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Introduction to Social Media
        in Education
       Social Media Series
Presenter
Jason Rhode, Ph.D.
Assistant Director, Faculty
Development and Instructional
Design Center
Northern Illinois University

niu.edu/facdev
jrhode@niu.edu
twitter.com/jrhode
Today’s Workshop
• Explore what social media is and the
  pedagogical potential for use of social media
  in educational settings
• Set the stage for future sessions to further
  explore use of social media tools and the
  design of engaging and innovative learning
  activities
What is Social Media?




“Web 2.0 applications that have the potential to
increase interactions among individuals through
creating and sharing” (Joosten, 2012)
 Photo courtesy http://www.flickr.com/photos/yourdon/2973403186
Expanded Definition
…anyone can participate due to the democratic
nature and the expected equality of
participating. Individuals participating in social
media are
communicating, encoding, transmitting, and
decoding messages at a basic level. Usually, this
communication takes the form of user-
generated content (UGC) which is
created, shared, and gathered. Communication
is predominately efficient.
Expanded Definition (cont.)
…The social process is distanciated through time
and space; individuals can participate anytime
and anywhere. Social interactions can equally
assist individuals in completing a task or building
and maintaining relationships.
Or more simply put, social media are: Virtual
places where people share; everybody and
anybody can share anything anywhere anytime.
(Joosten, 2012)
Social Networking
“Web based services that allow individuals to:
1. Construct a public or semi-public profile
   within a bounded system;
2. Articulate a list of other users with whom
   they share a connection; and
3. View and traverse their list of connections
   and those made by others within the system”

(Boyd & Ellison, 2007, para. 4)
Social Media vs. Social Networking

               Web 2.0



             Social Media




                Social
              Networking
                 Sites
The Networked Teacher




Photo courtesy http://www.flickr.com/photos/courosa/2922421696
Teacher’s Guide to Social Media




http://www.onlinecolleges.net/2012/07/26/a-teachers-guide-to-social-media/
Which of these do you use?
•   YouTube
•   Facebook
•   Blogs
•   LinkedIn
•   Wikis
•   Twitter
•   Flickr
•   SlideShare
Teacher’s Guide to Social Media




http://www.onlinecolleges.net/2012/07/26/a-teachers-guide-to-social-media/
Teacher’s Guide to Social Media




http://www.onlinecolleges.net/2012/07/26/a-teachers-guide-to-social-media/
Benefits for Educators
• Opportunity for professional development
  without leaving the office
• Way to gather resources, including
  publications and research
• Learn new strategies through videos and blog
  posts
• Get updates and news influencing your field
• Crowdsource or gather input on questions and
  problems you’re trying to solve
Core Interaction Components




Diagram courtesy http://flickr.com/photos/jrhode/2041352741
Formal & Informal Interaction
Interaction Matrix




Diagram courtesy http://flickr.com/photos/jrhode/2040911590
Pedagogical Framework
engaging                                        presenting
students in                                   material and
collaborations,                              concepts in a
connecting                                 meaningful and
concepts with                                  memorable
real-world                   Socially    ways, guiding the
applications                              learning process
                            Engaged
                             Online
fostering social           Instruction     pulling together,
presence,                                   reviewing, and
providing timely                                   selecting
information,                                        content,
guiding the                                 resources, and
learning process                             conversations
Social Media Tools & Technologies

               Blogs       Wikis




                     Social     Social
    Podcasts
                   Bookmarks   Networks



            Video          Photo
           Sharing        Sharing
Blog
• usually maintained by an
  individual
• regular entries of
  commentary, descriptions of
  events, or other material
  such as graphics or video
• entries are commonly
  displayed in reverse-                                        Recommended Free Blogging Tools:
  chronological order
                                                               •
• combines, text, images, and                                  •
                                                                   Blogger.com
                                                                   WordPress.com
  links to other blogs                                         •   Posterous.com
                                                               •
• readers can leave comments                                       Tumblr.com



