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What in the
World?!
Google’s
Entity-Centricity
& International
SEO
RankRanger
RankRanger
About Me…
Do You Really
Care?
@mordyoberstein
What a
Concept
RankRanger
RankRanger
All About the
Entities
By i am guilty - JAY-Z, original resolution, CC BY-SA 2.0,
https://commons.wikimedia.org/w/index.php?curid=3904691
I Got 99
Problems…
RankRanger
A Three
Hour Tour
RankRanger
Because It’s
All ONE
Journey
RankRanger
Catch Your
Connection:
Mobile 1st & the
ccTLD Update
RankRanger
RankRanger
Step 1:
Mobile 1st
Tables &
Chairs
RankRanger
That’s a Pile
of Work!
RankRanger
Quality Over
Quantity!
RankRanger
RankRanger
Forget Math…
Entities Are
the Universal
Language
RankRanger
Universal…
But Only
Sometimes
RankRanger
Great,
Google’s Got
a New
Groove
RankRanger
How to
Implement?
RankRanger
Step 2: The
ccTLD
“Update”
RankRanger
The
ccTLD-wha?!
RankRanger
# 1: Here,
There, &
Everywhere
RankRanger
#2: Do Not
Cross This
Line!
RankRanger
Served Neat,
No Mixed
Drinks
RankRanger
Entity 1st &
ccTLD -
What’s the
Connection?
RankRanger
You’re
Ruining My
Life!
RankRanger
What We’re
Doing
vs.
How We’re
Doing it
RankRanger
What the Hell
is He Talking
About?
RankRanger
Different
Strokes….
Have a Look
Image
Collage
RankRanger
Disambiguation
Box
RankRanger
News Box
RankRanger
RankRanger
Like, Yeah, So
This Matters
Because?
RankRanger
Guess Who’s
Coming to
Dinner?
RankRanger
Sites as
Entities
RankRanger
Sites,
Entities….
What Does
That Mean?
RankRanger
Could Mean
Brand…
RankRanger
Could Mean
More Than
Brand…
RankRanger
Sites as
Entities, Are
You Sure?
RankRanger
Step 3: Core
Algorithm
Updates
Nuanced
Movements
RankRanger
RankRanger
AGAIN…
Like, Yeah, So
This Matters
Because?
RankRanger
Putting It
Together:
If P then Q
RankRanger
Profile
Multiplicity
Let’s Run
With It!
RankRanger
RankRanger
Know Thy
Market… On
Steroids!
RankRanger
Beyond a
Word Here
and There
How Do I
Look?
RankRanger
Label
Yourself…
RankRanger
For
Example…
RankRanger
RankRanger
FIN!

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