On Your MARC, Get Set, Code!

Presentation of 3 case studies where research impact metrics are used to further the mission of institutions and organizations out of the traditional academic millieu.

This presentation was provided by Renee Register of OCLC, during the NISO at NASIG Pre-conference "Metadata in a Digital Age: New Models of Creation, Discovery, and Use," held on June 4, 2008.

1) The document provides an introduction to WorldCat, the world's largest bibliographic database maintained by OCLC, including its structure, contributing methods, cataloguing clients, formats and standards, quality control processes, and tools. 2) It discusses how matching and merging of records is done in WorldCat, focusing on factors like title, publisher, and extent that are considered to determine if records should be merged. 3) The presentation concludes by answering questions from attendees about issues like retaining records without holdings, data standards for integrating museum library collections, and searching capabilities in WorldCat.

Data Warehousing and Mining Data from Voyager and Other Library and University Systems for Assessment of Library Operations

This document summarizes Indiana University's implementation of the Blacklight discovery layer to replace its legacy catalog (IUCAT). Key points: - IU has 9 campuses and 50 libraries with a shared statewide catalog of 8 million records. - Blacklight was selected in 2011 for its flexibility and development community to serve as a unified discovery interface. - Features implemented include campus-specific views, authentication, faceted search, and integration with digital collections. - Challenges included managing a complex data environment and integrating multiple systems across campuses. - Future plans include improving lists, notifications of new titles, and preparing for an upcoming migration to the Kuali OLE system.

Presented by Rebecca Bryant, Maliaca Oxnam, and Paolo Mangiafico, at the CNI Spring 2017 Membership Meeting, 3 April 2017, Albuquerque, New Mexico (USA).

Presentation given at the American Library Association annual conference in Chicago on June 23, 2017. Describes the need to address basic SEO issues before linked data applications can be expected to improve discoverability of library collections. Also introduces the concept of Semantic Web Identity, where search engines like Google are able to gather verifiable information about organizations from Semantic Web knowledge bases to accurately understand the existence and business of academic organizations.

The document discusses strategies for improving library discovery and the end user experience. It emphasizes making library resources easy to find through a unified discovery service that allows full-text searching across databases. The discovery service should integrate well with the library website, authenticate users smoothly, and provide an intuitive interface optimized for mobile users. Data on several libraries shows discovery services dramatically increasing usage of online resources. Integrating with OpenAthens single sign-on can streamline authentication across devices for users. The Stacks discovery platform is highlighted as focusing on usability, design, and plug-and-play integrations to create the best digital experience for patrons and librarians.

Presentation on creating a method for benchmarking metadata consistency in OpenURL links. See also: <http: />. Delivered at the July 2009 American Library Association conference in Chicago.

This document summarizes a presentation on trends in technical services for cataloging and metadata librarians. It discusses how the role of catalogers is expanding beyond bibliographic description to include tasks like metadata application, data sharing, and standard development. The document also covers transitions in the field, such as moving from AACR2 to RDA rules and the potential role of linked data. Challenges discussed include implementing RDA, training staff, and maintaining shared catalogs as new approaches are developed.

The document discusses non-textual ranking approaches in digital libraries. It describes ranking based on bibliometrics like Bradfordizing, which re-ranks search results based on core journals. It also describes author centrality ranking, which re-ranks results based on central authors in co-authorship networks. Evaluation found Bradfordizing improved precision by placing core journals higher. Author centrality provided additional relevant documents not in top textual rankings, adding value. A prototype demonstrated the approaches. Non-textual ranking was found to structure large document sets and enhance retrieval over textual approaches alone.

1. A discovery interface is a next-generation search interface that allows users to discover data from multiple sources such as a library catalog, archives, or museum collections through a single search. 2. When selecting a discovery interface, considerations include features, configurability, costs, content to include, and implementation process. Common features are faceting, relevance ranking, and integration with library resources. 3. Implementation involves determining content sources, customizing the interface, testing the system, and ongoing maintenance like updating indexed content. Popular discovery systems include Primo, Summon, and VuFind.

