SEO/SEM Report

Internet Marketing Analysis
created by Lynn Holley III
-----------------------------------------------------
Analysis Report For:
CUSTOMER Name
Financial Planning Company - Test Case 2
www.yourdomain.com
(800) 555-7777
Dallas, TX 75201
Comment: This is an example of an Internet Marketing Analysis Report for a b2b -
Financial Planning Company’s Website…
SEM -
Analysis
Report

Site Title: “Financial Planning Company”
● Comment: on website - Site Title
Your title should be keyword rich and target keywords you
could really rank for, not just generic terms or company
name that will not help you improve your ranking in the
SERPs (search engine results pages). You can have as much
as 70 characters in your title; so, utilize it without keyword
stuffing. You are currently using exactly 23 characters.

Meta Description: N/A – not there
● Comment: Meta Description not available
This is one of the most important elements for your site. If
you don't have a description, you're only hurting yourself.
For most sites, it is best not to include the domain name
unless it is a keyword term. Google displays up to 163
characters, but most experts go for 150 or 160 to be safe.

Meta Keywords: N/A – absent, NONE
● Comment: YOUR Meta Keywords
Google engineer, Matt Cutts, revealed that Google doesn't
care to look at the meta keyword tag, but this debate still
continues even today. Thing is, although Google is the top
dog and perhaps they really don't care for the keyword meta
tag, but it is still good practice AND other search engines still
care for it, so it doesn't hurt too much to go ahead and
utilize the keyword meta tag. Try to stay within 10 keywords
per page. Aside from the recommended numbers, it's best to
go for keywords you can actually rank for, not just generic
keywords that has more than 100,000,000 results.

Inbound Links: google.com: links (with "www")
and google.com: links (without "www")
● Comment: Inbound Links , one-way backlinks, & 2-way
reciprocal links
The more sites linking back to you, the better your site will
rank for particular keywords. You need relevant, high
authority, and high ranking PR sites linking back to your
website. This can be accomplished through the use of social
media sites, forums, blogs, link directories and more. We only
promote white hat SEO-SEM!

Last Google Crawl Date: Jun 12, 2014 - 07:53:21
● Comment: Last Google Crawl Date for Site recorded
The more often Google comes back to crawl your pages the
more possibilities and chances that your website pages will
rank for certain keywords. You said your site has been
completed for 2 months, but not a single page has been
indexed. This is serious trouble.

Google Indexed Pages: 13 pages total
● Comment: 13 Google Indexed Pages on SITE (visible to
Google)
You have to understand that the more content you have the
better chances of ranking you will have for multiple
keywords. It's almost like playing the lottery, except your
chances for ranking for keywords to bring you traffic has a
higher ratio.

Domain Age: 5 years 1 month 24 days (10 months,
3 days until expiration)
● Comment: Domain Age has remained active for time elapsed
since purchase date of domain
Your Domain age is an important factor in search engine
marketing. Sometimes, a site will outrank another simply
because of the age of a domain. Although this is not in your
favor always, there are still many ways of increasing traffic
and improving your ranking positions otherwise. We've had
experience in ranking on page ONE for HIGHLY competitive
keywords of well over several million results with relatively
new domains.

Permanent Redirect: Not Found
● Comment: Permanent Redirect Not on Site
Without the redirect in place the Search engines may think that
both your websites are two different SITES (i.e. your website url
with “www.yourdomain.com” and the other ONE that doesn't
obtain the ‘www’ before the url, “yourdomain.com”- which you
also need). You should set up a permanent redirect that’s
technically called a 301 redirect between both these sites. Once
you do that, you will get full search engine credit for your work on
both of these websites. As of right now, your website without the
'www' has 13 indexed pages while your site WITH the 'www' has
13 indexed pages. In the same respective, your backlinks are
google.com: links (with"www") and google.com: links (without"
www").

Image Alt Tags: 22 images do not have alt tag
● Comment - Pictures without Image Alt Tags: 22
Search engines give a considerable amount of value on
images that have an alt tag. This is because images cannot be
viewed or seen by search engine crawlers, but when it is
given an alt tag, it is giving a searchable 'value'.

Google PR: Sites PR value is 2
● Comment: Sites Google PR - PageRank is a
whole number between 0 and 10
PR is an important value, but it’s definitely not the cure ALL
for ranking high on Google search pages. There are sites with
very low PR value, but still outrank other sites with higher PR
values. This is because of the power of back linking (off-page
optimization) from other high PR valued sites and proper on-
page optimization.

Google Analytics: ZERO tracking code found!
● Comment: Utilizing Google Analytics
No, your website does NOT have a visitor tracking tool. You
are losing VALUABLE information that allows you to
understand where your traffic is coming from, through what
means (if search engines, what keywords; if another site,
what site), what they are doing on your website, amount of
time spent on your website and much more depending on the
service you use. We recommend Google Analytics.

Alexa.com Traffic Rank: 18901290
● Comment: Alexa.com relevance
Alexa.com is an online traffic ranking service (like compete.
com) that monitors over 20,000,000 websites. The closer
you are to #1, the better. Alexa also estimates how much
traffic a website receives based on country. The honest truth
is, Alexa is not an accurate service that tells people exactly
where they rank or how much traffic a site really gets.
However, it should really be taken with a grain of salt,
meaning there is a bit of truth in it. Those who think that it's
important will perceive a site to be more valuable and
authoritative, but those who don't care simply won't matter.

Mobile Optimized: Mobile website found
● Comment: Mobile Optimized Website compatibility
Yes, your website is optimized for Mobile Phones. There are
nearly 100 million mobile internet users in the United States
alone. It's more than a GREAT idea! to have your website
optimized for mobile devices including your phone. When
your website is optimized and designed with a mobile
compatibility mindset in place, your visitors/customers can
easily navigate your Site while on their mobile phone. Please
note, other remote devices are equally important for
complete-cross-compatibility adherence, too.

Website Grade: 13% standard functionality
● Comment: Website Grade Score: 13
The closer you are to 100, the better. This is an evaluation
score based on our point system, which is actually a lot
harsher than most programs. We are looking at the most
basic structures of your website, and determining if they’ve
met the minimum standards or not for high ranking
performance. Missing out on the basics of SEO can mean
catastrophic results for your ranking and traffic. Just like in
school, if you have at least a 70, you've got the basics down.
If you are not at least above 70, perhaps we can help you get
there.

Potential keywords to rank for:
● Comment: Complete keyword research, selection and analysis
will be performed for clients only

Conclusion:
● It ultimately comes down to helping people interact with
your website by leading them to engage in a conversation
with You (without you being there). This is important for a
website to convert more visitors into leads and more leads
into sales.
● Off-page optimization (an abundance of backlinking) is
going to be imperative to your growth and dominating your
market, but we will not and cannot do any kind of
marketing for your website unless we can first optimize
your web pages and prepare it for the search engines.

Conclusion continued...
● Simply explained, a highly optimized website with just a few backlinks
can outrank a poorly optimized website with a hundred backlinks,
given all else is equal.
● So for your competitors to keep up with your fully optimized website,
they'd need hundreds and thousands of upon thousands of backlinks
just to KEEP UP with you.
● With EVERYTHING said, thus far - We can further help You translate
all aspects of this Marketing Analysis Report so that your COMPANY
can increase business while - at the same time, prioritizing what you
need to do FIRST with your website presence & marketing efforts to
be even more Successful.

SEO/SEM Report

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