SERP-Rising Tips to Drive Meaningful Clicks - Unboxed Oxford

Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.

Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge. For video https://youtu.be/5hY6ZZF34zs

As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

There has been a lot of talk and presentations over the last year (Jon included!) about the shift to the Mobile Lead Index by Google. Lots of ideas have been formed, as well as opinions on what will happen made all over the world by various people. Jon's SearchLeeds talk brought together all the thoughts of the industry, make sure you are fully prepped to deal with this monumental shift as SEO’s and business, and most importantly give you a roadmap of work to do before it is too late!

- Google Discover is a personalized content feed that serves relevant content to users on mobile without a search query. It uses the user's search history, location, and other signals to determine their interests. - Content in Discover varies by industry, with news sites receiving the most traffic. Non-news content is interest-focused and displayed to smaller, targeted audiences. Most content has a short shelf-life of 3-4 days. - To optimize for Discover, focus on creating original, interest-based content while ensuring technical SEO best practices and credibility signals are followed. Identify user interests through keyword and audience research to inform topic selection.

Pubcon Florida 2019 session presentation on how to perform a content marketing audit and a competitive gap analysis to improve organic (SEO) traffic.

Leverage Google Sheets for SEO by building your own Workbook for free and using simple built-in functions and add-ons. Here's a step by step!

Learn how to use SEO and social media to attract more people to your event. Start with the basics of getting events found online, see different ways to spread the word and master how to make your event pop in Google and the social networks. This was presentation was done in partnership with Brown Paper Tickets, the fair-trade ticketing company.

Toni Anicic's presentation form EFOS about SEO. Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice). Onsite & offsite SEO. Google Quality Guidelines. Whitehat, grayhat and blackhat SEO.

This document discusses strategies for building backlinks for long-term search engine optimization results. It addresses questions about how many links are needed and what types of sites would link. Various link building tactics are presented such as researching sites horizontally, vertically and across different geographies. Content asset examples are provided and a formula for attracting links is given. Tools for backlink research are also mentioned. The overall document provides guidance on developing a long-term link building strategy.

The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.

An overview of the challenges of large site SEO architecture and a case for a new pattern of developing the web - "Destination Oriented Architecture". Followed by the proposed measurement framework of "Destination to Crap Ratios" and a set of technical examples of applying these ideas.

A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective. This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.

How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.

The document discusses how search engines like Google work. It explains that search engines use web crawlers or spiders to index websites by following links and reading content. The spiders send this indexed information back to be stored in a central database. When a user searches, the search engine compares the query to this index to find relevant results. Google in particular runs on thousands of computers to allow parallel processing for fast searching of its large index. It uses Googlebot to crawl and fetch pages which are then indexed and stored for query processing. PageRank and other factors are used to determine the most relevant results.

After this session, you will be able to: 1. Understand how search engines render and see your content and extract structured data to power rich experiences 2. Discover tools and resources that can help you to easily generate and test structured markup 3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate 4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results

Search engine optimization (SEO) is important for websites to get traffic from search engines. It is more cost effective than advertising. To rank highly in search engines, sites need relevant, high quality content and optimized pages that search engine bots can easily access and understand. Key factors for ranking include having important keywords in pages and links from other reputable sites. Both white hat techniques like optimized content and black hat spammy tactics can affect rankings, but only white hat SEO is sustainable. Common problems to avoid include non-crawlable or duplicate content. SEO requires understanding user search behavior, technical website issues, and producing helpful content.

The document provides tips for creating a customer-centric content strategy that is resilient to algorithm changes. It recommends focusing on creating useful content for users rather than search engines. Key points include inventorying existing content and identifying opportunities, thinking about the user experience, and producing content that is valuable, shareable, and brings value to the world. The overall strategy is to act like search engines don't exist and prioritize the user experience above all.

The document discusses search engine optimization (SEO) and provides tips for optimizing websites and blogs. It explains that SEO involves driving organic traffic from search engines by making websites relevant to keyword searches and attracting inbound links. Specific on-site optimization tips include including keywords in titles, content, images, and meta tags. Off-site optimization involves activities like forum signatures, blog commenting, and article marketing to build backlinks. Plugins like Yoast SEO and XML Sitemaps can help optimize Wordpress blogs. Overall rankings depend on high-quality, unique content.

Nat Finn is an Internet Marketing Specialist at Golden Technologies, a solution-based technology company specializing in IT & Support, Custom Development, and Marketing & Design. As part of his role, Nat works on e-strategy, SEO, social media, content marketing, and conversion optimization for clients. He has over 5 years of industry experience. The document provides an overview of SEO best practices such as focusing on content, backlinks, and traffic; optimizing sites for both users and search engines; and continuously testing and improving strategies.

