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Museums Association - Social Media Slideshow 1

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Social Media for Museums provides an overview of using social media platforms like blogs, podcasts, Flickr, and social networks to engage museum audiences. It discusses the changing media landscape and how museums can use tools like blogging, microblogging on Twitter, and sharing photos on Flickr to connect with target audiences like teachers, young people, and those unfamiliar with the museum. The guide also covers best practices for creating engaging content and building an online presence through social media.

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Social Media for Museums A How To Guide Monday 5 th October 2009 Jude Habib Director, sound delivery
sound delivery is a dynamic training production and communications agency. Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard. For more information, visit us at www.sounddelivery.org.uk
Workshop Overview A shift in the communications landscape How do you communicate Essential Communications Reaching out to new audience Social Media for good - exploring podcasts, blogs, flickr and social networks Sharing best practice
Who am I ? 12 + years at the BBC – across networks Many years working on multi-platform social action campaigns Set up sounddelivery working with charities and the cultural and heritage sectors Specialise in social media including podcasting, audio, video and creative communications. Been working with museums for several years. Worked with the Museum of London on several podcasting and social reporting projects
Who are you trying to reach? Teachers Parents Young People / Older People People Who Don’t Know Who You Are Funders Trustees Staff Volunteers Media Partners Corporate Sector Global Reach And how are you communicating with them?
is really just a label for the way the internet looks today
Its up to you to figure out what the *something* is! These are the tools that allow you to do something
What’s changed? RSS-fed You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
Terms and Definitions Whats a tag? Whats a blog? What is RSS? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking? What is a personalized homepage?
What is a blog? Website of entries, descriptions and thoughts, updated regularly Usually maintained by one person Uses free / simple interface Allows people to comment and to subscribe Mainly text but can be photo / audio / video Technorati tracking 106m
Blogging: stories with words A conversation: a two way communication channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal views Use your blog to link to others, and key points of information
Keep it personal
Does it make any difference? Blogs are perfect for contacting the ‘Long Tail’ museum visitors: a large number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate. The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions. Sharing the responsibility for the blog amongst a group really helps reduce the workload too!
Trend towards microblogging Linked to growth in mobile and social networking Status Irregular posts Photo sharing & social bookmarking
Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. You can also add tags, which allow you to trace comments on particular subjects, events or stories.
 
Blogging: stories with Pictures Museums using Flickr: Museum of London: http:// www.flickr.com/groups/museumoflondon / Bolton Museum: http:// www.flickr.com/groups/buildingbolton / London Transport Museum: http:// www.flickr.com/photos/ltmuseum / V&A: http:// www.flickr.com/groups/va_museum / British Postal Museum & Archive: http:// www.flickr.com/photos/postalheritage / National Maritime Museum: http:// www.flickr.com/photos/nationalmaritimemuseum / York Railway Museum: http://www.flickr.com/photos/briburt/sets/72157603395809523/ National Media Museum: http:// www.flickr.com/photos/nationalmediamuseum RAF Museum: http:// www.flickr.com/groups/rafmuseum / Aviation Museum: http:// www.flickr.com/groups/aviationmuseum /
What is a podcast? Regularly updated audio content Often a ‘radio show’ format RSS-fed Anytime, Any where Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player.
Why Audio? Powerful Cost Effective Anonymous Dynamic Exciting Real Emotive Controlled Authentic Passionate Grassroots Targeted
Who is Podcasting and using Audio?
Museum Podcast Examples
What kind of audio/podcasts are there? Magazine style programmes Stand-alone interviews Case studies/profiles Audio diaries/citizen media Dramas/comedies Exhibition tours Speeches/presentations
What is social bookmarking? store, tag and share links across the internet. share links with friends… and people with similar interests. access links from any computer.
Benefits Makes information manageable Makes information portable – you can access your bookmarks anywhere Connects your information and you to others
Considerations Must agree to tags Can’t stop people tagging your content – even stuff you don’t want associated with you Bookmarks can go out of date
What’s a wiki? a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
Camera options Flip camera Range in price from £70 - £150 (on Amazon) Kodak Zi6 £85 – 112 (Amazon.co.uk)
More professional and costly equipment
Digital Storytelling Audio Slideshows
 
 
Social Media Case Study Brooklyn Museum
 
 
 
 
 
 
 
