated across channels, breaking out of silos, using technology wisely, and focusing on the customer experience.
UX Israel Studio 2013 workshop. Much of the structure and content is similar to other workshop presentations I've posted, but there are some new examples and exercises.
The document discusses the future of experience design and the concept of omnichannel experiences. Omnichannel experiences integrate digital and physical touchpoints to provide seamless, interconnected experiences for customers anytime and anywhere. The future of experience design lies in creating holistic experiences across all channels that understand customer context and needs. Omnichannel experiences enhance the physical with digital and move customers through a brand's spaces and services effortlessly.
Taxonomy Bootcamp 2012 Keynote - Improving Information Interactions
This document discusses designing seamless customer experiences across digital and physical channels. It tells a story of a car accident victim's frustrating experience trying to get their car repaired due to a lack of integration between their insurance company's digital and physical systems. The document argues that as the physical and digital worlds collide, organizations must design holistic, interactive experiences that satisfy customers' information needs whenever, however, and wherever they engage with a brand. It encourages attendees to open their eyes to opportunities to improve customer experiences through better organization of information.
How to Design for the Future - Cross Channel Experience Design
This document discusses cross-channel experience design. It begins by asking who the audience members are and what they hope to learn. It then discusses some of the key challenges of designing experiences across multiple channels like websites, mobile apps, physical stores, etc. The document presents five principles for cross-channel design: providing a consistent experience, making the experience convenient across channels, ensuring transitions between channels are connected, tailoring the experience to the user's current context, and designing experiences that span time across different touchpoints. It concludes by offering five methods for approaching cross-channel design, such as thinking in terms of services rather than individual channels, collaborating across organizational boundaries, testing designs by observing user behaviors, being comfortable with ambiguity and iteration
The document describes the need for designing cross-channel experiences that are consistent, convenient, connected, contextual, and span different touchpoints and times. It discusses examples of both good and bad cross-channel experiences, and outlines five principles for designing holistic experiences. Tools mentioned for mapping cross-channel experiences include stakeholder interviews, field research, touchpoint matrices, service inventories, and experience maps. The overall message is that users interact with brands through many different channels, so the design must consider the entire experience across all touchpoints.
The document summarizes a presentation on cross-channel design given by Jess McMullin and Samantha Starmer. The presentation covered what cross-channel design is, why organizations should care about it, how to sell the need for it within an organization, using a case study and field research experience to discover touchpoints across channels, and various tools and methods for designing cross-channel solutions such as journey mapping, touchpoint matrices, and paper prototyping.
Building and Evangelizing Holistic Experience Design - DMI Seattle 2011
The document provides guidance on designing holistic experiences by outlining strategies across four areas: expanding your mind, creating a vision, building a path, and just doing it. It suggests expanding one's mind by breaking out of silos, making new friends outside one's usual circles, getting outside of one's comfort zone, and finding comfort in discomfort. It recommends creating a vision by understanding the big picture, following a clear goal, storytelling to excite others, and leading change. It advises building a path by listening holistically, understanding executives' goals, managing stakeholders, and removing obstacles. Finally, it suggests just doing it by not waiting for permission, trying new things, using metrics, and starting small.
Samantha Starmer provides a framework for structuring presentations with 4 key principles: 1) Start with yourself by identifying your goal and style. 2) Learn the environment by understanding the audience and constraints. 3) Build the structure by freeing your mind and keeping the narrative. 4) Leave time to adjust through rehearsal and ensuring your main point is clear. She emphasizes remembering the one key thing you want the audience to take away and practicing well in advance of the presentation date.
The Future of Design is Not Just the Web - Web Visions Workshop 2011
The document discusses designing cross-channel experiences. It begins by explaining that customers experience brands across multiple touchpoints and channels, both digital and physical. The key is to design experiences that are convenient, connected, consistent, contextual, and span across time.
The document then provides five principles and five methods for cross-channel design. The principles are to make experiences convenient, connected, consistent, contextual, and spanning across time. The methods are to think in terms of services, share design work across teams, start by observing customer behaviors, be comfortable with ambiguity, and focus on customer needs rather than specific solutions.
Finally, the document discusses various discovery and solution activities for cross-channel design, such as stakeholder interviews
Get a Seat at the Strategy Table - WebVisions 2011
To get a seat at the strategy table, one must understand the organization's strategic goals and objectives, know how decisions are made, and think about long term changes. It is important to build relationships with allies, know potential opponents, and have important conversations before proposing new ideas. One should pick their battles wisely, help others' goals, and offer solutions, preferably with proposed solutions or already implemented solutions. It is also important to learn how executives communicate, listen more than speaking, and become comfortable discussing strategy with executives.
Create Successful Cross Channel Experiences - IA Summit 2011
The document discusses the importance of designing cross-channel experiences that are convenient, consistent, connected, contextual, and span time. It provides 5 principles and 5 methods for holistic experience design across digital and physical touchpoints. The principles are to think of services, share resources openly, gain diverse perspectives, address discomfort, and focus on user needs over solutions. Methods include documenting journeys, mapping experiences, understanding backend systems, storytelling, and cross-training teams. Tools involve using experience maps, getting different perspectives, telling stories, and cross-training teams in other disciplines. The talk encourages designing for the holistic experience rather than any single channel.
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web.
The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
Samantha Starmer discusses designing for a holistic customer experience across channels. She recommends starting by using metrics to understand customer journeys, mapping experiences, and listening holistically across channels like call centers, social media, and stores. Designing for a holistic experience means coordinating brand and information consistency and optimizing each channel's capabilities. It requires leaving one's comfort zone, collaborating cross-functionally, and letting go of control so the entire organization can focus on improving the customer experience.
Quantitative Information Architecture - Oz IA 2010
This document discusses how quantitative analytics can help drive information architecture (IA) decisions. It provides examples of the types of metrics that can be measured, such as traffic to different sections of a website, and how these metrics can be used to understand user behavior and improve the user experience. Quantitative data is presented as complementing, not replacing, qualitative research methods. The document advocates starting analytics efforts by clearly defining business questions and goals in order to focus measurement efforts and ensure the collected data will provide actionable insights.
1) Holistic information architecture is about designing integrated experiences across channels, platforms, and the digital and physical worlds.
2) Information, not technology, should be the foundation to connect experiences as users transition between different touchpoints.
3) An effective information architecture provides consistent and predictable pathways of information to tie together a user's experience holistically as they engage with a brand through various channels over time.
Right Choice Landscaping offers exceptional villa landscape maintenance servi...
"Right Choice Landscaping offers exceptional villa landscape maintenance services in Dubai. Our dedicated team ensures that your villa’s outdoor spaces are beautifully maintained, enhancing both the aesthetic appeal and the value of your property. We offer landscaping and Garden design services to commercial property owners and homeowners all over the UAE.
Mastering Web Design: Essential Principles and Techniques for Modern Websites
Dive into the dynamic world of web design with our comprehensive guide that covers everything from foundational principles to advanced techniques. Whether you're a beginner looking to understand the basics or a seasoned designer aiming to refine your skills, this article offers invaluable insights. Explore topics such as responsive design, user experience (UX) optimization, color theory, typography essentials, and the latest trends shaping the digital landscape. Gain practical knowledge and actionable tips to create visually appealing, functional, and user-friendly websites that stand out in today's competitive online environment. Perfect for designers, developers, and anyone passionate about crafting compelling web experiences, this guide equips you with the tools needed to elevate your web design proficiency to new heights.
Artificial intelligence involves using machines to simulate human intelligence through techniques like machine learning and deep learning. The presentation traces the origins of AI back to 1956 with the goal of giving computers abilities like reasoning, understanding language, and perceiving the world. Opportunities for AI include autonomous delivery vehicles, personalized shopping experiences using computer vision, using robots for tedious tasks, and developing new drugs. The winners in AI will be those focusing on narrow domains with vast data and those able to achieve network effects by crowdsourcing or leveraging multiple data sources.
An overview of artificial intelligence from the perspective of a potential venture capital investment: what it is, its history, how it can be used, and what it could mean for the future of various industries and humanity.
We carry a screen with us at all times, yet technology is already evolving beyond the screen. We must design beyond screens to ensure we can be leaders wherever, whenever and however interactions are going.
This workshop provides examples of where expertise should be leveraged beyond where many designers are currently involved and how to begin.
