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Managing and Professionalizing your 
Online Professional Identity
Our opening assumptions 
• Professionalization is communication. 
• Learning to be social is a skill in itself -- and a 
process, rather than something that happens 
instantly. 
• Your value as an academic is more than 
merely your finished articles or dissertation. 
• Scholarship is cyclical, not linear.
For me, community happens when people are genuinely 
invested in seeing each other succeed. This doesn’t happen by 
being nice to each other — although there’s nothing wrong with 
that, per se — but by recognizing and rewarding other people’s 
work. We depend too much in the academy on the currency of 
prestige and what some have called “hope labor” — the idea that 
it’s OK for your labor not to be rewarded now, because it may 
pay dividends down the road. The unpaid internship is the classic 
example of this. A durable community forms when people’s labor 
is valued and rewarded, and it worries me that in the excitement 
of doing digital humanities, people’s labor sometimes gets 
erased. This is why I won’t circulate unpaid internship 
announcements to our students and why I won’t accept volunteer 
help, even though we have no program budget to speak of. If 
labor is valuable, the university should reward it, and we all 
should recognize it, too. 
-- Miriam Posner
Applicable DH Values 
•process and product 
•collaboration 
•dissemination 
•transparency
How and why do academics 
interact? 
What are the results of those 
interactions? 
Which interactions result in 
productive conversations? 
Do “non-productive” interactions 
have results?
Most social media 
platforms are made to 
encourage sharing and/or 
conversing.
Sharing platforms 
• Encourage you to upload durable and sizable 
content 
• Provide infrastructure that encourages you to 
organize content in specific/customizable 
ways; and develop individual aesthetic design 
preferences 
• Allow others to navigate freely through present 
and past content as it accumulates
Conversing platforms 
• Encourage you to upload smaller, 
transient content 
• Provide infrastructure to help you 
interact, rather than organize 
• Focus on the present, and allow limited 
views of past content, especially to 
anyone other than you
Sharing Conversing
Sharing platforms feel more 
similar to traditional academic 
publishing structures, but 
require greater commitments 
and more skill.
Conversing platforms are 
dissimilar to traditional 
academic publishing 
structures; but are more 
conducive to experimenting, 
and learning online 
communication techniques.
However, even 
conversing platforms 
require basic 
academic 
conventions if you 
want to come across 
as a professional.
While both sharing and 
conversing platforms are 
useful, you need to be skilled 
in conversing platforms in 
order to use sharing platforms 
to the greatest effect.
Why start with 
• It’s free! Twitter? 
• It’s flexible, but technologically simple to use. 
• It comes with a large, curious, and supportive 
community. 
• It provides you with a rehearsal space. 
• It allows you to control information overload easily. 
• It’s popular enough that junior and senior academics 
from a wide range of disciplines use it, and are 
accessible through it.
What do you do when you tweet? 
• Report on what you see, hear, or read 
• Ask questions (to specific people, or as part of 
thinking out loud) 
• Describe what you’re working on 
• Experiment with different ways of phrasing 
ideas 
• Agree, and disagree 
• Share content that you think other people 
should be aware of
What are you doing when you’re 
• Discover what otohenr p eTopwle airtet elearrn?ing and doing 
• See academic and public contexts side by side 
• Watch projects and ideas evolve through conversation 
• Find out about processes and practices at other institutions 
(academic and non-academic) 
• Support peers and colleagues by showing interest in their 
work 
• Find content through your contacts (rather than through 
search engines) 
• Learn through dialogue and interaction
Twitter syntax can be 
confusing… 
…but the basics are easy to 
master and will be most of 
what you need.
•hashtag: a searchable, hotlinked #topic 
•@reply: a tweet to a specific user, 
viewable by anyone following that user 
•.@reply: a tweet to a specific user that 
will show up for both of your followers 
•RT: retweet – an unchanged 
rebroadcast of someone else’s tweet 
•MT: modified tweet – indicates a 
retweet with changes
5-minute tweet break! 
(Use the #dmdh hashtag)
Imagine that you enter a parlor. You come late. When you 
arrive, others have long preceded you, and they are engaged 
in a heated discussion, a discussion too heated for them to 
pause and tell you exactly what it is about. In fact, the 
discussion had already begun long before any of them got 
there, so that no one present is qualified to retrace for you all 
the steps that had gone before. You listen for a while, until 
you decide that you have caught the tenor of the argument; 
then you put in your oar. Someone answers; you answer 
him; another comes to your defense; another aligns himself 
against you, to either the embarrassment or gratification of 
your opponent, depending upon the quality of your ally's 
assistance. However, the discussion is interminable. The 
hour grows late, you must depart. And you do depart, with 
the discussion still vigorously in progress. 