Atomic Design es una filosofía de creación de productos tecnológicos basada en la creación de elementos complejos utilizando elementos más sencillos. Pattern Lab es una plataforma basada en esta filosofía para crear sitios web con un diseño consistente. En esta presentación, explico un poco como funciona cada uno.

Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices. All levels of technical optimizations will be covered from basic to intermediate to advanced, including both traditional optimizations that have been around for a long time, as well as newer modern SEO optimizations including AMP and Schema markup. We will walk through a checklist of important technical SEO best practices, and I will highlight my favorite SEO plugins, tools, and resources along the way.

What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!

Installing and inputting Yoast SEO fields is pretty easy. But there’s more to great search engine optimization than just that! Data structuring, Search Console data… What’s important, what’s not, and how will WordPress SEO change with Gutenberg? We’ll go into it all from strategy to execution tips.

This document provides an overview of search engine optimization (SEO) strategies. It discusses what SEO is, why it is important given user behavior trends, and common barriers to implementing SEO. It then outlines potential benefits of doing SEO, such as increased traffic and brand awareness. The document also covers key on-page and off-page optimization techniques, how to research competitors, and tips for developing landing pages and backlinks. Overall, the document serves as a basic guide to SEO best practices for improving search engine rankings.

Creating compelling web experiences has become crucial in building loyal customers but you can’t get fresh, novel, and engaging websites without up-to-date content and development architectures. Enter the Content Mesh. The Content Mesh is emerging to free up developers and content creators to use whichever tool works best for managing content, developing the website, or optimizing performance. Join Gatsby and Contentful as we explore the rise of the Content Mesh, Headless CMSs, content infrastructures, and the future of the web technology stack. Watch the on demand webinar here: https://www.gatsbyjs.com/content-mesh-contentful

What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.

Search engine optimization (SEO) involves designing web pages to maximize the chance they appear at the top of search engine results for selected keywords. It is an iterative process that requires understanding how search engines work and using both technical and content-based methods to improve rankings. Key factors for SEO success include optimizing a site for crawlability, focusing on relevant and popular keywords, building internal and external links, and creating high-quality, keyword-rich content. Proper SEO implementation requires ongoing measurement and adjustment to a dynamic search engine environment.

This document provides tips and strategies for optimizing a website for search engines. It discusses choosing relevant keywords, creating valuable content focused on visitors rather than search engines, and making pages easily accessible to search engine crawlers by including things like textual content, XML sitemaps, and search engine friendly menus. Technical issues that could block search engines like frames and redirects are also addressed. The goal is to understand how search engines work and evaluate a website to help it rank higher in organic search results through strategies like keyword optimization, link building, and following best practices for accessibility.

This presentation took a look back at how SEO has been mostly viewed in the past, what it is now and how to measure your traffic on site with some basic reporting.

Presentation on SEO strategies by Thirdparty Labs and Shovemedia for the NCSU Web Developer Group. April 22, 2009

The Affiliate Masters Course is an intensive 10-DAY course on becoming a High-earning affiliate champion. How? By “building income through content,” the proven, C T P M way! An affiliate business is one of the easiest ways to get your feet wet in e-business. You send visitors (i.e., potential customers) to a merchant’s Web site that you are Representing. If they buy or complete a required action (for example, fill in a Form), the merchant pays you a commission. No fuss, no muss!

This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.

From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.

Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing's Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each month. In her role, she has overcome the obstacles and heard the questions that stymie even the most determined online advertisers. She will share her plans, insights and workarounds to help search engine marketers obtain the results they work so hard for. Michael Stricker is SEMrush’s Marketing Director and will draw on his consulting experience to help define and diagnose issues according to the symptoms, and demonstrate helpful ways to gain insights using SEMrush. In this webinar you'll learn: Budget allocation – how much is too much? Too little? Or, just enough? Am I of local stature and relevance, or of national significance? Ad copy and CTR – Can competitive ad research help me get a leg up? When clicks drop – diagnosing the cause, be it competitors, keywords, prices/offers or our own copy? Declining Paid Ad search impression share – what is making us invisible? When CPC rises and budget exhausts – how to select keywords by CPC or competition level?

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content. You’ll learn: - How to combine SEO data with AI technology - Examples of unconventional uses of AI for content - Case studies of how AI has enhanced SEO and content strategies With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.

How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans. Key Takeaways: Running campaigns on Instagram can be and should be easy and effortless Every post is an opportunity to collect valuable information to empower you to make more strategic choices The power of giveaways on Instagram to drive engagement and first party data

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According to the report, among the top 10 sectors, services led with the highest share of advertising volumes, commanding 31% in early 2024.

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CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

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Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.

Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/

Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.

CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.

PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development. One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements​ ​. Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses​. APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance. ​​SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready​ ​. Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien

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The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

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Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO). Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts. Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.

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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

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Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions