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The Role of Social Media in Teaching and Learning

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Leslie Poston
Leslie Poston

Presentation given at FITSI at UNH in June 2010 on the varying role of social media in education. Followed by a panel that included several teachers, the IT department and the Assistant Dean, and later by a social media roundtable on guidelines and policies. It was a great day of learning to an attentive crowd. Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

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The Role of Social Media in Teaching and Learning University of New Hampshire, FITSI 2010 Presented by Leslie Poston #fitsirole
What You Should Know First Social Media Is Not New
JAN 16 1978 This was the day that social networking was born. All of today’s social networks are descendants of CBBS (Computerized Bulletin Board System), created in two weeks by Ward Christensen and Randy Suess. It enabled members of the Chicago Area Computer Hobbyists Exchange to post and view notices on an electronic bulletin board, effectively becoming the world’s first on-line community. Research study: “Social Network Hierarchies and their Impact on Business” Sample: 2322 persons ages 6-54
How Are Your Students Using This?
✓ Personal Use: Peer to Peer ✓ Personal Use: Family, Limited ✓ Masked Identity: Instinct and Trend ✓ Professional Use: Senior Year ✓ Mobile, Portable (Cell, Laptop, Hotspot)
Issues Involved In Using Social Media In Both Traditional And Online Courses
✓ Privacy ✓ Legalities ✓ School Policies ✓ Attention ✓ Retention ✓ Interpersonal Skills ✓ Time Management
What makes online privacy such a challenge? Other people’s cavalier attitude and ignorance about how they share online and where their information goes affects everyone, especially on sites like Facebook.
Sometimes, it’s because they don’t think about cause and effect or consequences. The internet doesn’t seem related to real life to them. Sometimes, they understand the consequences, and don’t care. Most of the time, it’s a lack of education in social reach, public vs private concepts, and internet safety. we should be talking about this stuff in classes
Quick Awareness Assessment If you get a Facebook friend request from a student should you accept or limit your interaction to your group or fan page? If you accept, and the student posts pictures of illegal activity on their wall, did you know that you could be required to report it (depending on what it is and the involved parties’ age) to the local authorities or the school? Did you know that Facebook status messages are admissible as alibis and corroborating evidence in a court of law? Did you know that employers (and some college admission departments) are actively seeking social profiles of students and potential employees and using them in their final decision process? Did you know that the Library of Congress, Google, Facebook and Bing all actively track and store tweets and public updates on other services? Did you know the Facebook Privacy Policy document is longer than the US Constitution?
Social Media and the Long Arm of the Law ‣Facebook status messages acting as alibis, corroborating evidence and other aspects of court cases ‣Twitter status updates as binding contracts ‣Dispensing of advice by unqualified representatives of brands or schools actionable ‣Subpoenas being delivered by Facebook message ‣Entire companies formed and dissolved without the principals ever meeting in person ‣Digital copyright issues arise, fair use, creative commons
How Are Educators Using This?
The most successful educators focus less on shiny objects and more on teaching a new way to problem solve, integrate and think.
Get Social In Class (Brainstorm) Facebook Groups: Twitter: Class Discussion Lateral outreach, professor to professor, Assignments admin to admin, etc Interactive Grading Sneak peek at other methods Sharing results real time SMS: Financial aid resource Texts as a teaching tool Admissions outreach Sports, sports, sports Blogging: Event promotion Blog in a foreign language Blog as a literary character Google Wave: Deconstruct a thesis in a blog post, use Embed in Blackboard for real time interactive media to illustrate points collaborations portable over the web LiveStream: LinkedIn: Simulate a television studio to teach Beginning of real world resume for journalism concepts students, create case studies for them using public profiles YouTube: Create groups for practice building a Create admissions content work network Upload lectures for open university Use Answers to demonstrate knowledge learning courses or remote learning learned in class in real world setting
✓ Elementary School Teacher Tom Barrett Using Twitter To Teach Probability ✓ Marquette University: Skype For Language ✓ ✓ Stanford Creating Facebook Apps for Class Wiregrass High School: Immersion Mobile 100 ✓ MIT Uses Social To Help Developing Countries ✓ University of Leicester: iPod Touch+Twitter
✓ Tweprints: Academic Papers + arXiv + Twitter ✓ Remote Lectures, Interviews: Skype, Ustream, Livestream ✓ Watch and Study Real Time Events, Citizen Journalism, Public Response (#oilspill, #03801bomb, #nashvilleflood) ✓ Educator to Educator Network Building and Class Sharing ✓ Office Hours via Skype, Ustream, Stickam, Video IM ✓ Group Notes and Collaboration: Wave, Facebook, Hashtag ✓ Tweets As Attendance Taking
Get Social In Curriculum (Brainstorm) 9th Period Implementation by UC Berkeley’s OpenCast Project University of Georgia (freemium (since 2008) (video) model) Keene State College Learning and The need is to create a fully Teaching Commons integrated campus that encompasses social media, new Integrate administration and media, transmedia, and old media admissions as well that integrates well with and transforms existing curricula as well There are not many colleges doing this well... yet
Part of real world social media means setting clear guidelines and expectations and making them public Intel has a great social media guideline set Several colleges have been working to get clear guidelines in place, with varying degrees of success. Let’s take a look: •Washington University •Adrian College •Washington State •Missouri Valley College •Florida International University •DePaul University •Columbia University (not comprehensive) •Social Policy Generator for College Newspapers
(Q&A Session) ©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net ©Leslie Poston, All Rights Reserved

