Meet Magento Ukraine - Elena Leonova

Editor's Notes

1. Good morning everyone!   Welcome to Imagine 2014!   I couldn’t be more excited to be here!   I can't believe we're finally here. The stage of legends... I saw Santana here a couple of years ago.   There have been so many incredible artists here, on this stage.   And now, Magento is here!   This is our 4th Imagine conference and it’s bigger and better than ever:   · We’ve got a full house with 2,000 attendees – that’s a new Imagine record!   · We have double the breakout sessions for you   · And over 20 merchants sharing their stories in breakouts   · And we have more opportunities than ever for you to connect with peers, and to exchange ideas <CLICK>
2. My talk this morning is all about transformation:   I’m going to start with a quick look at the forces that are transforming the commerce industry. <CLICK>   2. I’ll touch on the transformation that "we've made" to our business, by joining forces with eBay Enterprise… <CLICK>   We’ll look at the ways in which our community is capitalizing on this transformation… <CLICK>   4. I’ll also introduce you to a few merchants who have transformed their businesses, with our help   And finally, I’ll share a few thoughts on how WE will continue to transform. <CLICK> [Chapter Break]
3. Technology plays a bigger role in commerce than ever before.   We’ve seen the tide shift, from technology for technology’s sake, to becoming an enabler of seamless shopping experiences across channels.   More than ever before – technology is making commerce personal again …   … And we’re competing on personalized experiences across channels <CLICK>  
4. Whether you’re an online pure-play, or have a brick and mortar presence – a pop-up shop, a retail partnership or your own retail space – we are all tackling the same retail paradox: <CLICK>   How to deliver the most personal and high-touch experience across a customer journey that’s MORE FRAGMENTED than EVER. <CLICK>
5. There is a tectonic shift under way in traditional retail, where the past and present are fighting each other.   Here are 4 trends taking place:   1. Traditional retail districts are struggling and rebalancing their real estate portfolios.   2. Major chains are opening brick and mortar stores that are 25% smaller than their existing ones, with product assortments targeted to specific communities. <CLICK>   3. Pure plays like Birchbox, TOMS and others are opening brick and mortar stores.   <CLICK> 4. Agile newcomers like Charming Charlie – which has built a billion dollar fashion chain in only a few years, are aggressively expanding and opening 60-70 stores per year. <CLICK>  
6. At the same time, the growth and impact of digital is accelerating.   Think about this:   • eCommerce is growing at 16% compared to 5% for traditional retail. <CLICK>   • 60% of consumers use mobile to shop.   <CLICK> • 54% of the digital population are now multi-touch point users. <CLICK>
7. The most disruptive retail players, are transforming across multiple channels.   Sustaining your success tomorrow will depend on your ability to determine when to best engage a customer across certain channels. <CLICK>
8. From the very beginning, - Magento has aligned its business, to give merchants greater flexibility and choice to be creative, innovative, and to go to market in a highly differentiated way.   Changing market dynamics and customer needs, have driven a greater demand for an industrial back-end. <CLICK>
9. Today’s multichannel consumers have high expectations.   Slight Pause   To deliver on those expectations takes 2 key ingredients:   1) Limitless flexibility with your web store - so that you can quickly evolve and deliver a consistent and personalized experience <CLICK>   2) Industrial back-end, like order management, shipping and customer service to deliver on your brand promise anytime, anywhere. <CLICK>
10. This is why this past year, we merged Magento and eBay Enterprise.   The breadth of solutions that eBay Enterprise offers is truly complimentary to Magento’s offering.   As merchants scale beyond $25 million - $50 million, or even a $100 million dollars in online revenue - flexibility and extensibility become mission-critical to success and survival.   Merchants can now leverage new technologies to level the playing field by using eBay Enterprise expertise in omnichannel operations.   Oh and by the way, you can get to market faster - and your total cost of ownership will be lower. <CLICK>
11. Magento merchants can also tap modular eBay Enterprise capabilities to <CLICK> attract, convert, deliver, and retain customers more effectively.   Together with our partners and developers, we are ensuring that merchants can be more agile, more flexible and have more choices to innovate as they grow!   We are better positioned than ever, <CLICK>
12. The facts really prove it!   We had a record year in 2013! <CLICK>   Let me share some numbers with you:   • More than 240,000 businesses are using the platform – that’s 60% growth since last Imagine <CLICK>   • Almost 3,000 merchants use Enterprise <CLICK>   • Our merchants generated over 26 billion in commerce transactions. <CLICK>   • We now have more than 300 partners, <CLICK> and over 6,000 extensions on the Magento Connect marketplace. <CLICK>   • We’ve also doubled the number of certified developers supporting the platform worldwide. <CLICK>
13. Our global momentum continues to accelerate!   And we continue to grow our marketshare. <CLICK>   We now command 30% of the Top 100,000 transactional sites in the Alexa list. <CLICK>   Worldwide we’ve also hit some staggering numbers:  26% in Germany, <CLICK> 45% in Australia, <CLICK> 42% in UK, and <CLICK> 30% France.   We continue to consolidate what has traditionally been a very fragmented part of the commerce market. <CLICK>
14. We’re also accelerating our momentum with larger merchants!   More Internet Retailer Top 500 customers choose Magento and eBay Enterprise.   That’s more than our two biggest competitors combined.   And in the mid-market portion of the Internet Retailer Top 500, - Magento is #1!   This is an incredible testament to everything we have achieved, - in only 6 years!   We have disrupted, and transformed, the market!
