SlideShare a Scribd company logo
http://www.marianaromanica.ro/7-trucuri-pentru-un-shopping-de-vis
PREPARING FOR
DISTRIBUTED COMMERCE
Seamless Retail Middle East - Keynote
Samantha Starmer
2 May, 2017
Samantha Starmer – Preparing for Distributed Commerce
WHO AM I?
2/5/2017 2
Formerly VP Global
Digital Experiences,
Ralph Lauren
Also Razorfish, REI,
Microsoft, Amazon
I’m passionate about
creating GREAT
customer experiences,
regardless of screen or
device; online or offline.
LET’S START BY GETTING
ALIGNED…
3Samantha Starmer – Preparing for Distributed Commerce2/5/2017
DIGITAL AND PHYSICAL HAVE COLLIDED
4Samantha Starmer – Preparing for Distributed Commerce2/5/2017
SEPHORA
LEVI’S
LOWE’S
RALPH LAUREN
BURBERRY
UNIQLO

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CONVERSATIONAL COMMERCE
5
http://www.guided-selling.org/from-e-commerce-to-conversational-commerce/
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“Microsoft chief executive Satya Nadella concluded ‘Bots are the new apps’ and will become the primary…channel
between businesses and shoppers…Marc Zuckerberg [said] chatbots will replace contact center agents within the next
decade.”
TOUCH COMMERCE
6
http://www.instyle.com/news/ralph-lauren-interactive-shopping-windows-bloomingdales
http://sigs.cim.co.uk/media/2426/bloom.jpg
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
"It's very important for us to connect with customers in a unique way…We wanted to create an interactive experience
that would literally make you stop in your tracks with—something theatrical and mesmerizing."
VOICE COMMERCE
7
https://www.forbes.com/sites/jiawertz/2017/02/26/how-artificial-intelligence-can-benefit-e-commerce-businesses/#6b3a19b854b2
http://www.techrepublic.com/article/just-in-time-for-holiday-shopping-e-commerce-gets-ai-upgrade-with-ibm-watson/
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“With the help of IBM’s Watson, [The North Face’s] goal is to help online shoppers find the perfect jacket. How? By
asking customers questions using voice input AI technology, such as where and when they will be using the jacket.”
WEARABLE COMMERCE
8
http://www.sitemason.com/files/xXRF8Q/LeeHuman3.jpg/main.jpg
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“If an employee works in packaging…[they] can sense how many times they have to bend over during their
shift and provide them with a list of products that can protect their back.”

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COMMERCE
9
http://www.theverge.com/2016/1/5/10708380/samsung-family-hub-fridge-mastercard-app-groceries-ces-2016
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“The headline feature is a shopping app that's been created by MasterCard. It lets you buy groceries right from the
door, and the intelligent part is that it can combine carts from multiple stores. At launch, you can order from FreshDirect
and ShopRite, and MasterCard says that more stores will be added throughout 2016.“
AUGMENTED REALITY
COMMERCE
10
http://fashionandmash.com/2016/06/14/henry-hollands-lcm-show-instantly-shoppable-thanks-augmented-reality-app/
http://fashionandmash.com/tag/london-fashion-week/
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“Augmented reality has the potential to be transformative for the retail industry. Imagine a future where you can point
your phone at a friend’s new outfit with their permission, only for the app to recognise and source that outfit in your size,
and give you the option of having it sent straight to your home.”
VIRTUAL REALITY COMMERCE
11
http://media.ebay.com.au/world’s-first-virtual-reality-department-store
http://www.adweek.com/digital/new-study-says-people-are-more-likely-buy-brands-use-virtual-reality-172557/
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“71% of survey respondents feel that VR makes brands seem "forward-thinking and modern…53% said they'd be
more likely to purchase from a brand that uses VR than from one that doesn’t.”
ARTIFICIAL INTELLIGENCE
COMMERCE
12
http://newatlas.com/oshbot-lowes-robot-sales-assistant/34560/
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“OSHbot provides information in real time about products and inventory and…pushes store promotions. It speaks
several languages and…can also help with inventory management and allow employees to communicate between
stores.”

