80% of ad impressions on the InMobi mobile advertising network globally occurred on mobile apps, while 20% were on mobile websites. The top 5 devices by share of impressions were the Apple iPhone, Apple iPad, Samsung GT-I9300, Apple iPod, and Samsung GT-I9500. Android saw significant growth and had the largest share of impressions at 61.4%, followed by iOS at 31.7%.
The document discusses mobile technology trends and strategies for using mobile in ministry. It summarizes key smartphone operating system market shares, with Android dominating at 75%. It also notes that many developing countries have more mobile-only internet users, up to 70% in Egypt. The document recommends learning responsive design to make websites mobile-friendly and considering content like SMS, voice, photos and videos for mobile users. It provides examples of testing approaches like Appreciative Inquiry that could apply to developing mobile ministry strategies.
The State of App Downloads and Monetization Infographic : Latin America 2015InMobi
Brazil remained the top app destination in Latin America in 2015. Games and social apps were the most popular categories, together making up 88% of installs. Colombia had the highest cost per install premium for iOS over Android apps, at 7 times more expensive, making it an expensive market for iOS developers.
The State of App Downloads and Monetization Infographic : Global 2015InMobi
Chinese and Indian users continued to show high rates of mobile app adoption in 2015. Games made up over half of all app installs globally, while m-commerce and travel apps experienced significant growth. Indonesia remained the most expensive market for iOS developers, with iOS app installation costs being 3-4 times higher than Android. Countries in Asia, particularly China, India, and Indonesia, drove overall growth in m-commerce app installs and spending.
The State of App Downloads and Monetization Infographic : Asia Pacific 2015InMobi
China was the leading destination for mobile app downloads in 2015. Mobile commerce and travel apps gained popularity, with games remaining the largest category at 52% of installs. Mobile commerce drove growth in the Asia Pacific region, with a 96% increase in China and 81% increase in India. South Korea had the highest premium for iOS app install costs compared to Android.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
InMobi inDecode - Demystifying Mobile App UninstallsInMobi
Mobile apps struggle for survival, with 70% of new apps being uninstalled within 2 days and 98% of those users never reinstalling. The cost of acquiring new users through ads can be over $2.50 per install. Up to 90% of apps are uninstalled quickly due to issues like bugs, crashes, excessive notifications, ads or a lack of support. Understanding why users uninstall apps is important for improving user retention and lifetime value.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
The webinar provided an overview of programmatic advertising trends globally and in Asia. It discussed how programmatic has evolved from broadcast advertising to targeted real-time ads on thousands of devices. The speakers from Rubicon Project and InMobi described how automation has benefited the advertising industry by streamlining processes. InMobi's capabilities in data gathering, audience segmentation, and inventory were highlighted. Key trends of growing programmatic spending, especially in mobile and video, in India and Asia were shared. The webinar concluded with recommendations on effective programmatic media buying strategies.
The document provides statistics on mobile ad impressions in Central and South America in Q3 2014. It shows that 81% of ad impressions on the InMobi network in the region were from mobile apps, not mobile websites. It also reveals that the top three countries by region were Brazil at 41.2%, Argentina at 10.2%, and Colombia at 11.5%. The most common device was the Apple iPhone, capturing 13.7% of impressions.
In Vietnam, 85% of ad impressions on the InMobi network are on mobile websites, while 15% are on mobile apps. Nokia devices receive the largest share of impressions at 27.8%, though Samsung and Apple saw impressive growth rates. Android accounts for 67% of the OS market share in Vietnam.
The document provides market insights on mobile advertising in Vietnam in Q1 2013. It shows that 72% of ad impressions on the InMobi network in Vietnam were on mobile websites, while 28% were on mobile apps. It also details the top device manufacturers, operating systems, and devices seen in Vietnam, with Android growing and catching up to Nokia in market share.
Vietnam mobile web and mobile app market overviewHien NT
According to a report on Vietnam's mobile advertising market:
- 79% of ad impressions on the InMobi network in Vietnam are on mobile apps, while 21% are on mobile websites.
- Android continues to be the dominant mobile operating system with a 33% share of impressions, followed by Nokia OS at 29% and iOS at 19%.
- Samsung is the top mobile device manufacturer, led by the Galaxy Y phone, while the iPhone and iPad also have strong shares of impressions.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
State of Mobile Benchmark Report - MWC 2015 EditionApteligent
With access to global mobile metrics across all platforms, devices, and verticals, we've compiled the most insightful trends in our annual State of Mobile Report. Data is more than numbers; it tells the story of how you'll build a better mobile app.
state_of_app_downloads_and_monetization_2015_globalTuan Anh Nguyen
The document discusses key metrics and trends related to global app installs and monetization based on data from InMobi's mobile advertising platform. Some of the main findings include:
- China remained the leading market for app installs globally. Shopping and lifestyle apps saw strong growth worldwide.
- The gap between Android and iOS installs narrowed in Asia Pacific as iOS gained popularity. Install costs were generally higher for iOS compared to Android.
- Mature markets like the US and South Korea had higher eCPMs, indicating users were more willing to spend via mobile. Education apps earned developers the highest eCPMs on average.
- Markets with higher smartphone penetration tended to have lower per capita installs but higher
This document provides an overview and analysis of key internet trends in 2014. Some of the main points covered include:
- Global internet and smartphone user growth is slowing, while tablet and mobile data traffic growth remains rapid.
- Mobile usage as a percentage of total web usage and mobile advertising spending continue to increase significantly year-over-year.
- Technology stocks and venture capital funding levels remain well below peaks reached in the late 1990s dot-com bubble.
- Education is both important and expensive, and may be at an inflection point due to technology enabling new models for learning.
