C-T-R-You Ready for 2021?! - On-SERP SEO Strategies

The document discusses metrics for measuring SEO performance. It recommends tracking key metrics like organic search traffic, year-over-year comparisons, keyword rankings and conversions. Segmenting keywords by search volume and identifying top-performing keywords and content pages can provide insights. Calculating the revenue value of organic search and comparing branded vs non-branded keywords are also suggested. Custom keyword and multi-channel analytics reports in Google can help optimize SEO efforts.

A discussion of how to build content pipelines and workflows in support of Content Strategy that yields better Content Marketing

This document discusses how to integrate social and behavioral data into an audience-first SEO keyword strategy. It covers identifying relevant keywords and audiences, analyzing gaps in SEO performance, creating content targeted to specific audiences, and coordinating an ongoing audience-first SEO strategy. The benefits highlighted are enhanced content strategy, prospecting relevant influencers, and improving performance. An example of analyzing the UK property industry is provided to illustrate the process.

These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/

Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon

This document provides guidance on conducting keyword research. It discusses the importance of keywords for tracking search engine performance and outlines a 4-stage process: 1) Extract keywords from Google Search Console, website content and competitors; 2) Add metrics like source, category, search volume and rank; 3) Expand the keyword list using tools and by researching competitors; 4) Optimize the list by removing irrelevant keywords, sorting by metrics, and filtering out uncompetitive or unrealistic keywords. The key lessons are to focus on relevancy, tag keywords as research is done, avoid bulk importing keywords, and have realistic expectations.

I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan. Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19 I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO). You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines. I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic. You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus. Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic. In the last part, you will see some new 2020 Web Technology and Design Trends with AI. There are also Google Researches for better Search Engine technologies. Questions: 1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic? 2- Twitter, Instagram, Amazon or Apple, what are they doing? 3- What do people search most for during the Coronavirus Crisis? 4- What changes from country to country? 5- What are the future technologies of Web and App? 6- How and why do Search Engines improve AI, what is the last events? 7- Which sites loose traffic and which earn more? 8- Lots of quotes from International SEOs about the pandemic. And more... I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert. I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience. To watch the webinar, please visit Stradiji's Official Youtube Channel. https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s

This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.

Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy". Key Points: 1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs. 2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site 3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes. 4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate. 5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs. 6. SEO should be central to your content strategy - validate early and often and put work into keyword research.

Taking the giant leap into international SEO is both daunting and full of potential banana skins. Matt Barby's SearchLeeds talk helps makes the leap a little less daunting for you, and so that you avoid many of the common mistakes that are made. Packed full of examples, you’ll see how many of the top companies in the world have approached their international setup and how you can decide which is right for you.

Basic-level presentation on Local SEO for O'Reilly Where Conference April 4th, 2012 by Rand Fishkin of SEOmoz

SEO's change in direction has meant that the user is now first and foremost. Google cares deeply about providing quality experiences for searchers. Therefore UX is more important than ever - and so is collaborating with your UX/CRO department. Opinions are the individuals. This presentation is co-shared by Michelle Wilding-Baker providing an SEO view and Luke Hay covering a UX view.

According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.” Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential. In this presentation, we cover: - Understanding the issues caused by faceted navigation and the risk to SEO. - Considerations, common methods and pitfalls when using SEO best practices. - Use cases and examples on how to use data to handle your faceted navigation.

SEO in a Corporate Environment- My deck for BrightonSEO 2018 In-house session 3. Enjoy! if you have any questions, feel free to tweet at @rliraz

This document discusses how to identify and address cannibalization issues on a website. It begins by providing background on a client who came to the author in 2019 after a messy site migration that resulted in cannibalization problems. The author then defines cannibalization as when multiple pages on a site compete to rank for the same keywords. Common causes like duplicate content, unclear keyword targeting, and ambiguous intent are described. The document provides tips on tracking keywords over time to identify cannibalization, analyzing the data to prioritize issues, and potential solutions like optimization, improving indexability, or consolidating pages. It concludes by detailing how following this process helped the client significantly improve their search performance and recover rankings.

Crawl Budget is (almost) dead long live Rendering Budget. Relive Botify's BirghtonSEO talk on rendering budget.

This document provides an overview of search engine optimization (SEO) tactics for improving organic search engine rankings. It discusses Path Interactive's background and services, including SEO, paid search marketing, social media marketing and more. Key points covered include what SEO is, why it's important for traffic and sales, how search engines like Google work and rank pages, and common on-page and off-page optimization tactics like keyword research, optimizing titles, descriptions and content with target phrases.

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content. You’ll learn: - How to combine SEO data with AI technology - Examples of unconventional uses of AI for content - Case studies of how AI has enhanced SEO and content strategies With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.

This document provides an overview of search engine optimization (SEO) best practices. It discusses how search engines work, including crawling, indexing, and ranking factors like PageRank. It also covers building accessible sites through link architecture, canonicalization, and search-friendly URLs. Additional sections explain keyword research, link building strategies, and how social media can help by leveraging influencers on the web. The goal is to help SEOs understand how to optimize sites and content for higher organic search rankings.

This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.

This document provides an overview of search engine optimization (SEO) best practices. It discusses how search engines work, including crawling, indexing, and ranking factors like PageRank. It also covers building accessible sites through link architecture, canonicalization, and search-friendly URLs. Additional sections explain keyword research, link building strategies, and how social media can help influence search through engaged influencers and shareable content. The goal is to help SEOs understand ranking algorithms and apply effective on-page and off-page optimization techniques.