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13Samantha Starmer – Preparing for Distributed Commerce2/5/2017
COOL!
BUT WE HAVE A
PROBLEM…
WE TEND TO DESIGN FOR ONE OR TWO
CHANNELS
14
http://www.smartinsights.com/mobile-marketing/mobile-commerce/mobile-users-still-not-converting/attachment/conversion-rates-of-online-shoppers-by-device-and-platform-2/
https://ecommerceguide.com/wp-content/uploads/2015/02/responsive-web-design.png
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
Conversion rates of online shoppers by device and platform - data from Monetate
BUT CUSTOMERS DON’T THINK IN CHANNELS
15
websites
email
text
videos
banner adssocial media
direct mail
broadcast media
print ads
blogs
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“…the sales
channel will be
irrelevant and
shoppers will not
care about the
channel or even
realise the
difference because
there will be no
difference.”
- Mark Beresford
https://www.linkedin.com/pulse/immersive-technologies-retailers-mark-beresford
WE DISTINGUISH EXPERIENCES
16
http://www.etonline.com/news/2016/05/24240778/1280_chewbacca_mom_candace_payne_facebook_video.jpg
Samantha Starmer – Preparing for Distributed Commerce2/5/2017

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SUCCESS…
17Samantha Starmer – Preparing for Distributed Commerce2/5/2017
OR NOT
18
http://images.viralnova.com/000/059/803/desktop-1406690090.png
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
IN MANY PLACES RETAIL IS
STRUGGLING
19Samantha Starmer – Preparing for Distributed Commerce2/5/2017
https://www.pwc.com/us/en/deals/publications/ipo-watch-weekly/disruptors-final.pdf
90% of consumers are Amazon shoppers, accustomed to frictionless, one-click checkout. So
much so that almost 40% of them shop less often at retail stores and 25% shop less often at other
retailers online.
IN THE UNITED STATES…
20Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“The current torrent of closures comes as consumer confidence is strong and unemployment is low,
suggesting that a permanent restructuring is underway, rather than a dip in the normal business cycle.
In short, traditional retail may never recover.”
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PART OF MY FORMER TEAM
21Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“It’s been a grim last couple of weeks to work for Ralph Lauren…the fashion house said it would close its Fifth Avenue
flagship store on April 15 and that an undisclosed number of corporate jobs would be eliminated as well."
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RETAIL DISRUPTION IS ONGOING
22
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Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“The magnitude of this disruption is unprecedented; retail is among a wide array of industry sectors fighting the
onslaught. In fact, the retail store of the past may well be dead, as evidenced by the ongoing trend of thousands of store
closures over the last decades. "
DISTRIBUTED WON’T HAPPEN BY MAGIC
23Samantha Starmer – Preparing for Distributed Commerce2/5/2017
https://static01.nyt.com/images/2015/07/13/arts/13PENNTELLJP/13PENNTELLJP-master1050.jpg
OKAY. BUT WHAT DO I DO?
24Samantha Starmer – Preparing for Distributed Commerce2/5/2017

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COMMERCE
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2.DIGITAL + PHYSICAL
3.CONNECTED & CONTEXTUAL
4.SERVICE ORIENTED
5.FLEXIBLE
25Samantha Starmer – Preparing for Distributed Commerce2/5/2017
1. HUMAN CENTERED
26
“You've got to start with the customer experience and work back toward the technology - not the other way
around."
– Steve Jobs
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
http://www.todayifoundout.com/wp-content/uploads/2014/11/crowd.jpg
WHY?
27Samantha Starmer – Preparing for Distributed Commerce2/5/2017
https://www.theodysseyonline.com/an-open-response-to-arent-you-tired-of-going-to-disney
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consumers feel their expectations for a good customer experience are always met."
28Samantha Starmer – Preparing for Distributed Commerce2/5/2017
NEED MORE CONVINCING?
“If there's one reason we have done better than of our peers…it is
because we have focused like a laser on customer experience.”
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29Samantha Starmer – Preparing for Distributed Commerce2/5/2017
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person is different, and with different needs, are more likely to come out on top.“
30Samantha Starmer – Preparing for Distributed Commerce2/5/2017
HOW?
ESTABLISH EMPATHY
31Samantha Starmer – Preparing for Distributed Commerce
2/5/2017
“The main tenet of design thinking is empathy for the people you’re trying to design for. - David Kelley,
Founder of IDEO"
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KNOW YOUR CUSTOMER & THEIR NEEDS
32Samantha Starmer – Preparing for Distributed Commerce2/5/2017
http://media-cache-ak0.pinimg.com/736x/6e/89/7d/6e897dfd63c84143818af7429ee22221.jpg

