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Growth Hacking Marketing
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Market Context
89%
89% of French people consider
customer evaluations before
buying on line
72%
72% of evaluations are
made on mobile phone
3,4
millions
Trusted Shop collected
3 400 000 evaluations
in 2015
100%
Every step of the shopping
experience are taken in
account by the customers
Market Context
Google
launched its
e-commerce label in France in 2014.

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Vous menez de front de nombreux projets. Tout n'avance pas comme vous le souhaiteriez. L'explication se trouve peut être dans ces slides. Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com. Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.

lean start upscrumitil
Social media plan example
Social media plan exampleSocial media plan example
Social media plan example

This is one of the main points you should cover in a business plan, this is an example of a charities social media plan and analysis that i wrote. We can help you get all the points you require in a similar plan or a business plan from only £50.

business plancharitable organizationmarketing
Social Media Plan
Social Media PlanSocial Media Plan
Social Media Plan

This document provides a status and summary of a social media plan. It discusses starting points, goals of information sharing, issue management, collaboration and knowledge transfer. It notes a shift from these initial goals to a new focus on recognizing problems and finding smarter solutions through social media. The plan will be implemented in phases, targeting specific groups with the goal of helping people do business better and using social media to solve issues. The strategy, tactics, content planning and investments needed are also discussed at a high level.

Market Context
With:
1. An high level of service
2. A strong data granularity
3. An end to end covering of the
shopping experience
4. A customer centric orientation
Market Context
With
additional
value added service
5Growth Hacking Strategies
For Your Product in 2016
Growth Hacking Marketing

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Social Media Plan on one page example
Social Media Plan on one page exampleSocial Media Plan on one page example
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Example of a Social Media plan on one page. When to post updates, when to monitor, who should monitor

social media plansocial media strategy
Redi Systems Social Media Calendar Feb. 2016
Redi Systems Social Media Calendar Feb. 2016Redi Systems Social Media Calendar Feb. 2016
Redi Systems Social Media Calendar Feb. 2016

This social media calendar outlines Redi Systems' planned social media posts and promotions for the month of February 2016, with a focus on their IT department. It includes sharing posts on Tuesdays for #TechTuesday, Thursdays for #TBT (Throwback Thursday), Fridays for Fav Install Friday, as well as scheduled Redisode videos, live installs, and photos from a library shoot to be shared throughout the month at various price points for boosting posts.

Social Media
Social MediaSocial Media
Social Media

Calendar sample

social media calendar
The Trojan Horse Strategy
Scenario #1
MIRAKL 01 02 03 04
+ Marketplace
solution provider
+ Gartner and IBM
Awards
+ 70 customers
(Rue du Comerce,
Auchan, Carrefour,
Darty)
+ Active partner
policy (Magento,
Oracle, Keyrus,
Accenture)
Mirakl
Portrait
+ Help their
customer select
the good e-
merchants
+ Recruit new
customers in
Europe
+ Secure
international
shoppers
Mirakl
Needs
+ Up front labeling
+ Alternative to
Google
+ Algorithm
+ Historical know
how
+ Worldwide data
base
IIIIIIIII
Answers
+ New features for
their platform
+ Differentiation
element
+ Worldwide
solution
+ Plug and play
Mirakl
Reasons To Buy
Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
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The document outlines the November 2015 content calendar for DBU International. It includes devotional messages to be posted on Instagram each Sunday and Monday with corresponding Bible verses. It also previews and posts blog content including a fall favorites post, Thanksgiving history post, and a post about DBU students' Thanksgiving plans. The calendar shows content being created and shared nearly every day of the month across their social media and blog platforms.

Social Media Calendar - Creating An Effective Plan (for your website & social...
Social Media Calendar - Creating An Effective Plan (for your website & social...Social Media Calendar - Creating An Effective Plan (for your website & social...
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Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?

