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#pubcon @casieg
Content, Search and Social
Interplay
Presented by: Casie Gillette
#pubcon @casieg
• Director of Online Marketing at KoMarketing, a B2B
Digital Marketing firm in Boston, MA.
• In the online marketing industry for over 12 years,
working on both the agency side and in-house.
• Responsible for developing and implementing
strategies for both small businesses and Fortune 500
companies.
• Connect with me on Twitter @casieg.
ABOUT ME:
#pubcon @casieg
http://bit.ly/2e5yq4J
Psst…
@casieg
#pubcon @casieg
#pubcon @casieg
#pubcon @casieg
MORE RESEARCH VOICE SEARCH SOCIAL SEARCH
#pubcon @casieg
#pubcon @casieg
#pubcon @casieg
#pubcon @casieg
#pubcon @casieg
#pubcon @casieg
RIGHT
MESSAGE
RIGHT
PLACE
RIGHT
TIME
#pubcon @casieg
SEARCH SOCIAL CONTENT
#pubcon @casieg
#pubcon @casieg
#pubcon @casieg
YOUR
DATA
#pubcon @casieg
#pubcon @casieg
?
#pubcon @casieg
TOP PAGES
#pubcon @casieg
TOP PAGES
#pubcon @casieg
TOP PAGES
ORGANIC
SOCIAL
CONVERSIONS
#pubcon @casieg
TOP REFERRAL PAGES
#pubcon @casieg
REFERRAL SOURCES
#pubcon @casieg
REFERRAL SOURCES
#pubcon @casieg
TOP SHARED CONTENT
#pubcon @casieg
TOP SHARED CONTENT
#pubcon @casieg
TOP SHARED CONTENT
#pubcon @casieg
TOP ENGAGED POSTS
#pubcon @casieg
TOP LINKED CONTENT
#pubcon @casieg
WMT KEYWORDS
#pubcon @casieg
#pubcon @casieg
WHAT ARE THEY SAYING?
#pubcon @casieg
CUSTOMER SUPPORT
#pubcon @casieg
SOCIAL DISCUSSIONS
#pubcon @casieg
ANSWER THE PUBLIC
#pubcon @casieg
ANSWER THE PUBLIC
#pubcon @casieg
FAQ FOX
#pubcon @casieg
KEYWORDTOOL.IO
#pubcon @casieg
Q&A SITES
#pubcon @casieg
#pubcon @casieg
SEMRUSH SERPS
#pubcon @casieg
SEMRUSH SERPS
#pubcon @casieg
CONTENT BY KEYWORD
#pubcon @casieg
CHECK COMPETITORS
#pubcon @casieg
TOPIC TRENDS
#pubcon @casieg
And on and on and on…and on
#pubcon @casieg
RIGHT
MESSAGE
RIGHT
PLACE
RIGHT
TIME
#pubcon @casieg
MEETINGS REPORTING SHARED DRIVE
#pubcon @casieg
FILL IT UP AGAIN
#pubcon @casieg
• Director of Online Marketing at KoMarketing, a B2B
Digital Marketing firm in Boston, MA.
• In the online marketing industry for over 12 years,
working on both the agency side and in-house.
• Responsible for developing and implementing
strategies for both small businesses and Fortune 500
companies.
• Connect with me on Twitter @casieg.
ABOUT ME:

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