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Don’t Become a Digital DinosaurDesign for the Space Between@samanthastarmer
meUX & IA related work for places like Amazon, MicrosoftREI – Create and lead IA, UX, IxDteams (after about 5 other titles)Teach at University of Washington
Un-speaker?
Me.  lonely

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This document discusses designing seamless customer experiences across digital and physical channels. It tells a story of a car accident victim's frustrating experience trying to get their car repaired due to a lack of integration between their insurance company's digital and physical systems. The document argues that as the physical and digital worlds collide, organizations must design holistic, interactive experiences that satisfy customers' information needs whenever, however, and wherever they engage with a brand. It encourages attendees to open their eyes to opportunities to improve customer experiences through better organization of information.

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The document describes the need for designing cross-channel experiences that are consistent, convenient, connected, contextual, and span different touchpoints and times. It discusses examples of both good and bad cross-channel experiences, and outlines five principles for designing holistic experiences. Tools mentioned for mapping cross-channel experiences include stakeholder interviews, field research, touchpoint matrices, service inventories, and experience maps. The overall message is that users interact with brands through many different channels, so the design must consider the entire experience across all touchpoints.

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This document discusses cross-channel experience design. It begins by asking who the audience members are and what they hope to learn. It then discusses some of the key challenges of designing experiences across multiple channels like websites, mobile apps, physical stores, etc. The document presents five principles for cross-channel design: providing a consistent experience, making the experience convenient across channels, ensuring transitions between channels are connected, tailoring the experience to the user's current context, and designing experiences that span time across different touchpoints. It concludes by offering five methods for approaching cross-channel design, such as thinking in terms of services rather than individual channels, collaborating across organizational boundaries, testing designs by observing user behaviors, being comfortable with ambiguity and iteration

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Don't Be a Digital Dinosaur: Design for the Space Between - Infocamp 2010 Plenary
a story…http://www.flickr.com/photos/seandreilinger/2959785536/
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Palm Springs!

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Slides from my talk at UX Ireland on 10 November 2016 http://uxireland.net/sessions/index.php?session=108 Abstract: From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.

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Slides from my talk at Generate London on the 23 September 2016 http://www.generateconf.com/london-2016 #generateconf ABSTRACT There was a time when we did glossy page designs and those designs were pretty much what we saw in our desktop browsers. With the rise of smartphones, tablets and smartwatches, there isn’t one view of our designs any more. With further developments in technology and screens, our content could go anywhere. As a result we need to move away from designing for specific devices to solutions that are device-agnostic. For UX designers that means means letting content guide layouts, and moving away from designing pages to focusing on the modules that those views are made up of. In this talk Anna will walk through why device-agnostic design matters, what it means and how we go about it.

uxdesignweb design
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1) Storytelling is a powerful tool that can be used in UX design to capture users' imaginations, create emotional connections, and motivate actions. 2) Effective stories have a clear structure including setup, confrontation and resolution, as well as elements of surprise. 3) By understanding users and crafting stories around their experiences and goals, designers can guide users through a product or service in a compelling way.

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Slides from my talk at the Amuse conference in Budapest 28 - 30 October 2015. http://amuseconf.com/ #amuseconf ABSTRACT As the number of devices we use are increasing, considering each device's role at different times, situations and context is becoming increasingly important. Our ability to control where a user is coming from and how they get around the experiences we design are becoming less and less. But the one we can still understand is what a user wants, and needs. In this talk I will look a the principles behind storytelling in design and how they can be translated onto a multi device landscape.

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Slides from my talk at Conversion Hotel on 20th November 2016 about how we can apply principles from traditional storytelling to our design process to help define and create better multi-device experiences. http://conversionhotel.com/

uxmobile marketingweb design
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Success for companies is now dependent upon creativity and innovation, both hailed as the most important contributors to the growth of the economy. These days, these skills are not just a good idea, but are imperative. Unfortunately, most don't know where to start in order to structure an environment where creativity and innovation can thrive. Good news: laying the foundation for inspiring creativity and enhancing innovation is easier than you think. Discover the four directives to follow that will help to enhance engagement, reignite passion, and amp up meaningful contribution, and enable you, your team, and your company to develop fantastic products and services.

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Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.

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communities onlinecommunity networks individuals e
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If you love something, set it free
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networked societyfuturecommunication
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graphic designishraq dhaly
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uxpresentingdesign
70% of US online consumers research products online and purchase them offlineForrester, Profiling The Multichannel Consumer, July 2009
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Don't Be a Digital Dinosaur: Design for the Space Between - Infocamp 2010 Plenary

Editor's Notes

  1. But most importantly (at least to this conversation), I spent 10 years in the restaurant and bar business and waited on a LOT of customers.
  2. But I had just arrived
  3. But I had just arrived
  4. I later learned that the Parker Hotel has a ‘no sign’ policy.
  5. They made us take off our conference badges anytime we left the conference ‘sequestering’ area. They yelled at us if we walked around the property with our badges on.
  6. Door picture
  7. I later learned that the Parker Hotel has a ‘no sign’ policy.
  8. I want to look into changing my seat while I check in for my flight, and don’t want to pull out and boot up my computer. Heck, I have an iPhone, I shouldn’t have to. I get my flight number via an email confirmation of my itinerary. And the email links me to a app to check in. Sweet.
  9. But the mobile app will only let me check flight status. Arrgh.
  10. Find the US Airways site (because I always forget the URL and end up at some advertising site instead)
  11. And the flight number that I just confirmed IS NOT RECOGNIZED.
  12. WAAAAAH. I can’t check in online. I can’t change my seat.
  13. Ritz carlton
  14. BUT. When I get to the airport the next morning, no one is at the US Airways desk. Not only that, there isn’t even a self service kiosk!!! I had to hang out in the check in area for over an hour before I could check in for my flight. And by then I couldn’t change my seat.
  15. BUT. When I get to the airport the next morning, no one is at the US Airways desk. Not only that, there isn’t even a self service kiosk!!! I had to hang out in the check in area for over an hour before I could check in for my flight. And by then I couldn’t change my seat.
  16. Door picture
  17. Ritz carlton
  18. Ritz carlton
  19. Ritz carlton
  20. Ritz carlton
  21. They hear about you from print advertising
  22. From all sorts of physical messaging
  23. Regardless of how I was interacting with the Parker – whether it was making a reservation online, calling them to check something about my reservation or physically at the hotel. I was the same person, the same customer interacting with them.
  24. Door picture
  25. There are a lot of tools to help you design for a holistic customer experience.
  26. And a lot of related disciplines.
  27. Ritz carlton