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THIS CAN BE DONE EVERYWHERE
33Samantha Starmer – Preparing for Distributed Commerce2/5/2017
CONSIDER CO-CREATION
34Samantha Starmer – Preparing for Distributed Commerce2/5/2017
http://www.flickr.com/photos/thinkpublic/4499674785
SOME EXAMPLES:
LEGO
Starbucks
IKEA
DHL
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Manchester City FC
Microsoft
Samsung
2. DIGITAL + PHYSICAL
35Samantha Starmer – Preparing for Distributed Commerce
2/5/2017
http://gopro.com/wp-content/uploads/2012/05/683x426_d04.jpg
PHYSICAL COMMERCE IS NOT OVER
36Samantha Starmer – Preparing for Distributed Commerce2/5/2017
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“The process of discovery in a physical store — 'Oh, look, here’s the perfect gift for hard-to-buy-for Uncle Bob!' —
remains unmatched online. As does an environment in which shoppers are encouraged to interact and enjoy the
products just as they would at home."

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WE HAVE TO MANAGE A NEW
ECOSYSTEM
37Samantha Starmer – Preparing for Distributed Commerce2/5/2017
http://the-digital-reader.com/wp-content/uploads/2015/11/amazon-books1.jpg
“While the store of the past may be dead, retailers are already adapting to a new retail ecosystem…a combination of
physical, digital, and complementary service offerings …The physical store is a key component of the new retail
ecosystem."
38Samantha Starmer – Preparing for Distributed Commerce2/5/2017
HOW?
UNDERSTAND ALL TOUCHPOINTS
39Samantha Starmer – Preparing for Distributed Commerce2/5/2017
MAP THE FULL CUSTOMER
JOURNEY
40Samantha Starmer – Preparing for Distributed Commerce2/5/2017
http://www.uxmatters.com/mt/archives/2011/09/images/EffectiveUIJourneyMapExample.jpg

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uxcross channeldesign
CAN BE VERY LIGHTWEIGHT
41
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
Text: http://rethinked.org/?p=814
Work from Allan Kempson for Ralph Lauren
“Whether the task at hand is a hair dryer, a weekend retreat in the country, or an annual report, drawing
forces decisions." – Tim Brown, CEO IDEO
3. CONNECTED & CONTEXTUAL
42
http://www.halloweenforum.com/halloween-props/79597-need-help-ideas-new-fence.html
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
CONCURRENT MULTI DEVICE
USAGE
43
https://storage.googleapis.com/think/docs/twg-how-people-use-their-devices-2016.pdf
https://ssl.gstatic.com/think/docs/multi-screen-world-infographic_infographics.pdf
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
AND ACROSS THE PHYSICAL
WORLD
44
http://www.cegid.com/uk/wp-content/uploads/sites/2/2015/11/clienteling.jpg, http://screenmediadaily.com/wp-content/uploads/2013/04/showrooming.jpg, http://aumentor.qbcontent.com/wp-content/uploads/2016/03/Mobile-Point-of-Sale-Solutions.jpg, http://www.thefutureofluxury.co.uk/wp-content/uploads/2014/08/Screenshot.png
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I LOVE EMBROIDERY!
45Samantha Starmer – Preparing for Distributed Commerce2/5/2017
HMMM - WHERE WOULD I FIND IT?
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47
https://vimeo.com/203906678
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
48Samantha Starmer – Preparing for Distributed Commerce2/5/2017
HOW?

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The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web. The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.

