"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
A quick introduction to these Social Media technologies: blogs, Delicious, SlideShare, podcasts, YouTube and Twitter.
Some suggestions / examples for their possible use in teaching and learning
How could you use them in your teaching?
Social Media Workshop at UC David - Feb 7, 2014Holly Bik
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Presentation given at FITSI at UNH in June 2010 on the varying role of social media in education. Followed by a panel that included several teachers, the IT department and the Assistant Dean, and later by a social media roundtable on guidelines and policies. It was a great day of learning to an attentive crowd.
Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
Using Social Media in Higher Education discusses how social media can be utilized across various functions in higher education including recruitment, student guidance, teaching, peer support, university communication, student and academic professional development, and research. Specific social media platforms are highlighted for each function such as using Facebook and wikis for student FAQs, blogs and Google Drive for project collaboration, and Twitter and LinkedIn for academic professional development and research dissemination. The document provides an overview of how social media can enhance and support key areas in higher education.
Introduction to Social Media in EducationJason Rhode
Do you use Facebook, Twitter, and YouTube? Have you ever considered leveraging social media tools like these in your teaching? During this introductory online session led by Jason Rhode on 9/28/2012, we explored what social media are and the pedagogical potential for use of social media in educational settings. We set the stage for future sessions to further explore use of social media tools and the design of engaging and innovative learning activities.
Social Media Overview and Strategy For NGOsGregory Heller
Social Media: Overview and Strategies for NGOs provides guidance on developing an effective social media strategy for non-profit organizations. It discusses key concepts like social networks versus social media, different social media platforms, developing objectives and identifying target audiences. It also outlines steps to develop a listening strategy using keywords, tools like Google Reader and Twitter search. The document emphasizes the importance of engagement, adding value, and providing metrics to measure success.
This document summarizes a workshop on developing social media strategies. The workshop covered principles of effective social media strategy, playing a simulation game in small groups, and reflecting on applications to organizational communications. Attendees learned about integrating social media with overall communications plans, addressing organizational culture challenges, and taking small incremental steps towards social media adoption. The document provides examples of how nonprofits have successfully used social media and outlines a process for developing a social media strategy including identifying objectives, audiences, tools, and metrics for evaluation.
This document summarizes Lisa Harris's research from 2012-2013. It discusses her background in banking and education. She is interested in innovative applications of technology in education, business, and society. Her current projects investigate digital literacy, social activism, social customer relationship management, social shopping, and social learning. The document also provides information on her teaching roles and a conference on digital literacies that she helped organize, where student digital champions played a key role.
This document provides guidance on using social media and websites to promote humanism and build community. It discusses the power of social media and how websites interact with social media platforms. It then offers suggestions for key tools, demographics and uses of various platforms. The document emphasizes developing an overall strategic plan that includes defining goals, audiences and targeted content for each tactic/tool.
This document provides an overview of a Flat Classroom Workshop on getting started with intercultural communication and a participant action project. It outlines the agenda which includes cultural scavenger hunt activities, discussions on sharing cultural backgrounds and defining culture, and brainstorming phases for coming up with ideas to address the digital divide. Guidelines are provided for participating in the backchannel discussion and collaborating on projects using various digital tools.
Libraries and librarians are using social media like blogs, Twitter, Facebook, YouTube, Flickr, and wikis to connect with users and provide resources. Social media allows libraries to promote both traditional and new programming, share images and videos, deliver content in real time, and network with readers. While social media requires staff time and effort, it offers tools that can benefit libraries if used carefully to facilitate positive connections with users.
