This document outlines a business development and sales process for digital marketing opportunities. It begins with lead generation activities like managing contact lists, marketing campaigns, networking, and trade shows. It describes qualifying leads by analyzing businesses, demonstrating website solutions, and preparing analyses. If the lead is qualified, a presentation is given covering analyses, demonstrations, project plans, and contracts to close the deal. The process emphasizes listening to customers, understanding issues, and showing proven solutions to achieve goals and results.
A website audit report provides a comprehensive analysis of a website to identify any issues that could negatively impact search engine optimization. It examines factors like website design, structure, content, links, technical errors, and keyword targeting. This helps ensure an online marketing campaign is well-researched and customized to address any existing problems. The document promotes the benefits of a website audit, such as protection from Google algorithm updates, informed campaign preparation, and identification of competitor strengths.
Semrush Site Audit by Dan and Chris Taylors (SALT.agency)
Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge.
For video https://youtu.be/5hY6ZZF34zs
The document provides tips for writing an SEO-optimized article, including doing research on competitors, coming up with a unique title, creating an outline, writing content for humans not search engines using keywords, adding subheads, checking keyword density and grammar, optimizing images and metadata, and sharing the article on social media. The key steps outlined are to research topics, make a plan and title, write the content, edit and add links, check keywords and formatting, and share the article.
How to Create a Sitemap | Submit a Sitemap in Google Search Console
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
On page optimization involves techniques done on a website's own pages like keywords, meta tags, headings and internal links to boost search rankings. Off page optimization uses external links from other sites through methods like link building, social bookmarking and article submissions. Key aspects of on page optimization include title tags, meta descriptions and headings to properly convey page content to search engines.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online businesses and some key internet marketing statistics. It then covers the site building process and important issues to address like search engine optimization (SEO), search engine marketing (SEM), brand recognition, and definitions of common online marketing terms. Specific SEO techniques are outlined like keywords, links, titles, and submissions. Paid search marketing options through search engines are also reviewed. The document concludes with recommendations to undertake both SEO and SEM for online business success.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
This document provides an overview of SEO best practices. It covers:
1. Setting up important SEO accounts like Google Search Console and Google My Business.
2. Conducting keyword research to identify target keywords and search volumes.
3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking.
4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects.
The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.
A website audit report provides a comprehensive analysis of a website to identify any issues that could negatively impact search engine optimization. It examines factors like website design, structure, content, links, technical errors, and keyword targeting. This helps ensure an online marketing campaign is well-researched and customized to address any existing problems. The document promotes the benefits of a website audit, such as protection from Google algorithm updates, informed campaign preparation, and identification of competitor strengths.
Semrush Site Audit by Dan and Chris Taylors (SALT.agency)Anton Shulke
Any SEO improvements start with Site Audit. Without it, you are blind and might be multiplying issues instead of doing good. Should you pay a fortune for it? Maybe, but see what you can do with a right tool and a bit of a technical knowledge.
For video https://youtu.be/5hY6ZZF34zs
A pound of tasty content and a pinch of seoHeadChannel
The document provides tips for writing an SEO-optimized article, including doing research on competitors, coming up with a unique title, creating an outline, writing content for humans not search engines using keywords, adding subheads, checking keyword density and grammar, optimizing images and metadata, and sharing the article on social media. The key steps outlined are to research topics, make a plan and title, write the content, edit and add links, check keywords and formatting, and share the article.
How to Create a Sitemap | Submit a Sitemap in Google Search ConsoleAK DigiHub
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
On page optimization involves techniques done on a website's own pages like keywords, meta tags, headings and internal links to boost search rankings. Off page optimization uses external links from other sites through methods like link building, social bookmarking and article submissions. Key aspects of on page optimization include title tags, meta descriptions and headings to properly convey page content to search engines.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This document discusses strategies for on-site search engine optimization (SEO), focusing on both technical and content-related factors. It emphasizes the importance of building a strong foundation by optimizing all elements of a website, including keywords, descriptions, titles, filenames, and alt text for images. Small optimizations across many pages can have significant long-term impact by improving rankings and traffic. Both technical elements like links and code, as well as high-quality, optimized content are important for SEO success.