15. We founded Magento because we wanted to level the playing field.   We wanted to help merchants, of all sizes, to compete with the big players in the space.   We saw tremendous opportunity for more people to participate in commerce.   We set out to TRANSFORM eCommerce – and WE DID! I am always humbled by what this great community has been able to achieve.   YOU are the drivers of this phenomenal growth!   The decision we made on the first day, to keep this platform open - was the single most important decision we made as a company.   Our unwavering commitment to open source, is what ignited the growth and engagement, of a world-class ecosystem.
16. There’s a precedent in technology of open-source, winning out over closed.   Think about this:   Android is at 83% marketshare   Linux-based systems account for 67% marketshare   And, at nearly a third of the ecommerce platform market, - we’re just getting started!   We have a lot of opportunity for growth!
17. We have an amazing community of Magento certified developers around the world. [gesture to audience: applause]   We’re investing in our developer relationships today, more than ever before.   We want to ensure that Magento developers have an ever-stronger voice in our product roadmap.   Having certified developers means higher quality implementations and greater merchant success. - We’re excited to announce that we’re tapping someone from our community, - to be our new "Magento Developer Evangelist". [spotlight on Ben Marks in audience]
18. At the core of this vision is the role of the developer as the Agent of Transformation, because Magento’s success, stands on the shoulders of all of you.   It has never been about any single monolithic company or any single individual.   It has never been about over-engineering products or services, - to fulfill a long-term corporate vision.   This fundamental difference in our approach, has empowered you – our global community of change agents – to help merchants innovate, compete, and win like never before.   Together, we have taken this vision to new heights and created opportunity and livelihood for hundreds of thousands of developers, partners, and merchants.  
19. Over the past 6 years, we’ve had the privilege to work with some of the world’s most innovative retailers.   Merchants like Coach, Mothercare, Stella & Dot, Ford, Nike and Missguided, have looked to Magento to help transform their businesses, internally and externally, and to set them up for future and continued growth.
20. What’s incredible to consider, is the sheer diversity of the Magento merchant base!   This is a source of strength for our community, as we draw on world-class references that use Magento from almost any segment or vertical
21. Consider these figures:   1) Magento merchants span the globe – across 75 countries   2) They represent over 20 industries, with the top 5 being   1. Fashion Apparel   2. Branded Manufacturers   3. B2B   4. Food & Beverage   5. Home & Garden
22. Let’s start with Boxpark.   While multichannel is a priority for large retailers, new and growing brands are getting squeezed out of this opportunity.   One of the reasons we’re growing so fast, is that we’re able to make multichannel operations accessible for growing brands.   Boxpark at Shoreditch in East London, offers merchants incredibly hip retail space in retro-fitted shipping containers at a fraction of the cost.   They provide all the services merchants need – retail space, Point-of-sale, and an online commerce marketplace, to get their shops up and running in about a week.
23. Let’s start with Boxpark.   While multichannel is a key focus for large retailers, new and growing brands are getting squeezed out of this opportunity.   One of the reasons we’re growing so fast, is that we’re able to make multichannel operations accessible for growing brands.   Boxpark at Shoreditch in East London, offers merchants incredibly hip retail space in retro-fitted shipping containers at a fraction of the cost.   They provide all the services merchants need – retail space, Point-of-sale, and an online commerce marketplace, to get their shops up and running in about a week.   I’d like to invite Roger Wade, - CEO of Boxpark, to share some of his insights from Shoreditch in London.   Please welcome Roger Wade!
24. Let’s start with Boxpark.   While multichannel is a key focus for large retailers, new and growing brands are getting squeezed out of this opportunity.   One of the reasons we’re growing so fast, is that we’re able to make multichannel operations accessible for growing brands.   Boxpark at Shoreditch in East London, offers merchants incredibly hip retail space in retro-fitted shipping containers at a fraction of the cost.   They provide all the services merchants need – retail space, Point-of-sale, and an online commerce marketplace, to get their shops up and running in about a week.   I’d like to invite Roger Wade, - CEO of Boxpark, to share some of his insights from Shoreditch in London.   Please welcome Roger Wade!
