Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Website optimization, also known as search engine optimization (SEO), is the process of improving a website to drive business goals through controlled experimentation. Some key benefits of optimization include low cost results from organic listings, increased traffic, improved brand credibility, and higher returns on investment. Proper optimization techniques involve ensuring relevant and high-quality content, optimizing internal linking, meta tags, images, and domain names, while avoiding negative practices like keyword stuffing and duplicated content. Optimization can help take a business to the next level by bringing in thousands of additional visitors.
Grow your brand and local seo with Google My Business
This document discusses how to grow a brand through local SEO and optimizing a Google My Business account. It provides tips on tracking customer behavior metrics, optimizing account details like name, address, phone, category and hours, posting regularly to engage customers, and using Google Ads to further accelerate growth. The key message is that local SEO signals from Google My Business account optimization can account for over half of local ranking factors, so businesses should measure performance, test changes, and consistently improve their account over time.
Creating A Marketing Strategy for your Auto Body Shop That Works!
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Increasing the visibility of your construction product website in search engines
This document provides tips for construction companies to increase the visibility of their websites in search engines. It emphasizes regularly updating websites, optimizing content for popular search terms related to products, and using analytics to measure increases in brand awareness and traffic from non-brand keyword searches over time. It also stresses the importance of social sharing of content, building high-quality links, and focusing on conversions rather than just rankings.
Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...
These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.
Anvil Mercy Corps NW Social Media 101 | January 2015 | Rachel Swaney
Social media offers a unique marketing channel that allows businesses to interact directly with consumers or channel partners. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Rachel Swaney of Anvil Media for this engaging seminar and learn how to create and properly optimize social media profiles, target the right audiences on each network, develop a compelling content calendar and more. Swaney will cover all top-tier and select emerging platforms, including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram. From this seminar, you will be able to set up, optimize and utilize social media to move your business and marketing forward.
I am discussing here some of the most useful techniques that you should put at the top of your priority list when planning your On-page SEO strategy in 2017.
A presentation on SEO best practices and specific questions asked by members of the Boston Growth Meetup. Includes a number of SEO resource links in the appendix to learn more about the topics included in the presentation.
By Kyle Risley, http://kylerisley.com
Gerald Murphy and Lily Ray discuss how to build the best SEO strategy. We cover how to integrate Amazon, Google and YouTube as part of an integrated search strategy.
Global System Technologies India Pvt. Ltd. (GST) is an IT consulting and technology training company that has been in business for 20 years serving clients in India, Europe, USA, and Australia. GST provides services including ERP software development, digital and content marketing, mobile applications, and technical training. The company is headquartered in Kolkata, India and has an affiliated office in Yardley, PA to serve US clients.
Benefits Of Search Marketing: Boss-Convincing Reasons to Invest in SEOblinemarketingcom
Boss convincing reasons to invest in search engine optimization. Why it's important to consider a SEO strategy first before your social media strategy or viral marketing strategy.
This document provides an overview of SEO best practices in 2019 across several topics:
On-site SEO tips include optimizing meta tags, headings, content, images and calls to action. Technical SEO focuses on site structure, fixing errors, improving speed and security. Local search emphasizes optimizing Google Business profiles and getting positive reviews.
Social media integration can help through profile links, shareable content, social proof from followers and content distribution. Link building still values high-quality, relevant links while avoiding low-quality sources. Regular audits and updates are needed to keep up with changing search engine algorithms.
Website optimization, also known as search engine optimization (SEO), is the process of improving a website to drive business goals through controlled experimentation. Some key benefits of optimization include low cost results from organic listings, increased traffic, improved brand credibility, and higher returns on investment. Proper optimization techniques involve ensuring relevant and high-quality content, optimizing internal linking, meta tags, images, and domain names, while avoiding negative practices like keyword stuffing and duplicated content. Optimization can help take a business to the next level by bringing in thousands of additional visitors.