Artificial intelligence a bane or boon-pdfAvlin Roy
Presently we are surrounded by various technologies. All these technologies have their own pros & cons and are evolving. Artificial Intelligence is one such future technology which is making its place & demand in this market very steadily. But the big question is, Is it a boon or a bane? Check it out here.
Jim Spohrer (IBM) gave a presentation on cognitive startups and the future of computing. He discussed how machine learning and AI are advancing rapidly, with capabilities like image tagging and captioning already available. By 2035, he predicted "cognitive mediators" will be tools that know users better than they know themselves and help people in their jobs and daily lives. While machines are getting smarter, developing wisdom requires focusing on inspiring students to use new technologies to solve problems. The future will require "T-shaped" thinkers with broad skills and deep expertise to build a better world.
How To Train Your Computer - Peter WalkerPeter Walker
A.I. - Bots, Intelligent Assistants and Deep Learning. 2016 is the year that intelligent assistants and deep learning are becoming more abundant on web & mobile devices. From the big boys of artificial intelligence (Apple Siri, Google Now, Amazon Alexa, Microsoft Cortana, Facebook M & Messenger) to uses in medical facilities, we will examine how our lives are enriched and made simpler. Growing your business becomes a lot easier when you have a number of bots working on your behalf.
Richard Adams discusses the future of media and how technology will change various industries like television, radio, photography, music, writing and more. He predicts that computation and artificial intelligence will enable anyone to easily create high quality content in these fields. Technologies like machine learning, predictive algorithms and automated content production will disrupt traditional media jobs and business models. Content will be personalized and delivered on-demand to audiences. The lines between creator and consumer will blur as everyone has the ability to generate and share media.
This document provides an introduction to artificial intelligence (AI) concepts and terminology. It discusses key AI topics like machine learning, deep learning, neural networks, and natural language processing. It also covers a brief history of AI, potential economic impacts of AI, challenges like bias, and the role of designers in ensuring AI is developed responsibly. The document aims to give an overview of AI to help readers understand this emerging field at a high level.
Session 2 - Emerging Technologies in your Mobile PracticeXamarin
This is the presentation slides of video session delivered at Xamarin Partner Summit 2017 by Microsoft speakers, Jaclyn Stiles, Neil Smith and Matt Larson. It focuses on emerging technologies - such as Cognitive Services, Machine Learning, IOT and more - as key components of a "mobile +" strategy and approach.
Watch the session recording at channel9.msdn.com/Events/Xamarin-Partners/Xamarin-Partner-Summit-2017/Emerging-Technologies-in-your-Mobile-Practice
Preparing the next generation for the cognitive era - NFAIS KeynoteSteven Miller
Keynote address at NFAIS 2016 in Philadelphia PA on February 21st 2016 focused on how the Cogntive Era is transforming our lives, creating new careers, and inspiring innovation.
Sebuah presentasi singkat mengenai Revolusi Industri 4.0 dalam Bahasa Indonesia (ID)
A brief presentation about Industrial Revolution 4.0 in Bahasa Indonesia (ID)
Technology is completely changing the face of financial services, driving disruption, displacement and disintermediation within the sector. This has lowered the barriers to entry, opened the door to new market entrants and created fertile ground for innovation and growth.
These market disruptions have also forged new alliances between start-ups and incumbents, blurring the lines of distinction between finance and technology and creating a wave of cross-sector collaboration.
Fintech 2018 will explore technological innovation across the financial services sector, from developments in established tier-1 firms to the disruptive innovators within the start-up community that are reshaping the FS market.
Core conference topics will include:
• Landscape: Trends, Culture, Trust, Transparency, Geo-political Climate
• Regulation: GDPR, MiFID II, PSD2, Open Banking, APIs
• Customer Strategy: Engagement, UX, Data Insight, Marketing & ML
• Emerging Tech: Blockchain, Analytics, AI, Payments, Automation
• National Strategy: Skills, Funding, Collaboration, Cyber Security
• Infrastructure: IT, Digital, Cloud, Mobile, XaaS
Algocracy and the state of AI in public administrations.Sandra Bermúdez
AI, as technical approach to solve problems, now is deploying in social systems and public administrations. What are the effects? the challenges? should we fear? What should we do?
The document discusses the impact of artificial intelligence on the workforce. It summarizes three articles about how AI poses a risk to white collar jobs, can boost productivity, and represents a coming revolution that many humans are ignoring. Links to the full articles are provided.
The Year 2028 and the New Industrial RevolutionRobin Teigland
Overview of digitalization, emerging technologies, and new organizational forms on labor and value creation in society. Presentation made in Sweden during January 2018.
Kristal Ireland - Virgin Trains East Coast - Will robots destroy us all? Putt...Branded3
AI undoubtedly has the potential to unlock a paradigmatic shift in the way that humans live, work and love in the world we call home. But is enough attention being payed to the ethical considerations companies and brands need to make in the face of such a brave new world? So much of the narrative around AI is focused around ‘how we can’ as opposed to asking the much bigger questions of whether we even should. Kristal's talk provided insight into the way Virgin Trains are assessing the potential impact of AI on its work force and customers and why ‘Doing the Right Thing’ is just as important as getting it done for the company.
1) The document discusses how AI is impacting various industries and the future of work.
2) Machines are able to process vast amounts of information and handle complex processes better than humans.
3) Many jobs will be automated but AI will drive humans to perform higher-level cognitive work. Augmented intelligence where humans and machines work together will increase.
The document discusses how developers have become disconnected from users as technology has advanced. It argues that developers should focus on building interfaces that are simple, human-centered, and empower users rather than just improving tools. Machine learning and AI can be used to build helpful interfaces, but developers must focus on the human experience and inclusive design. The talk aims to inspire developers to use their skills to improve people's lives rather than just profit or automation.
Origins of the Marketing Intelligence Engine (SXSW 2015)PR 20/20
Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes.
But, they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands, and they do not recommend actions to improve performance.
Humans are limited by their biases, beliefs, education, experiences, knowledge and brainpower. All of these things contribute to our finite ability to process information, build strategies and achieve performance potential.
Algorithms, in contrast, have an almost infinite ability to process information. They possess the power to understand natural language queries, identify patterns and anomalies, and parse massive data sets to deliver recommendations better, faster and cheaper than people can.
What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success.
Presentation for Seamless Retail Middle East 2017. Focuses on how to create and execute exceptional retail customer experiences that maximize revenue, increase exposure, and drive consumer satisfaction.
Innovation for Store 4.0- Seamless Retail Africa 2018Samantha Starmer
Samantha Starmer is a former VP of Global Digital Experiences who is now passionate about creating great customer experiences across channels. She discusses how retail is being disrupted by new technologies like chatbots, voice shopping, augmented reality, and concept stores without staff. However, the physical store is not dead and remains important for discovery and experiences. Store 4.0 requires focusing on five pillars: starting with the customer, staying integrated across channels, breaking out of silos, using technology wisely, and focusing on the customer experience.
Designing for Holistic Cross Channel ExperiencesSamantha Starmer
UX Israel Studio 2013 workshop. Much of the structure and content is similar to other workshop presentations I've posted, but there are some new examples and exercises.
The document discusses the future of experience design and the concept of omnichannel experiences. Omnichannel experiences integrate digital and physical touchpoints to provide seamless, interconnected experiences for customers anytime and anywhere. The future of experience design lies in creating holistic experiences across all channels that understand customer context and needs. Omnichannel experiences enhance the physical with digital and move customers through a brand's spaces and services effortlessly.
Taxonomy Bootcamp 2012 Keynote - Improving Information InteractionsSamantha Starmer
This document discusses designing seamless customer experiences across digital and physical channels. It tells a story of a car accident victim's frustrating experience trying to get their car repaired due to a lack of integration between their insurance company's digital and physical systems. The document argues that as the physical and digital worlds collide, organizations must design holistic, interactive experiences that satisfy customers' information needs whenever, however, and wherever they engage with a brand. It encourages attendees to open their eyes to opportunities to improve customer experiences through better organization of information.