Best Top SEO Tools, SEO Process & SEO ReportsAK DigiHub
SEO – SEO stands for Search Engine Optimization. SEO is the complete process of enhancing the quality and quantity of the website traffic and increasing the visibility of the web page. It’s trusted and tried the technique for ranking your website and getting optimized your content for SEO. There are so many tools that are used for SEO out there but here we have listed some best tools for SEO.
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
This is an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I'll explain the common mistakes made by designers and developers. Then I’ll provide some basic tips that you should be practicing to optimize your site for search engines
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
The document discusses several simple ways to increase a website's search engine rankings, including optimizing title bars and page content with target keywords, adding meta tags, and increasing link popularity through an exchange linking campaign with other high-quality sites. It emphasizes that search engine optimization is essential for business success and directs readers to examine basic on-page elements like titles and text before seeking outside help.
In this Chapter we discuss how to approach the On Page Optimisation factors in details. You'll learn how to do a keyword research, title, meta description optimisation and other factors that affect your On-Page SEO
Take A Sneaky Peak At How Someone Built & Ranked A Site That Beats Penguin 3....Matthew Woodward
This document provides a case study on how one individual built and ranked a website using only spammy link building techniques. Some key points:
- The individual created a 10-page site on a skincare niche promoting affiliate products and used almost entirely duplicated/PLR content except for a unique homepage.
- Link building was done using GSA Search Engine Ranker to build a tiered link network of spammy, machine-generated content pointing to the site.
- Despite several Google updates targeting low-quality links (Panda, Penguin), the site was able to rank for dozens of keywords and earn over $5,000 total in affiliate commissions to date.
- While some rankings dropped,
Increase Your Rankings With This Secret Source Of Authoritative BacklinksMatthew Woodward
Today I'm going to teach you how to take advantage of Russian newspaper sites to get backlinks step by step, along with how to create as many of them as you want and the results of applying these links to a specific niche.
Interactive Marketing ~ business development process (selling steps included!)Lynn Holley III
This is an ever evolving - but simple Business Development/SALES Process. The Process is utilized while creating business opportunities within the Interactive Media/Marketing Landscape (i.e. websites, web applications, internet marketing, social media, ETC. )
As you will see, it’s short - but informative! Also, be cognizant to the overlapping of certain content items throughout - only because several slides have variables that may touch each other @ different times during the Process because they’re ALL intertwined & coming from the same source – CENTERED Business Development Plan - to make it work!
How SMEs Can Drive Rapid, Significant Revenue Gains Onlinedmg events Asia
Learn tangible, actionable strategies to rapidly and significantly increase your SME’s online revenue. Find out how to:
• set realistic business objectives for online growth;
• build your business on the most powerful, scalable foundations;
• increase the quality of your website traffic so that you get more leads and sales;
• track and measure your progress so that you’re always on target;
• increase the conversion of your marketing funnels;
• automate your marketing;
• get more out of your service providers by working with them on a performance-
based approach…
…and much more. Prepare to walk away from this talk feeling positive, energized and ready to take action on growing your SME online!
Speakers: Clément Yeung, Chairman, Vandt International
Juan Carlo, Director of Marketing, Juan Carlo
Marketing for Startups - Incubadora SinergiaRiley Maguire
This is the talk we give to new batches to establish basic principles and a framework for marketing. It helps analyze what assets a startup has to share, how channels are a function of their business model, and basics about acquisition costs and AARRR funnels. We end looking at landing pages, as a basic marketing tool that can put this all together.
Digital marketing is a comprehensive and dynamic approach to promoting products or services using various digital channels. It encompasses a wide range of strategies and techniques that leverage the power of the internet and digital technologies to reach and engage with a target audience. With the increasing reliance on digital platforms for information and communication, digital marketing has become an essential tool for businesses of all sizes and industries.
The document provides an overview of digital marketing and various digital marketing strategies and tools. It begins with an introduction to digital marketing versus web marketing. It then covers topics such as digital marketing audits, competitor research, the digital marketing mix including email marketing, search engine optimization (SEO), social media, and various social media platforms. The document provides definitions and explanations of these digital marketing concepts in 1-2 paragraphs for each topic.
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. The slides in this slideshare are inspired from other ppts and I am giving due credits to the creators. This ppt is only for reference.