--Kenneth Burke, The Philosophy of Literary Form, 1941
Avenues of Access 
Burke characterizes participation in the conversation as open.
Avenues of Access 
For academics entering 70 years later, the open parlor 
becomes more akin to an endurance course.
How do you prepare 
for becoming active 
in the conversation?
Who is qualified to 
participate in the 
conversation?
How many conversations 
are there?
What are academics 
discussing? 
Academic 
labor 
Accessibility 
Race & Social Justice 
Contingencies & 
Budgets 
Privilege 
Comparative 
Pedagogies 
The Role of the 
Conferences Humanities
Where are 
academics 
discussing this?
Facebook
Twitter
Other Places 
•Tumblr 
•Academia.edu 
•Personal blogs 
•Aggregate blogs
Are academics hacking social 
media? 
Hacker: n. 
1. A person who enjoys exploring the details of 
programmable systems and how to stretch their 
capabilities, as opposed to most users, who 
prefer to learn only the minimum necessary. 
7.One who enjoys the intellectual challenge of 
creatively overcoming or circumventing 
limitations. 
--The Jargon File, http://www.jargondb.org
Are academics hacking social 
media? 
How do you measure the value of social 
media? 
Commercial: through quantitative metrics, 
i.e., number of followers, site visits, etc. 
Academic: through qualitative results, i.e., 
confidence and experience gained, 
contacts made
Are academics using 
Twitter to hack the 
academy?
Demystifying DH Session 2 - 2014-15
Social media can also allow you to 
engage with your subject matter in 
more affective ways:
Social media encourages 
the larger academic 
conversation to become 
more inclusive of multiple 
voices.
Participating in social 
media can help you 
become more aware of 
your own privilege, as 
well as broader issues of 
marginalization within 
academia.
Understanding how the 
academy manifests 
beyond your own 
immediate experience of 
it is central to academic 
professionalism.
PROFESSIONALISM: 
MORE THAN JUST GETTING A 
JOB
5-minute tweet break! 
(Use the #dmdh hashtag)
What did you 
tweet? 
How?
Ingredients for social media 
participation 
• Academic interests that connect you with people 
with similar interests 
• Desire to engage with people you don’t know 
• Varied interests and playfulness, which allow more 
than academic interactions 
• Awareness, which allows you to choose how 
you’re using various tools
You can also... 
• Talk through your dissertation chapter 
• Discuss and see the 
success/failure/impact of your projects 
• Misunderstand, clarify, and iterate 
• Conduct/listen to public/semi-public 
forums on issues relating to academia 
• Work through teaching ideas with 
colleagues in your field
Building your own Twitter topic list 
What are you working on currently? 
What would you like to work on in the future? 
What’s the last thing that you read and enjoyed? 
What did you like about it? 
What’s a non-academic thing that has a connection with your 
academic interests? 
What would you like to know about using social media? 
What topics/activities could you help people understand? (academic 
or non-academic) 
What would you put on your Twitter profile page? 
What’s the most valuable advice you’ve been given recently? 
What’s a photo you took recently?
Basic Twitter Toolbox 
• Twitter’s List function: for filtering different types 
of content 
• HootSuite, TweetDeck: account management 
platforms for reading and managing multiple 
feeds 
• Storify: for archiving tweets and conversations 
• Tweet-a-friend: ask Twitter!
Ways to keep 
tweeting 
• Reading a Twitter list, or feed 
• Live-tweeting events 
• Participating in weekly chats #fycchat, 
#prodchat, etc. 
• Schedule Twitter time: 1 hour per day? 
3 hours per week?
Considering other social media 
platforms? 
• Read and explore them first, in order to get a 
sense of the culture of participation. 
• Investigate your options for exporting/backing 
up your content. 
• Think about how your audience will find you, 
and what sort of commitment the platform 
requires of them. 
• Consider integrating with Twitter in order to 
promote and discuss your project.
“No! Try not. Do, or do 
not. There is no try.” 
