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Reibling - Effective Use of Social Media For Knowledge Mobilization

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Shawna Reibling
Shawna Reibling

"Effective Use of Social Media for Knowledge Mobilization". Presented by Shawna Reibling, Mobilizing.Research@gmail.com at Knowledge Mobilization Institute Summer School 2015 https://agfoodrurallink.wordpress.com/knowledge-mobilization-summer-institute/

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2015 Knowledge Mobilization Summer Institute Shawna Reibling, MA Mobilizing.research@gmail.com Effective Use of Social Media for Knowledge Mobilization
UBC: Research Coordination University of Guelph: kmb in a college UBC: Communication Wilfrid Laurier University: kmb centrally My Education BA: Communications, minor: education. MA: Communications – role of web in biotech. sector. Years doing knowledge mobilization: Seven. University of British Columbia: kmb in a faculty My Background
Social Media Audience Digital Identity Tips Assumptions: Sharing research knowledge with knowledge users. Not here to learn how the technology (buttons) work. No dancing or physical improvisation required. Communications Agenda
Social Media Illustration by W. B. Jones • Relationship • A cycle of knowledge exchange • Searching, sharing • Possibilities Blogs Twitter Podcasting Video Vine LinkedIn YouTube Facebook Digital Identity • Who you are online • What are your ideas • Possibilities
Knowledge mobilization • Knowledge mobilization: The reciprocal and complementary flow and uptake of research knowledge between researchers, knowledge brokers and knowledge users—both within and beyond academia — in such a way that may benefit users and create positive impacts within Canada and/or internationally, and, ultimately, has the potential to enhance the profile, reach and impact of social sciences and humanities research. Knowledge mobilization initiatives must address at least one of the following, as appropriate, depending on research area and project objectives, context, and target audience: • Within academia: informs, advances and/or improves research agendas, theory and/or methods; • Beyond academia: Informs public debate, policies; and/or practice; • enhances/improves services; and/or • informs the decisions and/or processes of people in business, government, the media, practitioner communities and civil society. • http://www.sshrc-crsh.gc.ca/funding-financement/programs- programmes/definitions-eng.aspx#km-mc (sshrc)
Social Media
Reibling - Effective Use of Social Media For Knowledge Mobilization
Knowledge mobilization • Knowledge mobilization: The reciprocal and complementary flow and uptake of research knowledge between researchers, knowledge brokers and knowledge users—both within and beyond academia—in such a way that may benefit users and create positive impacts within Canada and/or internationally, and, ultimately, has the potential to enhance the profile, reach and impact of social sciences and humanities research. Knowledge mobilization initiatives must address at least one of the following, depending on target audience: • Informs, advances and/or improves research agendas, theory and/or methods; • Informs public debate, policies; and/or practice; • Enhances/improves services; and/or • Informs the decisions and/or processes of people in business, government, the media, practitioner communities and civil society. • http://bit.ly/1fkDA84 (sshrc)
Integrate social media throughout the research cycle Blog/webpage University webpage slideshare flickr Twitter Grey literature Scholarly publications facebook Course page Other social media Conference website
Social Media Digital Identity
Questions to consider to be effective • Do I need a online presence? • Am I ready to be digitally social? • Is social media part of my role? • Do I have time to sustain social media account(s)? • Precautions & opportunities … • What is my online presence? • Am I starting from scratch? Google Pipl Spezify
Your Social Identity • What does your email address say about you? • What does your online name say about you? • What do you want your online identity to be? @MrsKutcher
Social media identity
Creating an Identity Checklist • What name do you currently use? Be consistent across platforms • For Twitter: choose something short • Do you use mobile devices? Is it easy to type? • Is this for professional or personal use? • Are you content agnostic in your role?
