What I Learned Building a Toy Example to Crawl & Render like Google

This document contains the slides from a TechSEO Boost conference research competition. There were three finalists who presented on topics related to technical SEO research they had conducted: Eric Enge presented on how Google search features impact click-through rates, Tomek Rudzki discussed taking JavaScript SEO to the next level by addressing issues with indexing JavaScript content, and Vincent Terrasi presented on generating qualitative content in multiple languages. Tomek Rudzki was selected as the grand prize winner for his research on JavaScript indexing challenges.

Covering the fundamentals of Python and Machine Learning and discussing the positive impact they can have in automating technical SEO tasks.

Tyler Reardon is an SEO Strategist at CARFAX where he helps drive the traffic acquisition strategy for the CARFAX Used Car Listings marketplace. He began his journey in search in 2011 at eVacuumStore.com before co-founding United SEO, a Boston-based consultancy specializing in SEO and Analytics, where he crafted and executed strategies for clients such as Oreck, HyDrive Energy, and MedStar Health.

Interested in learning about Natural Language Processing (NLP)? Are you using NLP for your SEO already and want to step it up a level? Join this session to get a crash course in NLP. From stemming and lemmatization to word embeddings and its applications for SEO. Paul Shapiro will break down NLP to explain how NLP technology uses machine learning to decipher and analyze our human languages in a way that is highly valuable for marketers and SEOs. Paul will also share specific examples using the Python programming language along the way so you can either start using NLP right away for SEO or find new and more effective ways to use NLP.

Covering the fundamentals of Python and Machine Learning and discussing the positive impact they can have in automating technical SEO tasks.

Find out how Python and Machine Learning can be used to save you time and help you understand your website better. This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.

Vincent Terrasi presented on building a machine learning model to predict webpage rankings in search engine results pages (SERPs) with 92% reliability. The model analyzed data from SEMrush, Majestic, ScreamingFrog, OnCrawl, and Visiblis to identify the most important ranking factors for specific topics without human intervention. OVH was then able to instantly check if new webpages would rank first in Google or compare pages' predicted positions. Dan Taylor discussed utilizing Cloudflare Workers to implement technical SEO elements like Hreflang, redirects, and meta robots tags through serverless functions. Testing showed these could be deployed at scale with minimal DevOps while being detected by Google. However, workers

The document discusses improving user experiences for large websites and bots. It covers several challenges for large sites including crawling, indexing, rendering, and unique content. It provides tips for addressing these challenges such as using log files to analyze crawling, breaking up XML sitemaps, and prioritizing unique content. The document also discusses automating testing through tools to continuously monitor things like the robots.txt file and technical SEO elements. Overall, it advocates that combining human and bot strengths through techniques like these can create better user and search engine experiences.

Ruth Everett gives a presentation on how Python can help with technical SEO tasks. She discusses how Python can be used to automate repetitive tasks, allowing SEOs to focus on more important work. Some examples of automating with Python include parameter finder, 404 checking, internal linking analysis, and image optimization. Machine learning is also an area that Python can help with for SEO, such as evaluating content quality, log file analysis, and predictive analysis. The future of SEO lies in understanding data through Python to make better decisions.

SEO has always sat at the intersection between being a science and an art. We all love to try out new ideas and try to understand what makes the search engines tick, but it can be frustrating to have to cut through the guesswork and speculation just to figure out what Google really wants from us. Even worse, we still find ourselves making SEO changes, seeing uplifts, but then not knowing which changes actually had any impact. Fortunately, new software and better technologies now make it possible to run proper SEO-focused tests and, for the first time, actually measure the impact that each SEO change has on our site. Rob will share these techniques, discuss some of the experiments that Distilled has been running, reveal the unexpected things they’ve learned along the way, and share how you can start running experiments yourself.

Learn about the different things you can and cannot automate in SEO, saving you time and enabling more advanced work. Discover free tools, such as KNIME, and learn how to use them to begin your automation efforts. Finally, learn what an API is and how it can help you and your SEO work

Max Prin discussed technical SEO tactics for the mobile landscape. He emphasized that mobile searches now surpass desktop searches, so websites need to be mobile-friendly and fast loading for mobile users. He recommended responsive design, AMP pages, and progressive web apps to provide optimized experiences for users on all devices. Ensuring content parity between mobile and desktop versions is also important. Structured data and metadata can enhance search engine results and voice search results.

Search engines have come a long way in understanding JavaScript, but issues with rendering and load times can still impact your crawl budget and prevent search engines from indexing valuable content! Finding the optimal solution that provides the best user experience, whilst also satisfying the bots can be a challenge. This talk will cover the differences between these solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a rendering solution to your developers.

SEOs play a crucial role in the overlap between SEO and accessibility. This presentation will show how we can make a positive impact on accessibility through our work, as we help to make the web a more welcoming place for everyone.

The document discusses combining AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps) technologies to create PWAMP (Progressive Web App + AMP) sites. It provides examples of how AMP pages can serve as an entry point to direct users to a PWA experience with additional functionality. The document also addresses SEO considerations, noting that AMP pages are well-suited for search engine results while PWAs improve interactivity and engagement. Overall, the document advocates a PWAMP approach to gain benefits from both technologies.