25. Let’s start with Boxpark.   While multichannel is a key focus for large retailers, new and growing brands are getting squeezed out of this opportunity.   One of the reasons we’re growing so fast, is that we’re able to make multichannel operations accessible for growing brands.   Boxpark at Shoreditch in East London, offers merchants incredibly hip retail space in retro-fitted shipping containers at a fraction of the cost.   They provide all the services merchants need – retail space, Point-of-sale, and an online commerce marketplace, to get their shops up and running in about a week.   I’d like to invite Roger Wade, - CEO of Boxpark, to share some of his insights from Shoreditch in London.   Please welcome Roger Wade!
26. Let’s start with Boxpark.   While multichannel is a key focus for large retailers, new and growing brands are getting squeezed out of this opportunity.   One of the reasons we’re growing so fast, is that we’re able to make multichannel operations accessible for growing brands.   Boxpark at Shoreditch in East London, offers merchants incredibly hip retail space in retro-fitted shipping containers at a fraction of the cost.   They provide all the services merchants need – retail space, Point-of-sale, and an online commerce marketplace, to get their shops up and running in about a week.   I’d like to invite Roger Wade, - CEO of Boxpark, to share some of his insights from Shoreditch in London.   Please welcome Roger Wade!
27. Let’s start with Boxpark.   While multichannel is a key focus for large retailers, new and growing brands are getting squeezed out of this opportunity.   One of the reasons we’re growing so fast, is that we’re able to make multichannel operations accessible for growing brands.   Boxpark at Shoreditch in East London, offers merchants incredibly hip retail space in retro-fitted shipping containers at a fraction of the cost.   They provide all the services merchants need – retail space, Point-of-sale, and an online commerce marketplace, to get their shops up and running in about a week.   I’d like to invite Roger Wade, - CEO of Boxpark, to share some of his insights from Shoreditch in London.   Please welcome Roger Wade! <click>
28. So as you’ve seen with Boxpark, - Magento’s flexibility empowers partners and merchants, to enable entirely new business models.   This next story is about how our platform helped an established business, reach new audiences by tapping eBay digital experience innovations. Jane Norman of London is a British fast-fashion brand - serving young, trendy women since 1952.   Looking to better engage its digital native customers, Jane Norman decided to inspire young women through the eBay Marketplace Fashion Gallery.   In the past year, eBay Marketplace has transformed itself - integrating social and discovery innovations, including feeds, curated content, and sharing.  
29. Today, eBay Fashion Gallery UK is home to over 100 fashion brands, offering a range of products in a fashion magazine-style experience.   Tapping a Magento Connect Marketplace extension, - Jane Norman quickly extended a curated selection of its product catalogue, to two eBay stores: Jane Norman official and clearance sites.   They were able to monetize the prior season’s collection while introducing new collections.   Jane Norman’s success has also inspired the parent company, The Edinburgh Woollen Mill Group - to re-organize its other brands to take advantage of this multi-channel approach.
30. Another great example is Stella & Dot, who’s transformed the boutique jewelry and accessories industry.    
31. Stella & Dot had a simple idea: give women an opportunity to spend time with friends, in a fun and casual setting, while looking at beautiful jewelry.   It’s like a pop-up shop in your home.   This model is empowering women to be entrepreneurs all over the globe.   Magento supports this model and has enabled Stella & Dot to reach fantastic highs and to challenge the boundaries of commerce.   In addition to being the gateway to its customers, Magento is also a platform for its Stylists.   They use it to schedule and track RSVP’s to their Trunk Shows, - to sell during the show - and to maintain connections with their customers after.   This is a great example of the flexibility that Magento empowers!
32. Another great example is Stella & Dot, who’s transformed the boutique jewelry and accessories industry.   Stella & Dot had a simple idea: give women an opportunity to spend time with friends, in a fun and casual setting while looking at beautiful jewelry.   It’s like a pop-up shop in your home.   This model is empowering women to be entrepreneurs all over the globe.   Magento supports this model and has enabled Stella & Dot to reach fantastic highs and to challenge the boundaries of commerce.   In addition to being the gateway to its customers, Magento is also the platform for its Stylists.   They use it to schedule and track RSVP’s to their Trunk Shows, - to sell during the show - and to maintain connections with their customers after.   This is a great example of the flexibility that Magento empowers!
33. Another great example is Stella & Dot, who’s transformed the boutique jewelry and accessories industry.   Stella & Dot had a simple idea: give women an opportunity to spend time with friends, in a fun and casual setting while looking at beautiful jewelry.   It’s like a pop-up shop in your home.   This model is empowering women to be entrepreneurs all over the globe.   Magento supports this model and has enabled Stella & Dot to reach fantastic highs and to challenge the boundaries of commerce.   In addition to being the gateway to its customers, Magento is also the platform for its Stylists.   They use it to schedule and track RSVP’s to their Trunk Shows, - to sell during the show - and to maintain connections with their customers after.   This is a great example of the flexibility that Magento empowers!