How to Design for the Future - Cross Channel Experience DesignSamantha Starmer
This document discusses cross-channel experience design. It begins by asking who the audience members are and what they hope to learn. It then discusses some of the key challenges of designing experiences across multiple channels like websites, mobile apps, physical stores, etc. The document presents five principles for cross-channel design: providing a consistent experience, making the experience convenient across channels, ensuring transitions between channels are connected, tailoring the experience to the user's current context, and designing experiences that span time across different touchpoints. It concludes by offering five methods for approaching cross-channel design, such as thinking in terms of services rather than individual channels, collaborating across organizational boundaries, testing designs by observing user behaviors, being comfortable with ambiguity and iteration
The document describes the need for designing cross-channel experiences that are consistent, convenient, connected, contextual, and span different touchpoints and times. It discusses examples of both good and bad cross-channel experiences, and outlines five principles for designing holistic experiences. Tools mentioned for mapping cross-channel experiences include stakeholder interviews, field research, touchpoint matrices, service inventories, and experience maps. The overall message is that users interact with brands through many different channels, so the design must consider the entire experience across all touchpoints.
The document summarizes a presentation on cross-channel design given by Jess McMullin and Samantha Starmer. The presentation covered what cross-channel design is, why organizations should care about it, how to sell the need for it within an organization, using a case study and field research experience to discover touchpoints across channels, and various tools and methods for designing cross-channel solutions such as journey mapping, touchpoint matrices, and paper prototyping.
Building and Evangelizing Holistic Experience Design - DMI Seattle 2011Samantha Starmer
The document provides guidance on designing holistic experiences by outlining strategies across four areas: expanding your mind, creating a vision, building a path, and just doing it. It suggests expanding one's mind by breaking out of silos, making new friends outside one's usual circles, getting outside of one's comfort zone, and finding comfort in discomfort. It recommends creating a vision by understanding the big picture, following a clear goal, storytelling to excite others, and leading change. It advises building a path by listening holistically, understanding executives' goals, managing stakeholders, and removing obstacles. Finally, it suggests just doing it by not waiting for permission, trying new things, using metrics, and starting small.
Structuring your Presentation - Cranky Talk 2011Samantha Starmer
Samantha Starmer provides a framework for structuring presentations with 4 key principles: 1) Start with yourself by identifying your goal and style. 2) Learn the environment by understanding the audience and constraints. 3) Build the structure by freeing your mind and keeping the narrative. 4) Leave time to adjust through rehearsal and ensuring your main point is clear. She emphasizes remembering the one key thing you want the audience to take away and practicing well in advance of the presentation date.
The Future of Design is Not Just the Web - Web Visions Workshop 2011Samantha Starmer
The document discusses designing cross-channel experiences. It begins by explaining that customers experience brands across multiple touchpoints and channels, both digital and physical. The key is to design experiences that are convenient, connected, consistent, contextual, and span across time.
The document then provides five principles and five methods for cross-channel design. The principles are to make experiences convenient, connected, consistent, contextual, and spanning across time. The methods are to think in terms of services, share design work across teams, start by observing customer behaviors, be comfortable with ambiguity, and focus on customer needs rather than specific solutions.
Finally, the document discusses various discovery and solution activities for cross-channel design, such as stakeholder interviews
Get a Seat at the Strategy Table - WebVisions 2011Samantha Starmer
To get a seat at the strategy table, one must understand the organization's strategic goals and objectives, know how decisions are made, and think about long term changes. It is important to build relationships with allies, know potential opponents, and have important conversations before proposing new ideas. One should pick their battles wisely, help others' goals, and offer solutions, preferably with proposed solutions or already implemented solutions. It is also important to learn how executives communicate, listen more than speaking, and become comfortable discussing strategy with executives.
Create Successful Cross Channel Experiences - IA Summit 2011Samantha Starmer
The document discusses the importance of designing cross-channel experiences that are convenient, consistent, connected, contextual, and span time. It provides 5 principles and 5 methods for holistic experience design across digital and physical touchpoints. The principles are to think of services, share resources openly, gain diverse perspectives, address discomfort, and focus on user needs over solutions. Methods include documenting journeys, mapping experiences, understanding backend systems, storytelling, and cross-training teams. Tools involve using experience maps, getting different perspectives, telling stories, and cross-training teams in other disciplines. The talk encourages designing for the holistic experience rather than any single channel.
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web.
The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
Samantha Starmer discusses designing for a holistic customer experience across channels. She recommends starting by using metrics to understand customer journeys, mapping experiences, and listening holistically across channels like call centers, social media, and stores. Designing for a holistic experience means coordinating brand and information consistency and optimizing each channel's capabilities. It requires leaving one's comfort zone, collaborating cross-functionally, and letting go of control so the entire organization can focus on improving the customer experience.
Quantitative Information Architecture - Oz IA 2010Samantha Starmer
This document discusses how quantitative analytics can help drive information architecture (IA) decisions. It provides examples of the types of metrics that can be measured, such as traffic to different sections of a website, and how these metrics can be used to understand user behavior and improve the user experience. Quantitative data is presented as complementing, not replacing, qualitative research methods. The document advocates starting analytics efforts by clearly defining business questions and goals in order to focus measurement efforts and ensure the collected data will provide actionable insights.
1) Holistic information architecture is about designing integrated experiences across channels, platforms, and the digital and physical worlds.
2) Information, not technology, should be the foundation to connect experiences as users transition between different touchpoints.
3) An effective information architecture provides consistent and predictable pathways of information to tie together a user's experience holistically as they engage with a brand through various channels over time.
Right Choice Landscaping offers exceptional villa landscape maintenance servi...rightchoicelandscapi
"Right Choice Landscaping offers exceptional villa landscape maintenance services in Dubai. Our dedicated team ensures that your villa’s outdoor spaces are beautifully maintained, enhancing both the aesthetic appeal and the value of your property. We offer landscaping and Garden design services to commercial property owners and homeowners all over the UAE.
Mastering Web Design: Essential Principles and Techniques for Modern WebsiteswebOdoctor Inc
Dive into the dynamic world of web design with our comprehensive guide that covers everything from foundational principles to advanced techniques. Whether you're a beginner looking to understand the basics or a seasoned designer aiming to refine your skills, this article offers invaluable insights. Explore topics such as responsive design, user experience (UX) optimization, color theory, typography essentials, and the latest trends shaping the digital landscape. Gain practical knowledge and actionable tips to create visually appealing, functional, and user-friendly websites that stand out in today's competitive online environment. Perfect for designers, developers, and anyone passionate about crafting compelling web experiences, this guide equips you with the tools needed to elevate your web design proficiency to new heights.
A Green City is an urban area that prioritizes sustainability
Designing AI for Humans
1. Designing AI For Humans
AI and Machine Learning World
Samantha Starmer
15 June, 2017
2. Samantha Starmer – AI and Machine Learning World
WHO AM I?
15/6/2017 2
Formerly VP Global
Digital Experiences,
Ralph Lauren
Also Razorfish, REI,
Microsoft, Amazon
I’m passionate about
creating GREAT
customer experiences,
regardless of screen or
device; online or offline.
3. Samantha Starmer - AI and Machine Learning World15/6/2017
IS THIS AI?
3
http://vodzilla.co/wp-content/uploads/2016/09/westworld-brynner.jpg
4. Samantha Starmer - AI and Machine Learning World15/6/2017
IS THIS AI?
4
Image: http://i.lv3.hbo.com/assets/images/series/westworld/episodes/media-blast/160819-westworld-s1-blast-07-1280.jpg
Tim Urban essay: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html
5. Samantha Starmer - AI and Machine Learning World15/6/2017
IS THIS AI?
5
https://www.pinterest.com/alexsandranina/os-jetsons
6. Samantha Starmer - AI and Machine Learning World15/6/2017
IS THIS AI?
6
http://worldversus.com/img/terminator.jpg
7. Samantha Starmer - AI and Machine Learning World15/6/2017 7
https://en.wikipedia.org/wiki/HAL_9000
HAL, IS THIS AI?
8. Samantha Starmer - AI and Machine Learning World15/6/2017
BETTER?
8
“Artificial intelligence is the branch of computer
science concerned with making computers
behave like humans”
“The theory and development of computer
systems able to perform tasks that normally
require human intelligence.”
“Artificial intelligence (AI) is intelligence
exhibited by machines.”
http://www.webopedia.com/TERM/A/artificial_intelligence.html
https://en.wikipedia.org/wiki/Artificial_intelligence
http://www.merriam-webster.com/dictionary/artificial%20intelligence
https://en.oxforddictionaries.com/definition/artificial_intelligence
“1: a branch of computer science dealing with the
simulation of intelligent behavior in computers
2: the capability of a machine to imitate intelligent
human behavior”
9. Samantha Starmer - AI and Machine Learning World15/6/2017
SHOULD WE BE SCARED?
