Social-SEO Content Strategy: Ideas for a Data Driven Approach

Google uses complex algorithms to rank websites in search results. The main algorithms include PageRank, Penguin, Panda, and Hummingbird. PageRank is the original algorithm that analyzes backlinks to determine importance. Penguin penalizes spam sites and paid links. Panda targets low-quality "content farms." Hummingbird incorporates previous algorithms and aims to better understand search queries through techniques like semantic search, location data, and knowledge graphs to provide more relevant, personalized results. It seeks to answer questions more conversationally rather than just returning keywords.

As Google debuts Google+ for brands, we look at how brands can use Google+ and also provide some key insights on Facebook vs Google+

I was looking for Google Hummingbird update but till now no one has written it, so i decided to make a PPT on Google Humming bird update by collecting knowledge from different resource. http://dublin.fortuneinnovations.com/

Google+ allows businesses to create pages to interact with customers. It offers features like circles to organize contacts, video chatting, and sparks to share relevant content. While it currently has a smaller user base than Facebook, Google+ may provide businesses opportunities to create more direct relationships with customers through its focus on sharing professional and industry-specific information. Integration with other Google services also provides benefits for brands.

This document discusses search engine optimization (SEO) and provides an overview of key SEO strategies and tactics. It defines SEO as improving organic search engine results by optimizing websites and webpages. Some important on-page optimization tactics mentioned include keyword research, optimizing page titles and meta descriptions, using heading tags properly, and creating SEO-friendly content. Off-page optimization discussed link building strategies like article marketing and press releases to build high-quality backlinks. The document also touches on social media, content creation, and outsourcing SEO services.

Google+ Pages allow businesses to connect with consumers through social profiles, circles that segment audiences, and features like hangouts and page badges. The value of Google+ for businesses includes improving content discovery through recommendations and targeting audiences. Google+ aims to integrate a brand's presence across Google properties and offer analytics of social and other marketing metrics.

Google+ tools add power steering to solo-based businesses. Here is an introduction to the tools, some strategy and training on how to use them.

Social signals are becoming increasingly important for search engine optimization (SEO) as Google moves away from relying solely on anonymous backlinks. With social platforms, Google can see who authored content and their reputation, allowing for greater accountability online. To leverage social search, marketers should put keywords in their Google+ profile and pages, claim content by adding rel="author" tags, and increase social shares, likes and comments back to their content to boost AuthorRank and visibility in search results. [/SUMMARY]

4 key methods to help make your project more visible--a talk for the new Community Information Challenge grantees of The Knight Foundation #infoneeds

According to Compete PRO, 34.52% of the incoming traffic to mit.edu sites in July 2014 came from Google.com. That’s 1,403,774 out of the 4,065,881 visits to these sites from the U.S. that month. This presentation will explain how search works and give an overview of the more than 200 unique signals or “clues” that Google’s algorithms use today. It will also cover three major updates to Google’s algorithms, named Panda, Penguin and Hummingbird. And it will take a look at the algorithms of the second largest search engine, YouTube.

Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more. Follow me on Twitter: http://www.twitter.com/rosshudgens

Google introduced a new search algorithm called Hummingbird that processes search queries differently than previous algorithms. Hummingbird considers the meaning and context of the entire search query, including relationships between words, rather than just matching individual keywords. This allows Google to better understand users' intents and provide more relevant and conversational search results. The Hummingbird algorithm leverages technologies like semantic search, voice search, and Google's Knowledge Graph database to help answer complex queries directly or assist with follow-up searches.

Google introduced the Hummingbird algorithm in 2013 to improve search results. Hummingbird analyzes longer, more complex questions to provide more direct answers compared to previous algorithms like Panda and Penguin. It uses information like user location and interests to personalize results. The algorithm also leverages Google's Knowledge Graph to understand context and relationships to better answer follow-up questions. Hummingbird aims to have a more human-like conversation with users through its semantic search capabilities.

The document discusses Google's Hummingbird algorithm which was announced in 2013. It aims to deliver faster and more precise search results by understanding the full context and meaning of search queries, rather than just individual words. This allows Google to return more relevant and comparative results, especially for voice searches or follow-up questions on a topic. The algorithm enhances Google's use of the Knowledge Graph and page ranking system to better identify and rank pages that answer the user's intended query.

Explore effective SEO 2017 Essentials. Gain insights from webinar on 'How to Master SEO In 2017' led by Navneet Kaushal, CEO – PageTraffic.

This document contains the schedule and speaker details for the Reading SEO event. The first talk will be given by Sean Butcher on "Managing filters and facets on your e-commerce website". It will cover best practices for using filters and facets to improve usability, conversions and organic traffic while avoiding issues like duplicate content, thin content and overwhelming the crawl budget. The talk recommends a data-driven approach to determine which filters to keep, add, merge, re-optimize or block based on keyword research and clustering.

"Control What You Can Control in WordPress. On Page SEO FTW!" is a WordPress SEO talk presented by Mike Zielonka at WordCamp Milwaukee.

SlideShare is a company that helps users share knowledge and connect with others by building an online community for sharing presentations. It was acquired by LinkedIn in 2012 and works like a startup within the larger company. Employees are passionate about learning and sharing knowledge and enjoy the startup culture, opportunities to learn and grow, and ability to see their work impact millions of users quickly.

Lee Odden of TopRank Online Marketing presents on developing an integrated online marketing strategy focused on SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.

This document provides an overview of data-driven SEO and outlines a three step process: 1) Investigation - Gather data on target demographics, buyer personas, keywords, competitors through tools like analytics and link profiles. 2) Interpretation - Analyze the data, identify areas for improvement, and create reports to develop strategies. 3) Implementation - Execute the strategies, measure results, and adapt strategies based on new data to continually improve performance. The process emphasizes thorough research, testing, and adapting to new information to develop long-term, science-based SEO strategies.

Boardroom Topic of the Month (SMI) – 4th February 2014 Search Marketing Integration by Megan Del Borrello – Managing Director, Vorian Agency