Untangling Core Update Drama: How to Deal with Google's Core Updates
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The document discusses Google's core updates and their impact on search results. It notes that core updates have a unique impact at the top of the SERP and can significantly increase rank volatility. Core updates more heavily impact websites in sensitive "YMYL" categories like health, finance, and travel. Even unconfirmed core updates can be potent. Building a strong site identity through focused, comprehensive coverage of topics helps websites withstand core updates by giving Google a clear understanding of the site's authority and expertise.
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Untangling Core Update Drama: How to Deal with Google's Core Updates
- 1. @MordyOberstein Rank Volatility Theater Untangling the Drama That Is the Core Updates
- 2. Knock Knock… Who’s there? #SEOchat Mordy! @MordyOberstein
- 5. Pretty Freaking Big Thou Seest @MordyOberstein
- 6. Can You Be A Little Bit More Specific? @MordyOberstein
- 8. Core Updates Are Top Heavy @MordyOberstein
- 9. Volatility Increase Top 3 Results Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein
- 10. 30% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 3 Results
- 11. 30% 21% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 3 Results
- 12. 31%30% 21% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 3 Results
- 13. 31%30% 26%21% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 3 Results
- 14. 38%31%30% 26%21% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 3 Results
- 15. 38%31%30% 26%21% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 6% Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 3 Results
- 16. 38%31%30% 26%21% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 14%6% Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 3 Results
- 17. 38%31%30% 26%21% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 14% 23%6% Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 3 Results
- 18. 38%31%30% 26%21% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 14% 23% 17%6% Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 3 Results
- 20. Don’t Discount What You Can’t Confirm @MordyOberstein
- 21. Volatility Increase Top 10 Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein
- 22. 90% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 10
- 23. 90% 66% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 10
- 24. 62%90% 66% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 10
- 25. 62%90% 73%66% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 10
- 26. 88%62%90% 73%66% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 10
- 27. 88%62%90% 73%66% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 30% Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 10
- 28. 88%62%90% 73%66% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 51%30% Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 10
- 29. 88%62%90% 73%66% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 51% 72%30% Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 10
- 30. 88%62%90% 73%66% Medic Feb 2019 Mar 2019 Apr 2019 Jun 2019 Jul 2019 Sep 2019 Dec 2019 Jan 2020 51% 72% 55%30% Unconfirmed UpdatesCore Updates @MordyOberstein Volatility Increase Top 10
- 32. IT’s Fun to Analyze the Y-M-Y-L…. Y-M-Y-L! 20% Medic 22% Mar 2019 28% Jun 2019 17% Sep 2019 12% Jan 2020 TRAVEL RETAIL FINANCE HEALTH 23% Medic 27% Mar 2019 16% Jun 2019 17% Sep 2019 24% Jan 2020 44% Medic 23% Mar 2019 36% Jun 2019 47% Sep 2019 58% Jan 2020 32% Medic 10% Mar 2019 36% Jun 2019 21% Sep 2019 46% Jan 2020 Rank Volatility Increases Top 3 Results @MordyOberstein
- 34. Share these #SMXInsights on your social channels! @MordyOberstein • The core updates are unique in their impact at the top of the SERP. • YMYL does get hit harder (as a rule). • Just because an update is not confirmed does not mean it is not potent!
- 35. @MordyOberstein
- 36. A Needle in the Haystack… but on Steroids @MordyOberstein
- 38. What Does Thou Seest Within the Core Updates, Fair Mordy? @MordyOberstein
- 43. I Know What You’re Thinking @MordyOberstein
- 46. @MordyOberstein
- 53. Identity Or Conflict of … Or Lack Thereof @MordyOberstein
- 54. I Call This… Site Profiling @MordyOberstein
- 55. Is there a well constructed identity? Core Intent Profile Isthere a conflictin identity? @MordyOberstein
- 57. Please Sir, Can I Have Some More? @MordyOberstein
- 58. The Sept. 2019 Core Update… Living on Borrowed Time @MordyOberstein
- 59. Thou I Don’t Like The Sound of That! @MordyOberstein
- 60. ThouI REALLY Don’t Like the Sound of That! @MordyOberstein
- 63. Picking Up on All Frequencies @MordyOberstein
- 64. Share these #SMXInsights on your social channels! @MordyOberstein • Strong identity is synonymous with authority! • Google is profiling sites to ensure there is no conflict in identity! • Google is getting mighty good at doing so!
- 65. @MordyOberstein
- 66. @MordyOberstein The Best Defense Is a Good Offense
- 67. Strong Identity? How to Build a Stong Site Profile @MordyOberstein
- 68. pick an area, a topic, … Do @MordyOberstein
- 72. be tempted by high search volume candy Don’t @MordyOberstein
- 73. focus too much on the periphery, if at all Don’t @MordyOberstein
- 74. Give something to Google to grab onto @MordyOberstein
- 77. NFL Hall of Fame @MordyOberstein
- 78. Justice on the Minnesota Supreme Court @MordyOberstein
- 82. Share these #SMXInsights on your social channels! • Build strong site identity by having a strong content focus. • Stay away from tactics that will dilute your site’s identity. • Stay away from giving your site multiple profiles. @MordyOberstein
- 83. @MordyOberstein Thank you SEE YOU AT THE NEXT SMX!