Grow your brand and local seo with Google My BusinessEsteban Martinez
This document discusses how to grow a brand through local SEO and optimizing a Google My Business account. It provides tips on tracking customer behavior metrics, optimizing account details like name, address, phone, category and hours, posting regularly to engage customers, and using Google Ads to further accelerate growth. The key message is that local SEO signals from Google My Business account optimization can account for over half of local ranking factors, so businesses should measure performance, test changes, and consistently improve their account over time.
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
Increasing the visibility of your construction product website in search enginespauleycreative
This document provides tips for construction companies to increase the visibility of their websites in search engines. It emphasizes regularly updating websites, optimizing content for popular search terms related to products, and using analytics to measure increases in brand awareness and traffic from non-brand keyword searches over time. It also stresses the importance of social sharing of content, building high-quality links, and focusing on conversions rather than just rankings.
Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...Semrush
These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.
Anvil Mercy Corps NW Social Media 101 | January 2015 | Rachel SwaneyAnvil Media, Inc.
Social media offers a unique marketing channel that allows businesses to interact directly with consumers or channel partners. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Rachel Swaney of Anvil Media for this engaging seminar and learn how to create and properly optimize social media profiles, target the right audiences on each network, develop a compelling content calendar and more. Swaney will cover all top-tier and select emerging platforms, including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram. From this seminar, you will be able to set up, optimize and utilize social media to move your business and marketing forward.
I am discussing here some of the most useful techniques that you should put at the top of your priority list when planning your On-page SEO strategy in 2017.
SEO in 2017 - Boston Growth Meetup (October 2016)Kyle Risley
A presentation on SEO best practices and specific questions asked by members of the Boston Growth Meetup. Includes a number of SEO resource links in the appendix to learn more about the topics included in the presentation.
By Kyle Risley, http://kylerisley.com
Gerald Murphy and Lily Ray discuss how to build the best SEO strategy. We cover how to integrate Amazon, Google and YouTube as part of an integrated search strategy.
Global System Technologies India Pvt. Ltd. (GST) is an IT consulting and technology training company that has been in business for 20 years serving clients in India, Europe, USA, and Australia. GST provides services including ERP software development, digital and content marketing, mobile applications, and technical training. The company is headquartered in Kolkata, India and has an affiliated office in Yardley, PA to serve US clients.
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message MappingSemrush
These slides were presented at the SEMrush webinar "Increase ROI With Intelligent Message Mapping". Video replay and transcript are available at https://www.semrush.com/webinars/increase-roi-with-intelligent-message-mapping/
What's So Important About Search Engine Optimization (SEO)B Line Marketing
75% of Americans use search engines on a regular basis.
* Achieve top search engine rankings. Boost credibility.
* Qualified traffic and leads. Customers FIND YOU when they are ready.
* Increase click thru rate. Increase leads.
* Build advocates. Engage community.
* Uncover new niches. Appear as leader.
* Take market share from bigger competitors.
And more…
Search Engine Marketing - Dead and Buried? Click Asia Summit 2011Navneet Kaushal
This document discusses the evolution of search engine marketing and the rise of social media. It notes that major developments like the growth of social networks like Facebook and Twitter, and new search engine features like Google Instant and Places have made SEO more difficult but have also integrated social media into SEM. The document argues that while social media poses some threats, SEM is not dead but changing - social signals now impact search rankings, and successful strategies require an integrated approach combining SEO, social media, and content marketing.
Google's View on How Digital Assistants Have Raised Consumer Expectations for...Surefire Local
What if getting a new customer was as easy as asking for it?
The Age of Assistance is changing the customer journey for the home improvement industry. Voice-enabled devices like Google Assistant, Amazon's Alexa and Microsoft's Cortana are giving homeowners more control than ever before.
During this on-demand webinar, Google's own Patrick Tam, Strategic Partner Manager, SEM & Platform Partnerships, talks through key challenges and ways businesses can overcome them to rank high in voice-search within their local areas.