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twittercoffeesocial media marketing
Scenario #2
PRESENCE 01 02 03 04
+ Historic leader of
mystery shopping
+ Wide range of
clients
+ International
network
+ Benchmark of
800 000
experiences
+ B to B offer
Presence
Portrait
+ Adapt their offer
for retailers
launching market
place
+ Help their retail
customer select
the good e-
merchants
Presence
Needs
+ A benchmark of
the new
generation of e-
merchants
+ Algorithm
+ Historical know
how
+ Worldwide data
base
IIIIIIIII
Answers
+ Additional service
offered
+ Freeness
+ Plug and play
+ Worldwide
solution
Presence
Reasons To Buy
Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
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The Pure Growth Hacking Strategy
Scenario #3
QQ 01 02 03 04
+ Tancend e-mail
solution
+ 853 millions
active users
+ Worldwide leader
QQ
Portrait
+ Offer new
services
+ Make their
customer pay for
services
+ Got new revenue
streams
+ Monetize users
via e-commerce
QQ
Needs
+ Let it buy label
insertion at the
bottom of every
e-mails sent to
QQ users by let it
buy trusted e-
merchants
+ Alternative to
Google
+ Worldwide data
base
+ D&B notoriety
IIIIIIIII
Answers
+ New revenues
+ Low investment
needs
+ Easy
implementation
+ IIIIIII size
+ Worldwide
solution
Compelling
Reasons To Buy
Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00

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The document is a social media calendar for a month that schedules blog posts and Facebook and Twitter posts for each day of the week. It includes the day of the week, date, and planned social media platform and content for each day organized by week to map out social media activity and engagement for the month.

templateorganizesocial media
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Building or Re-envisioning a Social Media Plan
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This document summarizes a presentation on building a social media plan. It provides an overview of the key steps in the process, including initiation and discovery, planning strategy, executing strategy, monitoring and tweaking, and rolling out the plan to staff. The initiation phase involves conducting internal and external audits of current social media use, consulting with stakeholders, and reporting insights. The planning strategy section outlines defining goals and channels, and determining content mix. Executing the plan may require phasing and supporting documents. Monitoring involves analytics and treating the plan as iterative. The presentation provides examples from the Oakland Museum of California's social media planning process.

Growth Hacking Marketing
The China Strategy
Scenario #4
WEIXIN 01 02 03 04
+ WeChat ’s
Marketplace
+ 300 millions
users
+ E-commerce
huge ambition
Weixin
Portrait
+ Accelerate
worldwide
expansion (20%
by 2015)
+ Accelerate m-
commerce
strategy
+ Trusted Chinese
e-merchants
outside China
Weixin
Needs
+ Bring trust in
Chinese
unknown brands
outside China
+ Alternative to
Google
+ Worldwide data
base
+ Mother house
notoriety
IIIIIIIII
Answers
+ Low investment
needs
+ Easy
implementation
+ Worldwide
solution
+ No substitutes
Compelling
Reasons To Buy
Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
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Slides from our June 17, 2009 webinar. Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world. But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.

marketingnonprofitmedia
Social Media Action Plan
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Social media has changed the media landscape by shifting power to consumers and allowing people to have a voice. It connects people through social networks and conversations. Why does social media matter? Consumer recommendations are highly credible forms of advertising and social media conversations influence offline behavior. Brands must listen to social media to understand conversations, engage with consumers, and influence discussions to make it easy for people to recommend products. Bullseye provides services to help with social media listening, engagement, influence, and developing an action plan.

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002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado
002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado
002 how-to-create-a-simple-strategy-for-your-social-media-irinadelgado

The document discusses creating a social media strategy in 4 steps: 1) Sync branding across profiles and platforms, 2) Define appropriate content and platforms, 3) Plan a schedule and frequency of posts, 4) Execute the plan by programming content in advance using a management tool. The strategy aims to build trust and consistency in order to strengthen a brand through social media engagement.