9
Text: http://www2.itif.org
Image: http://www2.itif.org/2016-myths-full.jpg
“When it comes to artificial intelligence,
myths are spreading faster than the
technology itself is advancing. Left
unchecked, these myths could inspire
fears that undermine the technology’s
progress, which would be to the detriment
of economic growth and social progress.”
- Information Technology & Innovation
Foundation
10. Samantha Starmer - AI and Machine Learning World15/6/2017
HELP THE HUMAN
10
Text: http://www.forbes.com/sites/ibm/2016/08/15/beyond-ai-human-machine-collaboration-for-the-advancement-of-humankind
Image: http://www.bbc.com/news/technology-35810133
“…cognitive systems such as IBM Watson are specifically designed to augment human intelligence, and to
work side-by-side with human experts as tools for enhanced decision-making.”
- Christopher A. Padilla, IBM
11. Samantha Starmer - AI and Machine Learning World15/6/2017
PLEASE HELP THE HUMAN!
11
“The sheer volume of data being generated by the world is creating a form of cognitive overload for
professionals and consumers alike, and [AI] systems excel at harnessing and making that data useful.”
- Christopher A. Padilla, IBM
Text: http://www.forbes.com/sites/ibm/2016/08/15/beyond-ai-human-machine-collaboration-for-the-advancement-of-humankind
Image: http://raconteur.net/public/img/articles/2012/06/Computers-are-smarter-than-lawyers-2-760x428.jpg
12. Samantha Starmer - AI and Machine Learning World15/6/2017
(WE’RE USED TO IT)
12
“In this new world of cognitive computing, humans and machines work better together than
individually…every transformative tool that humans have created — from the wheel to the steam engine or
the microprocessor — has augmented human capabilities.”
- Christopher A. Padilla, IBM Text: http://www.forbes.com/sites/ibm/2016/08/15/beyond-ai-human-machine-collaboration-for-the-advancement-of-humankind
Image: http://the100.ru/images/inventors/id1633/koleso-inventors-474.jpg
13. Samantha Starmer - AI and Machine Learning World15/6/2017
“I think in five to 10 years people
will still be using phones, but it will
be a much more connected world
where we’re doing a lot of talking to
devices and machines and [they
are doing] a lot of background
fulfilling of chores and tasks so that
our clients can really live their
lives.”
- TaskRabbit CEO
Stacy Brown-Philpot
Text: http://www.theverge.com/a/verge-2021/stacy-brown-philpot-taskrabbit-ceo-interview-ai-gig-economy
Image: https://www.gsb.stanford.edu/sites/gsb/files/photo-oss-philpot-stacy.jpg
13
THE FUTURE IS COMING
14. Samantha Starmer - AI and Machine Learning World15/6/2017
THE FUTURE IS HERE
14
http://www.nytimes.com/2016/10/26/us/pentagon-artificial-intelligence-terminator.html?
“Almost unnoticed outside defense circles, the Pentagon has put artificial intelligence at the center of its
strategy to maintain the United States’ position as the world’s dominant military power… FOCUS detects
(green) & tracks (purple) multiple people in complex environments during flight.”
- The Pentagon’s ‘Terminator Conundrum’: Robots That Could Kill on Their Own, The New York Times
15. Samantha Starmer - AI and Machine Learning World15/6/2017
SHOULD WE CARE?
15
Text: http://www.huffingtonpost.com/entry/ai-powered-customer-service-needs-the-human-touch_us_58b88046e4b0ffd61787bd3d
Image: https://www.forrester.com/report/TechRadar+Artificial+Intelligence+Technologies+Q1+2017/-/E-RES129161?utm_source=blog&utm_campaign=research_social&utm_content=research_curran
“Today, 38% of enterprises are already
using artificial intelligence (AI), growing
to 62% by 2018. Forrester is predicting a
300% increase in AI investments in 2017
compared to 2016 and IDC believes AI
will be a $47 billion market by 2020
By 2025 while 16% of US jobs will be
replaced, the equivalent of 9% jobs will
be created. These new jobs will include
robot monitoring professionals, data
scientists, automation specialists, and
content curators.”
16. Samantha Starmer - AI and Machine Learning World15/6/2017
SHOULD WE CARE?
16
Text: http://fortune.com/ai-artificial-intelligence-deep-machine-learning , https://www.youtube.com/watch?v=21EiKfQYZXc
Image: https://spark-summit.org/2016/wp-content/uploads/sites/12/2016/04/Andrew-Ng.jpg
“AI is the new electricity,…it transformed industries:
agriculture, transportation, communication,
manufacturing. I think we are now in that phase where
AI technology has advanced to the point where we
see a clear path for it to transform multiple industries.”
“In the past a lot of S&P 500 CEOs wished they had
started thinking sooner than they did about their
Internet strategy. I think five years from now there will
be a number of S&P 500 CEOs that will wish they’d
started thinking earlier about their AI strategy…“
- Andrew Ng, Chief scientist at Baidu Research
17. Samantha Starmer - AI and Machine Learning World15/6/2017
AND WHAT ABOUT AI FOR US?
17
Text: http://blogs.gartner.com/michael_maoz/2016/12/21/ai-without-empathy-leaves-the-enterprise-with-artificial-indifference
Image: http://www.masantefacile.com/le-mag-japon-ours-robot-costaud-deplacer-patients-invalides.php
“More costs could be taken
out, more products could be
sold, more customers could
be made happy, with a
minimum of AI and a
maximum of common sense
and excellent focus on end-
to-end process design…AI
and empathetic process
design are a great pair.”
– Michael Moaz, Gartner
AI without Empathy Leaves
the Enterprise with Artificial
Indifference
18. Samantha Starmer - AI and Machine Learning World15/6/2017 18
FOUR YEARS AGO I SAID…
19. Samantha Starmer - AI and Machine Learning World15/6/2017 19
“DIGITAL & PHYSICAL ARE
COLLIDING…”
20. Samantha Starmer - AI and Machine Learning World15/6/2017
WELL, THE COLLISION HAS HAPPENED
20
21. Samantha Starmer - AI and Machine Learning World15/6/2017
OH SH*T
8 21
https://twitter.com/elonmusk/status/558682281619906561
Referencing: Tim Urban; http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html
23. Samantha Starmer - AI and Machine Learning World15/6/2017
8 PILLARS FOR DESIGNING FOR HUMANS
1. FOCUS ON HUMANS
2. GO BEYOND GIMMICKS
3. THINK ABOUT SERVICES
4. GET OFF YOUR BUTT
5. TELL THE STORY
6. DON’T FORGET ETHICS
7. STAY FLEXIBLE
8. REMEMBER THE BIG PICTURE
23
24. Samantha Starmer - AI and Machine Learning World15/6/2017 24
1. FOCUS ON HUMANS
“You've got to start with the customer experience and work back toward the technology - not
the other way around.” – Steve Jobs
http://www.todayifoundout.com/wp-content/uploads/2014/11/crowd.jpg
25. Samantha Starmer - AI and Machine Learning World15/6/2017 8
WHAT CAN AI DO FOR US?
25
http://www.oxml.co.uk/publications/2016-Assael_Shillingford_LipNet.pdf
Image: http://factor-tech.com/robotics/24758-artificial-intelligence-is-now-being-used-to-read-peoples-lips
The University of Oxford with funding from Alphabet’s DeepMind has developed the AI system LipNet. It
watches video of a person speaking and matches text to the movement of their mouth. Humans had an
average error rate of 47.7%, while the AI’s was just 6.6%. Plus, it continually learns and improves.
26. Samantha Starmer - AI and Machine Learning World15/6/2017
LEVERAGE AI FOR HUMANS
26
“The cameras on the
headset send images to the
pocket computer where
machine learning algorithms
translate the information
into real time audible
descriptions. From
navigating to reading texts
and recognizing faces,
Horus gets smarter with
use.”
- Springwise
Text: https://www.springwise.com/wearable-reads-navigates-recognizes-faces-blind-people
Image: https://horus.tech/?l=en_us
27. Samantha Starmer - AI and Machine Learning World15/6/2017
IS IT AUTOMATION?