Event: SEJ Summit London Hosted by Searchmetrics
The content landscape is shifting dramatically, especially with the upcoming Google update which includes mobile-friendliness as a ranking factor. Marcus shows us examples and data from a comprehensive content factor analysis that shows how important the searcher's context and intention have become.
The Essential Step-by-Step Guide to Internet MarketingMohamed Mahdy
This document provides guidance on implementing an effective internet marketing strategy. It discusses optimizing a website for search engines through SEO, creating valuable content like blogs and social media, converting visitors into leads, nurturing leads into customers, and analyzing results. Key recommendations include optimizing page titles, meta descriptions, headings and images; creating content that educates audiences and includes calls-to-action; using Facebook, Twitter and LinkedIn to build communities and share content; and measuring performance to refine strategies.
Free Advertising & Other Little Google Tips Marketers Should KnowMohamed Mahdy
This document provides guidance on implementing an effective internet marketing strategy. It discusses optimizing a website for search engines through SEO, creating valuable content like blogs and social media, converting visitors into leads, nurturing leads into customers, and analyzing results. Key recommendations include optimizing page titles, meta descriptions, headings and images for SEO; writing blog posts that educate audiences and include calls-to-action; using Facebook, Twitter and LinkedIn to build communities and share content; and measuring performance to refine strategies.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
The document discusses why digital marketing is important for businesses. It provides an overview of key tactics for an effective digital marketing strategy, including setting up an optimized website, creating digital content, using social media, converting website visitors into leads, implementing paid advertising, nurturing leads into customers, and measuring marketing effectiveness. The first tactic covered is setting up a website, and it emphasizes the importance of search engine optimization to drive traffic. Proper on-page and off-page SEO techniques are recommended, along with optimizing elements like page titles, meta descriptions, headings, images, and URL structure.
This document provides an overview of digital marketing and outlines key tactics. It begins by explaining what digital marketing is and how it differs from interruptive advertising. It then discusses eight key steps: starting with a website and optimizing it for SEO; creating digital content like blogs to attract traffic; using social media to increase engagement; setting up landing pages to convert visitors to leads; supplementing efforts with paid advertising; nurturing leads into customers with automation; measuring effectiveness; and providing additional free resources. For each step, it provides best practices and actionable tips. The overall document serves as a guide to building a comprehensive digital marketing strategy.
This document provides an overview of digital marketing and outlines key tactics. It discusses the importance of starting with an optimized website that is search engine optimized. Content creation is emphasized as the fuel of digital marketing, with blogging and other long-form content recommended for lead generation. Social media, landing pages, paid advertising, automation, and analytics are also briefly covered as important pillars of a digital marketing strategy. The overall message is that a comprehensive digital marketing approach is needed to attract the right visitors and convert them into leads and customers.
This document provides an overview of search engine optimization (SEO) best practices, covering topics such as on-page SEO, keyword research, off-page SEO, link building strategies, and how social media influences SEO. Written by experts from companies like HubSpot, Moz, and Distilled, the document aims to help readers gain a stronger understanding of all aspects of the SEO process through examples, best practices, and ideas from top SEO professionals. Chapters explore individual SEO elements and how they work together to improve a site's visibility and rankings.
This document provides 10 tips for improving SEO. The top tips include researching keywords to identify relevant terms for your target audience, building high quality backlinks from reputable sites, deep linking so links target internal pages rather than just the homepage, creating an XML sitemap to help search engines index all pages, optimizing content by including relevant keywords and regularly updating blogs, optimizing meta tags and images with appropriate alt text, leveraging social media platforms to share content, including a few keywords in the domain name, optimizing heading tags with keywords, and using analytics to understand website traffic and improve strategies. Following these fundamental SEO best practices can help boost website traffic and rankings.