This document discusses an evaluation of taxonomic name finding in the Biodiversity Heritage Library (BHL) and next steps. The evaluation found that the TaxonFinder algorithm identified names with 28.2% precision and 23.3% recall, while accounting for optical character recognition errors. To improve name finding, the document recommends enhancing fuzzy retrieval algorithms, adding exception rules to overcome errors, and conducting more evaluations. It also outlines plans to create an article repository and additional services to further develop the BHL.

This presentation shares research on recent trends in usage of electronic content by platform, comparing patron usage at a publisher platform, Elsevier’s Science Direct, to patron usage of the same content at a locally hosted platform, OhioLINK’s Electronic Journal Center. From the data, this presentation will open up a discussion on whether there is a continued place for locally hosted digital collections in our libraries; as well as what the long term implications are for relying on publisher platforms for our collections.

As part of a multi-faceted research project examining user engagement with various types of descriptive metadata, Utah State University Libraries Cataloging and Metadata Services unit (CMS) investigated the discoverability of local Encoded Archival Description (EAD) finding aids. The research team put two versions of the same finding aid online with one described at the file (box or folder) level and the other at the item-level. Over a year later, the team pulled the analytics for each guide and assessed which descriptive level was most frequently accessed. The research team also looked at the type of search terms patrons utilized and wherein the finding aid they were located. Usage data shows that personal names are the most common type of search term, search terms are most commonly found in the Collection Inventory, and that the availability of item-level description improves discovery by an average of 6,100% over file-level descriptions.

This summary provides an overview of the agenda and reports from the 1st Semantic Web SIG open session at IFLA 77th WLIC in August 2011. The agenda included reports from the W3C Library Linked Data incubator group, Namespaces task group, and RDA task group. It also discussed next steps and expectations from Library Linked Data implementations.

The document summarizes findings from a research project on data curation roles and responsibilities. It outlines the project's phases which included a literature review, content analysis of job postings, and interviews. The content analysis of over 400 job postings found that roles involved in data curation have diverse titles and responsibilities often include instruction, reference, outreach, access, and preservation services. Data curators work to ensure long-term access and understanding of research data across its lifecycle.

This document outlines best practices for building digital collections through community crowdsourcing efforts. It discusses strategies for gathering metadata and historical information from local communities in person through meetings with historical groups and individual interviews, as well as online through web forms and comments. Lessons learned include the importance of community partnerships, making the process approachable, and thanking contributors to encourage further participation.

At Utah State University, a pilot project is under development to evaluate the benefits of tracking data sets and faculty publications using the online catalog and the Library’s institutional repository. With federal mandates to make publications and data open, universities look for solutions to track compliance. At Utah State University, the Sponsored Programs Office follows up with researchers to determine where data has been or will be deposited, per the terms of their grant. Interested in making this publicly discoverable, the Library, Sponsored Programs, and Research Office are working together to pilot a project that enables the creation of publicly accessible MARC and Dublin Core records for data deposited by USU faculty. This project aims to make data sets, as well as publications, visible in research portals such as WorldCat, as well through Google searches. This presentation will describe the project and anticipated benefits, as well as outline the roles of the cataloging staff and data librarian, and the involvement of the Research Office.

This document describes workflows developed by Utah State University and the University of Nevada, Las Vegas to streamline metadata creation between special collections and digital initiatives departments. The workflows allow for converting finding aid information into Dublin Core for uploading item records to a digital repository, and batch linking digitized content to finding aids. The processes are designed to be taught easily and performed by various staff levels to automate metadata work and make it more flexible.

 Payant, A., Rozum, B., Woolcott, L. (2016). Mitigating the Risk: Identifying Strategic University Partnerships for Compliance Tracking of Research Data and Publications. International Federation of Library Associations (IFLA) Satellite Conference: Data in Libraries: The Big Picture

Utah State University Libraries Cataloging and Metadata Services (CMS) unit, including student workers, transitioned to remote cataloging in March 2020 due to the COVID-19 pandemic. The presentation will outline the process undertaken by supervisors to evaluate and modify services and workflows to continue cataloging materials through the different phases of library capacity from shutting down most of the library, to a hybrid limited staff capacity, through staff back in the library full-time.

USU launched a program in 2016 to connect researchers seeking federal funding with librarians to assist them with data management. This program assisted over 100 researchers, but was it successful? Our presentation will discuss how we evaluated the success of this program using online asynchronous focus groups (OAFG) in conjunction with a traditional survey. Our cross-institutional research team will share our findings as well as the challenges and successes of using OAFGs to assess library services.