How to Be A Social Media God: A Guide for ScientistsCraig McClain
This document provides guidance on using social media effectively. It begins by explaining the importance of curating an online identity and having an online mission or goals. It then provides 12 general rules for online engagement, such as making it easy for others to find you online, knowing what information about you is publicly available, and keeping content concise. The document offers specific strategies like using a personal website or blog, finding your niche or area of expertise, and leveraging different social media platforms like Twitter, YouTube and blogs. It emphasizes the importance of branding, networking, embracing opportunities to expand one's audience, and integrating outreach with research. The overall message is that social media can be a powerful tool when used strategically to share information and
The document provides an overview of using social media for research purposes. It discusses the external research context including goals of various funding agencies. It defines social media and common tools like blogs, Twitter, Facebook and YouTube. Developing a social media strategy is recommended, including defining goals, audiences, content and evaluation. Case studies show how social media was used to engage stakeholders for a CIHR-funded research chair on autism spectrum disorders.
Understanding and capitalizing on the social media revolutionMamoun Matar
Social media can help organizations communicate more quickly, reach wider audiences, deepen engagement through online communities, generate conversations to drive change, and bring together groups working towards similar goals. To benefit, organizations need a plan that establishes goals, identifies target audiences, and determines the right social media tools and message. Social media works best when organizations engage in conversations, monitor impacts, and adjust their approach over time.
Evaluating Social Media: American Association of Museums (AAM) 2010Dana Allen-Greil
This document discusses evaluating social media use in museums. It provides tips for developing a social media strategy, including listening to conversations, benchmarking against peers, setting goals, measuring engagement, and creating actionable reports. Challenges discussed include transparency, convincing skeptics of the value, and integrating social media practices. The presentation provides many resources and tools for social media evaluation.
The document discusses how school librarians can use social media to engage students and address concerns from administrators. It provides examples of how social media platforms like Facebook, blogs, wikis and mind-mapping tools can be used to share information, showcase student work and promote collaboration. The document also stresses the importance of instructing students on responsible social media use, netiquette, privacy and protecting their online reputation.
This document discusses using social media to develop an academic profile and engage others in research. It defines social media as websites that allow contribution and connection. Examples include blogs, Twitter, YouTube, Facebook and LinkedIn. The benefits of social media are that it allows researchers to share their expertise, engage in dialogue, and potentially generate interest in their work. The document provides tips on which social media tools to use and how to plan an effective strategy, including considering goals, audience, and content. It also discusses maintaining privacy and professionalism online.
Slides from the Making an Impact through Social Media Workshop at the University of Edinburgh Digital Humanities: What Does It Mean? information session, organised by Forum Journal, in Edinburgh.
Slides accompanying the University of Edinburgh Digital Day of Ideas 2016 (#DigScholEd) workshop on Tweeting and Blogging for Academics run by Nicola Osborne (EDINA) and Lorna Campbell (EDINA/LTW). The workshop took place on 18th May 2016. Read more about the event here: http://www.digital.hss.ed.ac.uk/ddi/ddi-2016/
Presentation delivered by Nicola Osborne, Social Media Officer at EDINA, at the Heriott Watt Crucible V event at the Royal Society of Edinburgh on Thursday 24th January 2013
Nicola Osborne gives pointers to how to increase exposure of academic research using various social media channels. Delivered to the Heriot Watt Crucible VI, 14 March 2014, Edinburgh.
Presented by Nicola Osborne from a talk "Using Social Media to Communicate Your Research" on using social media for engagement that she gave as part of the public engagement session at the Heriot Watt Crucible VI, Dynamic Earth, Edinburgh, 14th March 2014.
This document discusses using social media to communicate research. It defines social media as websites that allow contribution and engagement. Popular platforms mentioned include blogs, Twitter, YouTube, Facebook and LinkedIn. The document outlines benefits of social media such as accessibility, engagement and raising your profile. It provides examples of using different platforms and recommends regularly sharing engaging content like images and updates. The document advises planning content and goals, considering your audience, and cautions against sharing sensitive information or anything unprofessional. Resources for learning best practices are also included.
This document discusses using social media to communicate research. It defines social media as websites that allow contribution and engagement. Examples include blogs, Twitter, YouTube, Facebook and LinkedIn. The document outlines reasons to use social media such as reaching audiences, raising profiles, and generating opportunities. It provides tips on tools to use and content to share, such as updates, processes and publications. Examples of effective researcher social media profiles are also included. The document concludes with advice on planning social media use and content as well as what private information should not be shared.