This document provides an introduction and guide to search engine optimization (SEO). It is divided into three parts. Part 1 introduces key SEO concepts such as what SEO is, how search engines work, and the difference between white-hat and black-hat SEO techniques. Part 2 focuses on internal SEO factors including writing unique content, keyword research, on-page optimization of titles, meta descriptions and more. Part 3 will cover external SEO including links, authority, and link building strategies. The document provides information on SEO strategies and best practices to help websites improve their visibility and rankings in search engines.
This document provides an overview of different aspects of SEO, including on-page optimization, keyword research, off-page factors, and link building best practices. It contains introductions and summaries on each topic written by various SEO experts. The document is intended to help readers gain a stronger understanding of all parts of the SEO process.
This document provides an overview of search engine optimization (SEO) best practices. It is divided into chapters covering on-page SEO, keyword fundamentals, off-page SEO, and link building. The introduction explains that SEO and inbound marketing allow businesses to get found online through search engines rather than traditional advertising. Subsequent chapters discuss optimizing content, selecting keywords, earning natural links through quality content, and avoiding spammy link building tactics.
This document provides tips for increasing website traffic without relying solely on search engine optimization. It recommends diversifying traffic sources through paid advertising, social media promotion, creating engaging content in different formats, optimizing content for search engines through headlines, internal linking, and keyword targeting. Guest blogging, interviews, and speed optimizations are also suggested to increase referral traffic and conversions. The overall message is that relying only on SEO carries risks, so a multifaceted traffic generation strategy is important.
Search engine optimization is a hot topic in the digital marketing spaceseohounddog01
This document provides tips for effective search engine optimization. It recommends determining tactics that provide the greatest returns within search engine guidelines, and avoiding black-hat techniques that could result in penalties. Some tips include using Google's autofill feature for content ideas, taking a strategic approach to keyword research, responding to algorithm changes, optimizing page speed and formatting for usability, earning natural links rather than buying them, checking for and fixing broken links, focusing on fresh engaging content, and incorporating social media into marketing strategies. The overall message is that following best practices can enhance rankings and provide a better user experience.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
The Essential Guide to Internet Marketing Daniel Howard
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
>> What is on-page SEO?
>> Reasons to use on-page SEO for improving website rankings.
>> Helpful On-Page SEO Tips.
>> How On-Page SEO Can Help Your Business.
>> On-Page SEO versus Off-Page SEO.
>> What Makes Good On-Page SEO In 2019?
>> What makes good on-page SEO in 2019?
>> Making the Most of On-Page SEO.
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - MydbopsMydbops
This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization.
Key Takeaways:
* Understand why connection pooling is essential for high-traffic applications
* Explore various connection poolers available for PostgreSQL, including pgbouncer
* Learn the configuration options and functionalities of pgbouncer
* Discover best practices for monitoring and troubleshooting connection pooling setups
* Gain insights into real-world use cases and considerations for production environments
This presentation is ideal for:
* Database administrators (DBAs)
* Developers working with PostgreSQL
* DevOps engineers
* Anyone interested in optimizing PostgreSQL performance
Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services
Kief Morris rethinks the infrastructure code delivery lifecycle, advocating for a shift towards composable infrastructure systems. We should shift to designing around deployable components rather than code modules, use more useful levels of abstraction, and drive design and deployment from applications rather than bottom-up, monolithic architecture and delivery.
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
An invited talk given by Mark Billinghurst on Research Directions for Cross Reality Interfaces. This was given on July 2nd 2024 as part of the 2024 Summer School on Cross Reality in Hagenberg, Austria (July 1st - 7th)
Choose our Linux Web Hosting for a seamless and successful online presencerajancomputerfbd
Our Linux Web Hosting plans offer unbeatable performance, security, and scalability, ensuring your website runs smoothly and efficiently.
Visit- https://onliveserver.com/linux-web-hosting/
The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.
