Financial Website Information Architecture

This is an ever evolving - but simple Business Development/SALES Process. The Process is utilized while creating business opportunities within the Interactive Media/Marketing Landscape (i.e. websites, web applications, internet marketing, social media, ETC. ) As you will see, it’s short - but informative! Also, be cognizant to the overlapping of certain content items throughout - only because several slides have variables that may touch each other @ different times during the Process because they’re ALL intertwined & coming from the same source – CENTERED Business Development Plan - to make it work!

This is an example estimate of the hours required to setup a typical PPC budget for a company that has never advertised on Google. This estimate also assumes only search ads (not display or retargeting) within Google. The variables are the size of the market (does client sell locally or nationally?), competitiveness of market, cost of the PPC bid and seasonal sales cycle for client (bid prices peak at special Times) The Setup will cost more if the initial PPC review shows additional attention is required in some areas. As you read this simple document, You will also notice weekly TASK included that will be performed for optimum PERFORMANCE and accountability.

This storyboard template was designed to help video project teams prepare by making a copy of the image provided and completing the storyboard, which must be signed off by the entire video team, as filming cannot begin until the storyboard is 100% completed and approved.

This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.

Pre site map for Financial Planning Companies. One of the first steps in the Process of building your website is the Information Architecture phase.(site-mapping)

The document outlines an interactive media-marketing sales process that includes four phases: lead generation through calls and marketing campaigns to set up meetings for business analysis and website analysis; lead qualification through further business and website analysis; research to prepare various analyses and plans; and a presentation to go over analyses, demonstrate content management systems, present plans and quotes to close the sale.

Preparation for PPC Camapaign

Every successful website has an organized plan of action list. Here's 1 of my pre-plan worksheets including gantt chart.

The document discusses 7 deadly mistakes website owners can make and provides tips to avoid them. 1) Not performing keyword research and analysis to determine the best keywords to target. 2) Not researching competitors to see what they are doing better. 3) Poor off-page optimization such as link building and social media marketing which are important for search engine authority. 4) Lack of content and keyword optimization on pages, including proper keyword density and calls-to-action. 5) Poor website design and layout that does not engage visitors and encourage them to stay on the site. 6) Not using a content management system (CMS) like WordPress that allows easy updating and management of website content