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PLAN ACROSS (AND BETWEEN)
CHANNELS
49Samantha Starmer – Preparing for Distributed Commerce2/5/2017
MEASURE ACROSS CHANNELS
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https://www.thinkwithgoogle.com/infographics/consumer-i-want-to-buy-micro-moments.html
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
IS IT ALL CONNECTED?
EVERYWHERE?
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SHARE, LEARN, WORK TOGETHER
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LEARN CONTEXT NEEDS
53
Allan Kempson at REI
Text: http://www.unhcr.org/innovation/10-tweetable-quotes-that-will-spark-your-design-thinking/
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users and observing their activities." – Donald A. Norman, Cofounder of Nielsen Norman Group
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
Samantha Starmer – Building for Your Users
4. SERVICE ORIENTED
2/5/2017 54
https://www.desk.com/blog/what-downton-abbey-taught-me-about-customer-service
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Samantha Starmer – Building for Your Users
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2/5/2017
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http://www.dachisgroup.com/2011/11/everything-is-a-service/
NEW MAKEUP SERVICE?
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原版一模一样【微信:741003700 】【澳洲查尔斯达尔文大学毕业证(cdu毕业证书)成绩单】【微信:741003700 】学位证,留信学历认证(真实可查,永久存档)原件一模一样纸张工艺/offer、在读证明、外壳等材料/诚信可靠,可直接看成品样本,帮您解决无法毕业带来的各种难题!外壳,原版制作,诚信可靠,可直接看成品样本。行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题,包您满意。 本公司拥有海外各大学样板无数,能完美还原。 1:1完美还原海外各大学毕业材料上的工艺:水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】 一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等! 二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证(教育部存档!教育部留服网站永久可查) 四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况: ◇在校期间,因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力,希望尽快拿到; ◇不清楚认证流程以及材料该如何准备; ◇回国时间很长,忘记办理; ◇回国马上就要找工作,办给用人单位看; ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金 留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 办理澳洲查尔斯达尔文大学毕业证(cdu毕业证书)【微信:741003700 】外观非常简单,由纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理澳洲查尔斯达尔文大学毕业证(cdu毕业证书)【微信:741003700 】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理澳洲查尔斯达尔文大学毕业证(cdu毕业证书)【微信:741003700 】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理澳洲查尔斯达尔文大学毕业证(cdu毕业证书)【微信:741003700 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

澳洲查尔斯达尔文大学毕业证(cdu毕业证书)
Boost Engagement and Retention with MaxLearn’s Microlearning LMS.pdf
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MaxLearn offers a cutting-edge microlearning platform that helps to create, deliver, and verify the courses with a click of a button to improve employee efficiency.

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I WANT TO TRY!
57Samantha Starmer – Preparing for Distributed Commerce2/5/2017
Featured Sephora not found. Plus, no ability to schedule at my preferred location. So sad.
58Samantha Starmer – Preparing for Distributed Commerce2/5/2017
HOW?
UNDERSTAND SERVICE
59Samantha Starmer – Preparing for Distributed Commerce2/5/2017
WHAT IS THE EMPLOYEE CONTEXT?
60Samantha Starmer – Preparing for Distributed Commerce2/5/2017

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BLUEPRINT THE SERVICE NEEDS
61Samantha Starmer – Preparing for Distributed Commerce2/5/2017
http://bridgeable.com/wp-content/uploads/Service-Blueprint.jpg
TRY SERVICE YOURSELF
62Samantha Starmer – Preparing for Distributed Commerce2/5/2017
5. FLEXIBLE
63
http://www.nytimes.com/2016/11/26/fashion/tao-porchon-lynch-oldest-living-yoga-celebrity.html
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
64
http://weheartit.com/entry/19106728, http://cdn.farmersalmanac.com/wp-content/uploads/2013/12/tornado-2006-420x240.jpg
Text: https://www.forbes.com/sites/michaelkanellos/2016/03/03/152000-smart-devices-every-minute-in-2025-idc-outlines-the-future-of-smart-things
http://www.nbcnews.com/id/43015182/ns/technology_and_science-innovation/t/reasons-will-be-awesome-year, https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf
IT’S ALL CHANGING…
By 2025, a $1,000 computer will have the processing power of the human brain; 80 billion devices will be connected to
the Internet; we will manage 85% of the relationship with an enterprise without interacting with a human. AND MUCH
MORE…
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一比一原版宾州州立大学毕业证(psu毕业证)如何办理