The document provides an overview of key internet trends in 2014, including slowing growth in internet users and smartphone subscribers, rapid growth in tablets and mobile data traffic. It also discusses the growing dominance of smartphones and mobile usage, with mobile advertising growing faster than desktop. Other topics covered include global usage of devices, cybersecurity threats, the status of tech stocks and venture funding, and opportunities in online and personalized education.
- Andrew Burgert is the GM of Mobile at Globant, a top software product development company in Latin America with over 2,600 employees and $100M in revenue.
- Globant was founded in 2003 and has 20 worldwide offices.
- Mobile devices like smartphones and tablets have seen huge growth, with US smartphone penetration reaching 35% by late 2011 and tablets growing to 12.8% of the US population in 2012.
AdMob's monthly report provides insights into mobile app and website usage trends based on data from their network of over 15,000 mobile sites and apps. Some key findings:
- Smartphone traffic increased 193% in the past year and accounted for 48% of traffic in February 2010, up from 35% in February 2009, driven primarily by growth in iPhone and Android devices.
- Feature phone traffic declined from 58% to 35% of total traffic as users switched to smartphones, though feature phone traffic still grew 31% overall.
- Mobile internet device traffic grew the most at 403%, with the iPod touch responsible for 93% of that category's traffic.
- The top smartphone platforms were the
AdMob Mobile Metrics Report - February 2010AdMob Inc
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
Our February 2010 report separates the traffic in our network into three categories – smartphones, feature phones, and mobile Internet devices – to examine the growth rates of each over the past year.
- Smartphones accounted for 48% of AdMob's traffic in February 2010, up from 35% in February 2009, driven mainly by growth in iPhone and Android devices. Smartphone traffic increased 193% over the last year.
- Feature phone traffic declined from 58% to 35% as users switched to smartphones, though feature phone traffic still grew 31% over the last year.
- Mobile Internet device traffic, led by the iPod touch, grew the most at 403% and accounted for 17% of traffic in February 2010.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
InMobi Insights: The State of App Downloads and Monetization - 2014InMobi
The market for mobile apps is already big and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue.
Through InMobi’s State of App Downloads and Monetization report, we attempt to provide an in-depth look at the trends and patterns the mobile app economy displayed in 2014. We have analyzed millions of impressions and installs served each month through our network to provide market specific insights that can help developers craft a successful app acquisition and monetization strategy.
Here are some questions the report answers.
Which markets have growth potential?
Which markets are growing expensive?
Which category of apps grew in 2014?
Which countries monetize best?
This document provides an overview and analysis of key internet trends from Mary Meeker's 2014 Internet Trends report. Some of the major trends discussed include:
- Continued strong growth in mobile usage and traffic, though smartphone and internet user growth is slowing
- Tablet usage and shipments growing much faster than PCs ever did, but penetration is still relatively low
- Mobile advertising growing rapidly but still significantly trails mobile app revenue
- Technology valuations and funding remain well below late 1990s/early 2000 peaks
- Cybersecurity threats are intensifying with a rapid rise in active threat groups
- Education may be at an inflection point with signs that personalized, online and technology-enabled learning is helping improve outcomes
Similar to InMobi Network Research Q3 2014 - Europe (19)
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
This document discusses trends in Indian festive shopping for 2019 and strategies for brands to engage connected consumers. Some key points:
- Indians are expected to spend an average of Rs. 15,000 during the festive season, with apparel, jewelry, and home appliances being top categories. Spending is projected to increase or remain the same compared to last year for most.
- Smartphones will be heavily used throughout the shopping journey for research, prices/reviews, locations, deals, and purchases. However, consumers' journeys are non-linear with 43% still undecided on plans.
- Brands need to address frictions consumers face including limited information, lack of deals/offers, and
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
Growth in mobile impressions and campaigns on the InMobi network in 2016 was driven by in-app ads on Android devices. Video advertising spend grew significantly as advertisers recognized the engaging format, and location-based marketing is focusing on tighter targeting. Programmatic advertising remains nascent but is poised for growth in Indonesia.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
This document discusses strategies for international expansion across different business models. It provides Zomato's approach as an example, starting in India and now operating in over 20 countries. Key aspects discussed include evaluating market potential and resources, using organic or inorganic growth, and localizing the product for each market through customized features and content in local languages. The challenges of expanding into different categories like social/messaging, online-to-offline, gaming, and B2B are also summarized. Localization goes beyond just translation and requires understanding regulatory frameworks, cultural norms, and customizing themes, graphics and gameplay to each local market.
1. @InMobiwww.inmobi.com/insights /
3% 2%
FASTEST
GROWTH
#1
21%
Ad impressions on
InMobi network
in Europe are
on mobile websites.
79%Ad impressions on
InMobi network
in Europe are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9300
Samsung GT-I9505
Samsung GT-I8190
EUROPE MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
Tablets and
Connected Devices
Smartphones
Mobile
App Mobile
Web
41% 31% 4% 3% 3% 14%
+1.5 -0.2
Others
62.9% 31.4% 2.7%
iOS Windows OSAndroid
+12.1
- 1.5
-7.7
Feature
Phones
-1.3
22.4%
7.3%
4.3%
3.8%
Device Share Of Impressions
+6.5 -1.5 -7.5 +0.8 - 0.2 +0.2 -0.1 +7.3
17.0%
GERMANY
11.3%FRANCE
12.8%
UNITED KINGDOM
2.0%
77.5% 21.1% 1.4%
OS Share Of Impressions Top Countries by RegionOS Share Of ImpressionsOS Share Of ImpressionsOS Share Of Impressions
Q3 2014
+ - Percentage point change since Q2 2014
Q3 2014 Since Q2 2014
Since Q2 2014
Q3 2014 Q2 2014
+ - Percentage point change since Q2 2014
Q3 2014