MAGNE Consulting presents their Customer Connect Program, which aims to bridge the gap between brands and customers. The program consists of three main components: Customer Data Management, Online and Offline Marketing Activities, and Analytics. Customer Data Management involves collecting and analyzing customer data to better understand demographics. Marketing Activities work to engage customers through both digital and offline channels based on their interests. Analytics provides insights into marketing performance, trends, and customer preferences to refine business strategies. The presentation outlines the program's benefits and shares examples of its implementation for retailers.
This document outlines a method for digital transformation or enhancement based on a swift pre-study - that will help you get the insight you need to make informed decisions, plan for the future and find a new way of operating - to increase customer satisfaction, adapt your way of working using data and thus increase your revenue.
Either its is just launching a new website, identifying the needs as well as future proof it or its is to restructure and enhance your marketing and communication from activities to department - however big or small task, local or global - you can use this method.
So let’s dig deeper into what type of activities that can help you both improve and adapt how you work using discover - plan- act and optimize.
Hi, I am Marketer Bulbul. Marketer Bulbul is a kind of personal branding name. If you want to know the details about me, you can search for me by typing "Marketer Bulbul" on Google.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
My meticulously crafted presentation covers all essential elements. It delves into the client I am tailoring the proposal for, outlining their objectives, insights on social media and market trends, as well as identifying their competitors. The comprehensive analysis extends to defining the target audience and strategies for effective communication across various social media platforms.
Within the presentation, I articulate the content pillars and the nuanced approach to communicating them to the right audience. This involves a thorough understanding of the different audience segments, including their pain points and tailored messaging crafted specifically for each buyer persona. In essence, the presentation encapsulates a holistic approach to market research.
25 Tools for your 2020 Marketing Technology StackMopinion
The document discusses top 25 tools for a 2020 marketing technology stack. It begins by defining a marketing technology stack and explaining why businesses invest in them. It then provides examples of tools for key categories like email marketing, social media marketing, CRM software, analytics tools and collaboration software. For each category it lists 3-5 individual tools, describing their main features and benefits. The summary emphasizes setting up a balanced marketing technology stack that serves business goals and managing tools effectively.
2023 is here…how is your brand going to evolve?
This is what you should be asking yourself:
Have we audited our brand?
Do we have a brand strategy?
Is our brand strategy part of our organisational fabric / DNA?
Do we know what our brand’s biggest challenges are and how to solve them?
Do we have clarity on our stakeholders, integrating ESG or DEI into our brand strategy and optimising our overall customer experience?
How are we using data, what can we automate and how do humanise our brand and communications?
Does our branding team, marketing team, board and management have the right skills and knowledge?
SaaS workshop for B2B startups targeting global SMB market from IndiaSaaS Boomi
The document provides guidance on global sales and marketing strategies for SaaS companies targeting SMB customers. It discusses segmenting customers based on factors like size, industry, job role, and geography. It also outlines approaches for marketing, including content marketing, search engine optimization, paid advertising, and building referral programs. On the sales side, it recommends defining clear sales processes, focusing on qualified leads, and establishing account types based on size and effort. The overall document shares lessons on building successful global sales and marketing programs for the SMB market.
How to integrate print into your customers’ campaigns with marketing automationmindfire.agency
Marketing campaigns that effectively integrate print with online channels are in high demand. We will show you how you can use marketing automation technology to generate high-profit recurring print revenue by making direct mail an integral part of your customers’ marketing campaign workflow.
Gershon Alon, Workflow Solutions Manager at HP Indigo, Kraig Schmitt, Creative Director at PIP Printing, Dave Rosendahl, MindFireInc Co-founder, and Joe Manos, Executive Vice President at MindFireInc, will present this free 60-minute webinar on February 18, 2014 at 8 am PST.
Join us for this free webinar and learn how to:
-- Find customers that benefit from marketing automation, and sell them more profitable services.
-- Increase your print revenue by innovative use of direct mail in conjunction with email, text, voice, social and web channels.
-- Create a predictable recurring revenue stream by offering “ongoing” lead generation and lead nurturing campaigns.
We will showcase several real-world examples of effective marketing campaigns that your customers need today. You’ll learn all you need to know on how to start growing your revenue with marketing automation.
