The Google Assistant - Macro View (October 2017)

The document discusses the resources needed to create a digital game, including hardware, software, and describing system requirements. It explains that resources include any physical equipment or programs required to complete the project. The goals are to understand hardware and software used in game development, know the system requirements of chosen development software, and be able to describe the necessary resources. It provides categories of hardware and software and prompts the reader to list what they would need and why, along with researching system requirements.

This document discusses hardware and peripherals used for video games. It defines hardware as the physical parts of a device like the power source and processor. Peripherals are devices that connect to hardware but are not the main parts, and can include things like controllers, displays, and storage devices. The document encourages using feedback to improve work by describing the role of peripherals in more technical detail for different hardware devices.

This case study on focuses on the Kroger voice action. This involved speaking about design hurdles as a designer, user pain points, how to design a voice product, as well as how to approach prototyping and usability testing.

This document discusses hardware devices used for digitizing documents. It categorizes input devices like scanners and cameras, output devices like computer monitors, and storage devices like hard drives. The document explains that digitizing means converting documents to digital format using hardware like computers, scanners, cameras, and graphics tablets. Scanners allow high quality digitization but are slow, while cameras provide lower quality but are easier to use. Graphics tablets allow drawing directly on the computer screen. The document provides details on how each device can be used to digitize documents and their relative benefits and drawbacks.

This document summarizes a keyboard case for the 9.7-inch iPad Pro. It notes that the Bluetooth keyboard case transforms the iPad Pro into a portable MacBook. The case is compatible with the 2016 9.7-inch iPad Pro as well as the iPad Air 2 and Air 1. It has a slim aluminum design, a tilt-able stand, and a backlit keyboard. When opened, it automatically turns the keyboard on and pairs it to the iPad via Bluetooth.

Delivered at Casual Connect USA. Game developers often wonder what’s next. Is it AR? VR? One new technology we don’t need to wonder about is Voice Interfaces. Voice command interfaces aren’t a question of ‘if’ or ‘when’ anymore; they’re already happening. In this session you will hear about the most common (and amusing) traps developers fall into when designing audio interfaces and learn industry best practices for designing apps and games that work with voice services.

Direct contextual assistance can now be accessed by touching and holding the home button on Android devices running Marshmallow. The update allows for voice interactions with supported apps, such as asking music questions to TuneIn. Users can also directly share content between apps for specific contacts. Battery life is improved through features like Doze that puts the device in a sleep state when inactive, and App Standby limits battery usage from seldom used apps. The update also enhances privacy, security, and usability.

The document discusses 10 potential use cases for the Amazon Echo in an office setting. These include ordering supplies with a voice command, using IFTTT to connect services not natively supported by Echo, managing to-do lists, translating sentences into other languages, playing ambient music, controlling connected vacuums and booking rides with Lyft or Uber. Other uses are interacting with HipChat via voice, tracking car data with Automatic, and using the Skill Finder to discover new skills.

The document describes the Amazon Echo, a smart speaker controlled by voice commands. It has 7 microphones that use beamforming technology to hear commands from any direction. The Echo's artificial intelligence, Alexa, is always listening for a wake word and can provide information, music, news and more through voice interaction or a companion app. The Echo has advanced audio capabilities with 360 degree sound from its dual speakers. While convenient, it only supports English and requires internet access and electricity to function.

This document discusses a software lesson about understanding the capabilities and limitations of game creation software. It instructs the reader to play games on the Flowlab website and analyze their key features. The goals of the lesson are to be able to identify capabilities and limitations of software, and research a range of game creation options. The reader is then asked to sign up for Flowlab and review its main tools, capabilities, limitations, and compare it to other software by describing features in detail and reviewing ease of use.

This document provides an overview and guide for using an iPad for beginners. It covers unboxing the iPad, setting up identity and location services, backing up data, and using dictation. It also gives a guided tour of the iPad interface including the home screen, dock, apps, settings, and searching. Additional sections explain how to use the App Store to install apps, and iTunes to play music and videos that are in the user's iTunes library. The document concludes with recommendations for the top ten beginner apps to download for free.

Digital assistants are becoming more common and will play a significant role in marketing by 2021. The Google Assistant is available across 400 million devices and uses technologies like natural language understanding, machine learning, and the Google Knowledge Graph to be helpful, harmless, and honest. Brands will need to develop conversational strategies and personas to take advantage of interactions moving beyond keywords to short phrases about tasks like "I want to buy" or "I want to know".

This document discusses adopting tablets in the enterprise and determining a digital publishing strategy. It provides an overview of the tablet and app landscape, opportunities for enterprise apps, and how Quark can help organizations develop and deploy enterprise apps. The document reviews trends in tablet sales and market share. It also examines considerations for developing digital content and whether to use PDFs, ebooks, custom apps, or digital publishing software. Finally, it outlines Quark's products and services for structured authoring, cross-media design, and automating the publishing process.