Curating an Effective Digital Research Presence - Nicola Osborne, EDINANicola Osborne
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Social Media for the Campus Progress Journalism Networktarakutz
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Reibling - Effective Use of Social Media For Knowledge MobilizationShawna Reibling
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This document provides guidance on using social media for professional purposes in academia. It discusses that professionalization involves communication and social skills. Twitter is recommended as a starting platform due to its large and supportive community and flexibility. The document outlines best practices for using Twitter, such as reporting on work, asking questions, and sharing content. It also discusses using social media to engage in academic conversations, gain different perspectives, and build professional networks.
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Harnessing new media for learning, teaching, and research. New technologies allow for more personalized and immersed learning. Learners are drawn to technologies but still rely on traditional methods. New media provides opportunities to reach more learners effectively through tools like social media, but this requires new digital literacies. Educators should rethink design with a focus on activities and experiences over just content. Blended real and virtual spaces can enhance conferences, networking, and publishing through collaboration and community building.
Museums Association - Social Media Slideshow 1sounddelivery
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This is an orientation webinar on the Knowledge Gateway for Women's Economic Empowerment and Managing Digital Footprints via Social Media. The webinar is conducted as part of the orientation webinars for incoming online volunteers.
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2) Science communication to explain research to colleagues, get feedback, and broaden understanding.
3) Public outreach to increase visibility, educate and inspire, and demonstrate science's relevance. Maintaining an online presence through sites like Twitter, Facebook, and ResearchGate can help with networking, communication and outreach.
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HARMONIOUS CONSTRUCTION RULE by Puja Dwivedilegalpuja22
INTRODUCTION TO HARMONIOUS CONSTRUCTION RULE:-
Harmonious construction is a principle of statutory interpretation aimed at reconciling conflicting provisions within a legal framework.
It involves interpreting statutes in a manner that avoids inconsistencies and gives effect to the overall legislative intent.
This rule is pivotal in resolving legal disputes where different laws or constitutional provisions appear to conflict.
PRINCIPLES OF HARMONIOUS CONSTRUCTION RULE:-
Interpret statutes to avoid conflicts and give effect to legislative intent.
Maintain consistency within legal frameworks.
Balance conflicting provisions while upholding constitutional values.
ROLE OF JUDICIARY IN HARMONIOUS CONSTRUCTION:-
Judiciary acts as a mediator in resolving legal conflicts.
Courts ensure harmonious interpretation of laws to uphold justice.
Judicial decisions establish precedents for future legal disputes.
CASE LAWS :-
Venkataramana Devaru v. State of Mysore (1957)
Citation:
Venkataramana Devaru v. State of Mysore, 1957 (AIR 1958 Mys 38)
Fact:
Trustees of Sri Venkataramana Temple filed a suit under Section 92 of CPC regarding the exclusion of Harijans from the temple after the enactment of the Madras Temple Entry Authorization Act (Madras V of 1947).
The temple trustees claimed that the temple was private and exclusively meant for Gowda Saraswath Brahmins, hence exempt from the Madras Act.
Issue:
Whether the Madras Temple Entry Authorization Act applied to Sri Venkataramana Temple despite the trustees' claim of its private nature.
Whether Section 3 of the Madras Act violated Article 26(b) of the Indian Constitution, which protects the rights of religious denominations.
Judgment:
The High Court of Madras ruled that while the public could worship in the temple, the trustees had the right to exclude the general public during certain ceremonies reserved for Gowda Saraswath Brahmins.
The Supreme Court clarified that the Madras Act applied to Sri Venkataramana Temple and harmonized Articles 25(2)(b) and 26(b) of the Constitution to uphold the Act's validity, ensuring access to the temple for all classes of Hindus.
K.M. Nanavati v. State of Maharashtra (1961)
Citation:
K.M. Nanavati v. The State of Maharashtra, 1961 (AIR 1962 SC 605)
Fact:
Naval Commander K.M. Nanavati was accused of murdering his wife's secret lover, Prem Ahuja.