 Diagram courtesy http://flickr.com/photos/jrhode/1482486825
Sample Blog




facdevblog.niu.edu
Wiki
• “quick” website
• anyone who accesses it can
  contribute or modify content
  (excluding blocked users)
• uses a simplified markup
  language in conjunction
  with, or instead of HTML
• often used to create                                         Recommended Free Wiki Tools:
  collaborative websites and to
                                                               •   Wikispaces
  power community websites                                     •   Pbworks
• Wikipedia is one of the best-                                •   Google Sites
                                                               •   Google Drive
  known wikis

 Diagram courtesy http://flickr.com/photos/jrhode/4665680423
Sample Wiki




blackboardtips.wikispaces.com
Podcast
• combination of audio and/or video
  made available for download via
  syndication
• files are usually retrieved with
  software applications (generically
  known as podcatchers) such as
  iTunes
• subscribers can listen at their
  convenience on devices that have                             Recommended Podcasting Tools:
  intermittent, slow, or are otherwise
  lacking Internet access                                      •   iTunes
                                                               •   Downcast (mobile podcatcher)
• podcatcher reads an [RSS] feed                               •   Audioboo (mobile app for creation)
  (whose entries point to specific                             •   Podbean.com
  podcasts, usually sorted by date) to                         •   Podomatic.com
  identify and retrieve the podcast
 Diagram courtesy http://flickr.com/photos/jrhode/1482486833
Sample Podcast




niu.edu/blackboard/podcast
Social Bookmarks
• store, organize, search,
  & manage bookmarks of
  Web pages in the
  “cloud”
• use keywords, called
  “tags” to easily sort and
                                    Recommended Free Social
  share                             Bookmarking Tools:

• keep some bookmarks               •   Diigo.com
                                    •   Delicious.com
  private, share others             •   CiteULike.org
                                    •   Pinterest


Diagram courtesy http://diigo.com
Sample Social Bookmarks




citeulike.org/user/jrhode
Social Networks
• connections among users
  with shared interests,
  relationships, or contexts
• “following” or “friending”
  to add a connection in
  your network
• either public or private
                                                                    Recommended Free Social
• used for different                                                Networking Tools:
  purposes (personal,                                               •   Twitter.com
  professional, academic)                                           •   Facebook.com
                                                                    •   LinkedIn.com
• many networks intertwine                                          •   Google+


Diagram courtesy http://flickr.com/photos/joepemberton/3305147093
Sample Social Network




twitter.com/facdev
Video Sharing
• media recorded either
  with a webcam or external
  video camera, then posted
  online to a video sharing
  service for distribution
• video is optimized for easy
  viewing online and usually
  also able to be embedded      Recommended Free Video Sharing
                                Tools:
  in another website or LMS
  like Blackboard               •   YouTube.com
                                •   Vimeo.com
                                •   KhanAcademy.com
                                •   Screenr.com
Sample Shared Videos




vimeo.com/facdev
Photo Sharing
• photos taken using
  either camera, or mobile
  device with
  camera, then uploaded
  to cloud-based service
  to share with others
                             Recommended Free Photo Sharing
• photos easily shared       Tools:
  using other connected      •   Flickr.com
  social networks            •
                             •
                                 Shutterfly.com
                                 Photobucket.com
                             •   Instagram.com
Sample Shared Photos




flickr.com/photos/jrhode
Tips for Getting Started
• Attend upcoming “Social Media Series”
  workshops offered by Faculty Development
• Baby Steps…pick one tool at a time
• Setup a free account on tool you select
• Look for mobile app for the tool selected to
  use on your mobile device
• Try personally and professionally before
  incorporating into your teaching
Tips for Getting Started (cont.)
• Commit to be a social media participant
• Build your own network
• Consider including options for students to
  utilize social media in their course-related
  activities
Suggested Books
References
Boyd, D. M. and Ellison, N. B. (2007). Social
network sites: Definition, history, and
scholarship. Journal of Computer-Mediated
Communication, 13(1).

