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Startups
Best practices
Ido Green
@greenido
ido-green.appspot.com 2/2017
What Do you need?
1. Idea → Product
2. Team → Execution
3. Money
Build something
that users love
Idea
● Ideas DO matter.
● Passion.
● Long term planning!
● The idea will expend.
Start small/focus.
● Should feel like a
mission to the
moon.
● It’s easier to start a
hard startup than an
easy one.
Looks like a
good idea
Looks like a
bad idea
Stratup
Idea
● You wish to gain a monopoly.
● Focus on a niche market.
● Analyze the market growth rate.
● Tell EVERYONE - Gain a lot of feedback.
What Do you need?
1. Idea → Product
2. Team → Execution
3. Money
Build a great product
“Your time should be
spent on building the
product and talking to
customers.
50/50 is a good start.”
Product
Better to build something that a few users
LOVE than something that a lot of users
like.
Product - Signals
word of mouth
Needs to pay for
growth
Great (Simple)
Products WIN
Product
● Get users manually.
● Listen to outside
users.
● Build an engine:
users -> feedback ->
product improvement
What Do you need?
1. Idea → Product
2. Team → Execution
3. Money
Team
Find a co-founder you
know really well
Team - How?
● Resourceful
● Determination
● Hire only when you desperate
Questions to ask yourself
● Are they Smart?
● Do they get things done?
● Do you wish to spend a
lot of time around them?
Questions to ask yourself
● Communication skills
● Determined
● You would feel
comfortable reporting to
them
Hire
Hire True experts
(especially at the start)
Hire due to
urgent need
Team - How?
Employees
should feel
valued
Team - How?
● 1:1 meetings
● Expectations / Goals
● Weekly company meeting
● Fire fast
A great team
builds a great
company
What Do you need?
1. Idea → Product
2. Team → Execution
3. Money
Execution
Everything will follow the founder -
Do it yourself!
Execution - How?
Put an effort and be productive
CEO
● Vision -> Company executing
● Raise -> Keep the money
● Hire -> Sell + Manage
● Sale -> Evangelize
Execution
● What to do?
● Get it done!
● Focus - Focus - Focus
● What are the 2-3 things you should do each
day/week/month?
Get Things Done
Say No
(often)
Set big
goals
Talk
&
Listen
Execution
You need growth and momentum
● Get new things. Fast.
● “Move fast and break things”
● Be obsessed with quality
● Measure what moves the needle
Execution
Do everything you
can (and more)
Don’t give up
Keep momentum
● Shipping new version
every day/week
● New features
● Listen to your users
○ Actions
○ Metrics
Growth & Momentum
Thank you!
Ido Green
@greenido
ido-green.appspot.com
Resource
● Booting
○ How to start?
○ How to build an amazing product?
● Money
○ how to raise money?
○ Valuation vs terms
● Monetization
○ App monetization course
○ Monetization questions

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