34. Another great example is Stella & Dot, who’s transformed the boutique jewelry and accessories industry.   Stella & Dot had a simple idea: give women an opportunity to spend time with friends, in a fun and casual setting while looking at beautiful jewelry.   It’s like a pop-up shop in your home.   This model is empowering women to be entrepreneurs all over the globe.   Magento supports this model and has enabled Stella & Dot to reach fantastic highs and to challenge the boundaries of commerce.   In addition to being the gateway to its customers, Magento is also the platform for its Stylists.   They use it to schedule and track RSVP’s to their Trunk Shows, - to sell during the show - and to maintain connections with their customers after.   This is a great example of the flexibility that Magento empowers! <click>
35. Let's start with what we're making available today:   <CLICK> Today, we are announcing the release of Magento Community Edition 1.9 and Enterprise Edition 1.14…   As a matter of fact, these new versions are available RIGHT NOW! <CLICK>   We are very excited about these two releases. They build on the out-of-box features, and extend the performance and scalability of the world’s most popular commerce platform.   Also included are some important enhancements that are a direct result of our integration with eBay, PayPal and Bill Me Later.   I’ll go into greater detail with our product management team in a few minutes.   Big thanks to everyone who put so much effort into our latest releases…   Anything else? <CLICK>
36. Oh yes, you might be interested in our release plans for Magento 2…   We are developing Magento 2 with these goals in mind:   Take the incredibly successful underlying code and make it even better.   Specifically, we are creating the capabilities that you, our community, asked for most.   You told us, - Make Magento easier to deploy, to maintain, and to scale   Make extensions and applications — a key advantage of the Magento platform — – easier to implement, test and maintain.   - You said make it easier to customize out-of-the box features and easier to upgrade   These goals required massive architectural changes to be made.   The result: Magento 2 will be the most modern, flexible, scalable and open commerce platform in the world. <CLICK> »MARK: Tell us about Magento 2 and what this represents?   »BRENT: Magento 2 is a huge step forward architecturally and technologically for the Magento platform. <CLICK>   · Magento 2 has some ambitious goals, and if you’ve checked out GitHub or our previous webinars, you’ll see that we’re already well on our way to delivering on many of them.   Key advances include: <CLICK>   Modern tech stack: First, we want to make sure that Magento 2 is built using the latest technologies and standards, to create a better, more accessible foundation for our developers.   To do that, we’re standardizing on jQuery, HTML5, and CSS3, and we are adding support for PHP 5.5 and MySQL 5.6 <CLICK>   · Magento 2 will also offer customers better performance and scalability right out of the box when released, in BOTH Magento Community Edition and Magento Enterprise Edition.   And, you will be able to measure this improvement using a new benchmarking framework we will be rolling out later this year. <CLICK>   5· Magento is valued for being easily customized and extended.   We are going to make customizations even easier by making the code more modular and allowing developers to make finer grain changes that don’t impact other areas of the code We will also be enhancing our APIs and making them more efficient. <CLICK>   · Frontend development is also going to be more efficient because we are separating business logic from the presentation layer, reducing the need to cut, copy and paste code by 80%, and adding a CSS preprocessor.   This will speed and simplify coding, and open Magento Frontend development up to a wider group of developers, giving merchants greater choice. <CLICK>   · We are also going to improve the way you set up, upgrade, extend, and test Magento. <CLICK>
37. So…I am proud to announce that Magento 2 will be in your hands this year! <CLICK>   A packaged release will be available in Beta in December. <CLICK>   In the first quarter of next year we will publish a Release Candidate and shortly thereafter we will make the Magento 2 platform generally available.   This timing will ensure that our extensive developer community, integration partners, and technology partners have time to familiarize themselves with Magento 2.   Magento 2 is a tremendous investment of eBay's time and resources and it is our biggest contribution to date to the Magento open source code base.   To the community of thousands of individuals and businesses that rely on Magento:   eBay's dedication to, and stewardship of open source commerce is strong now and will not waiver!   With that little bit of news out of the way, let me take a step back for a minute, and talk to you about how we got here… and where we’re going. <CLICK>
38. It is going to be a fast and furious run-up to the release of the Magento 2 Platform next year.   · If you are getting serious about omni-channel commerce, our 1.14 platform should be your number one consideration.   · With the Magento 2 launch, you are partnering with a business that has the most far-reaching vision for retail today.   · And, with the most extensive eco-system of partners and application developers, we have the best track record of delivering the most innovative and advanced commerce projects in every corner of the world.   Together we are absolutely transforming the face of commerce!   Let’s take it to the next level!   Thank you!