Start Building SEO Efficiencies with Automation - MNSearch Summit 2018

Bernard San Juan's presentation on the SEO Summit 2016 touching base on pointers of how to best optimize your site technically.

Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.

JR Oakes presented on building a toy crawler and renderer to better understand how Google and other search engines operate. He discussed key components of crawlers like prioritizing pages, handling duplicates, and respecting robots.txt. He then created a simple "toy internet" of linked pages to crawl. JR built a basic crawler in Python that applies techniques like PageRank, renders pages with Chrome Headless, and includes a search interface using Streamlit. The open source project is intended for learning and experimentation.

Presented on Wednesday, February 22, 2017 at Pubcon SFIMA for the "In-House SEO - Technical Content" by Keith Goode, SEO Manager at IBM. In this presentation, Keith Goode discusses the history of content in SEO, how SEO ruined the web, and how to begin to align with Google's vision.

It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is so much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. Join this session to learn how to integrate technical SEO into all areas of your SEO program.

Learn about the different things you can and cannot automate in SEO, saving you time and enabling more advanced work. Discover free tools, such as KNIME, and learn how to use them to begin your automation efforts. Finally, learn what an API is and how it can help you and your SEO work

The document discusses combining AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps) technologies to create PWAMP (Progressive Web App + AMP) sites. It provides examples of how AMP pages can serve as an entry point to direct users to a PWA experience with additional functionality. The document also addresses SEO considerations, noting that AMP pages are well-suited for search engine results while PWAs improve interactivity and engagement. Overall, the document advocates a PWAMP approach to gain benefits from both technologies.

Max Prin discussed technical SEO tactics for the mobile landscape. He emphasized that mobile searches now surpass desktop searches, so websites need to be mobile-friendly and fast loading for mobile users. He recommended responsive design, AMP pages, and progressive web apps to provide optimized experiences for users on all devices. Ensuring content parity between mobile and desktop versions is also important. Structured data and metadata can enhance search engine results and voice search results.

A discussion of trends in the technical SEO industry covering a wide array of topics from industry health metrics, budding technologies, standards adoption and future expectations.

SEO has always sat at the intersection between being a science and an art. We all love to try out new ideas and try to understand what makes the search engines tick, but it can be frustrating to have to cut through the guesswork and speculation just to figure out what Google really wants from us. Even worse, we still find ourselves making SEO changes, seeing uplifts, but then not knowing which changes actually had any impact. Fortunately, new software and better technologies now make it possible to run proper SEO-focused tests and, for the first time, actually measure the impact that each SEO change has on our site. Rob will share these techniques, discuss some of the experiments that Distilled has been running, reveal the unexpected things they’ve learned along the way, and share how you can start running experiments yourself.

Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.

Ranking well is just the beginning of successfully marketing businesses via local search. You then need to attract and engage prospects in order to turn them into customers and to satisfy RankBrain's influence on the algorithms. Mary will show you tactics that will help you to improve your local search experience optimization to attract new leads.

Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.

The document discusses Core Web Vitals (CWV) and optimizations for them. It notes flaws in how CWV are defined and measured. It also summarizes that Google has delayed rolling out the CWV ranking update multiple times and provided clarifying details. The document suggests prioritizing high traffic pages for CWV work. While metrics can be optimized, improvements should not compromise page speed. Overall CWV may matter less for rankings than other factors like discoverability.

This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.

451 Marketing is a national communications agency that specializes in integrated public relations, social media, and search marketing campaigns. The presentation covered an introduction to SEO, including the importance of search engines, what SEO is and isn't, and its three core components - code, content, and connections. It provided tips on on-page SEO elements like keywords, titles, meta tags, and HTML optimization as well as off-page factors like link building.

This document discusses scaling keyword research to find content gaps. It begins by explaining how keyword research has changed from 2013 to focus more on SERP features replacing the top blue links. The presenter then outlines an agenda to map SERP features to content formats, use those to research gaps in content formats for underperforming keywords, and automate the process using Python. Code examples are provided to extract keywords from Google Search Console, get their SERP features from SEMrush, check web pages for expected content formats, and generate a report of missing formats. Resources for learning more about the techniques are also shared.

The document outlines how to build your own search service using Yahoo's BOSS API. It provides examples of existing search engines that use BOSS, highlights key milestones in BOSS usage, describes what can be built with the BOSS API, and explains how to use the BOSS API and Mashup framework to build custom search applications and integrations.