The Anti Google Strategy
Scenario #5
FACEBOOK 01 02 03 04
+ 1 billion users
+ N°2 most visited
web site
Pages 0-00
Facebook
Portrait
Pages 00
+ Make their users
pay for services
+ Accelerate F-
commerce
+ Monetize users
via e-commerce
+ Reinforce BtoB
legitimacy
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sell to e-
merchants
+ Substitute to
Google
+ Worldwide data
base
+ Mother house
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+ Low investment
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Growth Hacking Marketing

  • 2. Warning This presentation has been produced by Les Brigades du Marketing. More at www.lesbrigadesdumarketing.com. It is a confidential document. So the information which must not be revealed has been hidden. To contact the author of this presentation, please send an e-mail to: contact@lesbrigadesdumarketing.com.
  • 3. Market Context 89% 89% of French people consider customer evaluations before buying on line 72% 72% of evaluations are made on mobile phone 3,4 millions Trusted Shop collected 3 400 000 evaluations in 2015 100% Every step of the shopping experience are taken in account by the customers
  • 5. Market Context With: 1. An high level of service 2. A strong data granularity 3. An end to end covering of the shopping experience 4. A customer centric orientation
  • 7. 5Growth Hacking Strategies For Your Product in 2016
  • 9. The Trojan Horse Strategy
  • 10. Scenario #1 MIRAKL 01 02 03 04 + Marketplace solution provider + Gartner and IBM Awards + 70 customers (Rue du Comerce, Auchan, Carrefour, Darty) + Active partner policy (Magento, Oracle, Keyrus, Accenture) Mirakl Portrait + Help their customer select the good e- merchants + Recruit new customers in Europe + Secure international shoppers Mirakl Needs + Up front labeling + Alternative to Google + Algorithm + Historical know how + Worldwide data base IIIIIIIII Answers + New features for their platform + Differentiation element + Worldwide solution + Plug and play Mirakl Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
  • 13. Scenario #2 PRESENCE 01 02 03 04 + Historic leader of mystery shopping + Wide range of clients + International network + Benchmark of 800 000 experiences + B to B offer Presence Portrait + Adapt their offer for retailers launching market place + Help their retail customer select the good e- merchants Presence Needs + A benchmark of the new generation of e- merchants + Algorithm + Historical know how + Worldwide data base IIIIIIIII Answers + Additional service offered + Freeness + Plug and play + Worldwide solution Presence Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
  • 15. The Pure Growth Hacking Strategy
  • 16. Scenario #3 QQ 01 02 03 04 + Tancend e-mail solution + 853 millions active users + Worldwide leader QQ Portrait + Offer new services + Make their customer pay for services + Got new revenue streams + Monetize users via e-commerce QQ Needs + Let it buy label insertion at the bottom of every e-mails sent to QQ users by let it buy trusted e- merchants + Alternative to Google + Worldwide data base + D&B notoriety IIIIIIIII Answers + New revenues + Low investment needs + Easy implementation + IIIIIII size + Worldwide solution Compelling Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
  • 19. Scenario #4 WEIXIN 01 02 03 04 + WeChat ’s Marketplace + 300 millions users + E-commerce huge ambition Weixin Portrait + Accelerate worldwide expansion (20% by 2015) + Accelerate m- commerce strategy + Trusted Chinese e-merchants outside China Weixin Needs + Bring trust in Chinese unknown brands outside China + Alternative to Google + Worldwide data base + Mother house notoriety IIIIIIIII Answers + Low investment needs + Easy implementation + Worldwide solution + No substitutes Compelling Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
  • 21. The Anti Google Strategy
  • 22. Scenario #5 FACEBOOK 01 02 03 04 + 1 billion users + N°2 most visited web site Pages 0-00 Facebook Portrait Pages 00 + Make their users pay for services + Accelerate F- commerce + Monetize users via e-commerce + Reinforce BtoB legitimacy Pages 0-00 Facebook Needs + A new product to sell to e- merchants + Substitute to Google + Worldwide data base + Mother house notoriety Pages 0-00 IIIIIIIII Answers + Low investment needs + Easy implementation + Worldwide solution Pages 0-00 Compelling Reasons To Buy