Joosten, T. (2012). Social media for educators:
Strategies and best practices. San Francisco:
Jossey-Bass.
Archives Available Online




   www.niu.edu/facdev/programs/archives
Archives Available in iTunes




      Search “NIU Faculty Development”
Follow Faculty Development



facebook.com/facdev   twitter.com/facdev
Contact the Presenter

Jason Rhode, Ph.D.
Faculty Development and
Instructional Design Center
Northern Illinois University

jrhode@niu.edu
niu.edu/facdev
twitter.com/jrhode
815.753.2475

More Related Content

Introduction to Social Media in Education

  • 1. Introduction to Social Media in Education Social Media Series
  • 2. Presenter Jason Rhode, Ph.D. Assistant Director, Faculty Development and Instructional Design Center Northern Illinois University niu.edu/facdev jrhode@niu.edu twitter.com/jrhode
  • 3. Today’s Workshop • Explore what social media is and the pedagogical potential for use of social media in educational settings • Set the stage for future sessions to further explore use of social media tools and the design of engaging and innovative learning activities
  • 4. What is Social Media? “Web 2.0 applications that have the potential to increase interactions among individuals through creating and sharing” (Joosten, 2012) Photo courtesy http://www.flickr.com/photos/yourdon/2973403186
  • 5. Expanded Definition …anyone can participate due to the democratic nature and the expected equality of participating. Individuals participating in social media are communicating, encoding, transmitting, and decoding messages at a basic level. Usually, this communication takes the form of user- generated content (UGC) which is created, shared, and gathered. Communication is predominately efficient.
  • 6. Expanded Definition (cont.) …The social process is distanciated through time and space; individuals can participate anytime and anywhere. Social interactions can equally assist individuals in completing a task or building and maintaining relationships. Or more simply put, social media are: Virtual places where people share; everybody and anybody can share anything anywhere anytime. (Joosten, 2012)
  • 7. Social Networking “Web based services that allow individuals to: 1. Construct a public or semi-public profile within a bounded system; 2. Articulate a list of other users with whom they share a connection; and 3. View and traverse their list of connections and those made by others within the system” (Boyd & Ellison, 2007, para. 4)
  • 8. Social Media vs. Social Networking Web 2.0 Social Media Social Networking Sites
  • 9. The Networked Teacher Photo courtesy http://www.flickr.com/photos/courosa/2922421696
  • 10. Teacher’s Guide to Social Media http://www.onlinecolleges.net/2012/07/26/a-teachers-guide-to-social-media/
  • 11. Which of these do you use? • YouTube • Facebook • Blogs • LinkedIn • Wikis • Twitter • Flickr • SlideShare
  • 12. Teacher’s Guide to Social Media http://www.onlinecolleges.net/2012/07/26/a-teachers-guide-to-social-media/
  • 13. Teacher’s Guide to Social Media http://www.onlinecolleges.net/2012/07/26/a-teachers-guide-to-social-media/
  • 14. Benefits for Educators • Opportunity for professional development without leaving the office • Way to gather resources, including publications and research • Learn new strategies through videos and blog posts • Get updates and news influencing your field • Crowdsource or gather input on questions and problems you’re trying to solve
  • 15. Core Interaction Components Diagram courtesy http://flickr.com/photos/jrhode/2041352741
  • 16. Formal & Informal Interaction
  • 17. Interaction Matrix Diagram courtesy http://flickr.com/photos/jrhode/2040911590
  • 18. Pedagogical Framework engaging presenting students in material and collaborations, concepts in a connecting meaningful and concepts with memorable real-world Socially ways, guiding the applications learning process Engaged Online fostering social Instruction pulling together, presence, reviewing, and providing timely selecting information, content, guiding the resources, and learning process conversations
  • 19. Social Media Tools & Technologies Blogs Wikis Social Social Podcasts Bookmarks Networks Video Photo Sharing Sharing