Nanavati was tried under IPC Sections 302 and 304, and a special jury acquitted him.
Issue:
Whether the decision of the special jury acquitting Nanavati was logical given the evidence of the case.
Whether the suspension order by the Governor under Article 161 of the Constitution could be applied while the case was sub-judice.
Judgment:
The High Court of Bombay overturned the jury's decision, holding Nanavati guilty of murder based on the circumstances of the case.
The Supreme Court ruled that Article 161's suspension power couldn't be exercised while the case was pending before the judiciary, emphasizing the importance of harm
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Enhancing your research impact through social media - Nicola Osborne
1. Enhancing your research impact
through social media
#eplc17
Nicola Osborne
Digital Education Manager, EDINA
nicola.osborne@ed.ac.uk
@suchprettyeyes
2. Introduction: My background…
• Digital Education Manager at EDINA, University of Edinburgh. EDINA
Marketing group chair. Co-I of the PTAS-funded “A Live Pulse”: Yik Yak for
understanding teaching, learning and assessment at Edinburgh project. Co-I
of the PTAS-funded Managing Your Digital Footprints (2014-15) research
team, and associated ongoing social media research.
• Social Media expert advising academic and professional colleagues on
communicating their work for over 8 years.
• Extensive experience of communicating research and technical projects to
academic and non-academic audiences through social media and other
channels, with projects such as LitLong: Edinburgh; supporting and engaging
communities in crowdsourcing and citizen science projects (e.g.
#cobwebfp7); promoting and amplifying public engagement such as
research-informed Edinburgh Fringe shows for the Cabaret of Dangerous
Ideas.
• Passionate about social media, communication, and public engagement in all
forms!
http://edina.ac.uk/
3. What are social media?
• Social Media are any websites that allow you to contribute, to engage, to connect with
others and are “Web 2.0” tools (O’Reilly 2005).
• Examples include:
– Blogs (WordPress, Blogger, Tumblr, Medium etc.)
– Twitter
– YouTube and Vimeo, Vine, Periscope, Meerkat
– Facebook (and Facebook Live)
– Google+ (and Google Hangouts)
– Snapchat, WhatsApp, YikYak, Jodel and
other social mobile apps.
– Flickr, Instagram, Pinterest, Giphy, ThingLink, etc.
– LinkedIn, Academia.edu, etc.
– Reddit, Mendeley, Delicious, Diigo, etc.
– FigShare, GitHub, ResearchGate
– Stack Overflow, Jelly
– And, to an extent, discussion boards and
comments sections, messaging apps, etc.
Instagram and other Social Media Apps by
Flickr user, Jason Howie (CC-BY)
4. Why does engaging through
social media matter?
• Highly effective way to develop your network and find great people to work with (whether
you plan to stay in academia or not).
• Very customisable route to discovering new research, changes to the law, key areas of
concern and practice. Enables more serendipitous discoveries than journal
alerts/databases alone.
• Enables collaborations, engagement, participation, real change to come from your work.
• Provides opportunities and ideas for applying your research in new ways.
• Gives you a chance to share your own perspectives, to develop writing for new audiences,
to reflect on what is most interesting and relevant in your work.
• Raises the profile of your work both within academia and beyond.
• Helps improve the impact of your work, in all meanings of that word, including REF2014
definition:
‘an effect on, change or benefit to the economy, society, culture, public policy
or services, health, the environment or quality of life, beyond academia’.
5. These are also great spaces to
disseminate your work
Social media tools…
• Are go-to spaces for expertise and advice.
• Offer new ways to tell stories, to engage in dialogue, to reach out to your audience(s).
• Rank highly on Google, Bing, etc.
• Can enable direct access to key figures from Principal Investigators to funders and
Research Councils, to press, and potential research participants.
• May generate media interest in your work, new collaborations and other unexpected
opportunities.
• Offer inexpensive ways to raise your own profile and that of your research.