--Yoda, Star Wars 
Episode V: The Empire 
Strikes Back 
(adapted)
Next time... 
• Non-threatening coding exploration 
• Learning to think like a programmer 
DMDH 3: 
How To Parse Code Before You Can Write It 
January 17, 2015
With thanks to our 
sponsors... 
Faculty sponsors: Tyler Fox, Ann Lally, Brian Reed, Miceal 
Vaughan, Stacy Waters, Helene Williams

More Related Content

Demystifying DH Session 2 - 2014-15

  • 1. Managing and Professionalizing your Online Professional Identity
  • 2. Our opening assumptions • Professionalization is communication. • Learning to be social is a skill in itself -- and a process, rather than something that happens instantly. • Your value as an academic is more than merely your finished articles or dissertation. • Scholarship is cyclical, not linear.
  • 3. For me, community happens when people are genuinely invested in seeing each other succeed. This doesn’t happen by being nice to each other — although there’s nothing wrong with that, per se — but by recognizing and rewarding other people’s work. We depend too much in the academy on the currency of prestige and what some have called “hope labor” — the idea that it’s OK for your labor not to be rewarded now, because it may pay dividends down the road. The unpaid internship is the classic example of this. A durable community forms when people’s labor is valued and rewarded, and it worries me that in the excitement of doing digital humanities, people’s labor sometimes gets erased. This is why I won’t circulate unpaid internship announcements to our students and why I won’t accept volunteer help, even though we have no program budget to speak of. If labor is valuable, the university should reward it, and we all should recognize it, too. -- Miriam Posner
  • 4. Applicable DH Values •process and product •collaboration •dissemination •transparency
  • 5. How and why do academics interact? What are the results of those interactions? Which interactions result in productive conversations? Do “non-productive” interactions have results?
  • 6. Most social media platforms are made to encourage sharing and/or conversing.
  • 7. Sharing platforms • Encourage you to upload durable and sizable content • Provide infrastructure that encourages you to organize content in specific/customizable ways; and develop individual aesthetic design preferences • Allow others to navigate freely through present and past content as it accumulates
  • 8. Conversing platforms • Encourage you to upload smaller, transient content • Provide infrastructure to help you interact, rather than organize • Focus on the present, and allow limited views of past content, especially to anyone other than you
  • 10. Sharing platforms feel more similar to traditional academic publishing structures, but require greater commitments and more skill.
  • 11. Conversing platforms are dissimilar to traditional academic publishing structures; but are more conducive to experimenting, and learning online communication techniques.
  • 12. However, even conversing platforms require basic academic conventions if you want to come across as a professional.
  • 13. While both sharing and conversing platforms are useful, you need to be skilled in conversing platforms in order to use sharing platforms to the greatest effect.
  • 14. Why start with • It’s free! Twitter? • It’s flexible, but technologically simple to use. • It comes with a large, curious, and supportive community. • It provides you with a rehearsal space. • It allows you to control information overload easily. • It’s popular enough that junior and senior academics from a wide range of disciplines use it, and are accessible through it.
  • 15. What do you do when you tweet? • Report on what you see, hear, or read • Ask questions (to specific people, or as part of thinking out loud) • Describe what you’re working on • Experiment with different ways of phrasing ideas • Agree, and disagree • Share content that you think other people should be aware of
  • 16. What are you doing when you’re • Discover what otohenr p eTopwle airtet elearrn?ing and doing • See academic and public contexts side by side • Watch projects and ideas evolve through conversation • Find out about processes and practices at other institutions (academic and non-academic) • Support peers and colleagues by showing interest in their work • Find content through your contacts (rather than through search engines) • Learn through dialogue and interaction
  • 17. Twitter syntax can be confusing… …but the basics are easy to master and will be most of what you need.
  • 18. •hashtag: a searchable, hotlinked #topic •@reply: a tweet to a specific user, viewable by anyone following that user •.@reply: a tweet to a specific user that will show up for both of your followers •RT: retweet – an unchanged rebroadcast of someone else’s tweet •MT: modified tweet – indicates a retweet with changes
  • 19. 5-minute tweet break! (Use the #dmdh hashtag)
  • 20. Imagine that you enter a parlor. You come late. When you arrive, others have long preceded you, and they are engaged in a heated discussion, a discussion too heated for them to pause and tell you exactly what it is about. In fact, the discussion had already begun long before any of them got there, so that no one present is qualified to retrace for you all the steps that had gone before. You listen for a while, until you decide that you have caught the tenor of the argument; then you put in your oar. Someone answers; you answer him; another comes to your defense; another aligns himself against you, to either the embarrassment or gratification of your opponent, depending upon the quality of your ally's assistance. However, the discussion is interminable. The hour grows late, you must depart. And you do depart, with the discussion still vigorously in progress. --Kenneth Burke, The Philosophy of Literary Form, 1941
  • 21. Avenues of Access Burke characterizes participation in the conversation as open.
