Shout about it
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Presentation providing an overview of using social media in research (slides amended to activate links, and add in verbally presented elements)
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Shout about it
- 1. Shouting about your work (owning your digital profile) Dr Jim Caryl, Research Communications Manager @jacaryl
- 2. • LinkedIn • Mendeley • ResearchGate • ORCiD • Blog • Personal website • Twitter • University profile • Partner organisation Digital scholarship
- 4. “No-one can make you post trivial things on social media.” - Matt Shipman, Communication Breakdown • Connect with the wider research community • Share your research and publications • Interact with other sectors and the public • Get answers. Fast • Find work • Share your experiences • Keep tabs on the competition • Collaborate • Keep up to date with the latest research • Follow conferences you can't attend Social media: why bother?
- 5. Online collaborations: Scientists and the social network (2014) Nature Idle browse or chat?
- 6. Online collaborations: Scientists and the social network (2014) Nature Most platforms used as a web to catch people trying to get in contact with you. Interaction with Twitter is more engaged – to follow discussions, comment on research, discover and share papers, and to discover and contact peers Idle browse or chat?
- 7. Discovering content online that is timely and relevant to my research and career Discovering (and being discovered by) potential collaborators Invitations to give research seminars and other talks, or to chair/moderate conference sessions, often involving free travel and honoraria Invitations to write book chapters How has social media helped/harmed your career?
- 8. Content for my CV to demonstrate communication skills and outreach savvy Direct access to important people in science and government Access to papers using #icanhazpdf (especially helpful now that I'm at a small non-profit research institution instead of a university department or large museum) How has social media helped/harmed your career?
- 9. Getting near-instantaneous answers to questions ranging from technical troubleshooting to polls Last but not least, an incredible amount of support and camaraderie, which has been especially helpful during my recent career transitions and a transatlantic, urban-to-rural move How has social media helped/harmed your career?
- 10. Google yourself • How visible are you? • Are your profile(s) consistent? • Are they up to date? Audit your channels: • What's being said about your research area? • Who is talking about it? • What channels are they using? Useful tools: SocialMention.com | Google.com/alerts | twitter.com/search-home | Twitter lists Getting started: audit
- 12. Your professional profile is the sum of all your professional activities— academic and beyond Your digital profile articulates this, providing a link between you and the activities you're involved with Your online presence should be • Visible • Consistent • Credible • Have a voice • Anchored to a ‘hub’ Research profiles: your digital self
- 13. Visible: What is your first presence in Google? Do you have control over this profile? Consistent: Do you convey your up to date bio, key messages and website ‘hub’ in each place? Credible: Do you have a credible profile at UoG? Are your profiles still tied to former institutions? Do your website(s) appearance reflect poorly on you? Have a voice: Do you blog or tweet professionally? Research profiles: your digital self
- 14. If you have no profile or visibility online, it is very difficult to promote yourself …but worse, it makes it impossible for anyone else to champion you Research profiles
- 15. Making peace with self-promotion, by Liz Neeley • Your work won’t speak for itself • You won’t annoy people • Don’t let doubt and disbelief sabotage you Other resources: Nature’s tips for authors: promoting your paper The self-promotion hurdle
- 16. Get access to your University staff profile Find a good image and use it across your social media Find your online communities (audit) Contribute to relevant discussion Anchor your profiles to a consistent ‘hub’ website/profile Detail who you are/what you do—need to appear credible Getting started: 1st steps
- 17. Do not leave it to a third- person. Take ownership of your profile: If you can write an email or format a Word document, you have the technical skill to edit your staff template! gla.ac.uk/registert4/research Click here Getting started: 1st steps
- 18. Especially useful: say what you've done in the context of what everyone else has done. Your ‘Hub’: staff profile
- 19. • Biography: Short, focus, easy for others to use • Explain who you are, what you do, why it matters* * It doesn’t need to matter to everyone, but it does need to matter to the audiences you want to reach • Research interests: – Current activities – Five things you did or started – Signpost to e.g. project site, blog, partners* * Are you visible within your partner’s web pages? Can you be—it’s always worth asking? Reciprocity is important. • Link to online academic networking platforms: – ResearchGate – Academic.edu – Others too, according to discipline • Your ORCID ID • Link to social media accounts: Twitter, FB (if used professionally) • Link to LinkedIn (for non-academic partners) – complete a ‘Summary’ • Link to Google Scholar (basic but useful) Your ‘Hub’: staff profile
- 20. LinkedIn Make use of the summary. Position yourself. Ask yourself ‘so what?’ Force yourself to take a step back and think what might hook people. Think about: Who you want to speak to? Who do you want to collaborate with? Invite contact What do you want them to learn or do? Then: Explain who you are? What you do? Why it matters. Avoid jargon, your specialist peers are quite likely to connect with you through specialist networks, so think about the wider community who might find you through LinkedIn. Include a top few key achievements—a notable discovery? Important networks or projects you established and why it mattered. Include notable partners (people like to know that you can work with non-academics) Point them towards places where they can find out more. LinkedIn: position yourself
- 21. Your own website can travel between jobs. Keep it up to date, and link to it from your University profile (which is the credible link to your employer) Position information & resources, or showcase events and activities you’ve been involved with. An easy place to send people when you’re in a rush. Squarespace.com Hosted Wordpress.com Personal websites: an alternative hub
- 22. http://flavors.me http://about.me Personal websites: aggregators Keep it together Don’t give people the run around, aggregate your media. These sites allow you to stream your social media content into one place, and build bespoke ‘bio’ pages.