Voice search usage has started to take off in certain contexts, but only a few brands have developed innovative strategies to take advantage. This presentation looks at the ways in which people use voice search, why they use it, and how brands can deliver the right content to fulfil these needs.

AI and ML represent a huge opportunity and challenge for ad agencies; how quickly they adopt and deploy these technologies in the right way both internally and externally through client work will be crucial. But what does that mean? How can AI and ML help improve customer experiences today as well as further down the road, and what is the road map to getting there? How do these technologies inform advertisers about how to leverage data in new ways? How is it advancing programmatic advertising, in particular?

From machine learning and augmented reality to chatbots and voice-activated search, there’s a lot of buzz around how to use new technology to improve your marketing efforts. But sometimes, it’s hard to know whether or not they’re actually worth the investment. In our webinar led by E3 Senior Marketing Technology Manager Grady Neff, we cover some of the latest marketing technologies, how marketers are using these technologies to move their brands forward, and how to evaluate solutions for your own company.

The document discusses the importance of delivering exceptional customer experiences in the era of the customer-activated enterprise. It emphasizes that knowledge and communication must come before products and services to provide uninterrupted experiences on a global scale through agile content strategies. LOGOS Translation Solutions is presented as a company with over 35 years of experience in localization that can help achieve this through its large network of translators and high volume of annual translations across many languages and file formats.

The document discusses online qualitative research tools and methods. It provides a history of the company Itracks and how online qualitative research has evolved since the 1990s with the growth of the internet. It then outlines several online qualitative research techniques like online focus groups, bulletin board focus groups, and additional services like iMarkIt for concept testing. It discusses the advantages of these online qualitative methods and how they can support quantitative research.

This presentation discusses Google Apps and its various applications for businesses. It begins with an overview of who should use Google Apps, including small businesses, non-profits, education, and government organizations. It then covers the different communication apps available through Google like Gmail, Calendar, Sites, Video, and Groups. It also discusses data management apps such as Docs, storage, Translate, Merchant Center, and Picasa. Revenue generation options through Google Ads and AdSense are presented. The presentation provides information on pricing models and how to get started with Google Apps. It aims to demonstrate how Google Apps can help businesses with communication, collaboration, data management and revenue generation.

This presentation discusses Google Apps and its various applications for businesses. It begins with an overview of who should use Google Apps, including small businesses, non-profits, education, and government organizations. It then covers the different communication apps available through Google like Gmail, Calendar, Sites, Video, and Groups. It also discusses data management apps such as Docs, storage, Translate, Merchant Center, and Picasa. Revenue generation options through Google Ads and AdSense are presented. The presentation provides information on pricing models and how to get started with Google Apps. It aims to demonstrate how Google Apps can help businesses with communication, collaboration, data management and revenue generation.

This document discusses Google's products and services for businesses. It highlights how Google can help companies build better software faster, provide insights from data mining, help employees collaborate internally and externally, and drive sales through Google's advertising and marketing platforms. The document also promotes Google's security, global infrastructure including over 600 security engineers, and research on machine learning and cloud services.

This presentation is a summary of our first event, it will give you a walk you through the technical capabilities of the major voice platforms (Amazon Alexa, Google Home, Siri, MS Cortana, Bixby etc), examine how they can be leveraged to build better products, and give an introduction to the voice-specific design process.

This increased engagement with devices creates an opportunity for brands that didn’t exist before. From new ways of engaging with your consumers to evolving your brand’s persona, to developing a branded experience across devices-- both on voice and screens-- investing early in the Google assistant gives you first mover advantage.

Check my presentation about challenges we're facing with voice and how to successfully getting started. Also viewable online: https://pasteapp.com/p/ANdFfwH2si9

The document discusses how brands can incorporate chatbots into their e-commerce strategy. It notes that chatbots will be able to handle 80-90% of customer interactions, allowing brands to provide personalized 1:1 retail experiences at scale. It also discusses how chatbots open opportunities for conversational commerce through popular messaging platforms that people spend much of their online time on. Finally, it outlines how brands can integrate chatbots into their strategy to engage customers through familiar apps, appeal to younger audiences, and provide information faster than humans in some cases.

Content is created by multiple authors across the business, and then manipulated by other departments for their own use and audience. This Content Conveyor Belt may be efficient, but is fraught with risk for content accuracy and consistency. Engineering creates feature specs, used by Tech Writers to create user documentation; user guides are used by Marketing to understand how to position the product and the subtle differences between features. With each author modifying information for their own use, who is in charge of ensuring that inconsistencies have not developed from one type of document to another? If Marketing changes a feature name to avoid a similarity to a competitor, does this change get relayed back up through the conveyor belt?

The document summarizes the key takeaways from a conference attended by Mitchell Delegates. It discusses several topics covered at sessions including virtual reality, storytelling with data, chatbots and artificial intelligence, the rise of bots, influencer marketing, neuroscience in advertising, the future of connection, immersive storytelling, and the use of GIFs. For each session, 3-4 brief points are provided highlighting important insights or lessons learned.