Datorama Publishing Insider Summit - Pinehurst, NC

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The document discusses three major data challenges facing media companies: transparency around spend, revenues, clients and ROI; speed in optimizing, reporting on and testing media; and enabling growth across direct, indirect and new business models. It introduces Datorama as a solution to unify data across partners, platforms and advertisers to help companies achieve better business outcomes, make better decisions and shift time from data preparation to analysis. Datorama is said to have helped one customer resonate analytics time by 37.5% and drive 10% revenue growth.

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CHALLENGE2
SPEED
Reconcile revenue, optimize
and report on media,
segment, test and prove
80% of analysts’ time is
spent simply discovering and
preparing data.
Instead of analyzing it for insight and
optimization.

CHALLENGE3
GROWTH
Direct, indirect, and new
business models.

AND IT’S NOT
GETTING EASIER
Accountability, competition,
optimization and innovation
accelerating

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Datorama is
Media Intelligence
for Publishers
Achieve better business outcomes and make
better decisions by unifying data across every
partner, platform & advertiser.

Resonate increased analytics time by
37.5%, time shifting 6,240 hours from data
prep, driving 10% revenue growth.
CUSTOMER STORIES
Ticketmaster saw +30% revenue increase
by connecting media performance to
business growth across all channels,
campaigns and clients.
.

COME TALK TO US!
Jeremy Hurst | Director of Sales | Jeremy@datorama.com

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