 
What is a social network? Social networks are groups of individuals unified by common Interests Vocations Passions Needs Before the internet these groups were more limited by proximity Online social networks benefit from the LONG-TAIL effect
 
Niche social networks http://www.rspb.org.uk/community/ http://www.allaboutpets.org.uk/home.aspx
More than 300 million active users 50% of active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older General Growth Average user has 120 friends on the site More than 6 billion minutes are spent on Facebook each day (worldwide) (3) More than 40 million users update their statuses at least once each day (15) More than 10 million users become fans of Pages each day (3.5)
Fan page
Are you talking their language? It doesn’t matter what the method you communicate. Absolutely Crucial – Content is King! Get it right and people will subscribe to feed Continue to listen Join in the conversation via social networks Get involved – user generated content Tell their friends Find out more about you!
Challenges
Tips for creating powerful content Listen to podcasts, audio content, read blogs, explore social networking sites, watch vodcasts, read wikis – see what “the competition” is doing Involve your staff, supporters, clients - get their opinions & ideas, find out how they want to be communicated with. Be yourself - don’t try and copy what’s already out there. Be innovative. Share the responsibility – ask team members what they would like to do. Explore how incorporating a social media strategy start slowly and build up content.
So is Social Media for you or not? YES You want to express the human voice of your organisation You want to enable easy ways for people to share knowledge and information Open source thinking - willing to share ideas in progress and let others join in and help it Can deal with the messiness You already have the basics covered. Costs Source: Designing for Civil Society NO You are obsessively controlling Your organization is not ready for some changes in how you work Your audience is not online Everything must be vetted by central authority Your aims are written in stone, not electricity You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit.
Contact If you would like these slides or more information, contact [email_address]