BT & Neo4j: Knowledge Graphs for Critical Enterprise Systems.pptx.pdfNeo4j
Presented at Gartner Data & Analytics, London Maty 2024. BT Group has used the Neo4j Graph Database to enable impressive digital transformation programs over the last 6 years. By re-imagining their operational support systems to adopt self-serve and data lead principles they have substantially reduced the number of applications and complexity of their operations. The result has been a substantial reduction in risk and costs while improving time to value, innovation, and process automation. Join this session to hear their story, the lessons they learned along the way and how their future innovation plans include the exploration of uses of EKG + Generative AI.
Mitigating the Impact of State Management in Cloud Stream Processing SystemsScyllaDB
Stream processing is a crucial component of modern data infrastructure, but constructing an efficient and scalable stream processing system can be challenging. Decoupling compute and storage architecture has emerged as an effective solution to these challenges, but it can introduce high latency issues, especially when dealing with complex continuous queries that necessitate managing extra-large internal states.
In this talk, we focus on addressing the high latency issues associated with S3 storage in stream processing systems that employ a decoupled compute and storage architecture. We delve into the root causes of latency in this context and explore various techniques to minimize the impact of S3 latency on stream processing performance. Our proposed approach is to implement a tiered storage mechanism that leverages a blend of high-performance and low-cost storage tiers to reduce data movement between the compute and storage layers while maintaining efficient processing.
Throughout the talk, we will present experimental results that demonstrate the effectiveness of our approach in mitigating the impact of S3 latency on stream processing. By the end of the talk, attendees will have gained insights into how to optimize their stream processing systems for reduced latency and improved cost-efficiency.
Advanced Techniques for Cyber Security Analysis and Anomaly DetectionBert Blevins
Cybersecurity is a major concern in today's connected digital world. Threats to organizations are constantly evolving and have the potential to compromise sensitive information, disrupt operations, and lead to significant financial losses. Traditional cybersecurity techniques often fall short against modern attackers. Therefore, advanced techniques for cyber security analysis and anomaly detection are essential for protecting digital assets. This blog explores these cutting-edge methods, providing a comprehensive overview of their application and importance.
論文紹介:A Systematic Survey of Prompt Engineering on Vision-Language Foundation ...Toru Tamaki
Jindong Gu, Zhen Han, Shuo Chen, Ahmad Beirami, Bailan He, Gengyuan Zhang, Ruotong Liao, Yao Qin, Volker Tresp, Philip Torr "A Systematic Survey of Prompt Engineering on Vision-Language Foundation Models" arXiv2023
https://arxiv.org/abs/2307.12980
Transcript: Details of description part II: Describing images in practice - T...BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and slides: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Coordinate Systems in FME 101 - Webinar SlidesSafe Software
If you’ve ever had to analyze a map or GPS data, chances are you’ve encountered and even worked with coordinate systems. As historical data continually updates through GPS, understanding coordinate systems is increasingly crucial. However, not everyone knows why they exist or how to effectively use them for data-driven insights.
During this webinar, you’ll learn exactly what coordinate systems are and how you can use FME to maintain and transform your data’s coordinate systems in an easy-to-digest way, accurately representing the geographical space that it exists within. During this webinar, you will have the chance to:
- Enhance Your Understanding: Gain a clear overview of what coordinate systems are and their value
- Learn Practical Applications: Why we need datams and projections, plus units between coordinate systems
- Maximize with FME: Understand how FME handles coordinate systems, including a brief summary of the 3 main reprojectors
- Custom Coordinate Systems: Learn how to work with FME and coordinate systems beyond what is natively supported
- Look Ahead: Gain insights into where FME is headed with coordinate systems in the future
Don’t miss the opportunity to improve the value you receive from your coordinate system data, ultimately allowing you to streamline your data analysis and maximize your time. See you there!
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
Best Practices for Effectively Running dbt in Airflow.pdfTatiana Al-Chueyr
As a popular open-source library for analytics engineering, dbt is often used in combination with Airflow. Orchestrating and executing dbt models as DAGs ensures an additional layer of control over tasks, observability, and provides a reliable, scalable environment to run dbt models.