  • 20. Blog • usually maintained by an individual • regular entries of commentary, descriptions of events, or other material such as graphics or video • entries are commonly displayed in reverse- Recommended Free Blogging Tools: chronological order • • combines, text, images, and • Blogger.com WordPress.com links to other blogs • Posterous.com • • readers can leave comments Tumblr.com Diagram courtesy http://flickr.com/photos/jrhode/1482486825
  • 22. Wiki • “quick” website • anyone who accesses it can contribute or modify content (excluding blocked users) • uses a simplified markup language in conjunction with, or instead of HTML • often used to create Recommended Free Wiki Tools: collaborative websites and to • Wikispaces power community websites • Pbworks • Wikipedia is one of the best- • Google Sites • Google Drive known wikis Diagram courtesy http://flickr.com/photos/jrhode/4665680423
  • 24. Podcast • combination of audio and/or video made available for download via syndication • files are usually retrieved with software applications (generically known as podcatchers) such as iTunes • subscribers can listen at their convenience on devices that have Recommended Podcasting Tools: intermittent, slow, or are otherwise lacking Internet access • iTunes • Downcast (mobile podcatcher) • podcatcher reads an [RSS] feed • Audioboo (mobile app for creation) (whose entries point to specific • Podbean.com podcasts, usually sorted by date) to • Podomatic.com identify and retrieve the podcast Diagram courtesy http://flickr.com/photos/jrhode/1482486833
  • 26. Social Bookmarks • store, organize, search, & manage bookmarks of Web pages in the “cloud” • use keywords, called “tags” to easily sort and Recommended Free Social share Bookmarking Tools: • keep some bookmarks • Diigo.com • Delicious.com private, share others • CiteULike.org • Pinterest Diagram courtesy http://diigo.com
  • 28. Social Networks • connections among users with shared interests, relationships, or contexts • “following” or “friending” to add a connection in your network • either public or private Recommended Free Social • used for different Networking Tools: purposes (personal, • Twitter.com professional, academic) • Facebook.com • LinkedIn.com • many networks intertwine • Google+ Diagram courtesy http://flickr.com/photos/joepemberton/3305147093
  • 30. Video Sharing • media recorded either with a webcam or external video camera, then posted online to a video sharing service for distribution • video is optimized for easy viewing online and usually also able to be embedded Recommended Free Video Sharing Tools: in another website or LMS like Blackboard • YouTube.com • Vimeo.com • KhanAcademy.com • Screenr.com
  • 32. Photo Sharing • photos taken using either camera, or mobile device with camera, then uploaded to cloud-based service to share with others Recommended Free Photo Sharing • photos easily shared Tools: using other connected • Flickr.com social networks • • Shutterfly.com Photobucket.com • Instagram.com
  • 34. Tips for Getting Started • Attend upcoming “Social Media Series” workshops offered by Faculty Development • Baby Steps…pick one tool at a time • Setup a free account on tool you select • Look for mobile app for the tool selected to use on your mobile device • Try personally and professionally before incorporating into your teaching
  • 35. Tips for Getting Started (cont.) • Commit to be a social media participant • Build your own network • Consider including options for students to utilize social media in their course-related activities
  • 37. References Boyd, D. M. and Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1). Joosten, T. (2012). Social media for educators: Strategies and best practices. San Francisco: Jossey-Bass.
  • 38. Archives Available Online www.niu.edu/facdev/programs/archives
  • 39. Archives Available in iTunes Search “NIU Faculty Development”
  • 41. Contact the Presenter Jason Rhode, Ph.D. Faculty Development and Instructional Design Center Northern Illinois University jrhode@niu.edu niu.edu/facdev twitter.com/jrhode 815.753.2475

Editor's Notes

  1. Jason Rhode, Ph.D.Faculty Development and Instructional Design CenterNorthern Illinois Universityjasonrhode.comjrhode@niu.edutwitter.com/jrhode815.753.2475