How to optimize your website for mobile devices and multiple browsers
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How to optimize your website for mobile devices and multiple browsers
- 1. Fred B. Dilkes Executive Vice President Website Optimization For The Holiday Season
- 2. • 3rd party monitoring • Instant alerts • Peace of mind • More complex • Ever expanding technology • More ways to fail The contemporary website External website monitoring to the rescue • Multi-browser monitoring • Mobile monitoring The proactive approach
- 3. Websites are more complex and have more technology than ever. Mobile phones now make up 50% of users on most sites Many moving parts: more opportunity for failures Multiple browsers and versions of browsers Third party products, CDNs, analytics, social media, hosting
- 4. Versatility • How well does your website run in different browsers and their different versions? • How does your website work on different mobile devices and screen sizes? Availability and performance • Is poor performance causing reduced traffic and engagement? • Is your website's poor performance reducing your relevancy while driving customers to your competitors? User experience • Are my end users affected by poor web application performance? • How do you know your true end user experience on your website? • Is your companies reputation being negatively affected by a poor performing website? • Do you want to get more traffic and visitors to your website? • Is your website helping you stay relevant and ahead of your competitors? Problem Statements.
- 5. Importance of your website running perfectly. “If any page on your website takes more than 1.5-2 seconds to render, you will lose a significant number of visitors.” “Poor performance of e-commerce websites in Microsoft Bing decreases revenue by up to 4.3%” “If any page on your website takes more than 1.5 to 2 seconds to render, you lose a significant number of visitors.” “40% of users will abandon a site if the page load time is over three seconds.”
- 6. The impact of poor performance. • Lost reputation - Online affects offline too • Failure to collect new leads • Loss of sales for revenue generating and ecommerce sites • Negative effect on search engine page rank • Lose user registrations and leads • Your website might be causing you to lose business to your competitors
- 7. This is Uptrends. Uptrends provides 25,000 users with the ability to monitor uptime and true end user experience on their websites. We’ve been doing that since 2007. We have two offices in the United States, as well as offices in The Netherlands, Germany and France. Since 2007 25,000 users
- 8. Transaction Monitoring Replicate your user’s shopping experiences and multi-step processes. Full Page Check Monitoring Verify your website’s performance at the page element level. Multi Browser Monitoring Native in IE and Chrome. Know your true end user experience! Mobile Website Monitoring 50% of all visitors visit sites using a smartphone.
- 9. Possible uptime threats. • Your hosting / cloud provider goes down • Your provider or website is attacked • Your credit card transaction in step 3 of your shopping cart goes down • The login to your customer portal stops functioning • Your database server crashes • Website load times increase unexpectedly With Uptrends you are the first to know – not your customers! Do you know if your website is up and operational?
- 10. Monitor your website from where your users are located. We have one of the biggest checkpoint networks in the industry: 158 checkpoints (and counting).
- 12. • E-mail • SMS/text messages • Voice/phone alerts • Push notifications • Integrations with Slack and PagerDuty • Free Mobile Apps for Android, iPhone and Windows Phone Many ways to get alerted.
- 13. Get detailed info about your webpage elements.
- 14. “We were able to improve our website load speed by almost 5 seconds.” —Jason Weiler, All-Wall President
- 15. Keep a close eye on your website’s interactions.
- 16. A few of our amazing customers.
- 17. • Monitoring your websites externally – outside your firewall • Inspect the health of your website vs. not knowing if your site has problems • Know about errors and problems on your website before your customers • Make sure that your website is supporting a positive company reputation • Stay ahead of your competition with the best website in your market • Be confident and constantly monitor how your site runs in multiple browsers and mobile devices Let Uptrends help you get in shape for the holidays.
- 18. 10 pre-holiday season tips Now: 1. Choose the right hosting provider; consider dedicated hosting in multiple locations 2. Use the waterfall report to improve your websites and locate slow third party elements (remove/optimize), images or code (compress!) 3. Set up transactions on critical parts of your web application 4. Enable mobile monitoring to ensure your site is mobile friendly 5. Make sure the right people get alerted when issues occur 6. Create a Public Status Page to inform your customers of any outages During: 7. Monitor and identify slow load times or web application errors using waterfalls and screenshots 8. When issues do occur, respond quickly to customer concerns and be transparent After: 9. Analyze and learn! 10. Embrace continuous optimizations – keep monitoring
- 19. We offer a free 30-day trial. Please go to www.uptrends.com/signup to learn how Uptrends can help you proactively improve your website.
- 20. Question and answer time! Please type your questions into the GoToMeeting box on the right hand of the screen. Fred B. Dilkes www.Uptrends.com Fred@Uptrends.com 561-997-4194
Editor's Notes
- Bullet 4: http://www.findwhitepapers.com/content24798