This document discusses how to build your own search service using the BOSS API from Yahoo. It provides an overview of the BOSS API, including what it allows developers to do, key features, and how to get started. Specifically, it outlines how developers can (1) access Yahoo's search infrastructure through the BOSS API, (2) build various client and browser integrations, and (3) customize search results through features like result re-ranking and presentation customization. It also provides examples of how to make requests to the BOSS API for web, image, and news searches.

Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.

The document discusses redefining technical SEO and outlines various types of technical SEO work. It defines technical SEO as any sufficiently technical action undertaken with the intent to improve search results. The types of technical SEO work discussed include general technical SEO involving crawling, indexing and rendering; blurred-responsibility technical SEO that overlaps with other roles; and advanced applied technical SEO using technologies like machine learning and automation. Specific technical SEO examples are also provided, emphasizing that coding skills are fundamental for advanced, applied technical SEO work.

These slides are from my 2009 Fundamentals of Search workshop at KMWorld. Please contact me for information about search engines, consulting, workshops and training.

The document discusses using AI and OpenAI APIs to assist with software testing. It provides an overview of AI types like narrow, general and super intelligence. It also discusses generative AI and common tools for text, image, video and code generation. The document demonstrates how to use OpenAI APIs with Postman, including exploring ideas for API fuzzing and test result analysis. It shares the current state of AI in testing tools and how AI could help with other testing activities beyond automation.

This document summarizes a presentation about developing brilliant APIs in Ruby and Python. It discusses choosing between Ruby and Python for APIs and frameworks like Rails, Grape, Flask and Django. It also covers API documentation, testing, and API sandboxing tools. The presentation concludes that Ruby+Rails is best for large projects while Python is great for smaller, as-needed APIs and scripting. It emphasizes the importance of documentation and how Ready! API can help test and sandbox APIs across technologies.

The document discusses global SEO performance tracking. It recommends tracking key performance indicators (KPIs) like keywords, landing pages, competitive domain and page authorities, internal and external links, and crawl stats. The presentation provides tips on keyword analysis including segmentation of head, body, and tail keywords. It also suggests tools for competitive analysis, site analysis, and tracking changes in keywords, landing pages, authorities, links, and crawl stats. The overall message is that tracking the right metrics across all geographies is essential to measure performance and make more money.

Are you interested in propelling your API automation projects forward? Dive deep into the realm of mastering AI-powered API automation on the UiPath Platform. Discover the most effective methods and pinpoint critical success indicators for RPA and software testing. Learn how to: Overcome major automation challenges through Gen AI; Benefit from UiPath ready-made API harness or create your own; Speed up execution with API Automation in RPA; Use API Automation in RPA and software testing for better resource allocation & efficiency. ️🗣️ Speaker: Robert Wagner, Senior Product Manager, UiPath Useful resources: XAML file presented in the video: https://view.highspot.com/viewer/65d76b19eae3f327cc4247ca?track=false&iid=65d71149c0b747cdcf6b8a26 ⏩ Register for our upcoming Dev Dives March session: Master advanced authentication and performance in Productivity Activities EMEA&APJ: https://bit.ly/DevDives_3_EMEA_APJ AMER: https://bit.ly/DevDives_3_AMER This session was streamed live on February 22, 2024. Check out all our upcoming Dev Dives 2024 sessions at: https://bit.ly/Dev_Dives_2024

The document discusses and compares 13 of the top web scraping tools. It provides details on the features, pricing, and ease of use for each tool. Some of the top tools mentioned include Scrape.do, Scrapingdog, Newsdata.io, AvesAPI, ParseHub, Diffbot, Octoparse, ScrapingBee, BrightData, Grepsr, Scraper API, Scrapy, and Import.io. Web scraping tools allow users to extract structured data and content from websites in an automated manner.

This document discusses Yahoo's BOSS (Build Your Own Search Service) API, which allows third parties to access Yahoo's core search features through web services and monetize through ads. It provides details on the RESTful API and supported services for web, news, images, and other data. Authentication is via OAuth 1.0 and sample code is given for various languages. Examples of previous hacks using BOSS data are provided, along with resources for further hacking projects.

Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. But why should technical SEOs care about Python?

My deck from SMX London 2019 on merging logfiles with data from GA, GSC and web crawling for better SEO insights.

You know Machine Learning, your models are working well, the team likes the results… but now you need to “serve” them in an API so that others can interact with it (developers/frontend team/other systems). In this talk, you will learn how to easily build a production-ready web (JSON) API for your ML models with FastAPI, including best practices by default... explained with memes. With very little code, you will get automatic/interactive documentation, data validation, authentication, open standards (OpenAPI, JSON Schema, OAuth2), and the best performance available in Python (on par with Go and NodeJS). On top of that, you will have autocompletion and type checks in your editor, even for your own data, no matter the complexity of its shape.