A survey and demonstration of open source, freely available tools to help technical services units assess their work, collect and analyze data, create infographics, and visually demonstrate their impact on the library and their patrons.

The document discusses research data management at Utah State University (USU). It provides a history of USU's data management efforts beginning in 2013 with the creation of a campus committee and the hiring of a Data Librarian in 2015. The librarians developed a compliance program to meet federal requirements for data sharing and launched it in 2016. They now provide standard resources like a website and consultations, as well as non-standard services like annual communication with researchers regarding data deposit requirements. The document concludes with suggestions for backing up data using the "Rule of 3," describing data adequately, and organizing data files and directories.

USU was selected to host a unique collection of oral histories from Grant Bulltail, Crow Storyteller and 2019 NEA National Heritage Fellow, representing the stories and knowledge of the Crow Nation as passed down by his ancestors. The collection spans 20+ years of field work and collaboration across library departments and regional partners.

USU Libraries’ Cataloging and Metadata Unit has successfully investigated several methods to engage the public to involve them in the creation of metadata for USU’s Digital History Collections. Most, if not all the techniques we have tested have yielded positive results and have improved the relevancy and accuracy of our descriptive metadata.

Utah State University Libraries Cataloging and Metadata Services (CMS) unit, including student workers, transitioned to remote cataloging in March 2020 due to the COVID-19 pandemic. This presentation will outline the process undertaken by supervisors to evaluate and modify services and workflows to continue cataloging service during the time when the library was shut down.

Outlines the development of the two single-service point and education initiatives, describes feedback gathered from a survey, and discusses how the Cataloging and Metadata Services unit plans to adapt services based on findings

The document summarizes a study conducted by Becky Skeen, Liz Woolcott, and Andrea Payant at Utah State University on assessing communication patterns within their cataloging and metadata services department. They used interaction logs filled out by staff weekly and an anonymous survey distributed to other library departments. The study found lower than expected interaction with other technical services units and higher interaction with special collections. It also contradicted stereotypes of catalogers being withdrawn by finding most interactions were social. The data analysis tools used included Excel, Qualtrics, Tableau and OpenRefine. Conducting this assessment on a regular basis and expanding the research was recommended to provide more useful insights into communication over time.

Folklorists and librarians have long championed social justice and advocacy issues. Today, the skills garnered through principled academic discourse, community based ethnographic fieldwork, and ethical librarianship are being utilized to collect, preserve, present, and educate around social themes and issues. USU folklorists and librarians are working to create robust digital collections that focus on timely social issues with informed and ethical metadata.

A process to include standardized funder and author identifiers into institutional repository and ILS records which are associated with funded research data

Clair Canfield's VOCAB model provides a framework for effective collaboration through vulnerability, ownership, communication, acceptance, and boundaries. The document discusses each element of the model and provides tips for incorporating them into teamwork. It suggests taking time for reflection, setting group agreements, embracing different communication styles, taking accountability, and accepting realities outside of one's control. Practicing these concepts can help teams work through challenges, utilize individual strengths, and adapt to change.

This document discusses Utah State University's process for handling patron requests to digitize materials from the archives. It outlines the evolution from self-serve scanning to a mediated scanning service with a charge. The main challenges are lack of consistency, turnaround time, and documentation. The solution was to create an online digitization request form and standardized workflow. Initial results showed around 90 requests since implementation, with most being made available online. Next steps include linking digital items to finding aids and expanding the process to more complex requests within collections.

Utah State University Libraries’ Cataloging and Metadata Unit has successfully used several methods to engage the public in metadata creation for USU’s Digital History Collections.

Tools and techniques for technical services librarians to demonstrate impact in libraries

This document describes a low-tech approach developed by Utah State University to link finding aids to digital content using Archival Resource Keys (ARKs). The approach aims to make the process flexible and accessible to various library staff and student workers without requiring in-depth XML training. It utilizes common office tools like Excel and Word along with XML editors. Dublin Core metadata is used to meet standards for two different consortiums while ARKs serve as persistent identifiers independent of any digital repository system. Step-by-step workflows are documented for applying this approach to born-digital archival materials.