27
Image: http://www.innovationtoronto.com/wp-content/uploads/2016/01/Robot-Integration.jpg
Text: http://www.businessinsider.com/stephen-hawking-ai-automation-middle-class-jobs-most-dangerous-moment-humanity-2016-12
"The automation of factories has already decimated jobs in traditional manufacturing, and the rise of
artificial intelligence is likely to extend this job destruction deep into the middle classes, with only the most
caring, creative or supervisory roles remaining.” - Stephen Hawking
28. Samantha Starmer - AI and Machine Learning World15/6/2017
OR AUGMENTATION?
28
Image: hhttp://www.inkjetforumindia.com/admin/uploads/1414757130-Baxter2%2072%20dpi.jpg
Text: http://blogs.wsj.com/cio/2016/01/07/automation-is-so-yesterday
“But many human jobs will persist
because smart leaders will realize
that augmentation—combining
smart humans with smart
machines—is a better strategy
than automation. Organizations
that care about innovation, agile
response to change, and high-
quality customer service will
realize the value that humans
bring to such essential attributes
of contemporary business.”
- Thomas H. Davenport, The Wall
Street Journal
29. Samantha Starmer - AI and Machine Learning World15/6/2017
2. GO BEYOND GIMMICKS
29
https://www.theguardian.com/travel/2015/aug/14/japan-henn-na-hotel-staffed-by-robots
“At 3pm the velociraptor jerks to life and says, in an American accent, “Welcome to the Henn-na hotel. If
you want to check in, press one.” I start tapping the screen but the man in black appears again and asks
for my passport, leaving the robot to fall into a state of inertia. How disappointing.”
- Monisha Rajesh, The Guardian
30. Samantha Starmer - AI and Machine Learning World15/6/2017
BETTER?
30
Text: https://techcrunch.com/2014/08/13/starwood-introduces-robotic-butlers-at-aloft-hotel-in-palo-alto/
Image: https://www.wired.com/2014/08/meet-the-company-designing-robot-bellhops-for-hotels/,
“The robotic butlers, built by Savioke, are able to perform tasks in the front of the house and the back of
the house, as well as navigate around guests and use elevators…The Botlrs [deliver] amenities to guest
rooms in lieu of actual humans, ‘freeing up existing talent’s time and allowing them to create a more
personalized experience for guests.’”
- Techcrunch
31. Samantha Starmer - AI and Machine Learning World15/6/2017
SIMPLE BUT USEFUL
31
Ava: https://www.yahoo.com/tech/foodie-startup-uses-ai-image-204013320.html
“We’re using artificial intelligence to assist nutritionists in estimating calories as well as making
recommendations, factoring in historical eating habits, diet patterns, location and behavioral analysis against
a database of roughly 50,000 meals.” - Healthy Eating Start up AVA
32. Samantha Starmer - AI and Machine Learning World15/6/2017
PROCESS IMPROVEMENTS
32
Image:& Text: http://www.theverge.com/2016/10/24/13379466/ai-judge-european-human-rights-court-prediction
More detail: https://peerj.com/articles/cs-93/#p-49
An AI program is capable of predicting the outcome of human rights trials with 79 percent accuracy. Its
creators stress that they don’t think AI will be able to replace human judgment, but could be useful in
prioritizing court cases.
33. Samantha Starmer - AI and Machine Learning World15/6/2017
3. THINK ABOUT SERVICES
33
Image:& Text: http://www.theverge.com/2016/10/24/13379466/ai-judge-european-human-rights-court-prediction
“We are working hard to build a service that everyone, everywhere can use, whether they are a person, a
company, a president or an organisation working for change." - Mark Zuckerberg
34. Samantha Starmer - AI and Machine Learning World15/6/2017
https://www.bostoninteractive.com/blog/marketing/i-see-what-youre-saying-introduction-visual-listening
34
VISUAL LISTENING FOR ENTERPRISES
“Tools can actually scan
the billions of photos
online and detect when
and where your logo
appears. [It] far surpasses
social listening because
the tool doesn’t require the
customer to explicitly
mention your brand - they
just need to snap a photo
of it.”
- Boston Interactive and
software Ditto
35. Samantha Starmer - AI and Machine Learning World15/6/2017
Image: https://chatbotsmagazine.com/shopping-in-messengers-may-2016
Text: http://www.topbots.com/project/hm-kik-bot-review/
35
PROVIDING HELP FOR END
CONSUMERS
“Whether consumers
are looking for outfit
inspiration or are
debating trying out a
new style, they can
browse potential options
by chatting with H&M on
Kik as if they had a
personal stylist at their
fingertips.”
- Chatbots Magazine
36. Samantha Starmer - AI and Machine Learning World15/6/2017
Text: https://www.springwise.com/chinese-chatbot-uses-ai-provide-medical-diagnosis; http://research.baidu.com/baidus-melody-ai-powered-conversational-bot-doctors-patients/
Image: http://venturebeat.com/2016/10/11/baidu-launches-medical-assistant-chatbot-to-help-doctors-collect-patient-information
36
EASING INTERACTIONS FOR CITIZENS
“With Melody, our goal is to provide
patients with an online experience that is
close to a human conversation. We believe
this natural type of interaction will help
patients feel more comfortable with their
doctors and result in a more beneficial
patient-doctor relationship.
As Melody has more conversations, it will
also learn and keep getting better…This is
just the start of a much larger, AI-driven
transformation of the healthcare industry.”
- Baidu Research
37. Samantha Starmer - AI and Machine Learning World15/6/2017
OR JUST PROVIDING ENTERTAINMENT
37
“Alexa, put on your red shoes and dance with me.” http://rollingstoneaus.com/assets/Uploads/1401x788-GettyImages-72942358.jpg
38. Samantha Starmer - AI and Machine Learning World15/6/2017
4. GET OFF YOUR BUTT
38
http://www.flickr.com/photos/xian/3763798434
39. Samantha Starmer - AI and Machine Learning World15/6/2017
http://www.digitaltrends.com/home/samsung-family-hub-refrigerator-hands-on
39
HOW DO YOU USE YOUR FRIDGE?
40. Samantha Starmer - AI and Machine Learning World15/6/2017
http://cdn3.vox-cdn.com/assets/4517975/Google_Self-Driving_Prototype__1_.jpg
40
WHAT DO YOU NEED FROM TRANSPORTATION?
41. Samantha Starmer - AI and Machine Learning World15/6/2017
https://www.kickstarter.com/projects/1450781303/bonjour-smart-alarm-clock-with-artificial-intellig, https://www.getvi.com, https://www.linkedin.com/pulse/partnership-future-how-humans-ai-can-work-together-solve-nadella, http://www.cataliahealth.com/how-it-works, http://www.bernie.ai, http://www.neimanmarcus.com/NM/SnapFindShop
41
WHAT CAN IMPROVE MY DAY TO DAY?
42. Samantha Starmer - AI and Machine Learning World15/6/2017
5. TELL THE STORY
41
43. Samantha Starmer - AI and Machine Learning World15/6/2017
CLOSE YOUR EYES…
43
44. Samantha Starmer - AI and Machine Learning World15/6/2017
It is Tuesday morning. You have been awakened by an alarm that you don't have to set. It has learned that you like to
do a hard workout once a week and gauges via your calendar, your REM output and the absence of a wine fueled
dinner out last night that today is a good day. You are awakened a few minutes earlier than usual with a brand new
song that meets your favorite hard work out tempo to get you in the mood. Your coffee and protein shake have been
made and are waiting for you.
Your outfit for the day of work is at the front of your closet (think hointer robots vs. a personal anthropomorphic robot
since I personally still think they are creepy), selected because you have a meeting with your bosses boss that day.
Your closet has learned that n these meetings you want to impress and need to feel confident.
While you are sweating in the gym (skipping the trainer today since your connected gym clothes know when you are
working out in your target zone and with proper form), it has started to rain, so your gym shirt buzzes to end your
workout a bit early because the commute will be a nightmare. Hence your Via has been ordered a few minutes early,
already routed to your bosses bosses building vs. your usual space.
Ah, sounds nice, right? And that's just the first 2 hours of your day.
44
IMAGINE…
45. Samantha Starmer - AI and Machine Learning World15/6/2017 45
“Trying to prognosticate is a very dangerous business. It’s good for people who are on the speaking circuit,
but there isn’t any evidence that anyone is any good at it.”