More Related Content

The Role of Social Media in Teaching and Learning

  • 1. The Role of Social Media in Teaching and Learning University of New Hampshire, FITSI 2010 Presented by Leslie Poston #fitsirole
  • 2. What You Should Know First Social Media Is Not New
  • 3. JAN 16 1978 This was the day that social networking was born. All of today’s social networks are descendants of CBBS (Computerized Bulletin Board System), created in two weeks by Ward Christensen and Randy Suess. It enabled members of the Chicago Area Computer Hobbyists Exchange to post and view notices on an electronic bulletin board, effectively becoming the world’s first on-line community. Research study: “Social Network Hierarchies and their Impact on Business” Sample: 2322 persons ages 6-54
  • 4. How Are Your Students Using This?
  • 5. ✓ Personal Use: Peer to Peer ✓ Personal Use: Family, Limited ✓ Masked Identity: Instinct and Trend ✓ Professional Use: Senior Year ✓ Mobile, Portable (Cell, Laptop, Hotspot)
  • 6. Issues Involved In Using Social Media In Both Traditional And Online Courses
  • 7. ✓ Privacy ✓ Legalities ✓ School Policies ✓ Attention ✓ Retention ✓ Interpersonal Skills ✓ Time Management
  • 8. What makes online privacy such a challenge? Other people’s cavalier attitude and ignorance about how they share online and where their information goes affects everyone, especially on sites like Facebook.
  • 9. Sometimes, it’s because they don’t think about cause and effect or consequences. The internet doesn’t seem related to real life to them. Sometimes, they understand the consequences, and don’t care. Most of the time, it’s a lack of education in social reach, public vs private concepts, and internet safety. we should be talking about this stuff in classes
  • 10. Quick Awareness Assessment If you get a Facebook friend request from a student should you accept or limit your interaction to your group or fan page? If you accept, and the student posts pictures of illegal activity on their wall, did you know that you could be required to report it (depending on what it is and the involved parties’ age) to the local authorities or the school? Did you know that Facebook status messages are admissible as alibis and corroborating evidence in a court of law? Did you know that employers (and some college admission departments) are actively seeking social profiles of students and potential employees and using them in their final decision process? Did you know that the Library of Congress, Google, Facebook and Bing all actively track and store tweets and public updates on other services? Did you know the Facebook Privacy Policy document is longer than the US Constitution?
  • 11. Social Media and the Long Arm of the Law ‣Facebook status messages acting as alibis, corroborating evidence and other aspects of court cases ‣Twitter status updates as binding contracts ‣Dispensing of advice by unqualified representatives of brands or schools actionable ‣Subpoenas being delivered by Facebook message ‣Entire companies formed and dissolved without the principals ever meeting in person ‣Digital copyright issues arise, fair use, creative commons
  • 12. How Are Educators Using This?
  • 13. The most successful educators focus less on shiny objects and more on teaching a new way to problem solve, integrate and think.