Join educators from the US and worldwide at this year’s conference, themed “Strategies for Proficiency & Acquisition,” to learn from top experts in world language teaching.

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Configuring Single Sign-On (SSO) via Identity Management | MuleSoft Mysore Meetup #48 Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-configuring-single-sign-on-sso-via-identity-management/ Agenda ● Single Sign On (SSO) ● SSO Standards ● OpenID Connect vs SAML 2.0 ● OpenID Connect - Architecture ● Configuring SSO Using OIDC (Demo) ● SAML 2.0 - Architecture ● Configuring SSO Using SAML 2.0 (Demo) ● Mapping IDP Groups with Anypoint Team (Demo) ● Q & A For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N Speaker:- Vijayaraghavan Venkatadri:- https://www.linkedin.com/in/vijayaraghavan-venkatadri-b2210020/ Organizers:- Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/ Giridhar Meka - https://www.linkedin.com/in/giridharmeka Priya Shaw - https://www.linkedin.com/in/priya-shaw

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Presented as a plenary session in iTELL 2024 in Salatiga on 4 July 2024. The plenary focuses on understanding and intepreting relevant TPACK competence for teachers to be adept in teaching multimodality in the digital age. It juxtaposes the results of research on multimodality with its contextual implementation in the teaching of English subject in the Indonesian Emancipated Curriculum.

Slide 1 Is Email Marketing Really Effective in 2024? Yes, Email Marketing is still a great method for direct marketing. Slide 2 In this article we will cover: - What is Email Marketing? - Pros and cons of Email Marketing. - Tools available for Email Marketing. - Ways to make Email Marketing effective. Slide 3 What Is Email Marketing? Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant. Slide 4 Types of Email Marketing: 1. Welcome Emails 2. Information Emails 3. Transactional Emails 4. Newsletter Emails 5. Lead Nurturing Emails 6. Sponsorship Emails 7. Sales Letter Emails 8. Re-Engagement Emails 9. Brand Story Emails 10. Review Request Emails Slide 5 Advantages Of Email Marketing 1. Cost-Effective: Cheaper than other methods. 2. Easy: Simple to learn and use. 3. Targeted Audience: Reach your exact audience. 4. Detailed Messages: Convey clear, detailed messages. 5. Non-Disturbing: Less intrusive than social media. 6. Non-Irritating: Customers are less likely to get annoyed. 7. Long Format: Use detailed text, photos, and videos. 8. Easy to Unsubscribe: Customers can easily opt out. 9. Easy Tracking: Track delivery, open rates, and clicks. 10. Professional: Seen as more professional; customers read carefully. Slide 6 Disadvantages Of Email Marketing: 1. Irrelevant Emails: Costs can rise with irrelevant emails. 2. Poor Content: Boring emails can lead to disengagement. 3. Easy Unsubscribe: Customers can easily leave your list. Slide 7 Email Marketing Tools Choosing a good tool involves considering: 1. Deliverability: Email delivery rate. 2. Inbox Placement: Reaching inbox, not spam or promotions. 3. Ease of Use: Simplicity of use. 4. Cost: Affordability. 5. List Maintenance: Keeping the list clean. 6. Features: Regular features like Broadcast and Sequence. 7. Automation: Better with automation. Slide 8 Top 5 Email Marketing Tools: 1. ConvertKit 2. Get Response 3. Mailchimp 4. Active Campaign 5. Aweber Slide 9 Email Marketing Strategy To get good results, consider: 1. Build your own list. 2. Never buy leads. 3. Respect your customers. 4. Always provide value. 5. Don’t email just to sell. 6. Write heartfelt emails. 7. Stick to a schedule. 8. Use photos and videos. 9. Segment your list. 10. Personalize emails. 11. Ensure mobile-friendliness. 12. Optimize timing. 13. Keep designs clean. 14. Remove cold leads. Slide 10 Uses of Email Marketing: 1. Affiliate Marketing 2. Blogging 3. Customer Relationship Management (CRM) 4. Newsletter Circulation 5. Transaction Notifications 6. Information Dissemination 7. Gathering Feedback 8. Selling Courses 9. Selling Products/Services Read Full Article: https://digitalsamaaj.com/is-email-marketing-effective-in-2024/

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