原版一模一样【微信:741003700 】【宾州州立大学毕业证(psu毕业证)成绩单】【微信:741003700 】学位证,留信学历认证(真实可查,永久存档)原件一模一样纸张工艺/offer、在读证明、外壳等材料/诚信可靠,可直接看成品样本,帮您解决无法毕业带来的各种难题!外壳,原版制作,诚信可靠,可直接看成品样本。行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题,包您满意。 本公司拥有海外各大学样板无数,能完美还原。 1:1完美还原海外各大学毕业材料上的工艺:水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】 一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等! 二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证(教育部存档!教育部留服网站永久可查) 四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况: ◇在校期间,因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力,希望尽快拿到; ◇不清楚认证流程以及材料该如何准备; ◇回国时间很长,忘记办理; ◇回国马上就要找工作,办给用人单位看; ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金 留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 办理宾州州立大学毕业证(psu毕业证)【微信:741003700 】外观非常简单,由纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理宾州州立大学毕业证(psu毕业证)【微信:741003700 】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理宾州州立大学毕业证(psu毕业证)【微信:741003700 】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理宾州州立大学毕业证(psu毕业证)【微信:741003700 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

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原版一模一样【微信:741003700 】【明尼苏达大学双城分校毕业证(umn毕业证)成绩单】【微信:741003700 】学位证,留信学历认证(真实可查,永久存档)原件一模一样纸张工艺/offer、在读证明、外壳等材料/诚信可靠,可直接看成品样本,帮您解决无法毕业带来的各种难题!外壳,原版制作,诚信可靠,可直接看成品样本。行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题,包您满意。 本公司拥有海外各大学样板无数,能完美还原。 1:1完美还原海外各大学毕业材料上的工艺:水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】 一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等! 二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证(教育部存档!教育部留服网站永久可查) 四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况: ◇在校期间,因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力,希望尽快拿到; ◇不清楚认证流程以及材料该如何准备; ◇回国时间很长,忘记办理; ◇回国马上就要找工作,办给用人单位看; ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金 留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 办理明尼苏达大学双城分校毕业证(umn毕业证)【微信:741003700 】外观非常简单,由纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理明尼苏达大学双城分校毕业证(umn毕业证)【微信:741003700 】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理明尼苏达大学双城分校毕业证(umn毕业证)【微信:741003700 】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理明尼苏达大学双城分校毕业证(umn毕业证)【微信:741003700 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

明尼苏达大学双城分校毕业证(umn毕业证)
65
https://youtu.be/wr28_Pmg1Ag
WILL IT BE THIS?
“Using a combination of RFID and ultrasound…whichever products you touch and pick up in the store are
automatically sent to your app. You have effectively created your in store wish list." (Farfetch)
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
66
https://youtu.be/wr28_Pmg1Ag
OR THIS?
“In the middle you see a hologram of the product. The customer controls the experience on a touch
device…allows [them] to take elements of products and then add their own style to it." (Farfetch)
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
67
http://www.theverge.com/a/verge-2021/google-x-astro-teller-interview-drones-innovation
WE DON’T KNOW THE FUTURE
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
Trying to prognosticate is a very dangerous business. It’s good for people who are on the speaking circuit, but there isn’t
any evidence that anyone is any good at it".
- Astro Teller, Captain of Alphabet’s Innovation Lab
68Samantha Starmer – Preparing for Distributed Commerce2/5/2017
HOW?

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一比一原版伦敦城市大学毕业证(city毕业证)如何办理一比一原版伦敦城市大学毕业证(city毕业证)如何办理
一比一原版伦敦城市大学毕业证(city毕业证)如何办理

原版一模一样【微信:741003700 】【伦敦城市大学毕业证(city毕业证)成绩单】【微信:741003700 】学位证,留信学历认证(真实可查,永久存档)原件一模一样纸张工艺/offer、在读证明、外壳等材料/诚信可靠,可直接看成品样本,帮您解决无法毕业带来的各种难题!外壳,原版制作,诚信可靠,可直接看成品样本。行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题,包您满意。 本公司拥有海外各大学样板无数,能完美还原。 1:1完美还原海外各大学毕业材料上的工艺:水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】 一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等! 二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证(教育部存档!教育部留服网站永久可查) 四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况: ◇在校期间,因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力,希望尽快拿到; ◇不清楚认证流程以及材料该如何准备; ◇回国时间很长,忘记办理; ◇回国马上就要找工作,办给用人单位看; ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金 留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 办理伦敦城市大学毕业证(city毕业证)【微信:741003700 】外观非常简单,由纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理伦敦城市大学毕业证(city毕业证)【微信:741003700 】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理伦敦城市大学毕业证(city毕业证)【微信:741003700 】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理伦敦城市大学毕业证(city毕业证)【微信:741003700 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

