Website Performance
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The document discusses website performance and optimization. It notes that nearly half of users expect a site to load within 2 seconds and will abandon a site taking longer than 3 seconds. Common issues causing poor performance are bloated templates, unnecessary code, and too many HTTP requests. Suggested optimizations include minimizing assets, prioritizing visible content, image optimization, caching, compression, and lazy loading. Case studies show significant speed improvements after implementing optimizations. Metrics like Speed Index measure how quickly visible content displays to influence perceived performance.
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Website Performance
- 1. Website Performance Hugo Fonseca – Technical Lead Thursday 5th February 2015
- 2. Why Should We Care about Website Performance ? “ Nearly half of the web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds, according to Akamai and Gomez.com”
- 3. WEBSITE PERFORMANCE – FACTS AND STATS • 47% of consumers expect a web page to load in 2 seconds or less • 40% of people abandon a website that takes more than 3 seconds to load • 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load • A 1 second delay in page response can result in a 7% reduction in conversions • If an e-commerce site is making £100,000 per day, a 1 second page delay could potentially cost you £2.5 million in lost sales
- 4. WEBSITE PERFORMANCE – FACTS AND STATS Average web page size, with an average of 95 HTTP pull requests per page
- 5. Most Common Reasons For a Poor Performance
- 6. MOST COMMON REASONS FOR A POOR PERFORMANCE • Bloated CMS Templates Typical WordPress themes are crammed full of features. Many will be third-party styles and widgets the author has added to make the theme more useful or attractive to buyers. Many features will not be used but the files are still present • HTML5/CSS3 Boilerplates A boilerplate may save time but it’s important to understand they are generic templates. The styles and scripts contain features you’ll never use and the HTML can be verbose with deeply-nested elements and long-winded, descriptive class names. Few developers bother to remove redundant code • Carelessness Developers are inherently lazy; we write software to make tasks easier. However, if you’re not concerned about the consequences of page weight, you should have your web license revoked • Too many requests Each request takes time to process, as it includes time for DNS Lookup, SSL
- 8. PERFORMANCE OPTIMISATIONS • Cleanup Code Remove comments, remove unnecessary HTML, JS and CSS • Combine and Minify Assets (JS and CSS) Combine the JS files and libraries into one JS file and minify. The same for CSS to reduce number of requests • Load CSS on the <head> and JS just before </body> Loading CSS first, prevents additional repaints and reflows, and will make the page look much better from the beginning and JS in the end to allow for the page to be rendered without being blocked while loading the scripts • Try to load scripts as asynchronous This way, the page rendering won’t be blocked and triggers the $(document).ready() ,much sooner. All social media plugins and analytics should be loaded asynchronously • Make use of sprites whenever possible
- 9. PERFORMANCE OPTIMISATIONS • Cache Make an effective use of cache. Cache assets, cache DB queries, cache templates / pre-render templates. Also implement Cache Busters. The preferred URL fingerprint is /assets/9833e4/css/style.css, as other solutions might have problems with proxies and CDNs • Download assets from cookieless domains It saves a lot of time, when requesting the assets • Download assets from multiple subdomains / CDNs static.domain.com, static1.domain.com, etc, as browsers usually have a limit on how many concurrent connections they establish with each domain, which means, the first set of assets, needs to be downloaded before starting new connections • Consider using Google CDN Google CDN is usually very fast, and physically close to the client. And the client might already have the asset cached
- 10. PERFORMANCE OPTIMISATIONS • Enable Compression Enabling compression (e.g. GZIP) to make the file size much smaller to download. With jQuery ou can get a gain of 88% when compared to the original size – jQuery (273K), Minified (90k), Compressed (32K) • Remove inline scripts and styles Move them into files to make them cacheable • Serve adequately sized images If we only need a 50x50px image, just serve that image. Don’t rely on the browser to resize, as it will still download the full size image • Optimize images Remove unnecessary data from images (strip irrelevant information), compress, and if it is a JPEG, make use of the progressive version, as this will make the image start appearing sooner
- 11. PERFORMANCE OPTIMISATIONS • Prevent excessive redirects Each redirect costs time, so avoid unnecessary redirections • Consider using Nginx for serving static content Nginx is very fast and optimised to serve static content • Consider using techniques like lazy loading If the content is not important for SEO or another reason, consider triggering the load, only after the page is served • Consider hosting images, web server and database server in a different machines This reduces the load on each server, which translates in faster response times
- 12. Real Speed vs Apparent Speed “Even if we optimise all the aspects, we might still have a website that’ll take longer than we wished for. We can make use of several techniques to make the site apparently faster.”
- 13. INTRODUCING WEBPAGETEST.ORG SPEED INDEX The Speed Index is the average time at which visible parts of the page are displayed. It takes the visual progress of the visible page loading and computes an overall score for how quickly the content painted. The lower the number the better.
- 14. REAL SPEED VS APPARENT SPEED
- 15. REAL SPEED VS APPARENT SPEED
- 16. REAL SPEED VS APPARENT SPEED
- 17. CASE-STUDY – SHOPCADE.COM Results after a set of performance improvements applied on the backend and the frontend: Before: http://www.webpagetest.org/result/140326_FS_H63/ After: http://www.webpagetest.org/result/140422_MY_DEX/ Note: Just 1.3 seconds were to download a web font.
- 18. CASE-STUDY – THEVENTURE.COM theventure.com - http://www.webpagetest.org/result/141024_C5_SXP/ vs shopcade.com
- 20. USEFUL LINKS • WebPageTest.Org http://www.webpagetest.org • Speed Index https://sites.google.com/a/webpagetest.org/docs/using- webpagetest/metrics/speed-index • Using Site Speed in Web Search Ranking http://googlewebmastercentral.blogspot.co.uk/2010/04/using-site-speed-in-web- search-ranking.html • Speed is a Killer https://blog.kissmetrics.com/speed-is-a-killer/ • Google Web Fundamentals https://developers.google.com/web/fundamentals/performance/
- 21. Thank YOU
Editor's Notes
- Just to mention that this is on a project by project basis. Some improvements might not be worth considering, depending on bugdet, project duration, time schedules This is “extreme” optimisation
- Images are the greatest chunk
- Simultaneous connections (6) which means resources will have to finish download before starting a new connection. Alternative would be using parallel connections from different domains
- Since crawlers/spiders are robots, we need to help them to understand the content, by using the correct meta tags, semantic tags, alt attributes
- You can clearly see when they were implemented by looking at the graph
- See links and show the video feature, the dom load event vs page load, and even events loaded after the page load Talk about the number of requests, use sprites See webfont example
- Show comparison