Keyfetch is an online lost and found service that aims to connect owners of lost items with finders in a private and efficient manner. It uses existing messaging technologies to recover valuables for members. Because of its unique functionality and branding potential, Keyfetch is a new promotional medium for companies looking to reach customers through innovative channels by displaying their logo on items when they are lost and eventually returned. The TagMyPhone app similarly allows companies to distribute vouchers to customers that enable placement of the company logo and a return message on the lock screen of lost phones, providing a way to spread the brand visibility through customers' everyday devices.
Emansion provides a customer engagement suite to help companies improve customer engagement through various technologies like beacons, apps, facial analytics, adaptive narrowcasting, virtual reality, and creative storytelling. The document discusses concepts around consumer engagement and explores ideas for using sensors and contextual data to create better customer experiences and activate brands. It emphasizes taking a visionary approach, building proof of concepts, and learning through optimizing engagements.
The document discusses expanding a company's Mobile & TV brand into the mobile market. It has over 60,000 iPad and 350,000 iPhone customers. Revenue comes from sponsorship, advertising delivery through networks, and branded transport and commuter game applications. Download revenue models must consider market size and pricing. A ski simulator app was a top seller in multiple countries through promotion and sponsorship. To conclude, the proliferation of devices requires strategic choice of technologies, download revenue comes from casual games, app store featuring drives discovery, and branded apps perform well.
Mobile apps: the time is now! discusses the growing relevance and usage of mobile apps. It provides an agenda for an event on mobile apps that includes presentations on women and their iPhone usage, boosting interactivity via mobile internet, leveraging mobile marketing opportunities for brands, and tips for developing a successful app. The document also provides statistics on mobile phone and internet penetration rates in Belgium. It discusses top money-making apps, considerations for defining an app's objective, and how apps can utilize smartphone capabilities like geolocation to provide value for both users and marketers.