- Astro Teller, Google Alphabet’s Innovation Lab Text: http://www.theverge.com/a/verge-2021/google-x-astro-teller-interview-drones-innovation
Image: http://www.reddirtreport.com/sites/default/files/articles/2016/10/images/CrystalBall2.jpg
(CAVEAT)
46. Samantha Starmer - AI and Machine Learning World15/6/2017
MAP THE TOUCHPOINTS & JOURNEY
46
Work from Allan Kempson for REI & Ralph Lauren
47. Samantha Starmer - AI and Machine Learning World15/6/2017
VISUAL IS HELPFUL
47
48. Samantha Starmer - AI and Machine Learning World15/6/2017
TRY CO-CREATION
48
49. Samantha Starmer - AI and Machine Learning World15/6/2017
6. DON’T FORGET ETHICS
49
http://www.auburn.edu/~vestmon/robotics.htmll, https://www.linkedin.com/pulse/partnership-future-how-humans-ai-can-work-together-solve-nadella
http://www.nytimes.com/2016/11/02/technology/new-research-center-to-explore-ethics-of-artificial-intelligence.html
https://www.whitehouse.gov/sites/default/files/whitehouse_files/microsites/ostp/NSTC/preparing_for_the_future_of_ai.pdf
“First, robots should never harm a human being through action
or inaction. Second, they must obey human orders. Third, they
must protect themselves. Each law cannot conflict with the
other.” - Isaac Asimov’s Three Laws of Robotics
“The [Carnegie Mellon] ethics center, called the K&L
Gates Endowment for Ethics and Computational
Technologies, is being established at a time of growing
international concern about the impact of A.I.
technologies.”
- The New York Times
“In September…Amazon, Facebook, Google, IBM and
Microsoft created a partnership to help establish ethical
guidelines for the design and deployment of A.I. systems.”
- The New York Times
“Recommendation 1: Private and public institutions are encouraged to examine whether and how they can responsibly
leverage AI and machine learning in ways that will benefit society.”
- Executive Office of the United States President, National Science and Technology Council Committee on Technology
“A.I. must maximize efficiencies without destroying the dignity of people: It should preserve
cultural commitments, empowering diversity. We need broader, deeper, and more diverse
engagement of populations in the design of these systems. The tech industry should not
dictate the values and virtues of this future.”
- Satya Nadella, Microsoft CEO
“What we’d like to see is a trusted third party,
perhaps a regulatory or supervisory body, that
would have the power to scrutinise and audit
algorithms, so they could go in and see whether the
system is actually transparent and fair.”
- Research team at the Alan Turing Institute in
London and the University of Oxford via The
Guardian
50. Samantha Starmer - AI and Machine Learning World15/6/2017
AI LEARNS FROM US
50
Image: https://www.wnyc.org/story/deep-learning-racism, https://www.theguardian.com/technology/2016/mar/24/tay-microsofts-ai-chatbot-gets-a-crash-course-in-racism-from-twitter
Text: https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals
“A lot of people are saying this is showing that AI is prejudiced. No. This is showing we’re prejudiced and
that AI is learning it.” - Joanna Bryson, University of Bath
51. Samantha Starmer - AI and Machine Learning World15/6/2017
WATCHES US…
51
Image: http://vignette1.wikia.nocookie.net/villains/images/6/62/Big-brother-poster1.jpg/revision/latest?cb=20151204074018,
http://ichef.bbci.co.uk/wwfeatures/wm/live/1600_900/images/live/p0/4w/43/p04w43qv.jpg via Getty Images
Text: http://www.bbc.com/future/story/20170307-the-ethical-challenge-facing-artificial-intelligence
“Using sensor data to track how individuals live their values would provide insights that could inspire
increased wellbeing via more purpose-driven lives. This is the process humanity needs to pursue with
rigour to ensure we’re building agents who align with our goals versus opting to prioritise their own.”
- John C. Havens, The Guardian
52. Samantha Starmer - AI and Machine Learning World15/6/2017
IT’S OUR RESPONSIBILITY
52
https://bgr.com/2017/04/15/ai-biases-racism-sexism/
Full study: http://science.sciencemag.org/content/356/6334/183.full
Image: http://www.sciencemag.org/news/2017/04/even-artificial-intelligence-can-acquire-biases-against-race-and-gender
“Not only does training an
artificial brain create biases, but
those leanings reinforce many
societal issues regarding race
and gender that plague
humanity today…The trained AI
had a habit of
associating typically caucasian-
sounding names with other
things that it considered to be
“pleasant,” rather than African-
American names. The AI also
shied away from pairing female
pronouns with mathematics, and
instead often associated them
with artistic terms.”
53. Samantha Starmer - AI and Machine Learning World15/6/2017
TO ENSURE THE ETHICS OF AI - FOR
HUMANS
53
http://www.bbc.com/future/story/20170307-the-ethical-challenge-facing-artificial-intelligence
“There is increasing desire by regulators, civil society, and social theorists to see these technologies be fair
and ethical, but these concepts are fuzzy at best.”
- Danah Boyd, Microsoft Research
54. Samantha Starmer - AI and Machine Learning World15/6/2017
7. STAY FLEXIBLE
54
http://www.nytimes.com/2016/11/26/fashion/tao-porchon-lynch-oldest-living-yoga-celebrity.html
Text: https://www.accenture.com/t20170321T032507__w__/us-en/_acnmedia/Accenture/next-gen-4/tech-vision-2017/pdf/Accenture-TV17-Full.pdf#view=FitH
“As we look toward a future
where quantum computing’s
near-unlimited processing
and algorithmic power will
solve difficult problems in
entirely new ways across
multiple industries, to robots
and AI that will work side by
side with people in every
discipline, we are reshaping
our entire world and
ourselves within it.”
- Accenture
56. Samantha Starmer - AI and Machine Learning World15/6/2017
IT’S NOT ABOUT THE SCREENS
56
http://wallpapercave.com/wp/W3gW73i.jpg, http://www.old-computers.com/museum/photos/sirius_victor-s1_1.jpg, http://masterherald.com/wp-content/uploads/2015/03/apple-macbook.jpg, https://www.wired.com/images_blogs/gadgetlab/2014/01/20140124-GOOGLE-GLASS-FRAMES-0018.jpg, http://opticsgamer.com/virtual-reality-gaming-future, https://stratechery.com/2016/snapchat-spectacles-and-the-future-of-wearables/
Text: https://newsroom.accenture.com/news/accenture-technology-vision-2017-forecasts-a-future-of-technology-for-people-by-people.htm
pinning the way we transact and interact with systems…As AI takes over more of the user experience, it grow
58. Samantha Starmer - AI and Machine Learning World15/6/2017
8. REMEMBER THE BIG PICTURE
58
http://naturalhistory.si.edu/exhibits/evolving-universe/full/gal.jpg
Text: The Inevitable: Understanding the 12 Technological Forces that will Shape Our Future
“we’ve been redefining
what it means to be
human…As we invent
more species of AI, we will
be forced to surrender
more of what is
supposedly unique about
humans...The greatest
benefit of the arrival of
artificial intelligence is that
AIs will help define
humanity. We need AIs to
tell us who we are.”
― Kevin Kelly
59. Samantha Starmer - AI and Machine Learning World15/6/2017 59
THIS WILL CHANGE RETAIL
“This is unprecedented… No one out there is using this AI Watson technology with natural language question-
and-answer with the consumer…We think this is game-changing.” - Cal Bouchard, The North Face
http://venturebeat.com/2016/03/04/the-north-face-to-launch-insanely-smart-watson-powered-shopping-app-next-month
http://thenorthface/xps
60. Samantha Starmer - AI and Machine Learning World15/6/2017
THIS WILL CHANGE ENTERTAINMENT
60
Image: http://blogs.voanews.com/techtonics/2016/06/02/musk-were-probably-living-in-a-video-game-the-future-with-ai
Text: https://www.wired.com/2016/04/magic-leap-vr, https://www.theguardian.com/technology/2016/oct/12/video-game-characters-emotional-ai-developers
“The recurring discovery I made in each virtual
world I entered was that although every one of
these environments was fake, the experiences I had
in them were genuine…People remember [these]
experiences not as a memory of something they
saw but as something that happened to them.”