How to create a social media identity • Step 1. Figure out what you want to share • Step 2. Who do you want to share it with • Step 3. Start finding out more about those networks • Step 4. Create yourself in the network • Step 5. Start a conversation with stakeholders • Step 6. Make it easy for people to find you and your ‘stuff’
• How do you describe what you do at work: – At a cocktail party – When you meet a colleague – To your referees Your Digital Identity
Examples • A writer/editor, knowledge mobilization #KMb, translation & exchange specialist #KTE, & social media enthusiast who loves to indulge in knitterly obsessions. • The KW Awesome Foundation is a small group of investors dedicated to bringing awesome projects and ideas to life. Have an awesome idea? Apply for a $1000 grant! • SSHRC President / Président du CRSH sshrc-crsh.gc.ca
Practice • Take 10 minutes to describe your social identity in 100 words.
Social Media Digital IdentityCommunications
Communications Strategy 1. Identify your goal • What do you want to happen based on your findings? 2. Identify your audience • Be specific 3. What is your current situation? 1. SWOT, literature review, awareness 2. How does your issue affect your audience?
Communications Strategy 4. Identify your key message • More than a goal, what are the steps/words to achieve that change? • Is it clear language? Is it actionable? 5. Formulate communication plan • Which tool to reach which audience? (tactics) 6. Implement and Evaluate What is your current situation?
Reibling - Effective Use of Social Media For Knowledge Mobilization
Example of Sharing
Audience Social Media Digital IdentityCommunications
Who? Why them?
Why are ‘they’ on social media? • Feedback on ideas • What are others in the field working on today? • Real-time conversation and network exchange • Resource sharing • Immediate awareness of when information is shared • Conferences? Contacts? Partnerships? • Promote an upcoming conference? • New research? • Finding partnerships? • Promotion of clear language or open access publications?
Tools • Blogs: share your writing, thoughts, ideas – Blogger, Wordpress • Social Networks: have conversations – Twitter, LinkedIn, Facebook, MySpace • Social Networks: search and share – YouTube, Vimeo (video) Flickr (pictures) – Slideshare/scribd: (powerpoints); Dropbox • Work together: create content together – Dropbox, google docs • Website: curate your identity – Wordpress, Drupalgardens, etc.
• Face-to-Face Meetings • Reports • Focus groups • Toolkits • Models • Procedures • Website content • Online tool • Policy brief • Meeting • Video • Audio lecture • Community work • Advisory committee • Networking event • Tweets, blog • Dinner • Presentation • Panel presentation • Opinion piece • Interview (tv, radio, written) • One pager • Clear language summary • Journal publication, book, chapter • Open access publication • Conference presentation, keynote • Professional organization publication • Textbook • Testifying as an expert • Lay presentation • Webinar • Etc. Knowledge Mobilization Products
Chemistry Student Turns her Thesis into a Comic Book • NOT social media, but picked up by social media. • Products can be tailored for social media • http://mentalfloss.com/article/ 63280/chemistry-phd-student- turned-her-thesis-comic-book
CAMH ‘App’ to help problem drinking • ’Saying When’ - mobile version of a self-monitoring program pioneered by Dr. Martha Sanchez-Craig. • Previously a paper-based manual, the program is clinically sound and has helped people cut back or quit drinking successfully for over 25 years. • “We’ve been waiting for the technology to catch up to this program,” said Wayne Skinner, Deputy Clinical Director at CAMH. • http://www.camh.ca/en/hospital/about_camh/ newsroom/news_releases_media_advisories _and_backgrounders/current_year/Pages/CA MH-launches-mobile-app-to-help-people- reduce-or-quit-drinking.aspx
Tips Social Media Audience Digital IdentityCommunications
An Example “Tweet”
Listen before starting a conversation
Limited to 140 Characters!
Twitter • Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. • Tools: Tweetdeck; twitter.com; twitpic.com • Definitions: http://support.twitter.com/articles/166337-the- twitter-glossary • Further reading: http://podjam.tv/2011/11/15/9- strange-things-about-tweets-retweets-and-dms-every-twitter- user-must-know/ • http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Publis hed-Twitter_Guide_Sept_2011.pdf
Advanced Tips: • Integrate social media throughout a research project – not just at the end. • Integrate social media in your research program: esp. useful if you plan a conference down the road • Buy your own domain name & have your own website
Evaluation • Evaluate and track social media statistics throughout a research project – not just at the end. • Qualitative and quantitative measures • Integrate social media statistics with all project measures.