Successful Marketing Starts With A StrategySpryIdeas
Of course, as any savvy marketer knows, in today’s world, nurturing or drip marketing can be a powerful tool to grow your business, which involves sending or “dripping” messages to customers or prospects over time. In other words, marketing ain’t what it used to be. In fact, some experts say marketing is evolving faster than universities can develop new courses to teach the next generation of marketers – they are essentially learning on the job. (http://bit.ly/2ghsK8H)
The marketing plan aims to increase Stimulus Advertising's client base and brand awareness. A SWOT analysis identified strengths like experienced staff but also weaknesses like the small size. The primary targets are established local businesses and startup companies with sufficient budgets. Goals include increasing the client base and brand awareness by a certain percentage. Tactics proposed include internal passion initiatives, warm lead generation through email, video and blogs, print materials, and outreach through merchandise, community events and surveys.
James P. Burns is a digital media and interactive sales and marketing professional with extensive experience in search engine marketing, affiliate marketing, lead generation, email marketing, and performance marketing. He has worked with major companies like Overture, Yahoo!, Traffic Marketplace, Modern Vision Media, SmartQuote, and True Action. Burns is skilled in strategies like pay-per-click advertising, online display campaigns, and social media marketing. He aims to build partnerships and create successful campaigns that generate revenue for clients.
This is an introduction to my background and experience as a marketer. I am currently looking for new clients and a full time employment opportunity. Feel free to contact me through linkedin or my website.
Similar to Digital Business Development Process 2018 (20)
There are several Web Applications and Software packages to Manage our Projects these days. It's especially nice to have a comprehensive system that connects ALL interactions with our Clients from CRM to Invoicing.
Back to the PM piece. With all Web Project Implementations, the proof can be derived from the result factors of positive goal attainment – however, you can’t even get there without the “Project Plan” evolving into what your Company’s vision was and has changed into upon LAUNCH Mode.This PM Plan was created using SmartSheets,
Marketing Automation Applications and EvaluationLynn Holley III
Most all Companies participate with Marketing Automation - at some level. Whether we develop/utilize our own internal Company’s programs and processes, or if we have partially implemented Third Party Solutions. Who knows? Maybe we selectively chose a specific Module-set of Programs to serve our immediate Company’s Marketing needs for Success -- or we spent Six months deciding on which Platform SOLUTION encompassed Everything to achieve this years Goals..
Lets dive in further to what some Program Feature Sets could be:
email marketing, Lead Management, CRMs, ERPs, social CRM, Social Media, Campaign Management, Marketing Intelligence, Contact Management, Content Management, ECM, Project Management, Reporting & Analytics, etc.
pre-Project Plan: Website & Internet Marketing StrategyLynn Holley III
From initial inception to final completion, the overall pre-planning with necessary vision, strategy, goals, business acumen and the actual “Project Plan” in place always plays a vital role within the WHOLE Process of any successful engagement, large or small. With all Web Project Implementations, the proof can be derived from the result factors of positive goal attainment – however, you can’t even get there without the “Project Plan” evolving into what your Company’s vision was and has changed into upon LAUNCH Mode.
This is an example of an Internet Marketing Analysis Report for a b2b Financial Planning Company’s Website… The SEM Evaluation is based on meeting standard core requirements for ranking well with Google, BING, & Yahoo Serach Results. We are looking at the most basic structures of your website, and determining if they’ve met the minimum standards or not for high ranking performance. Missing out on the basics of SEO can mean catastrophic results for your ranking and driving traffic.
Cosmetic Surgery Website: Information Architecture - categories, content, but...Lynn Holley III
Please note: Most Title Slide Headers following will be global navigational elements within Cosmetic Surgery Centers website - test case I, except “CTAs” which will be positioned through-out the site appropriately. All other topics shown herein will also be navigational elements that will have their own pages dedicated for visitors “usefulness” and search engine friendliness as well. While reviewing, please be mindful that the primary, secondary and tertiary topics in these slides are recommendations for website pages, categories & copy to be written in accordance with existing BRAND Guidelines and or New Defined Concepts.
Test Case I, “Cosmetic Surgery Center” | Lynn Holley III | Business Development
PPC ADWORDS Campaign Set-up & Weekly MaintenanceLynn Holley III
This is an example estimate of the hours required to setup a typical PPC budget for a company that has never advertised on Google. This estimate also assumes only search ads (not display or retargeting) within Google. The variables are the size of the market (does client sell locally or nationally?), competitiveness of market, cost of the PPC bid and seasonal sales cycle for client (bid prices peak at special Times)
The Setup will cost more if the initial PPC review shows additional attention is required in some areas.
