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THE RIGHT MIX:
THE RIGHT MIX:
November 6, 2019
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4All Rights Reserved | FIDO Alliance | Copyright 2019
Andrew Shikiar
Executive Director & CMO
FIDO Alliance
Marcio Mello
Director & Head of Product Management
– Intuit Identity & Profile Platform
9,000 employees
worldwide
Powering Prosperity Around the World
19 locations
in 9 countries
$6.0 billion
in revenue
Intuit’s Identity & Authentication Priorities
Mobile First Strategy
User
experience
SecurityMFA -
Passwordless
Finding the Right Security and Usability Balance:
Benefits of standards
• Future proof
• Scalability
• Lower operational costs
Better User Experience
• Passwordless
• Fingerprint/Facial biometrics
Better Security
• Public Key Cryptography
• Privacy/No trackability
• Credentials/Biometrics never
leave device
Why FIDO
Rolling Out FIDO Authentication:
Key Steps
Criteria: security, platform
readiness, references
and costs
Nok Nok Labs S3 Platform/
iOS/Android
First platform: TurboTax
User rollout: Upgraded app,
iOS first
Vendor evaluation
Product managers,
engineers, customer care
agents and others
Internal Customer
Education
Registration, sign-in
and settings
Build Out User
Experiences
Phased launch
Migrating to FIDO
from existing solutions
The Results
78% reduction in
sign in times 6% increase in login
success rates
99.9% authentication success vs.
80-85% using SMS OTP
Shorter session times decrease
potential attack surface
Next Steps
Expand to
more services
Expand
use cases:
Additional
enhancements
Consider outsourcing components of the solution as
needed.
Have clear, well-defined goals in terms of reduction
in abuse and improvements in
user experience.
Consider the implications on your current analytics
frameworks, and how a FIDO passwordless sign in
will change the way
you measure conversion.
Have a careful plan to migrate mobile apps
from a local PIN or biometric challenge to
unlock the app to FIDO to sign in.
Advice for Rolling out FIDO
1
2
3
4
5
6
7
8
Educate product managers, engineers, customer
care agents and others within
your organization.
Consider a progressive approach to registration.
Plan a simulation or pre-launch of the new
registration and sign in process to work out any
kinks before rolling out to your wider customer
base.
Pair your FIDO implementation with a plan to
shorten security token lifetimes to realize the full
security benefits .
Plan for scalability, high availability and disaster
recovery, especially if you are moving the service
to the cloud.
Andrew Shikiar
Executive Director & CMO
FIDO Alliance
Marcio Mello
Director & Head of Product Management
– Intuit Identity & Profile Platform
If we didn’t have time to answer your question, please reach out
to us at help@fidoalliance.org
The webinar recording and slides will be emailed to you and posted on
fidoalliance.org
Please stay on to take the survey at the conclusion of the webinar
fidoalliance.org

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FIDO Alliance Webinar: Intuit's Journey with FIDO Authentication

  • 4. 4All Rights Reserved | FIDO Alliance | Copyright 2019 Andrew Shikiar Executive Director & CMO FIDO Alliance Marcio Mello Director & Head of Product Management – Intuit Identity & Profile Platform
  • 5. 9,000 employees worldwide Powering Prosperity Around the World 19 locations in 9 countries $6.0 billion in revenue
  • 6. Intuit’s Identity & Authentication Priorities Mobile First Strategy User experience SecurityMFA - Passwordless
  • 7. Finding the Right Security and Usability Balance: Benefits of standards • Future proof • Scalability • Lower operational costs Better User Experience • Passwordless • Fingerprint/Facial biometrics Better Security • Public Key Cryptography • Privacy/No trackability • Credentials/Biometrics never leave device Why FIDO
  • 8. Rolling Out FIDO Authentication: Key Steps Criteria: security, platform readiness, references and costs Nok Nok Labs S3 Platform/ iOS/Android First platform: TurboTax User rollout: Upgraded app, iOS first Vendor evaluation Product managers, engineers, customer care agents and others Internal Customer Education Registration, sign-in and settings Build Out User Experiences Phased launch
  • 9. Migrating to FIDO from existing solutions
  • 10. The Results 78% reduction in sign in times 6% increase in login success rates 99.9% authentication success vs. 80-85% using SMS OTP Shorter session times decrease potential attack surface
  • 11. Next Steps Expand to more services Expand use cases: Additional enhancements
  • 12. Consider outsourcing components of the solution as needed. Have clear, well-defined goals in terms of reduction in abuse and improvements in user experience. Consider the implications on your current analytics frameworks, and how a FIDO passwordless sign in will change the way you measure conversion. Have a careful plan to migrate mobile apps from a local PIN or biometric challenge to unlock the app to FIDO to sign in. Advice for Rolling out FIDO 1 2 3 4 5 6 7 8 Educate product managers, engineers, customer care agents and others within your organization. Consider a progressive approach to registration. Plan a simulation or pre-launch of the new registration and sign in process to work out any kinks before rolling out to your wider customer base. Pair your FIDO implementation with a plan to shorten security token lifetimes to realize the full security benefits . Plan for scalability, high availability and disaster recovery, especially if you are moving the service to the cloud.
  • 13. Andrew Shikiar Executive Director & CMO FIDO Alliance Marcio Mello Director & Head of Product Management – Intuit Identity & Profile Platform
  • 14. If we didn’t have time to answer your question, please reach out to us at help@fidoalliance.org The webinar recording and slides will be emailed to you and posted on fidoalliance.org Please stay on to take the survey at the conclusion of the webinar

Editor's Notes

  1. https://fidoalliance.org/2019-strong-authentication-report/
  2. https://fidoalliance.org/2019-strong-authentication-report/
  3. User experience. Signing in on a mobile device using a password can be frustrating – it’s easy to make mistakes when typing on a mobile device. Intuit wanted the experience of signing in to the app to be frictionless for users. Security. In today’s threat landscape, there are so many ways a hacker can take advantage of poor security in mobile devices and apps. While infrequent sign-ins are common, Intuit wanted to make the process so easy they could regularly sign users out and invalidate their tokens to help prevent unauthorized access to accounts without negatively impacting the user experience.  Account Takeover. Intuit is constantly using technology and techniques to minimize account takeover, and needed a solution that would help decrease these types of opportunities for hackers.
  4. Graphic show migration from Unlock app to Sign in to app (somehow) User experience Sign in flow
  5. ANDREW