Cosmetic Surgery Website: Information Architecture - categories, content, buttons, CTAs, & more...
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Please note: Most Title Slide Headers following will be global navigational elements within Cosmetic Surgery Centers website - test case I, except “CTAs” which will be positioned through-out the site appropriately. All other topics shown herein will also be navigational elements that will have their own pages dedicated for visitors “usefulness” and search engine friendliness as well. While reviewing, please be mindful that the primary, secondary and tertiary topics in these slides are recommendations for website pages, categories & copy to be written in accordance with existing BRAND Guidelines and or New Defined Concepts. Test Case I, “Cosmetic Surgery Center” | Lynn Holley III | Business Development
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Cosmetic Surgery Website: Information Architecture - categories, content, buttons, CTAs, & more...
- 1. “What content do We need for our WebSite !!! to reflect what we do @ the Cosmetic Surgery Center ?”
- 2. Cosmetic Surgery Center - Information Architecture Please note: Most Slide Headers following will be global navigational elements within Cosmetic Surgery Centers website - test case I, except “CTAs” which will be positioned throughout the site appropriately. All other topics shown herein will also be navigational elements that will have their own pages dedicated for visitors “usefulness” and search engine friendliness as well. While reviewing, please be mindful that the primary, secondary and tertiary topics in these slides are recommendations for website pages, categories & copy to be written in accordance with existing BRAND Guidelines and or New Defined Concepts. “Cosmetic Surgery Center” - 5 doc Practice example
- 3. Calls to Action - "CTAs" CTAs will be placed naturally and strategically throughout the Website in the right places @ the RIGHT times so future Patients can get involved intuitively with CSC's PROCESS to expeditiously get their PROCEDURES they NEED and Want done! Call for the FASTEST Results, but contact us anytime. Click here to set your APPOINTMENT. Thank you for considering CSC! • check-out our video PROCEDURES • FREE Breast Enhancement Consultation! • contact Now! • quick CONTACT from anywhere • where are WE located? • get in the KNOW from a staff PRO • set your APPOINTMENT • click for FREE ADVICE • check-out our Gallery • Go to Live Chat for CONSULTATION • Call or Click online STAFF • Online help – how to get started! on what? when? Now. • how 2's with financial counselors & more... • Get started Today – FREE Consultation! • Go – 2 - online APPOINTMENTS • Set-up 1st FREE Consultation! • Follow US • Get connected • View our Video Library – “procedure SEARCH” ■ Face Procedures □ call or click ■ Breast Procedures □ call today ■ Body Procedures □ get started! ■ Skin Treatments □ get advise! • TESTIMONIALS by procedure • Get your free Financial evaluation?
- 4. PLASTIC SURGERY □ Facial Surgery ■ Face Lift ■ Neck Lift ■ Eyelid Surgery ■ Rhinoplasty ■ Cheek Implants ■ Chin Implants ■ Ear Surgery ■ Fat Transfers □ Breast Enhancement ■ Breast Augmentation ■ Breast Lift ■ Breast Reduction ■ Gynecomastia
- 5. SKIN REJUVENATION □ Botox □ Radiesse □ Laser Skin Resurfacing □ Juvederm □ Voluma □ Restylane □ Belotero
- 6. before & AFTER □ Body Contouring ■ Body Sculpting ■ Liposuction ■ Tummy Tuck ■ Calf Augmentation ■ Pectoral Augmentation □ Facial Surgery ■ Face/Neck Lift ■ Eyelid Surgery ■ Nose Reshaping ■ Fat Transfer □ Breast Enhancement ■ Breast Augmentation ■ Breast Lift and Augmentation ■ Breast Lift ■ Gynecomastia □ Video Galleries ■ Click Here to See Clips
- 7. OUR PRACTICE □ Meet THE GROUP! ■ Meet Dr. 1 ■ Meet Dr. 2 ■ Meet Dr. 3 ■ Meet Dr. 4 ■ Meet Dr. 5 □ Get in touch, Today. ■ call, email request form, email, online appointment and more! □ Testimonials □ Virtual Procedures ■ Body □ Liposuction □ Tummy Tuck - Full □ Tummy Tuck - Mini ■ Breast □ Breast Augmentation – Silicone Implants □ Breast Lift □ Breast Lift with Implants □ Breast Reconstruction □ Breast Reduction ■ Breast Augmentation – Saline Implants
- 8. OUR PRACTICE (continued) □ Virtual Procedures – (CONTINUED) ■ Face □ Eyelid Surgery - Lower □ Eyelid Surgery - Upper □ Facelift - Full □ Facelift - Lower □ Facelift - Mid □ Facelift - Mini □ Forehead Lift □ Laser Skin Rejuvenation □ Nose Reshaping (Rhinoplasty) ■ Skin Treatments □ Botulinum Toxin □ Hyaluronic Acid □ Laser Skin Rejuvenation □ Mohs Surgery □ Sunscreen □ What's Hot! "CSC in the NEWS" □ Where Are WE Located?
- 9. Patient TESTIMONIALS □ Online Testimonials will be categorized by procedure & Cosmetic Surgeon ■ Meet Dr. 1 □ Testimonials ■ Meet Dr. 2 □ Testimonials ■ Meet Dr. 3 □ Testimonials ■ Meet Dr. 4 □ Testimonials ■ Meet Dr. 5 □ Testimonials
- 10. FINANCING □ Financing Options ■ Online Counselor □ live chat! ■ Counseling Office Appointment □ set TODAY with our Staff! □ where there's a will WE will find a WAY… ■ Live Chat with a Counselor TODAY! □ Online Payments ■ ALL major credit cards accepted! ■ PayPal ■ bank transfer or online check □ Payments ■ ALL major credit cards accepted! ■ ALL standard methods ■ YES, we LOVE cash!
- 11. GET CONNECTED □ biz Facebook □ Linkedin □ Twitter □ YouTube Channel □ Google plus
- 12. Get in TOUCH □ Call NOW □ request information □ email our TEAM – give us 24hr for real responses □ quick Contact Form ■ 3 field form □ live chat □ go 2 "get connected" □ get directions “google maps” □ go 2 "online appointments“ □ go 2 “video library” or “virtual procedures” □ FREE Consults ■ set up free consult □ get directions □ Follow us "on what your interest ARE – like special procedures“ □ WE are here for You, PLEASE CONTACT!