Simon Callan Director, OWD Business Development Telefónica Digital

France Telecom is the leading broadband and mobile provider in Europe. It operates under the Orange brand in 23 countries worldwide, including 13 European countries. Key points: - Orange has over 177 million customers across five continents. - France Telecom generates over €52 billion annually in consolidated sales. - The company provides both mobile and fixed-line services, with mobile being its largest business segment. - It faces competition from other major telecom companies in each country such as Deutsche Telekom in Germany and Telefonica in Spain.

This document provides a summary of a webinar on mobilizing customers through the purchasing funnel. The webinar was presented by Stéphanie Viriot from Gemalto and discussed Gemalto's views on mobile customer relationship management and the results of an end-user survey on perceptions of mobile marketing. The survey identified key blockers and drivers of mobile marketing from an end-user perspective. Viriot then outlined the 5 key steps to achieving success in mobile marketing and shared case studies focusing on key learnings.

This document summarizes best practices for monetizing mobile video. It notes that video consumption is increasingly happening on mobile and tablet devices, with 22% of one company's traffic now on those devices. While engagement rates are better than PC, monetization on non-PC devices is lagging due to measurement issues, lower ad loads, and lower CPMs. Broadcasters have been most successful at mobile video monetization due to content and context. The document recommends optimizing delivery and ad loads based on objectives and testing, and selling audiences together as much as possible.

Alvaro Enrique Bravo Topete has over 16 years of experience in commercial roles in the technology industry, including positions at companies like LG Electronics Mexico, Sony Ericsson Mexico, and his current role as Commercial Subdirector at NYX Mobile. He holds an MBA and has a proven track record of achieving sales goals and launching new products successfully. His resume outlines his career history, responsibilities, achievements, and qualifications for commercial roles in technology sales and operations.

TIMw.e. is a global mobile media and interactive marketing company operating in 60 countries. It has experienced rapid growth over 7 years, with 245 employees in 20 local offices worldwide. The company focuses on digital entertainment and mobile marketing services, and is financially stable with over 123 million Euros in revenue in 2008. TIMw.e. is positioned for continued strong growth by expanding its mobile marketing and content services across industry verticals internationally.

Mobile strategy project for South Europe, Middle-East and Africa. Purpose was to define priority regional mobile operators and developed an action plan across product development, marketing, partnership and sales functions.

Lecture given to Business Administration class in European University in Barcelona during Mobile World Congress 2015 featuring advice for an optimal transition between University and Job Market and how technology will impact our personal and professional lives.

The document discusses mobile marketing opportunities in Latin American markets. It provides an overview of various companies that offer mobile marketing services and solutions for the region. Key points include that SMS/messaging is widely used due to low smartphone penetration, and that mobile advertising spend is growing rapidly in Latin America, presenting opportunities for companies to reach consumers through their mobile devices.

Randall Rothenberg, actualmente, CEO y Presidente de IAB (Interactive Advertising Bureau), a nivel global, organización comprometida con el desarrollo de la industria del Mercadeo y la Publicidad Digital, con presencia en más de 23 países alrededor del mundo habla sobre el estado de la publicidad digital en Colombia. En 2007, fue Director Senior de Capital Intelectual de Booz Allen Hamilton, en la cual supervisó las Áreas de Desarrollo de Negocios, Gestión de Conocimientos y Actividades de Liderazgo del Pensamiento. Antes de ingresar a Booz Allen, donde superviso el desarrollo de negocios, gestión del conocimiento y pensó en actividades de liderazgo. Así mismo trabajó en el diario The New York Times, como editor de tecnología y editor de política de la revista dominical, escribió una columna diaria sobre publicidad, y fue reportero de medios y marketing. Es autor de la obra Where the Suckers Moon: An Advertising Story, una crónica acerca del nacimiento, evolución y muerte de una campaña publicitaria. Obtuvo un título en estudios clásicos de la Universidad de Princeton y en la actualidad reside en la ciudad de Nueva York. Rothenberg trabajó seis años en el The New York Times, donde fue editor de economía y política. Durante 10 años, fue columnista de marketing y medios para Advertising Age y continuo con esta labor en su blog www.randallrothenberg.com.

Ecommerce & Retail - Presentation by Romain Voog, CEO of Global Fashion Group at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

Telefónica is a global telecommunications company that has grown significantly over the past 85 years through international expansion and acquisitions. It now operates in over 20 countries in Europe and Latin America with over 300 million customers. Telefónica has a unique portfolio as one of the largest telecom companies in the world by total accesses and revenues due to its diversification across markets and commitment to innovation. The company's activities also make important economic and social contributions in the communities it serves.

The document discusses challenges and opportunities in digital media across multiple screens including mobile, PC/web, TV, and tablets. It notes trends like the growth of mobile internet usage, smartphones, social networks, and non-linear TV. It also summarizes Orange's activities in areas like widgets, interactive TV, and a transmedia news service called 2424actu.fr. Key challenges mentioned include providing consistent experiences across devices and developing content and services for both high-end and basic devices.