- Kevin Kelly, Wired
“AI powered by a neural network could revolutionize
the way player avatars animate realistically through
complicated game environments in real
time….developers are beginning to think about the
possibilities of non-player characters (NPCs) who
could think and act in a more complex and human
way” - The Guardian
61. Samantha Starmer - AI and Machine Learning World15/6/2017
“Medical startups claim
they’ll soon be able to use
computers to read X-rays,
MRIs, and CT scans more
rapidly and accurately than
radiologists, to diagnose
cancer earlier and less
invasively, and to accelerate
the search for life-saving
pharmaceuticals.”
- Roger Parloff, Fortune
Text: http://fortune.com/ai-artificial-intelligence-deep-machine-learning
Image: https://eastpennfoot.files.wordpress.com/2014/10/navicular-bone-fracture.jpg
61
THIS WILL CHANGE MEDICINE
62. Samantha Starmer - AI and Machine Learning World15/6/2017
Text: http://www.theverge.com/2016/4/25/11492102/bill-gates-interview-education-software-artificial-intelligence
http://www.gladwinanalytics.com/blog/sesame-street-ibm-watson-personalized-learning
62
THIS WILL CHANGE EDUCATION
“[With an AI tutor,] I can engage in a dialogue.
The idea that you could talk to a [virtual] advisor
that would understand different misconceptions
and arbitrary linguistics around it, that’ll
certainly come in the next decade...the beauty
of this is it could be completely free.” - Bill
Gates
“Sesame Workshop, the nonprofit educational
organization that produces “Sesame Street,”
recently announced a collaboration to use IBM
Watson's cognitive computing technology” -
Sesame Workshop
63. Samantha Starmer - AI and Machine Learning World15/6/2017
Text: http://www.theglobeandmail.com/report-on-business/rob-magazine/the-future-is-smart/article24586994/#cities, Image: http://specials-images.forbesimg.com/imageserve/443694427/960x0.jpg?fit=scale
63
THIS WILL CHANGE CITIES
“Stoplights with embedded video sensors can
adjust their greens and reds according to where
the cars are and the time of day.
In Barcelona's Born Market, sensors embedded
into parking spaces relay real-time information
on empty spots to an app for would-be parkers.
Tel Aviv is tackling traffic on busier roadways by
reserving one lane for buses, shuttles, taxis and
car poolers.
Smart LED streetlights in San Diego turn on
only when a pedestrian or vehicle approaches.”
And MUCH MORE to come…
64. Samantha Starmer - AI and Machine Learning World15/6/2017
THIS WILL CHANGE WAR
64
“Of the 2.5 million Americans who
served in Iraq and Afghanistan,
300,000 of them came home with
traumatic brain injury. DARPA
initiated a series of programs to help
cognitive functioning, to repair some
of this damage. And those programs
center around putting brain chips
inside the tissue of the brain. Since
the 1950s, the Pentagon has been
pursuing artificial intelligence.”
- Annie Jacobson, NPR
Text: http://fusion.net/story/204316/darpa-is-implanting-chips-in-soldiers-brains
Image: http://www.dailymail.co.uk/sciencetech/article-2321081/Scientists-hope-implant-microchips-generate-memories-human-brains-2-years.html
65. Samantha Starmer - AI and Machine Learning World15/6/2017
Text: https://ai100.stanford.edu/sites/default/files/ai_100_report_0831fnl.pdf
65
THIS WILL CHANGE THE WORLD
“And while the potential to abuse AI technologies must be acknowledged and addressed,
their greater potential is, among other things, to make driving safer, help children learn,
and extend and enhance people’s lives. In fact, beneficial AI applications in schools,
homes, and hospitals are already growing at an accelerated pace.”
- Stanford’s One Hundred Year Study on Artificial Intelligence
66. Samantha Starmer - AI and Machine Learning World15/6/2017
8 PILLARS FOR DESIGNING AI
EXPERIENCES
66
1. FOCUS ON HUMANS
2. GO BEYOND GIMMICKS
3. THINK ABOUT SERVICES
4. GET OFF YOUR BUTT
5. TELL THE STORY
6. DON’T FORGET ETHICS
7. STAY FLEXIBLE
8. REMEMBER THE BIG PICTURE
67. Samantha Starmer - AI and Machine Learning World15/6/2017
THANK YOU
67
http://www.flickr.com/photos/baking_in_pearls/3960662314
starmer@gmail.com, @samanthastarmer
Editor's Notes
Hi - I’m Samantha and I’ve been in digital with a lot of retail experience since the pretty early days of Amazon. Most recently I was at Ralph Lauren. I’ve been teaching and presenting on customer experience for a long time and I’m incredibly excited about the challenges and opportunities of leveraging AI for better customer experiences.
There is a lot of buzz about AI right now, much of it driven by images we have in our heads about robots.
Current hit TV shows aren’t helping the matter.
We tend to want to anthropomorphize examples of AI, probably because it helps us understand something we are still in the infancy of experiencing. Or at least recognizing when we experience it. Therefore we get such helpful images as Rosie…
And such scary images as the Terminator. (Or maybe more scary – the T1000)
We need to stop focusing about robots. As Tim Urban states in a great AI primer, a robot is a container for AI, sometimes mimicking the human form, sometimes not—but the AI itself is the computer inside the robot. AI is the brain, and the robot is its body—if it even has a body. For example, the software and data behind Siri is AI, the woman’s voice we hear is a personification of that AI, and there’s no robot involved at all.
But are these more standard and informed definitions better? Do they help us understand how AI will impact us as humans? I’m not sure.
And there is a lot of fear right now about AI and its potential negative impact. Most of these fears are probably myths, and unless we start being thoughtful and transparent about the benefits of IA, we could undermine the progress that can truly benefit humans.
And I firmly believe that this is the most important way to think about AI – how can it help humans.
Because we sure need help! I’m certain that I’m not the only one who generally feels overwhelmed by the ever increasing amount of data not only available to us, but the data we are expected to use and generate insights from.
And isn’t any kind of technology really meant to be a tool to help humans? To augment our abilities?
And whether we are ready or not, the future is coming. Think about this world that the CEO of Task Rabbit describes. Imagine how nice it would be to outsource our most dreaded chores and tasks to AI.
And actually, the future is here. As this recent New York Times article discusses, the Pentagon is spending billions of dollars to develop autonomous and semiautonomous weapons and to build an arsenal stocked with the kind of weaponry that until now has existed only in Hollywood movies and science fiction, raising alarm among scientists and activists concerned by the implications of a robot arms race.
Okay, so how much does AI actually impact us in our work and our lives? These predictions from well known research firms like Forrester are pretty compelling.
Even with all of this, for those not directly working on AI or big data, it’s benefits – or threats - often feel out of reach and one of those flashy tech things that don’t matter to most of us in our day to day lives. So Andrew Ng’s point is important to consider. Not that long ago many people disregarded the internet as a mostly unusable fad. Clifford Stoll famously called the idea of ecommerce ‘Baloney’ in 1995.
Hmmm. Sounds a little familiar.
So if AI is going to significantly impact us, shouldn't we consider how to best design it for humans?
I’ve been speaking and teaching on topics related to digital innovation for over 10 years. Four years ago I said…
that digital and physical are colliding. The most outdated part of my talk from 2013 is the photos. We have already moved so far past some of these at the time “ground breakingly innovative” examples.
And here’s the thing – the collision has happened. There is increasingly no distinction between online and offline. The future of AI is no longer coming, it’s here.
According to many, this is what is about to happen. Oh shit is right. We think we have seen amazing increases to the speed of computing and general technology progress over the last 20 years? Experts say we ain’t seen nothing yet.
Okay, so that’s a little bit scary. Now what? What can we do to prepare? In particular, how can we think about AI from a human perspective? How do we optimize AI from a consumer experience point of view?
Today we’ll talk about 8 tips for creating AI experiences that go beyond the buzz and provide real value for the consumers of those experiences.
The first, and probably most important thing is to focus on the benefits and impacts to us - the humans.
AI is already brilliantly positioned to enhance our human lives very directly. With AI we can to help people with hearing challenges to better understand what people are saying in the world around them.
With AI we can help those who have sight challenges to ‘see’ and understand the world around them, including recognizing loved ones before they even speak. And while there is certainly advanced technology already on the market that can provide some of these benefits, the advanced learning capabilities of AI technology can provide a human experience leaps and bounds ahead of anything without it. Leveraging AI technology to expand and help our human lives is the first area of focus we should have.