  • 14. Get Social In Class (Brainstorm) Facebook Groups: Twitter: Class Discussion Lateral outreach, professor to professor, Assignments admin to admin, etc Interactive Grading Sneak peek at other methods Sharing results real time SMS: Financial aid resource Texts as a teaching tool Admissions outreach Sports, sports, sports Blogging: Event promotion Blog in a foreign language Blog as a literary character Google Wave: Deconstruct a thesis in a blog post, use Embed in Blackboard for real time interactive media to illustrate points collaborations portable over the web LiveStream: LinkedIn: Simulate a television studio to teach Beginning of real world resume for journalism concepts students, create case studies for them using public profiles YouTube: Create groups for practice building a Create admissions content work network Upload lectures for open university Use Answers to demonstrate knowledge learning courses or remote learning learned in class in real world setting
  • 15. ✓ Elementary School Teacher Tom Barrett Using Twitter To Teach Probability ✓ Marquette University: Skype For Language ✓ ✓ Stanford Creating Facebook Apps for Class Wiregrass High School: Immersion Mobile 100 ✓ MIT Uses Social To Help Developing Countries ✓ University of Leicester: iPod Touch+Twitter
  • 16. ✓ Tweprints: Academic Papers + arXiv + Twitter ✓ Remote Lectures, Interviews: Skype, Ustream, Livestream ✓ Watch and Study Real Time Events, Citizen Journalism, Public Response (#oilspill, #03801bomb, #nashvilleflood) ✓ Educator to Educator Network Building and Class Sharing ✓ Office Hours via Skype, Ustream, Stickam, Video IM ✓ Group Notes and Collaboration: Wave, Facebook, Hashtag ✓ Tweets As Attendance Taking
  • 17. Get Social In Curriculum (Brainstorm) 9th Period Implementation by UC Berkeley’s OpenCast Project University of Georgia (freemium (since 2008) (video) model) Keene State College Learning and The need is to create a fully Teaching Commons integrated campus that encompasses social media, new Integrate administration and media, transmedia, and old media admissions as well that integrates well with and transforms existing curricula as well There are not many colleges doing this well... yet
  • 18. Part of real world social media means setting clear guidelines and expectations and making them public Intel has a great social media guideline set Several colleges have been working to get clear guidelines in place, with varying degrees of success. Let’s take a look: •Washington University •Adrian College •Washington State •Missouri Valley College •Florida International University •DePaul University •Columbia University (not comprehensive) •Social Policy Generator for College Newspapers
  • 19. (Q&A Session) ©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • 20. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net ©Leslie Poston, All Rights Reserved

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  15. Students exchange questions and answers with their teachers via SMS and browse classroom blogs for additional instruction. Moreover, as an efficient collaborative tool, students can quickly trade notes or take a snapshot of the blackboard for later studying.\n\nLeicester University in the UK turned to Twitter, hoping that the popular micro-blogging technology would encourage collaboration outside of class. Students were provided with an iPod touch, given instructional materials, and told they had to make a few academic-related tweets a day. Soon, a thriving community grew, complete with @replies and hashtags flying back-and-forth between participants, tutors, and even members outside of the program. Additionally, the study has become an unexpected marketing boon for the university. The Association for Learning Technology noted in its newsletter:\n“One year ago, a Twitter search for ‘University of Leicester’ revealed little of interest. More recent searches reveal a growing volume of conversation between existing students, often across institutional boundaries, and also from prospective students, commenting on perceptions of the University and Higher Education in general.”\n\n
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