As you read this simple document, You will also notice weekly TASK included that will be performed for optimum PERFORMANCE and accountability.
These google slides are * proposed global navigational elements for top tier, middle and footer section items of an example Financial Planning Website.
This storyboard template was designed to help video project teams prepare by making a copy of the image provided and completing the storyboard, which must be signed off by the entire video team, as filming cannot begin until the storyboard is 100% completed and approved.
Pre site map for Financial Planning Companies. One of the first steps in the Process of building your website is the Information Architecture phase.(site-mapping)
pre - Financial Planning Website Information ArchitectureLynn Holley III
Example preliminary sitemap for Financial Planning market segment including some primary and secondary navigational elements & also some simple start-up CTA (calls to action)
Pool Pros provides pool construction, renovation, design, and maintenance services. They offer full service pool maintenance starting at $150/month, chemical-only service starting at $75, and other services like repairs, equipment overhauls, resurfacing, and deck/patio installation. Testimonials and contact options like phone numbers and a contact form are provided throughout the site.
The document outlines an interactive media-marketing sales process that includes four phases: lead generation through calls and marketing campaigns to set up meetings for business analysis and website analysis; lead qualification through further business and website analysis; research to prepare various analyses and plans; and a presentation to go over analyses, demonstrate content management systems, present plans and quotes to close the sale.
The document discusses 7 deadly mistakes website owners can make and provides tips to avoid them.
1) Not performing keyword research and analysis to determine the best keywords to target.
2) Not researching competitors to see what they are doing better.
3) Poor off-page optimization such as link building and social media marketing which are important for search engine authority.
4) Lack of content and keyword optimization on pages, including proper keyword density and calls-to-action.
5) Poor website design and layout that does not engage visitors and encourage them to stay on the site.
6) Not using a content management system (CMS) like WordPress that allows easy updating and management of website content
This document outlines a social media marketing plan spanning from December 7th to February 22nd. Each week involves publishing 2 articles with submissions, creating various backlinks, bookmarks and blog comments on specific days. It also includes bonus backlinks and breaks for Christmas and New Years. The plan is repeated for each 4 week period with the same daily activities to build links and engagements for social profiles.
The document is a presentation by Mike Stewart on local search optimization. It discusses the evolving nature of local search and provides tips for businesses to claim listings, build citations and reviews, create keyword-rich content and websites, and leverage social media platforms to succeed with local search engine optimization. The presentation emphasizes that local SEO requires an ongoing effort and recommends finding expert guidance to learn more about best practices.
This document outlines the action items for a client project including setting up databases and directories, assigning workers, starting keyword research, designing marketing assets, implementing analytics tools, optimizing a website, and requesting client feedback to close out the project. Work is to be tracked and documented in a ticketing system and project management software.
The document summarizes a roundtable discussion on the future of the social web hosted by Forrester Research. 38 representatives from brands and social media companies generated 4 predictions for the future of the social web. They then identified challenges for each prediction and brainstormed solutions in breakout sessions. The predictions focused on communities participating in all aspects of business, brands engaging with organic communities, work styles evolving through broader collaboration, and single user identities with multiple facets. Challenges and potential solutions were discussed for bringing each prediction to fruition.
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Traditional Foods Of Australia and The HistoryThe Aussie Way
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
Visit - https://theaussieway.com.au/category/food/
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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https://training.devinstances.com/
address - industrial area, phase 8, F7, MOHALI, PUNJAB
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
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2. Sales/Business Development Process ~ with
Internet/Interactive & Social Marketing...
■ This is an ever evolving - but simple Business Development Process. The Process is utilized while creating
business opportunities within the Interactive Media/Marketing Landscape (i.e. websites, web
applications, internet marketing, social media, ETC. ) As you will see, it’s short - but informative!
■ Also, be cognizant to the overlapping of certain content items throughout - only because several slides
have variables that may touch each other @ different times during the Process because they are ALL
intertwined & coming from the same source – a CENTERED Business Development Plan, to make it
work!
■ Lastly, try not to get lost in the Lead Generation section – I always do! (too much, but still not enough)
The actual biz dev PROCESS starts on Slide #7, named: “The SALES Process begins with…Lead
Qualification”
■ Again, if not in the mood for any interference with the initial entry points from lead capture &
Lead Generation then go to slide #7 to start. ty !
