BrightonSEO 2019 - Edge SEO - Using CDNs To Perform SEO On The Edge

Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel. Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.

My talk from SEOkomm 2018 in Salzburg covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective - mainly focussing on all things tech.

In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail. This presentation includes: How to redirect a domain How to set up a local server A migration timeline template A migration checklist

Google Lighthouse is super valuable but it only checks one page at a time. Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests. He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.

My deck from SMX London 2019 on merging logfiles with data from GA, GSC and web crawling for better SEO insights.

This document discusses using edge computing technologies like content delivery networks (CDNs) to overcome technical barriers to SEO implementation and perform edge SEO. CDNs allow SEO implementations to be done serverlessly at the edge without touching origin source code. Examples of edge SEO include dynamically generating meta titles and tags, redirecting, AB testing, collecting pseudo server logs, and dynamically rendering JavaScript to resolve issues. Edge SEO provides benefits like speed, security, and enables implementations that may otherwise be restricted by platforms. Potential issues include impacting all requests and introducing latency, but recent developments have reduced these concerns.

This document discusses how search engines like Google render and digest web page content. It notes that Google places more importance on text appearing above the fold, without needing to scroll. The document also references Google patents from 2012-2018 that focus on page layout. It indicates that Google limits the CPU consumption used to render pages, and that the prominence and location of content within the rendered page layout is important. Finally, it poses the question of whether optimizing for rendering and search engine processing can help websites rank better in search results.

This document discusses SEO best practices for JavaScript-based websites. It explains how search engines render and crawl single-page applications to understand the content. Key points include using clean URLs with the History API instead of hashbangs, providing HTML snapshots for crawlers, preventing duplicate meta content across pages, and tools for testing rendering and crawlability. The document emphasizes the importance of search engines being able to understand the content of JavaScript-driven sites.

These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/

Bastian Grimm provides best practices for successfully relaunching a website through migration. He emphasizes thorough documentation, testing, and addressing all technical details. Common problems with migrations include missing or incorrect redirects. Post-migration, it is important to monitor performance, check for errors, and ensure proper indexing of the new site.

My webinar with DeepCrawl talking about mobile-friendliness, assessing keyword targeting on mobile, finding content inconsistencies across devices and much, much more!

At Peak Ace on Air we were talking about some migration best practices and specifically about "five fatal errors to avoid". Enjoy!

My talk from Online Marketing Tag (OMT) Wiesbaden 2018 covering the ever-changing landscape of search and some of the stuff that I think will have a significant impact on SEO in the very near future!

We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.

Slides on how to build your WordPress site so that it performs like an enterprise application. Associated video: http://wordpress.tv/2014/06/25/john-giaconia-enterprise-wordpress-performance-scalability-and-redundancy/

The document discusses website performance and optimization. It notes that nearly half of users expect a site to load within 2 seconds and will abandon a site taking longer than 3 seconds. Common issues causing poor performance are bloated templates, unnecessary code, and too many HTTP requests. Suggested optimizations include minimizing assets, prioritizing visible content, image optimization, caching, compression, and lazy loading. Case studies show significant speed improvements after implementing optimizations. Metrics like Speed Index measure how quickly visible content displays to influence perceived performance.

Traditionally, content delivery networks (CDNs) were known to accelerate static content. Amazon CloudFront has come a long way and now supports delivery of entire websites that include dynamic and static content. In this session, we introduce you to CloudFront’s dynamic delivery features that help improve the performance, scalability, and availability of your website while helping you lower your costs. We talk about architectural patterns such as SSL termination, close proximity connection termination, origin offload with keep-alive connections, and last-mile latency improvement. Also learn how to take advantage of Amazon Route 53's health check, automatic failover, and latency-based routing to build highly available web apps on AWS.

Shopzilla redesigned their architecture to improve performance and scalability. The new design simplified layers, utilized caching extensively, and applied best practices for front-end performance. This led to significant business benefits including a 7-12% increase in conversion rates, 8-120% increase in search engine sessions, and a 225% increase in development velocity. Performance testing was a key part of the new approach.

Challenges behind the scenes of the large Swiss e-Commerce shop apfelkiste.ch and the role of CloudFlare - Sven Härtwig, CTO narf-studios GmbH Full video recording of the Talk: https://youtu.be/PlQhYAzYx3M

Dan Taylor has been credited with coining the term, Edge SEO, by Search Engine Land and presented research into the idea, and practical applications of Cloudflare Workers in SEO at TechSEO Boost 2018. In follow-up to this, Dan presented various webinars with companies and platforms on Edge SEO, one of these being Deep Crawl.

In this series of 15-minute technical flash talks you will learn directly from Amazon CloudFront engineers and their best practices on debugging caching issues, measuring performance using Real User Monitoring (RUM), and stopping malicious viewers using CloudFront and AWS WAF.

This document discusses web performance optimization and provides tips to improve performance. It emphasizes that performance is important for user experience, search engine optimization, conversion rates, and costs. It outlines common causes of performance issues like round-trip times, payload sizes, browser rendering delays, and inefficient JavaScript. Specific recommendations are given to optimize images, stylesheets, scripts, and browser rendering through techniques like compression, caching, deferred loading, and efficient coding practices. A variety of tools for measuring and improving performance are also listed.

Amazon CloudFront and Amazon Route 53 can help optimize web application performance and availability. CloudFront improves performance by caching static and reusable content at edge locations and optimizing delivery of dynamic content through features like keep-alive connections and latency-based routing. Route 53 provides fast, reliable DNS services and can health check origins to improve high availability. Together, CloudFront and Route 53 provide a global network that caches content close to users and routes traffic based on network conditions to optimize performance and design for failure.

View this webinar to hear Russell Moore, Co-Founder/Senior Technical Architect at Spark::red, and Nick Bustin, Solutions Engineer at Cloudflare discuss security and performance best practices for Oracle Commerce sites. They'll cover: -The latest eCommerce industry security threats and site performance trends -Best practices for accelerating and protecting your Oracle Commerce site through caching, mobile speed optimization, DDoS protection and WAF -New rate limiting and load balancing tools you can implement -Example cases from leading Oracle Commerce sites fighting DDoS attacks & latency using Cloudflare