  • 22. Avenues of Access For academics entering 70 years later, the open parlor becomes more akin to an endurance course.
  • 23. How do you prepare for becoming active in the conversation?
  • 24. Who is qualified to participate in the conversation?
  • 26. What are academics discussing? Academic labor Accessibility Race & Social Justice Contingencies & Budgets Privilege Comparative Pedagogies The Role of the Conferences Humanities
  • 27. Where are academics discussing this?
  • 30. Other Places •Tumblr •Academia.edu •Personal blogs •Aggregate blogs
  • 31. Are academics hacking social media? Hacker: n. 1. A person who enjoys exploring the details of programmable systems and how to stretch their capabilities, as opposed to most users, who prefer to learn only the minimum necessary. 7.One who enjoys the intellectual challenge of creatively overcoming or circumventing limitations. --The Jargon File, http://www.jargondb.org
  • 32. Are academics hacking social media? How do you measure the value of social media? Commercial: through quantitative metrics, i.e., number of followers, site visits, etc. Academic: through qualitative results, i.e., confidence and experience gained, contacts made
  • 33. Are academics using Twitter to hack the academy?
  • 35. Social media can also allow you to engage with your subject matter in more affective ways:
  • 36. Social media encourages the larger academic conversation to become more inclusive of multiple voices.
  • 37. Participating in social media can help you become more aware of your own privilege, as well as broader issues of marginalization within academia.
  • 38. Understanding how the academy manifests beyond your own immediate experience of it is central to academic professionalism.
  • 39. PROFESSIONALISM: MORE THAN JUST GETTING A JOB
  • 40. 5-minute tweet break! (Use the #dmdh hashtag)
  • 41. What did you tweet? How?
  • 42. Ingredients for social media participation • Academic interests that connect you with people with similar interests • Desire to engage with people you don’t know • Varied interests and playfulness, which allow more than academic interactions • Awareness, which allows you to choose how you’re using various tools
  • 43. You can also... • Talk through your dissertation chapter • Discuss and see the success/failure/impact of your projects • Misunderstand, clarify, and iterate • Conduct/listen to public/semi-public forums on issues relating to academia • Work through teaching ideas with colleagues in your field
  • 44. Building your own Twitter topic list What are you working on currently? What would you like to work on in the future? What’s the last thing that you read and enjoyed? What did you like about it? What’s a non-academic thing that has a connection with your academic interests? What would you like to know about using social media? What topics/activities could you help people understand? (academic or non-academic) What would you put on your Twitter profile page? What’s the most valuable advice you’ve been given recently? What’s a photo you took recently?
  • 45. Basic Twitter Toolbox • Twitter’s List function: for filtering different types of content • HootSuite, TweetDeck: account management platforms for reading and managing multiple feeds • Storify: for archiving tweets and conversations • Tweet-a-friend: ask Twitter!
  • 46. Ways to keep tweeting • Reading a Twitter list, or feed • Live-tweeting events • Participating in weekly chats #fycchat, #prodchat, etc. • Schedule Twitter time: 1 hour per day? 3 hours per week?
  • 47. Considering other social media platforms? • Read and explore them first, in order to get a sense of the culture of participation. • Investigate your options for exporting/backing up your content. • Think about how your audience will find you, and what sort of commitment the platform requires of them. • Consider integrating with Twitter in order to promote and discuss your project.
  • 48. “No! Try not. Do, or do not. There is no try.” --Yoda, Star Wars Episode V: The Empire Strikes Back (adapted)
  • 49. Next time... • Non-threatening coding exploration • Learning to think like a programmer DMDH 3: How To Parse Code Before You Can Write It January 17, 2015
  • 50. With thanks to our sponsors... Faculty sponsors: Tyler Fox, Ann Lally, Brian Reed, Miceal Vaughan, Stacy Waters, Helene Williams