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Featuring speakers from Blu Dot, Village Roadshow, Clearhead Mike Wodtke, eCommerce Director, Blu Dot Jon Satterley, Group Director, Digital Development, Village Roadshow Matty Wishnow, CEO , Clearhead Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.

Maria Pergolino, VP of Marketing at Apttus, recently presented “Account Based Marketing & Predictive Marketing— Beyond the Bullshit” at the #FlipMyFunnel Austin.

Oren Cohen discusses how to build a testing culture and optimization roadmap. He recommends setting business goals that go beyond just conversions, developing a testing process of ideating, researching, refining, planning/running tests, and reviewing results. Companies should explore radical options, use analytics and qualitative data like surveys to refine their website, and compare their site to competitors to identify growth areas. The goal is to listen to customers and find ways to maximize outcomes.

This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.

This document discusses how leveraging customer reviews in marketing programs can help businesses. It notes that 99% of IT buyers use reviews in their decision making process but only 60% of IT marketers make reviews a priority. It also discusses how trust is built through innovation, benefits to society, ethical practices and transparency. The document provides examples of how positive customer reviews from sites like G2 Crowd can be used in marketing materials and recommends businesses identify customer advocates, share the customer voice on multiple channels, and use review data to target specific markets. It emphasizes that reviews can help at all stages of the buyer's journey from awareness to customer advocacy.

In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.

This presentation was done for my graduate digital marketing class at Indiana University (Kelley School of Business), as part of the M.S./Marketing program. There are two versions to this file: one with, and one without, the speaker notes. The speaker notes are essential. The “inspiration” came from interviews I did with Reeds Jewelers in Wilmington, NC. Reeds was looking to take their online business to the next level. The following slides outline some tactical ideas; some of which I shared with Reeds. (This assignment was completed subsequent to my interviews with Reeds). © copyright 2016 by Rick Wingender

Onegini provides a cloud-based customer identity and access management (CIAM) platform called Onegini Identity Cloud. The platform allows organizations to centrally manage user registration, authentication, authorization and access across websites and mobile apps. It offers features such as single sign-on, multi-brand support, integration with external identity providers and APIs for integration with other systems. The platform aims to simplify access management and improve security, compliance and customer experience for online businesses.

Growth strategies should be tailored for the different stages a B2B SaaS is in. Founders should make sure their product, marketing, sales, and support strategies always go hand-in-hand regardless of the stages their companies are at. Great articles I drew my ideas from: 1. Joel York's Three SaaS Sales Models http://chaotic-flow.com/saas-startup-strategy-three-saas-sales-models/ 2. Guillaume Lerouge's Go-To-Market Strategy for B2B SaaS Companies https://www.slideshare.net/GuillaumeLerouge1/go-tomarket-strategy-for-b2b-saas-companies

This presentation used in electronic commerce conference "E-komercija '16" by Bartosh Kotulski from company SALESmanago.

As technology continues to evolve at a rapid pace, so do the shopping habits of consumers. Brands today must have a clear understanding of their consumers' multi-device consumption.

There is still a feeling of ambiguity surrounding attribution, with much of the discussion focusing solely on which attribution algorithm is best. While the technology and the algorithm for sharing value across touchpoints is important, we want to widen the lens to look at the three stages of attribution that are crucial to success.

This presentation was created to outline a strategic approach for a new Wine Cellar website offering a nationwide home delivery and click and collect service on a limited budget.

Google Shopping has launched in Ireland, bringing new opportunities for Irish e-commerce retailers. To take advantage, retailers must register on the Google Merchant Center and provide accurate product data feeds that meet Google's requirements. Properly structuring Google Shopping campaigns and optimizing product feeds and bids can help retailers promote their products and drive sales.

Jim Walker, VP Marketing at EverString, recently presented “A Practitioners Approach to Building An ABM Plan” at the #FlipMyFunnel Austin.

David M. Raab, Owner of Raab Associates, recently presented “Building Your ABM Stack: Lego Blocks or Frankenstein?” at the #FlipMyFunnel Austin.

If I could solve just one problem for all founders and marketers, it would be this: Knowing exactly how much revenue you make from your leads compared to the cost per acquisition. I don't even care whether it is for B2B or B2C because if we knew that, we would see where we are making profits and losses. What's holding you back right now from confidently investing 1000€ per day, week, or month in lead generation is not knowing if you are wasting your money. Clarity is power, and a good tracking setup can give us just that. That's why we have created this "Lead Tracking Guide." What you will learn: 1. Track your leads from cost per acquisition to customer lifetime value. 2. Set up your tracking tools like Google Tag Manager and your CRM for lead tracking. 3. Build a weekly report with a clear action indicator based on our template.

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