Right now there is a lot of fear that one of the first huge impacts of more readily available and advanced AI will be automation that takes away jobs.
But I prefer the more optimistic view that focuses on Augmentation. Mike Rhodin, the head of the IBM Corp.’s Watson business unit, pointed out, “Watson doesn’t have the ability to think on its own.” Nor does any other smart machine or robot.
Pillar number 2, we have to “Go Beyond Gimmicks”. Something that has often been challenging for technology as those who remember Furbies can attest. Or more recently, Google Glass.This is at the Henn-na hotel in Nagasaki, Japan. The check in woman is a robot. Shockingly, so is the Velociraptor. The hotel’s owner, Hideo Sawada, says he wants to make this “the most efficient hotel in the world” by reducing manpower and having 90% of staff be robotic. But, at least per the reviewer in the Guardian, humans were still needed in order to check in because the Velociraptor needed a reboot.
Hotels seem to be early adaptors on the AI bandwagon, at least when it comes to cute robots. Here we have the Botlrs at select Aloft hotels in California who can navigate their own way to and up elevators, accepting a review on their service in lieu of a tip.
Instead of gimmickry, we should think about services that are simple but useful. Healthy eating start up Ava uses AI photo recognition capabilities as well as big data algorithms to recognize your plate of pasta and estimate calories and other nutritional data.
One seemingly boring area where AI can really shine is with process improvements. And part of why it shines is that AI can handle both the overwhelming part of trying to make sense of complicated processes fueled by data, AND the mind numbing (for a human) part of going through reams upon reams of data looking for patterns. Think about the possibilities of prioritizing the most time sensitive and important court cases – allowing humans to focus their expertise and nuanced judgment in the areas that most need their attention.
Next, it is valuable to focus on services AI can provide to humans, vs. just thinking about the products and technology itself.
“Visual listening” is becoming a valuable service for companies wanting to understand what customers are saying about a brand visually. This service provides incredible benefits with regards to sentiment analysis, trend spotting and much more.
One area where AI is already providing services ‘in the field’ is with chatbots. Not only can an AI fueled conversations save business money by leveraging technology for some questions, they can avoid the dreaded phone tree and terrible human customer service we have all had to live through at times. And think about the possibilities for gathering data around what customers like, how they respond to suggestions or other data fueled services that businesses currently often don’t have any access to.
A likely even more valuable service that chat bots can provide is easing interactions with what can be a scary and fraught with emotion conversation – health. I know I would be much more likely to tell Melody than a human doctor that I smoked a couple cigarettes last year and that I sometimes like more than a glass of wine a night.
And the service could just be entertainment. The other day, my husband walked in the door after a rough day at work and said “Alexa, put on your red shoes and dance with me”. My husband has a very annoying habit of talking to Alexa as if she can answer his most random or philosophical questions, as well as being able to participate in long discussions about why she doesn’t like Donald Trump. But on this day, rather than responding with her usual “Sorry, I didn’t understand the question”, she immediately started playing David Bowie’s “Let’s Dance”. We have decided that it is an easter egg, because while we have now spent hours quoting song lyrics to Alexa, this is the only time she has responded appropriately. Hours of entertainment I tell you.
The next pillar is more of an action. Get off your butt. I mean it. When we think about designing for AI, in this world of blurred physical and digital, of converging online and offline and the internet of things soon just becoming everything, the best way we can ensure we are thinking about how to design AI experiences is to get out of our chairs and understand our activities in the world around us.
App connected refrigerators are getting a lot of press right now. And there is definitely a benefit to being able to order groceries via your connected app or directly from the fridge itself. But in order to best think about what the next version of this Samsung fridge should do, go to your refrigerator. Stop at the grocery store and think about your actions. Right now, every time someone closes this fridge’s doors, it takes a picture of what’s on the three main shelves. These photos can be accessed remotely via the app, in case you get to the store and forget whether or not you need to buy milk. But wouldn't it be even better if the fridge learned your milk usage, including the increase when your grandchildren visit and just ordered the darn milk itself? You can’t always figure out those things by just sitting at your desk.
Take self driving cars. The next time you get into a car, or ride a bus or take a train, notice your actions. Think about the pain points. What do you need from transportation?
Get up and act out your life, your needs. where could AI benefit your day to day?
You can use this pillar with our next one – telling the story. What do I mean?
Close your eyes
And imagine
Just make sure you caveat your AI fortune telling. Remember poor Clifford Stoll.
Touchpoint and journey mapping are very helpful tactics for telling stories that focus on human consumers. They are exceptionally useful for aligning various stakeholders from across a brand or business on the actual customer experience, gaps, pain points and opportunities.
Telling stories visually can be even more helpful. I’ve had great success in getting budget and executive support for projects by creating fairly quick and dirty visual narratives that describe potential customer stories highlighting new technology.
And while we are on the topic of involving a broad set of stakeholders, co-creation and ideation of challenges, solutions and priorities with a wide set of internal and external participants can bring you more quickly to a product or service that will truly resonate with your target audience – whether those be with your company or part of your end customer base. These are pictures of co-creation activities I ran while at REI. These and other similar work there led to design changes not only for our technology, but for our physical stores, customer services processes and so on.
We can’t have a set of pillars for designing AI without talking about ethics. This is obviously a critical topic that is still very much in its infancy. I do think that at minimum, if we follow our number one design pillar of focusing on humans, that will keep us a step ahead from an ethical standpoint. I’m very pleased that such large and innovative technology companies are actually partnering to help establish ethical guidelines.
AI learns from us. Including our potential biases and prejudices. Think about how google’s AI image recognition potentially identified these two African American friends as gorillas.
AI learns from us, so it watches us. We need to think about the ethics of that and where/when it may be appropriate or not.
We humans are the ones designing AI and it’s priorities. It’s our responsibility to manage against potential biases and to watch out for all ethical issues. After all, we are the ones who have empathy and emotion.
With all of this change and exciting new capabilities that AI can help provide, another key is to stay flexible. (this woman is 98!)
Everything is moving so quickly and continuing to change.
For me, a big part of that given my 20 year career in digital technology is to remember that it isn’t always about the screens. We have become much more adept at designing good interactions for users on desktops, and after many battles about mobile first and responsive vs. adaptive, we are getting better at designing for smaller screens, but with IoT, wearables and voice recognition already strong in the market, we need to remember that we don’t know what new interaction types might be coming. Using service design techniques like the journey mapping and co-creation I talked about earlier will help us stay flexible to adapt to whatever kind of technology AI takes form within.
Remember that people don’t always use things they way we expect. We have to be able to adapt to our customers desire paths - the paths they have made for themselves.
Finally, we need to remember the big picture. We are just beginning in our journey with AI.
AI will fundamentally change retail. Adweek commissioned Survata to ask 1,000 consumers how they feel about artificial intelligence. While 74 percent said that they had positive experiences with AI in retail stores, in another question 65 percent stated that they are not cool with a robot replacing a human worker in stores. At the same time, 57 percent said that they would happily exchange messages with an ecommerce merchant's chatbot online.
It will change how we entertain ourselves, especially when combined with AR and VR. Pokeman GO was a huge craze, particularly annoying to a New Yorker who was just trying to walk from point A to point B. But think about the future of what virtual, augmented and mixed reality can do when combined with AI. From a gaming stand point, you have a real choose your own adventure.
It will change medicine. I broke my navicular bone last year. They shoot horses who break that bone. My recovery took well over a year and I will never be the runner I used to be because of a misdiagnosed xray. AI will make that a thing of the past.
AI will change education. We talk about personalized education and helping people who are more visual, tactile or aural learners – what about teaching aids that can learn what types of learning are most effective for each of us at what point and with what subjects?
It is already changing cities, working to make them ‘smart’ and adaptive.
And it will change war.
UPDATE: DARPA responded to a request from Fusion that “brain-neural interfaces” have not yet been implanted in soldiers, though test devices have been implanted in the brains of volunteers already undergoing brain surgery. We’ve changed the headline to reflect that implantation of chips in soldiers’ brains has not happened yet.
As I’m sure everyone in this room agrees – it’s why we are here - AI will change the world. We get to be participants and leaders in an exciting new world, and the more we can think about how to best design AI experiences for humans, the better and more beneficial those AI experiences will be.