Contact me mobilizing.research@gmail.com Twitter:@LaurierResearch or @MobilizeShawna

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Reibling - Effective Use of Social Media For Knowledge Mobilization

  • 1. 2015 Knowledge Mobilization Summer Institute Shawna Reibling, MA Mobilizing.research@gmail.com Effective Use of Social Media for Knowledge Mobilization
  • 2. UBC: Research Coordination University of Guelph: kmb in a college UBC: Communication Wilfrid Laurier University: kmb centrally My Education BA: Communications, minor: education. MA: Communications – role of web in biotech. sector. Years doing knowledge mobilization: Seven. University of British Columbia: kmb in a faculty My Background
  • 3. Social Media Audience Digital Identity Tips Assumptions: Sharing research knowledge with knowledge users. Not here to learn how the technology (buttons) work. No dancing or physical improvisation required. Communications Agenda
  • 4. Social Media Illustration by W. B. Jones • Relationship • A cycle of knowledge exchange • Searching, sharing • Possibilities Blogs Twitter Podcasting Video Vine LinkedIn YouTube Facebook Digital Identity • Who you are online • What are your ideas • Possibilities
  • 5. Knowledge mobilization • Knowledge mobilization: The reciprocal and complementary flow and uptake of research knowledge between researchers, knowledge brokers and knowledge users—both within and beyond academia — in such a way that may benefit users and create positive impacts within Canada and/or internationally, and, ultimately, has the potential to enhance the profile, reach and impact of social sciences and humanities research. Knowledge mobilization initiatives must address at least one of the following, as appropriate, depending on research area and project objectives, context, and target audience: • Within academia: informs, advances and/or improves research agendas, theory and/or methods; • Beyond academia: Informs public debate, policies; and/or practice; • enhances/improves services; and/or • informs the decisions and/or processes of people in business, government, the media, practitioner communities and civil society. • http://www.sshrc-crsh.gc.ca/funding-financement/programs- programmes/definitions-eng.aspx#km-mc (sshrc)
  • 8. Knowledge mobilization • Knowledge mobilization: The reciprocal and complementary flow and uptake of research knowledge between researchers, knowledge brokers and knowledge users—both within and beyond academia—in such a way that may benefit users and create positive impacts within Canada and/or internationally, and, ultimately, has the potential to enhance the profile, reach and impact of social sciences and humanities research. Knowledge mobilization initiatives must address at least one of the following, depending on target audience: • Informs, advances and/or improves research agendas, theory and/or methods; • Informs public debate, policies; and/or practice; • Enhances/improves services; and/or • Informs the decisions and/or processes of people in business, government, the media, practitioner communities and civil society. • http://bit.ly/1fkDA84 (sshrc)
  • 9. Integrate social media throughout the research cycle Blog/webpage University webpage slideshare flickr Twitter Grey literature Scholarly publications facebook Course page Other social media Conference website
  • 11. Questions to consider to be effective • Do I need a online presence? • Am I ready to be digitally social? • Is social media part of my role? • Do I have time to sustain social media account(s)? • Precautions & opportunities … • What is my online presence? • Am I starting from scratch? Google Pipl Spezify
  • 12. Your Social Identity • What does your email address say about you? • What does your online name say about you? • What do you want your online identity to be? @MrsKutcher
  • 14. Creating an Identity Checklist • What name do you currently use? Be consistent across platforms • For Twitter: choose something short • Do you use mobile devices? Is it easy to type? • Is this for professional or personal use? • Are you content agnostic in your role?