This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.

Patrick Stox gives a presentation on how search works. He discusses how Google crawls and indexes websites, processes content, handles queries, and ranks results. Some key points include: Google's crawler downloads pages and files from websites; processing includes duplicate detection, link parsing, and content analysis; queries are understood through techniques like spelling correction and query expansion; and search results are ranked based on numerous freshness, popularity, and relevancy signals.

This document discusses modernizing Domino and XPages applications. It covers modernizing web and mobile interfaces, using Dynamic Query Language for improved performance, and integrating applications via REST APIs. The document provides examples and considerations for updating applications' user interfaces, database design, and integration to meet modern needs and habits while leveraging new platform capabilities.

MongoDB workshop given by me at MIT, Pune. This PDF has example of how to design mongodb schema as per application usage.

Patrick Stox is a product advisor, technical SEO expert, and brand ambassador at Ahrefs. He speaks at various conferences and organizes several meetup groups. He has judged various search awards and is a founder of the Technical SEO Slack group. Stox provides advice on JavaScript frameworks, headless CMS, code splitting, and best practices for JavaScript sites to be search engine friendly. He notes the challenges search engines face in rendering JavaScript content at scale.

This document summarizes the services and expertise offered by Acquia, a Drupal consulting firm. It discusses Acquia's Drupal and open source expertise, software industry experience, and the Acquia Network which provides Drupal support and optimized hosting. It also introduces the author and describes services like Drupal jumpstarts, workshops, audits, on-site consulting, and balancing custom and contributed code. The document emphasizes best practices in areas like content and display architecture, security, performance, infrastructure, maintenance, and deployment to help clients maintain a high-quality Drupal site.

Event: SEJ Summit Chicago 2015 Presenter: Carolyn Shelby of Tribune Publishing Description: Considering a major overhaul of your CMS or the technology that powers your website? Sometimes the latest and greatest can have unintended negative consequences for your rankings. Carolyn plots out the gotchas and strategies of upgrading site platforms without destroying your standing with Google.

The document discusses common mistakes that are often found during website audits. It covers 5 categories: content architecture, display architecture, site architecture, security, and performance. Some examples of mistakes mentioned include having similar content types, not reusing fields, extra modules installed that are not useful, reinventing functionality that Drupal already provides well, outdated core/contrib modules, and complex queries without indexes. The document provides best practices for each category such as planning content architecture ahead of time, separating logic from presentation, using the right hooks for custom modules, keeping software updated, and optimizing databases before caching. It emphasizes the importance of testing, environments, and maintenance for the website lifecycle.

This document discusses Boolean logic and Boolean search techniques. It provides an overview of Boolean logic operators such as AND, OR, and NOT. It then explains how Boolean logic is used for digital circuits and search engines. The document gives several examples of Boolean searches and tips for optimizing searches. Key topics include Boolean logic, search engine optimization, Boolean operators, truncation, wildcards, nesting, and Boolean searches for common roles.

ORM or Stored Procedures? Code First or Database First? Ad-Hoc Queries? Impedance Mismatch? If you're a developer or you are a DBA working with developers you have heard all this terms at least once in your life…and usually in the middle of a strong discussion, debating about one or the other. Well, thanks to StackOverflow's Dapper, all these fights are finished. Dapper is a blazing fast microORM that allows developers to map SQL queries to classes automatically, leaving (and encouraging) the usage of stored procedures, parameterized statements and all the good stuff that SQL Server offers (JSON and TVP are supported too!) In this session I'll show how to use Dapper in your projects from the very basis to some more complex usages that will help you to create *really fast* applications without the burden of huge and complex ORMs. The days of Impedance Mismatch are finally over!

This document discusses writing web frameworks. It begins by introducing the speaker, Ngoc, and his experience writing several web frameworks in different languages. It then asks questions to prompt discussion about web frameworks, including differences between frameworks and libraries, challenges in writing frameworks, and important framework features. The document emphasizes that frameworks should have a clear vision and workflow. It also provides examples from Sinetja and Xitrum frameworks to illustrate concepts.

Usi Yoast SEO e vuoi ottenere tutti i pallini verdi? L'intervento al WordCamp Bari mette in luce qual è il segreto per usare al meglio le analisi di Yoast SEO sul tuo sito.

This document provides an overview and introduction to building websites with Drupal, an open-source content management system (CMS). It discusses what a CMS is and compares Drupal to WordPress. Key features of Drupal are explained, including its use of modules, entities and fields, content types, taxonomy, and the Views module. Common modules are listed and it is noted that Drupal can be used to build various applications without coding. The document concludes with suggestions for getting started with Drupal development locally and lists resources for learning more.

The document discusses various topics related to surviving in a microservices environment. It addresses questions around infrastructure, architecture, team communication and provides advice. Key points include the importance of centralized logging and monitoring, avoiding tight coupling between services, ensuring an overall architectural vision, and being reluctant to add new process unless something goes wrong. The document emphasizes that most of the challenge with microservices is in infrastructure.

Technical Club PPT for BTech CS and Btech IT