Presented at PyData Amsterdam 2016. Describes the Rewinder tool, to compare search engine configuration performance between Microsoft FAST and Apache Solr for the ScienceDirect search backend migration.

Ruth Everett gives a presentation on how Python can help with technical SEO tasks. She discusses how Python can be used to automate repetitive tasks, allowing SEOs to focus on more important work. Some examples of automating with Python include parameter finder, 404 checking, internal linking analysis, and image optimization. Machine learning is also an area that Python can help with for SEO, such as evaluating content quality, log file analysis, and predictive analysis. The future of SEO lies in understanding data through Python to make better decisions.

The document provides an overview of the BOSS API and how it can be used to build search applications and mashups. Key points covered include: - BOSS is a RESTful API that provides search, news, image, and other services. - The API can be used to customize search results, integrate with external data sources, and build vertical search applications. - The document describes various techniques for refining searches, getting related results, and enhancing relevancy using BOSS and secondary data sources and services.

This document discusses the journey of a startup called Experience to productionize data science. In 2016, Experience had 13 engineers and 1 data scientist. The goal for 2017 was to make an impact on customers through predictive modeling and deploying models into production in real-time using minimal engineering resources. Experience explored using H2O for scalable machine learning due to its Java implementation and ability to export models. This allowed Experience to create a production pipeline using H2O, Python for preprocessing, and services like Docker and ECS for deployment with no additional engineering effort. While successful, there were limitations using only H2O algorithms and not leveraging Python more. Overall, the document outlines Experience's process to operationalize data science within a startup

INTERFACE by apidays 2023 APIs for a “Smart” economy. Embedding AI to deliver Smart APIs and turn into an exponential organization June 28 & 29, 2023 APIs with bounded contexts: modelling APIs with domain-driven design Jose Haro Peralta, Author, Instructor, Consultant at microapis.io ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

The document compares GitHub Copilot, Amazon CodeWhisperer, and ChatGPT for Java developers. It provides an overview of each tool, compares their programming language support, IDE support, and pricing. It demonstrates their abilities for general tasks, simple functions, more complex algorithms, JUnit testing, and Spring Boot web development. It concludes that while the tools provide helpful suggestions, developers are still needed to ensure correctness and efficiency. GitHub Copilot and ChatGPT benefit from OpenAI, while Amazon CodeWhisperer needs quality improvements for Java but may leverage AWS services.

Learn the basic of APIs and how they can be leveraged for SEO and marketing. Chalk full of Python code examples. The URL to the GitHub gist link on slide 54 has changed to the following: https://gist.github.com/pshapiro/a86dc340f57c38fc22d0545ddec1fc9e

Moving past a raw creative process or a pure search volume driven content strategy for SEO. From ConfluenceConference 2017 in Oklahoma City.

1) Semantic search relies on understanding the conceptual relationships between keywords rather than exact matches, so SEOs must conduct more thorough semantic keyword research. 2) Tools like KNIME allow SEOs to automate data collection from sources like search engines and social media, analyze the data using techniques like TF-IDF and LDA to group keywords semantically, and visualize relationships to guide on-page optimization. 3) By understanding conceptual topics and how consumer language is used, SEOs can better optimize websites for searcher intent to perform well in semantic search.

The idea is to sell the value of Google+ to brands using a channel they are already invested in, YouTube.

The document discusses using social media signals for SEO. It finds that social shares correlate with search rankings, though Google says social signals are not directly used in its algorithm. Content that performs well socially through sharing and links also tends to rank well in search. The document explores monitoring social media for content ideas and keywords using tools like Tellagence. It recommends creating sharable content that spreads widely to gain links and visibility, and using influencer marketing to amplify sharing. Social media provides a source of natural language for optimizing content as search engines like Hummingbird understand language better.

A basic introduction to Regular Expressions (aka RegEx or RexExp) for people in the SEO industry. First half is instructional and the second half is situation use cases.

Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid. Key Takeaways: What makes up a composable digital solution. Why content is still king in a composable world. How Headless CMS and Headless Commerce are different.

Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

According to the report, among the top 10 sectors, services led with the highest share of advertising volumes, commanding 31% in early 2024.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.

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Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it? Key Takeaways: Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.

Mobile marketing presentation with ppt tag to easily editing and easy to use

Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems. Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.

BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette

Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/