伦敦城市大学毕业证(city毕业证)
Presentation on Retail Banking - An Overview
Presentation on Retail Banking - An OverviewPresentation on Retail Banking - An Overview
Presentation on Retail Banking - An Overview

PPT on Retail Banking. Introduction to Retail Banking Let's start with an introduction to retail banking. Retail banking, also known as consumer banking, involves providing financial services to individual consumers rather than businesses. It plays a crucial role in the financial system by offering services such as savings accounts, loans, and credit cards. These services help individuals manage their finances effectively and securely. History of Retail Banking Retail banking has a fascinating history. It began in ancient times with temples providing loans. During medieval times, banks like the Medici Bank emerged in Europe, offering services to both merchants and individuals. The Industrial Revolution in the 18th and 19th centuries saw the establishment of modern banks, introducing products like savings accounts and personal loans. The 1960s brought about a significant change with the introduction of ATMs, which revolutionized access to banking services. In the 21st century, the digital revolution further transformed the industry, making financial services more accessible through internet and mobile banking. Key Services Offered Retail banks offer a variety of services. First, we have deposits, which include savings accounts, checking accounts, and fixed deposits. These accounts provide a secure place to store money and earn interest. Next, there are loans, including personal loans, home loans, and auto loans, which help individuals make major purchases or investments. Lastly, credit and debit cards facilitate cashless transactions and provide short-term credit for purchases. Types of Retail Banking Accounts Retail banks offer different types of accounts to meet various needs. A savings account allows customers to store their money securely while earning interest. A checking account provides easy access to funds for daily transactions. Fixed deposits offer higher interest rates for money that is locked in for a specific period. Recurring deposits allow customers to make regular monthly deposits that also earn interest. Retail Banking Channels Retail banking services are accessed through various channels. Traditional branch banking involves visiting a physical bank branch. Online banking allows customers to manage their accounts and transactions via the internet. Mobile banking uses smartphone apps for banking services on the go. ATMs, or automated teller machines, provide cash withdrawals and other services without needing to visit a branch. Benefits of Retail Banking Retail banking offers several benefits. It provides convenience, allowing customers easy access to financial services. Accessibility is another key benefit, as these services are available to a wide range of customers. Finally, retail banks offer a variety of financial products, from savings accounts to loans, to meet different financial needs. Challenges in Retail Banking Despite its benefits, retail banking faces several challenges.

retail bankingbankingfinance
69Samantha Starmer – Preparing for Distributed Commerce2/5/2017
TELL STORIES
70Samantha Starmer – Preparing for Distributed Commerce2/5/2017
GET OUT OF YOUR CHAIR
http://www.flickr.com/photos/xian/3763798434
71
https://www.linkedin.com/pulse/lessons-learnt-from-banking-better-user-experience-jensen-https://www.linkedin.com/pulse/lessons-learnt-from-banking-better-user-experience-jensen-loke
Text: http://scottberkun.com/2011/thinking-in-desire-paths/
“There’s an old concept among architects and urban planners called desire paths. If you walk around a college campus,
or urban park, it’s easy to spot the well tread paths between buildings people have made for themselves. …The natural
behavior among people shows you where the optimal path should be."
- Scott Berkun, Author
REMEMBER DESIRE PATHS
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
72
MOVE BEYOND SCREENS
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps
leading us down new paths.” - Walt Disney.
https://www.wired.com/images_blogs/gadgetlab/2014/01/20140124-GOOGLE-GLASS-FRAMES-0018.jpg
http://opticsgamer.com/virtual-reality-gaming-future
https://stratechery.com/2016/snapchat-spectacles-and-the-future-of-wearables/
http://wallpapercave.com/wp/W3gW73i.jpg
http://www.old-computers.com/museum/photos/sirius_victor-s1_1.jpg
http://masterherald.com/wp-content/uploads/2015/03/apple-macbook.jpg