More Related Content

Museums Association - Social Media Slideshow 1

  • 1. Social Media for Museums A How To Guide Monday 5 th October 2009 Jude Habib Director, sound delivery
  • 2. sound delivery is a dynamic training production and communications agency. Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard. For more information, visit us at www.sounddelivery.org.uk
  • 3. Workshop Overview A shift in the communications landscape How do you communicate Essential Communications Reaching out to new audience Social Media for good - exploring podcasts, blogs, flickr and social networks Sharing best practice
  • 4. Who am I ? 12 + years at the BBC – across networks Many years working on multi-platform social action campaigns Set up sounddelivery working with charities and the cultural and heritage sectors Specialise in social media including podcasting, audio, video and creative communications. Been working with museums for several years. Worked with the Museum of London on several podcasting and social reporting projects
  • 5. Who are you trying to reach? Teachers Parents Young People / Older People People Who Don’t Know Who You Are Funders Trustees Staff Volunteers Media Partners Corporate Sector Global Reach And how are you communicating with them?
  • 6. is really just a label for the way the internet looks today
  • 7. Its up to you to figure out what the *something* is! These are the tools that allow you to do something
  • 8. What’s changed? RSS-fed You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
  • 9. Terms and Definitions Whats a tag? Whats a blog? What is RSS? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking? What is a personalized homepage?
  • 10. What is a blog? Website of entries, descriptions and thoughts, updated regularly Usually maintained by one person Uses free / simple interface Allows people to comment and to subscribe Mainly text but can be photo / audio / video Technorati tracking 106m
  • 11. Blogging: stories with words A conversation: a two way communication channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal views Use your blog to link to others, and key points of information
  • 13. Does it make any difference? Blogs are perfect for contacting the ‘Long Tail’ museum visitors: a large number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate. The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions. Sharing the responsibility for the blog amongst a group really helps reduce the workload too!
  • 14. Trend towards microblogging Linked to growth in mobile and social networking Status Irregular posts Photo sharing & social bookmarking
  • 15. Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. You can also add tags, which allow you to trace comments on particular subjects, events or stories.
  • 16.  
  • 17. Blogging: stories with Pictures Museums using Flickr: Museum of London: http:// www.flickr.com/groups/museumoflondon / Bolton Museum: http:// www.flickr.com/groups/buildingbolton / London Transport Museum: http:// www.flickr.com/photos/ltmuseum / V&A: http:// www.flickr.com/groups/va_museum / British Postal Museum & Archive: http:// www.flickr.com/photos/postalheritage / National Maritime Museum: http:// www.flickr.com/photos/nationalmaritimemuseum / York Railway Museum: http://www.flickr.com/photos/briburt/sets/72157603395809523/ National Media Museum: http:// www.flickr.com/photos/nationalmediamuseum RAF Museum: http:// www.flickr.com/groups/rafmuseum / Aviation Museum: http:// www.flickr.com/groups/aviationmuseum /
  • 18. What is a podcast? Regularly updated audio content Often a ‘radio show’ format RSS-fed Anytime, Any where Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player.
  • 19. Why Audio? Powerful Cost Effective Anonymous Dynamic Exciting Real Emotive Controlled Authentic Passionate Grassroots Targeted
  • 20. Who is Podcasting and using Audio?
  • 22. What kind of audio/podcasts are there? Magazine style programmes Stand-alone interviews Case studies/profiles Audio diaries/citizen media Dramas/comedies Exhibition tours Speeches/presentations
  • 23. What is social bookmarking? store, tag and share links across the internet. share links with friends… and people with similar interests. access links from any computer.
  • 24. Benefits Makes information manageable Makes information portable – you can access your bookmarks anywhere Connects your information and you to others
  • 25. Considerations Must agree to tags Can’t stop people tagging your content – even stuff you don’t want associated with you Bookmarks can go out of date
  • 26. What’s a wiki? a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
  • 27. Camera options Flip camera Range in price from £70 - £150 (on Amazon) Kodak Zi6 £85 – 112 (Amazon.co.uk)
  • 28. More professional and costly equipment
  • 29. Digital Storytelling Audio Slideshows
  • 30.  
  • 31.  
  • 32. Social Media Case Study Brooklyn Museum
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41. What is a social network? Social networks are groups of individuals unified by common Interests Vocations Passions Needs Before the internet these groups were more limited by proximity Online social networks benefit from the LONG-TAIL effect
  • 42.  
  • 43. Niche social networks http://www.rspb.org.uk/community/ http://www.allaboutpets.org.uk/home.aspx
  • 44. More than 300 million active users 50% of active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older General Growth Average user has 120 friends on the site More than 6 billion minutes are spent on Facebook each day (worldwide) (3) More than 40 million users update their statuses at least once each day (15) More than 10 million users become fans of Pages each day (3.5)
  • 46. Are you talking their language? It doesn’t matter what the method you communicate. Absolutely Crucial – Content is King! Get it right and people will subscribe to feed Continue to listen Join in the conversation via social networks Get involved – user generated content Tell their friends Find out more about you!
  • 48. Tips for creating powerful content Listen to podcasts, audio content, read blogs, explore social networking sites, watch vodcasts, read wikis – see what “the competition” is doing Involve your staff, supporters, clients - get their opinions & ideas, find out how they want to be communicated with. Be yourself - don’t try and copy what’s already out there. Be innovative. Share the responsibility – ask team members what they would like to do. Explore how incorporating a social media strategy start slowly and build up content.
  • 49. So is Social Media for you or not? YES You want to express the human voice of your organisation You want to enable easy ways for people to share knowledge and information Open source thinking - willing to share ideas in progress and let others join in and help it Can deal with the messiness You already have the basics covered. Costs Source: Designing for Civil Society NO You are obsessively controlling Your organization is not ready for some changes in how you work Your audience is not online Everything must be vetted by central authority Your aims are written in stone, not electricity You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit.
  • 50. Contact If you would like these slides or more information, contact [email_address]

Editor's Notes

  1. Recap - What is Podcasting and how do they differ from audio online? 9:05 Podcasting – freedom of speech that’s a step too far… or the modern- day pamphleteers? A discussion of the issues outlined in ‘CASE STUDY: NEW TECHNOLOGY, NEW MEDIA – NEW WORLD’ 9:40 Storytelling - Using Audio Creative session to explore ideas and formats for audio, including listen-back to the audio students have found as part of the pre-class homework. Class discussion of what makes compelling audio content and what makes a good/bad podcast. Discussion of how audio features are made. 10:20 Interviewing - Putting your interviewees at their ease
  2. Connect Contribute Research Collaborate Harness the wisdom of crowds rank, rate, vote, tag review, comment, share … Discover new people and experiences Develop your personal brand online Social apps enable users to…
  3. So what are the challenges? FEAR - of change, of losing control, of damaging the brand TIME AND RESOURCES – can you commit to something that could add to your already overstacked workload? MONEY – how much is this going to cost? SCARY SENIOR MANAGEMENT – they don’t want it and what they say goes!