6. This time it’s personal…
• Social media are about people, personality and
quirkiness.
• They allow use of links, images, video, audio, and
other multimedia to bring a topic to life.
• They are designed to nurture communities,
networks, peer support, sharing, participation and
collaboration.
• They are often updated and engaged with via
mobile phones – crossing personal and
professional spaces, places and times.
• And that means they can present exceptional
access and contact with your audiences - but they
can also be risky or slightly chaotic spaces to
engage.
“Username: LauraGil4 on
Snapchat (Education
Storytelling)” by Flickr user Laura
Gilchrist (CC-BY).
7. What tools should you use?
• Blogs - make your work visible, enable semi-formal ways to share working methods and
progress, and provide a way to find and engage in dialogue with your audience. Medium is the
hot blogging platform. WordPress is the biggest and most flexible platform.
• Twitter - very effective way to share key research updates, build a network around your work,
find peer support and advice, track news.
• Researcher Social Networks – great places to discover new work, engage with other
researchers and specialists. Research Gateway, Academia.edu, Mendeley and LinkedIn Groups
can all be effective.
• Video or Audio - can bring clarity to complex concepts quickly. Well-made short videos or
animations can convey complex concepts and research quickly, accessibly and in very
engaging sharable ways. Don’t be afraid to try out Google Hangouts, livestreaming via
Periscope, Meekat or Facebook Live, podcasting etc. as long as it feels appropriate for your
context and audience.
• Image and Interactive spaces - any images bring a project to life – research is about people,
ideas, events, collaboration, equipment... Images, visual content, and interactive imagery
make your ideas, achievements and discoveries far more tangible. Flickr, Pinterest, Storify,
data visualisations, StoryMaps, Textal, Issuu, FigShare, ThingLink, etc. can all be effective in
the right circumstances.
8. Where do your own audiences hang out?
• Loose blogging and Twitter communities exist
for almost any interest, agenda, and location
imaginable.
• Your audience may already be embedded in
these communities, using a particular preferred
platform, following key bloggers, hashtags etc.
• Your own social media presences should look
and feel like the right space for your intended
audience(s), and/or you can always provide
guest content for others blogs, communities,
etc.
Tip: indulge in a little benign “stalking”, see what
works well and why.
9. Are blogs still “a thing”?
Blogs quietly power the web in 2017, with many having influence and impact,
shaping public debate and mainstream media priorities.
Mainstream news and media includes blogging as a key source and format for
output. Many sites also borrow from blog formats and writing styles, presenting
informal short form content alongside commenting and discussion space.
Blog posts – often as stand alone pieces of writing or content – make up a huge
amount of the content shared across social networks of all kinds
Blogs are a great way to practice writing for different audiences and find your own
non-academic voice.
10. Blogs are great as a…
• Platform for getting your voice heard and get your organisation’s work
shared throughout the year, not just at key media-friendly focal points.
• Way to bring organisations to life, and to highlight ongoing work and
activity.
• Form for playful storytelling and more human angles, opinion, stories.
• Place to expand on key events, news, reports, issues, successes.
• Space to develop and engage your audience, to build a sense of
community and engage in discussion.
• Alternative news streams and routes to engaging the media, funders,
etc.
• Search engine-friendly content management system.
• Content sources for social networking sites, sharing, buzz generation.
12. Making law relevant to pop culture:
Colin Yeo on Free Movement blog
12
https://www.freemovement.org.uk/an-immigration-lawyer-reviews-paddington/
13. Reflection & context: former Court of Appeal
judge Sir Henry Brooke
13
https://sirhenrybrooke.me
14. Early career development reflections: Law
Society of Scotland Trainee & NQ blogs
14
http://www.lawscot.org.uk/education-and-
careers/the-traineeship/trainee-blogs/
15. Twitter is a powerful tool…
• For networking, building personal
connections, sharing your work.
• For promoting your blog,
encouraging participation in
discussion.
• For publicising papers, publications,
forthcoming conference
appearances, milestones and
achievements.