Recommended for you

5 PILLARS OF DISTRIBUTED
COMMERCE
1.HUMAN CENTERED
2.DIGITAL + PHYSICAL
3.CONNECTED & CONTEXTUAL
4.SERVICE ORIENTED
5.FLEXIBLE
73Samantha Starmer – Preparing for Distributed Commerce2/5/2017
THANK YOU!
74
http://www.flickr.com/photos/baking_in_pearls/3960662314
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
CONNECT:starmer@gmail.com, @samanthastarmer, https://www.linkedin.com/in/samanthastarmer
75
http://www.flickr.com/photos/druclimb/3277540656/
Samantha Starmer – Preparing for Distributed Commerce2/5/2017
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Preparing for Distributed Commerce

Editor's Notes

  1. Hi - I’m Samantha and I’ve been in digital with a lot of retail experience since the pretty early days of Amazon. Most recently I was at Ralph Lauren. I’ve been teaching and presenting on customer experience for a long time and I’m incredibly excited about the challenges and opportunities of distributed commerce.
  2. So let’s get aligned on what we mean by distributed commerce and what we need to prepare for.
  3. I don’t think anyone can argue that not only have the lines between digital and physical have blurred, they have pretty much full on collided. So many retailers, even some of the most ‘traditional’ like Ralph Lauren, are spending a lot of time and money on trying to figure out what this digital everywhere situation means for commerce.
  4. In many ways, the impact of digital technology on retail could be viewed as just beginning. I’ve been in this space quite a long time, and while we started with the disruption of the internet, then mobile, before we’ve had a chance to catch our breathe, new channels and ways of digital retail interaction are only increasing. Take conversational commerce powered by chatbots. Many think they will replace human call center agents and the dreaded phone tree.
  5. We are seeing many examples (some useful, some not) of interactive shopping windows, shelves and other ways for digitally enabled touch commerce.
  6. As AI gets better and voice recognition becomes more prevalent, not only can we order toilet paper via Amazon’s Alexa or Google Home, but retailers like the North Face are also experimenting with voice commerce and ways to help customers find the exact item they are looking for.
  7. Google glass notwithstanding, wearable commerce likely has a strong future, and maybe one that we aren’t expecting. These smart glasses can monitor how an employee moves and works and can suggest products to help them be healthier and more efficient.
  8. While the ‘internet of things’ still hasn’t fully taken off in the ways futurists have proclaimed for years, products like this Samsung fridge are coming out that allow you to make purchases via the product itself. As they get smarter, they will likely predict your shopping needs and make orders for you.
  9. Augmented reality is also coming to commerce, with the ability to overlay furniture in our own homes or virtually try on an outfit. Image recognition can allow us to immediately copy our favorite fashionista’s outfit.
  10. And recently eBay helped to create a fully virtual reality commerce site. I’ve actually tried a few early versions created by others, and it made me seasick, but once we are watching movies and playing video games with our VR googles on, we may not want to leave to do our shopping.
  11. And roboticized, artificial intelligence commerce is already hear. This is an example from the Lowe’s Innovation lab of a robot sales associate live now at an Orchard Supply Hardware store in California.
  12. Wow. This is all cool, exciting stuff on the road to fully distributed, anytime anywhere commerce! But we have a problem.
  13. We still tend to limit our design work to one, maybe two channels. We are lucky if we are working mobile first, let alone thinking about how all of these commerce interactions can best work together.
  14. As customers, we don’t think in channels.
  15. We think about our experiences. Like Chewbacca mom here.
  16. We focus on whether those experiences are successful
  17. or not.
  18. With all of this digital disruption, in many places retail is struggling. Amazon has completely changed the playing field and when, how and why people shop has completely changed.
  19. In the States, malls are empty and closing. Many think traditional retail may never be the same again.
  20. This is even impacting Digital teams as many companies struggle to stay solvent. At Ralph Lauren our entire digital services team, over 100 people, was recently cut as part of the company’s financial turn around plan.
  21. This is just the beginning. We will have stores without checkout lines, drone delivery, ability to purchase the outfit your favorite actress is wearing on her hit TV show.
  22. Successful distributed experiences won’t just happen by magic. They need us to design them thoughtfully.
  23. Okay, so how do we do that?
  24. Here are 5 pillars to help us prepare for this world of distributed commerce.
  25. First, and probably most important, is human centered. The customer’s experience has never been more critical.
  26. Customer experience has direct revenue benefits.
  27. It’s always been important, but with the amount of choice and control consumers now have it is crucial that we keep them and their needs in the center.
  28. We have to understand what customers need, want. How they work, play, think, feel.
  29. It really starts with empathy. We can’t just pay lip service to being human centered.
