PPC ADWORDS Campaign Set-up & Weekly Maintenance
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This is an example estimate of the hours required to setup a typical PPC budget for a company that has never advertised on Google. This estimate also assumes only search ads (not display or retargeting) within Google. The variables are the size of the market (does client sell locally or nationally?), competitiveness of market, cost of the PPC bid and seasonal sales cycle for client (bid prices peak at special Times) The Setup will cost more if the initial PPC review shows additional attention is required in some areas. As you read this simple document, You will also notice weekly TASK included that will be performed for optimum PERFORMANCE and accountability.
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PPC ADWORDS Campaign Set-up & Weekly Maintenance
- 1. AdWords can HELP COMPANIES PRODUCE RESULTS… How do We get STARTED? How many HOURS of Work does it take a PROFESSIONAL SEO Company to get DESIRED RESULTS? PPC-ADWORDS CAMPAIGN MANAGEMENT Quasi-Structured Process for SET-UP AND WEEKLY MAINTENANCE
- 2. ADWORDS CAMPAIGN SETUP: 16 HOURS (MIN.) This is an estimate of the hours required to setup a typical PPC budget for a company that has never advertised on Google. This estimate also assumes only search ads (not display or retargeting) within Google. The variables are the size of the market (does client sell locally or nationally?), competitiveness of market, cost of the PPC bid and seasonal sales cycle for client (bid prices peak at Black Friday, Christmas, etc). Setup will cost more if the initial PPC review shows additional attention is required in some areas. 1. Setup Google Analytics & Google Webmaster account 30 minutes 2. Create Adwords account - populate with client data & link to Analytics 30 minutes 3. Review Analytics data if available - determine top 10 most visited pages, Bounce rates, overall daily traffic, referring URLs, etc. 1 hour 4. Keyword Research - the most critical piece of Adwords creation 4-5 hours 5. Competitive Analysis Determine the top 3-5 online competitors & ask client to name their top 3-5 “brick & mortar” competitors 2-3 hours 6. Create Campaigns & Ad Groups - Initial setup of campaign 2-4 hours 7. Ad Creation - Write ad copy & populate in Adwords 2-5 hours 8. Create Landing Pages - Create Calls - 2 – Action & A/B split testing 4-5 hours
- 3. ADWORDS-CAMPAIGN MANAGEMENT: * EXCLUDES SEASONAL SALES CYCLE PERIODS Per Week 9 HOURS/WEEK How Important is the Campaign Mangement piece to the overall CAMPAIGN Success? The Initial ADWORDS set-up is without question the beginning of your month-month journey towards a SUCCESSFUL Campaign. However - it is equally important to adjust, modify, and remarket based on actual INFORMATION Outcomes to get the continued optimum RESULTS. Utilize your ANALYTICS - BI/business intelligence to enhance methods of usage, buying patterns, AND optimization of SUCCESSFUL landing pages & CONTENT. 1. Review Campaign Performance - Minimum twice per week 2 hour minimum 2. Optimize Campaign - Optimize performance. Keyword research, write ad copy, test ads. Minimum twice per week 1 hour minimum 3. Optimize Keywords - Review performing & non-performing keywords. Build out keyword list &/or add Ad Groups. 2 hour minimum 4. Optimize Bid settings - Ongoing Adjustments based on performance 1 hour minimum 5. Competitive Analysis - Ongoing competitive research 30 min – 1hour 6. Create Landing Pages - A/B split testing 1 hour minimum 7. Compile reports - Review data with client. Adjust ads & budget as-needed purely based on RESULTS 1 hour minimum *8. Client’s seasonal sales cycle - Adjust bids & Adwords campaign based on sales trends and other ancillary campaign objectives 2 hour minimum