• Staying up to date with your field
and engaging in dialogue with your
own and the wider community. https://analytics.twitter.com/
16. Twitter: Who do you follow?
• People who you work with, whose work and publications you follow or
value.
• Influential people in your field, policy makers (if appropriate), experts
outside academic research.
• Professional bodies and societies, journals, news services, specialist alerts,
associated organisations.
• Fun interesting people who share good content that is relevant to you and
your work. They won’t always be the obvious people…
• DO NOT pay attention to Twitter’s encouragement to follow celebrities
and mainstream news… curate your own idiosyncratic feed then listen,
post, share, interact and make it a space that is useful for you.
• [all of the above also applies across social media]
16
17. Some useful legal tweeps @lilianedwards,
@CharlesOppenh, @LawLibCongress, @PaulBernalUK
17
18. Twitter stories, jargon, etc.
18
@fdelond
Hashtag or #something – a tag that enables you to click and find other comments
and contributions on the same topic. Used originally by Twitter, also supported in
Instagram, Facebook, Google+ etc.
– You create a hashtag by just typing one in. But it is best to search first to make sure it
is not already in use. Whether logged in or not you can use:
https://twitter.com/search-home
– You can also find posts based on search terms so use of appropriate names/acronyms
etc. is also helpful.
@mention or tagging in an image – this is a way to let people know you have
mentioned them. @mentions on Twitter are common. Typing @ will let you select a
person to mention in Facebook, Instagram and Google+.
– If used at the start of a tweet fewer people will see your tweet hence the .@mention
convention.
– On Instagram, Twitter, and Facebook you can also tag people in a post or image as
part of the image adding/editing options.
RT or Retweet or Reblog or Repost or Share Now – you have shared something that
someone else posted before. Usually the original post is credited/findable from
this.
MT or Mention or Quote Tweet or Write Post (in FB Share) – you are sharing
something that someone else posted before, and you are adding your own
comments and perspective, adding new hashtags, etc. Original post is usually
linked/embedded/credited.
Twitter Stories are where one person posts a tweet, then replies to that tweet
(removing the @name at the beginning) to create a fully “story” across a number of
tweets (e.g. see @fdelond on Russian Constitutional Court, left).
19. Podcasts can be powerful for discovering &
disseminating content
19
http://www.wnyc.org/shows
/radiolabmoreperfect
https://www.theguardian.com/politics/a
udio/2017/jan/16/the-rights-of-eu-
citizens-in-the-uk-brexit-podcast
https://serialpodcast.org/
20. What research and content
can/should you share?
• What your research is about and what it aims to achieve.
• Processes, updates, changes of approach – to the extent that such
transparency is appropriate and acceptable.
• Research findings, impact, relevance – be realistic, don’t overpromise.
• Quirky, playful and accessible content around your work and research area.
• Publications, presentations, press mentions and materials that reflect
research outputs and expertise.
• CHECK ANY EXISTING PROFESSIONAL BODY GUIDANCE, PRIVACY, NON-
DISCLOSURE OR SOCIAL MEDIA POLICIES AND ENSURE YOUR SOCIAL MEDIA
PRESENCE OR ACTIVITY COMPLIES.
21. 21
• Consider what goals you want to achieve, what you want to
share about your research. How can you track progress?
What would success look like?
• Think about your audience(s): where do they hang out
online? What will engage them in your work? How can you
make it relevant to them?
• Be creative – what images, video or new digital tools could
help you to communicate your work in new ways?
• Be pragmatic – what is the best fit for your project, your own
and your stakeholders’ style, your/your team’s expertise and
time availability?
Planning content & activity
22. What should not be shared
• Commercially sensitive data or other material your employer/PI would
not want shared or that might breach guidelines.
• Personal information about colleagues, participants, those at partner
organisation that might breach Data Protection law or ethical guidance.
• Similarly do not share location information that might compromise your
own safety or that of your colleagues.
• Material (images, discussion board posts, tweets, etc.) that might
impact on your own professional reputation or the credibility of your
research.
