Local search-powerpoint

eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016

The best way to dominate real estate SEO. This guide covers SEO, Local Search, Web Design Practices, Review Marketing and Social Media

This document provides a step-by-step guide to optimizing a local business's website for search engine optimization (SEO). It outlines numerous tasks to complete such as setting up local listings, optimizing listings, getting reviews, adding citations, optimizing web pages, blogging, adding videos, and building trust. The guide encourages businesses to fully optimize their online presence across various local search aspects in order to improve their search engine rankings and visibility.

This document provides an overview of local SEO and steps businesses can take to optimize their online presence for local searches. It discusses the importance of local SEO given the large volume of local searches, and recommends businesses claim and verify listings on search engines, directories, social media, local blogs and newspapers to improve local visibility. The document also provides tips on properly setting business name, address, phone and categories for listings and using tools to efficiently build citations across multiple sites.

This document discusses search engine optimization (SEO) and its importance for small businesses. It defines SEO as building a website that speaks not only to humans but to search engines by properly categorizing content to fit with search algorithms. The document outlines several key on-page optimization factors that determine how well a site ranks, including titles, links, content, and meta descriptions. It also discusses the importance of measuring SEO success and provides tips for basic SEO essentials and link building.

This slideshow presentation discusses strategies for building an effective online marketing strategy, including reasons to have a website, ways to sell products online and offline, and how to drive traffic to a website. It covers topics such as search engine optimization, dynamic content issues, keywords, internal linking, and local search registration. The goal is to provide concise advice and strategies for making a website visible to search engines and potential customers.

Joe will be showing us how Homes.com has a solution to all your real estate challenges. There are great products for new Agents to Brokers and everyone in between. In this webinar you'll learn: Insider tips that can double your conversion rate on ALL lead sources How to get a twelvefold return using 4 Top Agent sources SEO secrets (with an 86% success rate) to organically land your website on page 1 of Google! How Top Agents utilize Social Media to increase engagement & leads by up to 269% Joe Sesso Homes.com National Sales Director. Author of up coming book "Secrets Of Top Selling Agents, Real Estate Titans Reveal the Play Book for Sales Success".

Real Estate marketing especially with social media has dramatically lowered our cost and increased our reach. Too Often Oklahoma REALTORS® as well as in other states spend their way into success but don't have much profit to show for it. This class will be about how to use resources like Youtube and Facebook at no or low cost as well as outsourcing repeatable task that are not productive to do ourselves.

The document discusses search engine optimization (SEO) strategies for small businesses. It provides examples of clients who significantly increased their traffic and revenue through optimizing content and links on their websites. Key factors for SEO success mentioned include optimized titles, headlines, metadata, and quality backlinks. The document also offers many potential link building opportunities such as local directories, charity sponsorships, and guest posts.

This document discusses marketing strategies for home builders. It introduces concepts like marketing automation, inbound marketing, buyer personas, and marketing metrics. It emphasizes understanding buyer journeys and targeting prospects at different stages. Interactive sections encourage discussion of online lead generation and evaluating websites against buyer needs. The overall message is that home builders need to embrace digital marketing and data-driven strategies to remain competitive as more buyers research online.

The document discusses the fundamentals of eMarketing, including using a website to attract and retain customers, optimizing it for search engines, monitoring performance metrics, search engine marketing, reputation management, and email marketing to build relationships. The key aspects are driving qualified traffic to an optimized website that offers value and converting that traffic into customers through testing and relationship building.

The document provides information on building a website, including planning stages, navigation features, acronyms used in web development, design ideas, hosting options, HTML codes, validation processes, and uploading files. It discusses determining goals and audience, choosing a host, designing navigation and pages, using common codes and tags, checking for errors, and transferring files using FTP. Photos and sources are included throughout for reference.

Free traffic, paid traffic, analytics, social media, learn what it is, why its important, and how to make it work for your business.

Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge. For video https://youtu.be/5hY6ZZF34zs

An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.

This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.

This document discusses search engine optimization (SEO) strategies for local businesses. It states that having a website is no longer enough, and the site needs to gain exposure, engage customers, generate leads, and market the business. However, the site cannot do these things if search engine users cannot find it. The document then recommends a three-step SEO process: 1) conducting keyword research, 2) optimizing on-site elements like titles, headers and content, and 3) building off-site links from other sites through techniques like linkbait and article marketing. It emphasizes that links are important for rankings, and the anchor text should contain target keywords.

These google slides are * proposed global navigational elements for top tier, middle and footer section items of an example Financial Planning Website.

Example preliminary sitemap for Financial Planning market segment including some primary and secondary navigational elements & also some simple start-up CTA (calls to action)

The document summarizes a roundtable discussion on the future of the social web hosted by Forrester Research. 38 representatives from brands and social media companies generated 4 predictions for the future of the social web. They then identified challenges for each prediction and brainstormed solutions in breakout sessions. The predictions focused on communities participating in all aspects of business, brands engaging with organic communities, work styles evolving through broader collaboration, and single user identities with multiple facets. Challenges and potential solutions were discussed for bringing each prediction to fruition.

Please note: Most Title Slide Headers following will be global navigational elements within Cosmetic Surgery Centers website - test case I, except “CTAs” which will be positioned through-out the site appropriately. All other topics shown herein will also be navigational elements that will have their own pages dedicated for visitors “usefulness” and search engine friendliness as well. While reviewing, please be mindful that the primary, secondary and tertiary topics in these slides are recommendations for website pages, categories & copy to be written in accordance with existing BRAND Guidelines and or New Defined Concepts. Test Case I, “Cosmetic Surgery Center” | Lynn Holley III | Business Development

Most all Companies participate with Marketing Automation - at some level. Whether we develop/utilize our own internal Company’s programs and processes, or if we have partially implemented Third Party Solutions. Who knows? Maybe we selectively chose a specific Module-set of Programs to serve our immediate Company’s Marketing needs for Success -- or we spent Six months deciding on which Platform SOLUTION encompassed Everything to achieve this years Goals.. Lets dive in further to what some Program Feature Sets could be: email marketing, Lead Management, CRMs, ERPs, social CRM, Social Media, Campaign Management, Marketing Intelligence, Contact Management, Content Management, ECM, Project Management, Reporting & Analytics, etc.

Pool Pros provides pool construction, renovation, design, and maintenance services. They offer full service pool maintenance starting at $150/month, chemical-only service starting at $75, and other services like repairs, equipment overhauls, resurfacing, and deck/patio installation. Testimonials and contact options like phone numbers and a contact form are provided throughout the site.

This is an example of an Internet Marketing Analysis Report for a b2b Financial Planning Company’s Website… The SEM Evaluation is based on meeting standard core requirements for ranking well with Google, BING, & Yahoo Serach Results. We are looking at the most basic structures of your website, and determining if they’ve met the minimum standards or not for high ranking performance. Missing out on the basics of SEO can mean catastrophic results for your ranking and driving traffic.