This webinar will cover a step-by-step guide to Cosmos, an open source package from Astronomer that helps you easily run your dbt Core projects as Airflow DAGs and Task Groups, all with just a few lines of code. We’ll walk through:
- Standard ways of running dbt (and when to utilize other methods)
- How Cosmos can be used to run and visualize your dbt projects in Airflow
- Common challenges and how to address them, including performance, dependency conflicts, and more
- How running dbt projects in Airflow helps with cost optimization
Webinar given on 9 July 2024
Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Em...Erasmo Purificato
Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)
2. 12 SEO
Techniques
You Need To Be Using in 2021
Below are the Techniques that you should
be paying attention to increase your site's
Organic Traffic as we move into 2021.
They're not the only SEO tactics you'll need
to be using, but these techniques should
form a core part of your strategy. By
working to implement each of these, you'll
be able to work on improving your Visibility
and Traffic.
3. List 1-3 ways your company
proposes to solve them.
Find Your Competitors'
Best Performing Pages
The more you know about your competitors' SEO strategy, the better your own site can perform. When you take the
time to figure out what's working for the websites you compete against on the SERPs, you can take your analysis to the
next level and understand why this approach is working before using this insight to inform your own approach.
A content/keyword gap
A link gap
An opportunity to improve your existing content
Keyword cannibalization
Analyzing your competitors' top pages can point you in the direction of things like:
4. Inform Your Content Strategy
Using A Keyword Gap Analysis
Optimizing existing content
Creating new content
When it comes to creating a content strategy, you will typically have two main
focus areas:
While optimizing existing content is often the most effective starting point (after all, it's
easier to see gains from improving content that is already indexed than completely new
pieces), most websites will get to a stage where they've optimized all of their existing
pieces.
At this point, your efforts should turn to the creation of new content. But one of the
biggest mistakes that SEOs make when creating content is doing so blindly.You need to
be creating content with a purpose and need to be able to justify why every single piece
that you create exists. This means taking the time to carefully plan out a strategy for the
creation of new content.
5. Use Digital PR To
Earn Authority
Backlinks
One of the biggest challenges that SEOs face is how to
earn authority backlinks at scale.
The best way to get other sites to create high-quality, relevant links to
yours is to create unique, relevant content that can naturally gain
popularity in the Internet community. Creating good content pays off:
Links are usually editorial votes given by choice, and the more useful
content you have, the greater the chances someone else will find that
content valuable to their readers and link to it.
6. Expert insights
Think of this as creating and
promoting content to journalists
and publishers that they'll want
to cover and link to from within
their articles. Content such as: Research studies
Infographics
8. Improve Your
Organic CTR Using
PPC Testing
Title tag
Meta description
CTR is used as a ranking factor and it's something
that you should be optimizing for. But let's break
down the elements that can impact your site's
click-through rate. Typically, these are:
9. CTR
You're not going to get like-for-
like title tags and meta
descriptions with ads due to the
way ad headlines and
descriptions are structured, but
you'll get some powerful data
around key phrases and
headings, as an example.
To determine the best title tag to use.
Test at least three different headlines but
keep the description the same for each.
To determine the best description to use.
Test at least three different ones but keep
the title/headline the same for each.
10. Optimize For
'People Also Ask'
The SERPs in 2020 go way beyond the '10 blue links' that once
occupied Google's first page, and smart SEOs need to be working
to take advantage of as many SERP features as possible.
They can help you to rank twice on page 1, with it being possible to hold a PAA result and first page ranking, unlike
with featured snippets.
They can help you to appear prominently at the top of the SERPs as an answer to the questions your customers are
asking, with over 75% of PAA results showing in the top three results.
They can be triggered as query refinements for the kinds of questions that Google might struggle to interpret.
There are a whole host of reasons why you should be paying
attention to PAA, including:
11. Steal Your
Competitor's
Broken Backlinks
We've already discussed how difficult it
can be to build quality backlinks, but one
great tactic you can use is a variant of
broken link building.
