SlideShare a Scribd company logo
How to
make
(more)
money
on the
web?
Dec 2015
Google Confidential and Proprietary
Mobile browser traffic is 2X bigger than app traffic
Source: VB Sep 2015
Images: Morgan Stanley
And growing faster!
How do
you nail
Forms?
Image Credit: https://www.flickr.
com/photos/russell_darnell/5547532092
Every page in
commerce is
trying to
convert.
+Ido Green
@greenido
ido-green.appspot.com

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Mobile Trends, Strategy & Sites 2012 - DGA

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Competitive analysis for mobile apps.pptx
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Competitive analysis for mobile apps at the stage of idea validation and at the expansion / growth stages

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Forms
in
General
How
Design efficient
form
eCommerce
Autofill rocks!
Next
Gold Elements!
How?!
Take
advantage of
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Tell the user
WHY

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I am listing down some of the trends we will witness in the Indian mobile apps ecosystem in the year 2015

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● Use existing data to
pre-populate fields
● Ensure forms are
auto-fillable by
browsers
● Show users how far
along they are
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Provide visual
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How to
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This document summarizes a presentation about using Facebook for data tracking and optimization. It discusses how businesses can track metrics like page likes, engagement, and sales both on and off Facebook. It then provides examples of how three companies - Coca-Cola, You.gr mobile application, and MelinaMay.com - were able to increase fan growth, app installs, and sales by testing ad formats, audiences, and daily optimization based on tracked data and key performance indicators. The presentation emphasizes that collecting and analyzing data is key to effective optimization of Facebook campaigns.

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HTML5 input types
url emailTel
More types: https://goo.gl/i0vY1M
Offer suggestions during input with datalist
Live example: codepen.io/greenido/pen/ZbPWOa
<label for="frmFavChocolate">Type of Chocolate</label>
<input type="text" name="fav-choc" id="frmChocolate"
list="chocType">
<datalist id="chocType">
<option value="white">
<option value="milk">
<option value="dark">
</datalist>
(!) The datalist values are provided as suggestions. Users are not restricted to the suggestions provided.
Optimize text
entry
Let the
browser help
you on-board
users
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Better password form fields
More: https://aerotwist.com/blog/better-password-form-fields/
Label and Name Inputs
More: auto-complete-attribute-will-improve-your-profit
● Use labels on form
inputs, and make them
visible.
● Use placeholders to
provide guidance.
<label for="frmAddressS">Address</label>
<input type="text" name="ship-address"
required id="frmAddressS"
placeholder="123 Any Street"
autocomplete="shipping street-address">
Label and Name Inputs
Leverage the browser’s ability to Autofill
the form
a. Use established name's for
elements
b. Include the autocomplete
attribute.
More: auto-complete-attribute-will-improve-your-profit
Provide real-time validation
Leverage the browser's built-in validation attributes like:
● pattern - <input type="text" pattern="^d{5,6}(?:[-s]d{4})?$" ...>
● required - <input type="text" required pattern= "^...$" ...>
● min / max - <input type="number" min="1" max="13" step="0.5" ...>
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Provide real-time validation
● Use JavaScript and the
Constraints Validation API
for complex validation.
● manage focus when
validation fails.
● Autocorrect when you can!
Provide real-time validation
● Show validation errors in
real time: bit.ly/form-
validation
● If the user tries to submit
an invalid form, show all
fields they need to fix.
eCommerce
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Google Confidential and Proprietary
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Images: Morgan Stanley
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How to make (more) money on the web?
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94%
of users look to
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action via the
mobile web
Reach more users looking to spend money
Source: Google/Ipsos 2014
use
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types
30% increase in form fill speed
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(*Chrome usage data)
Optimize for
Autofill
More: https://developers.google.com/web/updates/2015/06/checkout-faster-with-autofill
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in form
submissions
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30% increase
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speed when
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Optimize for
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Commerce
Mobile
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sites
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github.com/notwaldorf/polymer-gold-elements-demo

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<gold-cc-input name=”cc”></gold-cc-input>
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Resources
bit.ly/pagespeedinsights
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