  • 15. How to create a social media identity • Step 1. Figure out what you want to share • Step 2. Who do you want to share it with • Step 3. Start finding out more about those networks • Step 4. Create yourself in the network • Step 5. Start a conversation with stakeholders • Step 6. Make it easy for people to find you and your ‘stuff’
  • 16. • How do you describe what you do at work: – At a cocktail party – When you meet a colleague – To your referees Your Digital Identity
  • 17. Examples • A writer/editor, knowledge mobilization #KMb, translation & exchange specialist #KTE, & social media enthusiast who loves to indulge in knitterly obsessions. • The KW Awesome Foundation is a small group of investors dedicated to bringing awesome projects and ideas to life. Have an awesome idea? Apply for a $1000 grant! • SSHRC President / Président du CRSH sshrc-crsh.gc.ca
  • 18. Practice • Take 10 minutes to describe your social identity in 100 words.
  • 20. Communications Strategy 1. Identify your goal • What do you want to happen based on your findings? 2. Identify your audience • Be specific 3. What is your current situation? 1. SWOT, literature review, awareness 2. How does your issue affect your audience?
  • 21. Communications Strategy 4. Identify your key message • More than a goal, what are the steps/words to achieve that change? • Is it clear language? Is it actionable? 5. Formulate communication plan • Which tool to reach which audience? (tactics) 6. Implement and Evaluate What is your current situation?
  • 26. Why are ‘they’ on social media? • Feedback on ideas • What are others in the field working on today? • Real-time conversation and network exchange • Resource sharing • Immediate awareness of when information is shared • Conferences? Contacts? Partnerships? • Promote an upcoming conference? • New research? • Finding partnerships? • Promotion of clear language or open access publications?
  • 27. Tools • Blogs: share your writing, thoughts, ideas – Blogger, Wordpress • Social Networks: have conversations – Twitter, LinkedIn, Facebook, MySpace • Social Networks: search and share – YouTube, Vimeo (video) Flickr (pictures) – Slideshare/scribd: (powerpoints); Dropbox • Work together: create content together – Dropbox, google docs • Website: curate your identity – Wordpress, Drupalgardens, etc.
  • 28. • Face-to-Face Meetings • Reports • Focus groups • Toolkits • Models • Procedures • Website content • Online tool • Policy brief • Meeting • Video • Audio lecture • Community work • Advisory committee • Networking event • Tweets, blog • Dinner • Presentation • Panel presentation • Opinion piece • Interview (tv, radio, written) • One pager • Clear language summary • Journal publication, book, chapter • Open access publication • Conference presentation, keynote • Professional organization publication • Textbook • Testifying as an expert • Lay presentation • Webinar • Etc. Knowledge Mobilization Products
  • 29. Chemistry Student Turns her Thesis into a Comic Book • NOT social media, but picked up by social media. • Products can be tailored for social media • http://mentalfloss.com/article/ 63280/chemistry-phd-student- turned-her-thesis-comic-book
  • 30. CAMH ‘App’ to help problem drinking • ’Saying When’ - mobile version of a self-monitoring program pioneered by Dr. Martha Sanchez-Craig. • Previously a paper-based manual, the program is clinically sound and has helped people cut back or quit drinking successfully for over 25 years. • “We’ve been waiting for the technology to catch up to this program,” said Wayne Skinner, Deputy Clinical Director at CAMH. • http://www.camh.ca/en/hospital/about_camh/ newsroom/news_releases_media_advisories _and_backgrounders/current_year/Pages/CA MH-launches-mobile-app-to-help-people- reduce-or-quit-drinking.aspx
  • 35. Twitter • Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag. • Tools: Tweetdeck; twitter.com; twitpic.com • Definitions: http://support.twitter.com/articles/166337-the- twitter-glossary • Further reading: http://podjam.tv/2011/11/15/9- strange-things-about-tweets-retweets-and-dms-every-twitter- user-must-know/ • http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Publis hed-Twitter_Guide_Sept_2011.pdf
  • 36. Advanced Tips: • Integrate social media throughout a research project – not just at the end. • Integrate social media in your research program: esp. useful if you plan a conference down the road • Buy your own domain name & have your own website
  • 37. Evaluation • Evaluate and track social media statistics throughout a research project – not just at the end. • Qualitative and quantitative measures • Integrate social media statistics with all project measures.