While this tactic is typically based around
finding broken links, creating content that
fits the link, and reaching out to try and get
it repointed to your piece (rather than the
one that's dead),
use to get a head start: finding the links that
point to 404 pages on your competitors'
websites. Enter your competitor's domain
into the SEMrush Backlink Analytics Tool,
head to the 'indexed pages' tab, and tick the
'Target URL error' box.
12. Use Supporting Content
To Show Topical Expertise
Google wants to rank the best result for any given search query, and that's why it's
so important for you to think about optimizing for topics, not just single keywords.
You need to be demonstrating topical expertise to stand a chance of ranking at the
top of the SERPs for your main 'money' keywords, and this means getting to grips
with the concept of supporting content. Familiar with topic clusters?
Essentially, this is the process of creating cluster content that's internally
linked back to a pillar page. These are more in-depth pages that answer a
specific question about your broad topic and links back to the main pillar
page. This strategy allows you to also create content that's optimized for
long-tail keywords.
13. Use Internal Links To
Supercharge Page 2 Rankings
Have you got keywords that are ranking on page 2 that need boosting onto the first
page of the SERPs? Adding internal links that point to these pages could help you to
achieve this.
Internal linking passes both PageRank (link authority) and relevancy signals.
Internal linking is a massively underutilized SEO technique, and it's often enough
to see these page 2 rankings jump onto page 1.
To take advantage of internal linking, you first need to find opportunities to boost
page 2 positions.
14. Optimize Core Web
Vitals
Largest Contentful Paint:
First Input Delay:
Cumulative Layout Shift:
In 2021, Core Web Vitals will become a ranking signal, with several
metrics that impact page experience coming together alongside
these, including:
Mobile-friendliness
Safe-browsing
HTTPS
Intrusive interstitial
This is the time that it takes for the main content of a
page to load. Ideally, this will be 2.5 seconds or faster.
This is when it takes for a page to become interactive,
with this ideally being less than 100 milliseconds.
This relates to the amount of layout shift of visual
page content that is unexpected, with this ideally
being less than 0.1.
15. In Google's own
words:
Core Web Vitals are the subset of Web Vitals that apply
to all web pages, should be measured by all site owners,
and will be surfaced across all Google tools. Each of the
Core Web Vitals represents a distinct facet of the user
experience, is measurable in the field, and reflects the
real-world experience of a critical user-centric outcome.
16. Make Your PR Team's Efforts Work
Harder For SEO and Turn Brand Mentions
Into Links
There's nothing linkable (an asset that adds value when linked to)
The (time-pushed) journalist simply hasn't linked out
Most businesses find themselves mentioned in the online press from time
to time, even if they're not actively working on a PR strategy.
While this will almost certainly satisfy a PR expert's goals, SEOs
understand the power of editorially earned links. So, let's look at why
brand mentions often get used by journalists rather than links:
It's definitely possible to turn brand mentions into links; you just need to
focus your efforts on persuading a publication that your link adds value.
17. Optimize For
Image Search
If you're not optimizing for image search, there's an excellent
chance that you're missing out on opportunities to grab traffic
from a source that your competitors probably aren't considering.
Let's not also forget that visual search is a big deal.
Alt tags
File names
Resizing images to the needed dimensions
Reducing file sizes
Creating an image sitemap
Hosting your images on a CDN
Reading our guide to image SEO will help you to dive deep into the tactics that you
should be using to optimize your site's images, but in short, you need to be
considering:
18. Clean Up Toxic
Links
Just as backlinks can help your website rank higher on Google, the
wrong type of links can also harm your rankings.
Any links intended to manipulate PageRank or a site's ranking in Google
search results may be considered part of a link scheme and a violation of
Google’s Webmaster Guidelines. This includes any behavior that
manipulates links to your site or outgoing links from your site.
If we look at Google's Link Schemes guide, we can see their stance on links deemed
to be unnatural or toxic:
At best, these links will be ignored. At worst, they could harm your rankings.