- 23. Twitter Amplify your message. Join the conversation “No-one can make you post trivial things on social media…no-one can make you follow those who do” — Matt Shipman, Communication Breakdown
- 24. The minimum: A Twitter ‘business card’. Think of it as a digital identifier that people can use to talk about you, and allows you (and others) to track these and find out more. You still need a minimum of content. • Use your real name • Include a photo • Include a bio: – What you do – Key message – Can include @project – A link to you ‘hub’ Getting started: 1st steps
- 25. Twitter: 1st steps • Open an account at Twitter.com • Why you should be on Twitter (start-up guide from British Ecological Society, but up to date and relevant to all fields) • Find a role model (prominent tweeter in your field) • Use #hashtags and lists to cut through the noise • Measure your success in outcomes not number of followers • Be yourself
- 26. 1. Get rid of the egg (the default avatar) makes you look like a spammer 2. Don't pick a Twitter name that is too long, or difficult to spell or remember 3. Tweet regularly (2-3 day - find out when others are active: https://followerwonk.com) 4. Don't ignore people who tweet at you (phone app useful) 5. Engage in conversation. “Broadcast-only” approaches are rarely popular 6. Learn the #hashtags for your subject field or topics of interest, and use them 7. Don't just make statements. Ask questions 8. Don't just post links to news articles - add your input 9. Do show your personality. Crack some jokes 10. Have fun, but be respectful (you’re in public) 10 rules to tweet by Adapted from post: Gulliver (2012) Chronicle of Higher Education Twitter: 1st steps
- 27. Twitter: #hashtags The best way to use hashtags is to identify which tags are popular or used by your community of interest. Find prominent tweeters in your field/interest group and see which hashtags they use There are also #hashtag projects, such as symplur.com, which aim to document/rank health hashtags
- 29. Twitter: #hashtags There are several hashtags relevant to early-career researchers, such as #ECRchat.
- 30. Create ‘lists’ of Tweeters based on who they are or what they tweet about. You don’t have to follow them.
- 32. https://about.twitter.com/products/tweetdeck People mentioning you, RTs, favourites Your main feed Can have a column for #hashtag searches of keywords, e.g. rabies Create ‘lists’ to curate different groups of people, and thus content Getting organised: curate
- 33. • Great opportunity to get involved. The British Ecological Society have a broadly relevant guide to Twitter in conferences. • Using #hashtags opens up conferences to wider audience • Opens backchannels for discussions by participants • Tweets offer criticism, review, extra resources to discussions • Helps you identify people to meet (and arrange to do so) • Share media directly (you can view Slideshare decks in tweets) Twitter: Conferences
- 34. Quite simply, tweet your paper. Tag a Twitter-user who might retweet you to a wider audience (funder, professional org, community of interest, your institution). Use a hashtag (look for the ones other people use) Twitter: self-promotion
- 35. Blogging A blog helps gives substance to your social media presence. Use to position your research, activity, successes, advocacy or other messages. Where? Wordpress.com Wordpress.org
- 36. • Blog about academic papers • Make the research process visible • An online portfolio • Guest blog / op-ed on expert area • Connect with the wider public Why blog?
- 37. Whether writing about a research paper or not, don’t forget: • You are part of the story • Your writing can emphasise your skills in logistics, overcoming struggles in the field • Communicate the process of your research, not just the findings • Great to record your activities with external stakeholders—useful for you, and useful for others to know that they could work with you too ‘When bridges in the jungle fail’ Chris Schmitt (@fuzzyatelin) Evopropinquitous blog (brilliant read) Why blog?
- 38. Getting started: 1st steps • Identify what type of blogger you'll be (personal/professional) • Start your own blog or contribute to a group blog • Use your social media audit to find a blogger role model • Identify your audience • Start blogging and assess things in three months time
- 39. Your own blog Adv: your own space, your own rules, self-edited, idiosyncratic Disadv: Responsible for everything, hard to talk about your research in every post Options: Wordpress.com (online hosted) and Wordpress.org (you download and find a host) Blogger.com Tumblr.com If you just want to post (without bother of a blog site) consider Medium Where to blog
- 40. Collaborative blog Adv: Pooled source of content, some editorial input (others read, blog post ideas discussed), can cover more topics at greater expertise, wider dissemination, only contribute when you have something meaningful to add Disadv: Some rules and selection Options: Academicblogs.co.uk (Some general guidance about blogging on this network) Where to blog
- 41. academicblogs.co.uk is a network of research blogs hosted at the University. They support multi-author blogs by research groups or larger units. Where to blog
- 42. www.academicblogs.co.uk Blogs are a great resource to develop thought-leadership To make visible (and gain credit for) activities that aren’t visible in your publications Creating posts that capture recent activity around a publication or event helps you to packages and keep track of knowledge exchange events and impact Where to blog
- 43. Where to blog: elsewhere Audit opportunities to guest blog: Advantages: platform with pre-existing, captive audience, sometimes with editorial input to hone your message • What blogs do you consume? • Funder blogs (ESRC, Wellcome, MRC) • Professional societies • NGOs, charities, interest groups • Media, e.g. The Conversation
- 44. Where to blog Mass media blog, e.g. The Conversation—speak to Rose-Marie, Jim, or the Media Relations team. Advantage: working with a professional editor to hone your piece.
- 45. Any questions? (a longer version of this presentation, with other useful links, is available at the Institute of Biodiversity website)