Presentation by SEOmoz. Understanding the Search Engines. Basics of search engine optimization, link building, keyword research, social media, etc.

This presentation is very simple to learn SEO. Learn SEO easy and build your website high page ranking, promotion... SO join us...

This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.

Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011

Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.

The document discusses search engine optimization (SEO) and provides tips for optimizing websites. It introduces Path Interactive, an SEO agency founded in 2006 with over 45 employees. The document then covers on-page SEO tactics like using keyword-optimized titles, meta descriptions and headings to improve search engine rankings. It emphasizes choosing relevant keywords based on search volume, intent and competitiveness, and including these keywords in URLs, titles, subheadings and content on the optimized pages.

The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!

Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online. I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.

The document discusses strategies for driving traffic to a website through search engine optimization (SEO), pay-per-click (PPC) advertising, and optimized landing pages. It covers topics like choosing keyword phrases, link building techniques, on-site optimization, setting up PPC campaigns, and designing landing pages to streamline conversions.

Mike Belasco's presentation as delivered at DM Day May 2010 by the Rocky Mountain Direct Marketing Association in Denver, Colorado.

This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.

This document discusses digital marketing and search engine optimization (SEO). It defines digital marketing as promoting brands using digital channels like websites and social media. The objectives of digital marketing are to reach the targeted audience, engage customers, and maximize return on investment. SEO, a part of digital marketing, refers to optimizing on-page and off-page ranking factors to achieve high search engine rankings. Key on-page SEO factors include titles, headings, images, links, and content. Off-page factors include links and link popularity. The document provides examples of search engines and discusses why SEO is important for driving relevant traffic to websites.

This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and provides facts about online searches and micro commerce. It then covers key aspects of site building like search engine optimization (SEO), search engine marketing (SEM), keywords, links, titles, meta tags and submitting sites to search engines. Other strategies discussed include usability, content, affiliate programs, email marketing and traffic analysis. The document concludes by offering a free consultation from PerfectWebWare to help businesses get online results.

This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.

This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online marketing and provides facts about online searches and micro commerce. It then covers key aspects of site building like search engine optimization (SEO), search engine marketing (SEM), keywords, links, paid placements, and other internet marketing strategies. Definitions are provided for important terms. The conclusion emphasizes that both SEO and SEM should be used together to drive traffic and track ROI.

In May 2021, Core Web Vitals will become part of the Page Experience ranking signal, meaning failing to improve negative user experiences could result in ranking losses. Not only that, but these metrics enable you to better measure and quantify UX so you need to pay attention to them to avoid frustrated website visitors! This talk covers many areas around: - What Core Web Vitals are and how you can improve them - How to effectively measure them with your toolset - Becoming an advocate within your company to get technical improvements shipped - Case studies from existing domains that could do with some CWV TLC! Happy Optimizing!

Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.

For the brick-and-mortar business, Local SEO is incredibly crucial but it can usually be a straightforward process for smaller businesses. But how can you scale the required high attention to detail across a large company with thousands of locations? This brand new presentation covers tips to improve your local pack rankings and performance, based on case studies from SIXT car rental.

These slides cover general ways you can improve your appearance and visibility in SERPs to stand out in competitive spaces, use Structured Data to build stronger, connected entities and rich results, be more present in features and platforms, all to win more engaged website traffic.

The document discusses strategies for driving meaningful clicks through search engine result page (SERP) enrichments. It recommends identifying searcher intents based on SERP features to optimize strategies. Pure answer-intent queries with no clicks should be avoided. Local search packs are one of the last remaining organic revenue drivers, so businesses should aim to rank prominently there. Structured data, featured snippets, and on-page optimizations like images, tables and sitelinks can enrich search results and increase click-through rates. The goal is to bring only visitors whose intents can be meaningfully satisfied on a site.

Izzi Smith presented on winning featured snippets by focusing on informational-transactional queries, providing structured content that solves user problems, and using schema markup to create rich snippets. She discussed a case study where Sixt improved brand awareness and conversions by developing rich snippets for car model pages that included additional content and car data with schema. Another example showed promoting structured answers to their own landing pages increased the featured snippet rate and click-through rate. The key takeaways are to understand user intent, create helpful content through problem and solution research, and make information easily understandable and shareable.

The use of Structured Data and Schema helps provide crucial understanding and context to your data in a way Search Engines can understand, allowing them to provide more relevant and richer results to users. My talk for the OMLIVE 2018 aims to teach you what it is, how to implement it, and how to get the most out of it to improve your organic CTR and performance.

How you can target and hunt beautiful Featured Snippets to increase traffic, organic visibility, conversions and brand awareness.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus. Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!

In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

GTM Proposal for a Female Condom Brand Launch In India

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

According to the report, among the top 10 sectors, services led with the highest share of advertising volumes, commanding 31% in early 2024.

Develop a category & retail vision to drive business impact today Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!

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Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights. EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.

PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development. One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements​ ​. Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses​. APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance. ​​SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready​ ​. Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien

Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.

Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity. Key Takeaways: What ABM really is, what it can and can't do. How to do ABM more effectively. What you need to do high performance ABM and what you should expect from it.

Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well

How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans. Key Takeaways: Running campaigns on Instagram can be and should be easy and effortless Every post is an opportunity to collect valuable information to empower you to make more strategic choices The power of giveaways on Instagram to drive engagement and first party data