• Anything you would not want a funder, professional peer, project
partner, or future employer to see or read.
23. Developing great content
for new audiences
Is about drawing out what makes your work unique, interesting, exciting, and
thinking about what your audience expectations are, what they will enjoy
and find enticing
• Think about your voice and personal or organisational brand – formal,
informal, chatty? How much room for playfulness is there?
• Public engagement of any type (including social media) need to be
appealing - how will you communicate your work in language that speaks
to your audience and engages them?
• Make use of what you have in terms of skills, materials, interest from
others, assets, coverage. Play to your strengths.
24. Calls To Action
Calls To Action are triggers for your audience to do something, to take a next
step. They might be:
• A request to comment, e.g. “What was the most interesting thing you saw
at this year’s conference? Tell us in the comments below.”
• A link or sign post to the next step, e.g. “book for this event.” or “Join our
mailing list to find out more.”
• An encouragement to take part, e.g. “We are looking for representatives
from the BME community to be part of our advisory group.”
• Follow up information and encouragement to share the post, or content
in another channel, e.g. “Share your pictures of #policychange on Twitter
and Instagram.”
25. Turning existing assets into great
opportunities to engage
You will already have much of what you need to create great content:
• Key achievements, past successes, awards, notable work.
• Events, activities, reports, feedback, participation data or survey results*.
• Projects with clear outcomes and success metrics.
• Press and blog coverage, news, timely content associated with press interest in
your area.
• Behind the scenes details and information on process, new staff
or interesting staff achievements.
• Relationships with other organisations, performers, notable fans/supporters.
• Sharable stories and insider “secrets”* – things that have gone wrong, tips for
others, surprising facts, common misunderstandings.
• Resources - Images, video, audio, slides, interactive content, etc.
• Interesting people to highlight or contribute (e.g. via guest blogs).
* Avoiding any genuine secrets, or commercially confidential, inappropriate or embargoed stories.
26. Your mission for the next 24 hours
Do something awesome with social media on your work or area of
expertise.
That might be
• Generating the top tweet of #eplc17
• Attracting lots of new followers or building a new connection through
Twitter or LinkedIn
• Blogging or sharing a post on your work on Academia.edu, LinkedIn,
etc.
• Discovering new content by following new people, new blogs,
discovering new video content, podcasts etc.
Share your awesomeness through the #eplc17 hashtag, or email
nicola.osborne@ed.ac.uk to tell me how you’ve done something amazing
with social media between now and tomorrow AM.
There will be a winner*!
*for fame, glory, a very nice mention and tweet, but no sparkly prizes.
27. Evaluating Success
It is much easier to understand success if you already know how you will measure
it…
• Set personal goals and consider establishing SMART Goals, so that you have
something clear to evaluate against. SMART Goals are particularly important
for projects, campaigns, collaborative work.
• Think about what success would look like, what you’d like to achieve, how you
will know you’ve achieved this.
• Put measuring and evaluation tools in place – these might be technical (e.g.
Twitter Analytics, Google Analytics), or survey data, or anecdotal feedback on
your social media activity.
• Reflect and adapt your approach based on your experience and feedback.
(Personal goals could include, e.g: do something awesome with your work using
social media in the next 24 hours)
28. Q&A
Over to you!
Further comments and questions
welcome: nicola.osborne@ed.ac.uk
Find out more about Digital Scholarship
events at #DigScholEd and:
http://www.digital.hss.ed.ac.uk/
Editor's Notes
Social media are go-to places for expertise and advice – that can benefit you both for your own information finding and for proving yourself as an expert in your community.
Setting up your own presence allows others to differentiate between you and others with same/similar names or roles and establish yourself in the way you want to.
Social media sites rank highly on Google
Key figures – CEOs, Senior Managers, Research Councils, Leading Academics and Researchers, etc. are much more accessible via social media allowing you to build a great network.
Social Media can lead to collaboration, employment, speaking, and other opportunities.
Social media gives you a way to raise your profile for engaging, outreach etc.