  30. Leverage all of the tools you can to better know your customer and their needs.
  31. Customer research can be done in all sorts of places. It doesn’t have to be confined to fancy usability labs or expensively moderated focus groups. At REI we regularly did customer research right in the store.
  32. And to be really customer centered, consider co-creation. Many big successful companies are starting to use co design tools and methods and i’ve personally had good success with it.
  33. Next, we have to focus on digital and physical working together.
  34. A number of retailers (Warby Parker, Bonobos, Casper mattresses) who started as online pure plays have now entered the physical shopping space. Physical is not dead. In fact, those of us who have focused on digital need to expand our skills and attention to the physical space.
  35. We need to be thinking through the full ecosystem.
  36. It stars with understanding all touchpoint and potential interactions - wherever and however - our customers might have with us.
  37. mapping the full customer journey will help us determine what channels and devices and support mechanisms are needed at various places.
  38. It doesn’t have to be fancy. in fact, starting with analog sketching is often the best way to map out the customer’s optimized journey across digital and physical.
  39. Next, distributed commerce needs to be connected and contextual.
  40. We increasingly work across all of our devices, often using more than one at the same time.
  41. And given our earlier point about the physical world, we need to make sure that experiences are connected here too, and we consider which touchpoint, device and interaction makes sense for which context.
  42. This is harder than it looks. Take this Vanity Fair advertisement. I noticed it because I’ve always liked Isabella Rossalini. And I really like embroidery on clothing. So i thought, huh, I want to see much much that tunic costs.
  43. So I go to the White House Black Market website. And I look. And I look.
  44. Even when I finally find the featured campaign, no Isabella. We see those kinds of disconnected experiences all of the time.
  45. How can we fix them?
  46. By planning across and between channels and devices. Make sure our print ads are connected to our digital experiences. Help people find what they are looking for regardless of channel.
  47. Measure across channels. Understand how your customers are interacting across all of the touchpoints they are encountering.
  48. Ensure that things are connected throughout your organization. is the Marketing connected? Do the call center and the store employees understand the latest campaign or promotion? Are the technology and fulfillment infrastructures set up to support?
  49. Work across teams and across divisions. Across digital and physical. Digital teams should go out of their way to connect with all of the other teams who impact the customer experience.
  50. And spend time understanding the contextual needs
  51. Next, distributed commerce needs to be service oriented.
  52. We are in a service economy. Even traditional product companies like Nike have really started to focus on services.
  53. But often the services fall through and do not support a good customer experience. This can prohibit sales. Beauty company Sephora has opened a massive new store in New York where they offer tons of unique services from digital skin color mapping to fragrance finders. There has been a ton of press about this new store. My friend texted me this article that made me want to go.
  54. But when I tried to learn more about the services and maybe schedule something, not only was I unsuccessful, but the new store location wasn’t even found in the Sephora service scheduler.
  55. So we need to think about service. Understand the services our organization provides.
  56. How can the employees be best supported to provide excellent service? What tools do they need? What is their context?
  57. Like customer journey mapping, we can also create a map, a blueprint of the service experience in order to manage gaps, particularly as channels and devices of distributed commerce proliferate.
  58. And even try giving service a try yourself! My teams and I have often helped on the sales floor, in the call center or even in the warehouse and the connection to the customer and their needs is unparalleled.
  59. Finally, through all of this we need to be flexible.
  60. Everything is moving so quickly and continuing to change.
  61. We don’t necessarily know where commerce is going.
  62. Amazing digital connections and experiences are being piloted - which ones will stick and which ones will become the next beacon?
  63. And though many people try to predict the future of commerce and technology, much of what gets predicted doesn’t happen, or changes significantly.
  64. So we have to remain flexible to what might come. Rather than just focusing on the technology, tell stories about the customer and what they might find useful.
  65. Get out of our chairs and act it out.
  66. Remember that people don’t always use things they way we expect. We have to be able to adapt to our customers desire paths - the paths they have made for themselves.
  67. In all of this, we need to keep our curiosity aflame and be ready to move beyond screens, beyond devices, to remain flexible and excited about the distributed future no matter how it shows up.`