3. Lead Generation
● Prospect & Customer-List-Management
(Where’s the Master List of contacts, and how are they tracked for follow-up?)
○ CRM Selection or already in Place
■ Open source program “of the day” or not? Solutions are there for the Enterprise, Mid-size,
etc.; depending on your Company’s specifications LIST & Criteria. Mobile management is huge! these days
for managing sales contacts & Contracts. Please understand I’m NOT endorsing any of these Solutions, but I
am reinforcing the actual NEED to Campaign, Update, TRACK & Follow-up.
■ Zoho
■ SugarCRM
■ salesforce (SFDC)
■ Microsoft Dynamics, Nimble, Salesnet, Pipeliner, Oracle-FusionCRM, Goldmine, etc.
○ Procure qualified contact list
■ InfoGroup. InfoUSA, salesforce, D&B - Hoovers, etc. (some of these Company resources are
interrelated)
● Contact List selection based on Companies Gross Sales Revenues & Market Segment
● 2 primary contact people per Company with correct standard info
○ Names
○ Phone
○ Email
○ website
○ Ongoing Contact List "Accumulation"
■ Website traffic & Social Media CHANNELS
■ Business Intelligence & Analytics
■ ALL quasi-normal request, call-backs, referrals, networking, seminars, Speaking
engagements, etc.
4. Lead Generation (2nd page - Continued)
● Strategic Marketing Campaigns
○ PPC, SEO, SEM, SMM, vSEO, vSEM, email Campaigns, pick-up the PHONE, etc.
● Warm Calls
○ Strategically set-up meetings that have significant Potential for Our niched SERVICES…
● Market Segmentation – select segments of choice & company size b4 Lead Process initiated
○ Enterprise Prospects by Market & Size ( i.e. Fortune 50, 100, 500, 1000– ETC.)
■ Always be Redefining & refining Enterprise Marketing Biz Plan to coincide with current
Company's Business Plan and "niche" SERVICES offered.
■ Redefine Sales Plan with targeted/ quota numbers to be reached every Month, Quarter
and Annually. (see Biz Development Plan)
■ Pick 3-5 hottest markets
■ Pick Top 50 list
■ Major Brands
■ Selection also based on "our" company's need for that type of
REFERENCE/Brand/Segment
○ Mid-Size Companies by market segment
■ Selection Process by minimum to Maximum Gross Revenue
○ Smaller Companies by market segment
■ Minimum Gross Revenue (i.e. not targeting companies with less than 5mm GSR)
5. Lead Generation (3rd page - Continued)
● Networking
○ Social Media
■ SM Channels are recommended everyday for companies on how 2 utilize their effectiveness within niche
business markets for success. And rightfully so - it’s proven and done. Ironically, - it’s not a favorite choice of mine for
building ENTERPRISE level Contacts. However, SM needs to be in your bag at some level for biz EXPOSURE. So at the
same time, let us reiterate… It is necessary and highly encouraged to demonstrate SM Channels viable effectiveness for
Most ALL companies to increase communications & further increase REVENUES and Profits. “Practice What You Do,
then - the Practice makes You better at what You’ve DONE – for the next TIME.” Obviously, when your Company
exemplifies & proves Itself by example, it’s PROVEN.
● Facebooks
● Linkedin’s
● twitters
● Google +
● instagram
● Pinterest
● Connected Communities & Groups
● Associations
○ Association Integration
■ Your Company “EXPERT” for Digital Media/ Marketing within selected Trade Association ■ Association
Example: by Market segment - (MEDICAL) for “the EXPERT“ in our Company ● TMA: Texas Medical
Association - with our Medical EXPERT "Interactive Marketing“
○ Member
○ Keynote
○ Associate
○ Partnership/Preferred Partner List, etc.
● FPAdfw - Financial Planning Association Dallas Ft. Worth (2nd Association Example, etc.)
6. Lead Generation (4th page - Continued)
● TradeShows
○ Working Trade Show Process
■ Selecting which Market Segment in your already designated Prospect Group you will be at
their trade-show visiting their Booth, then meet & greet! to start them in the Sales Process based on their
NEEDS and our SOLUTIONS.
■ Pre-Plan, then PLAN for Results to attain GOALS for specific trade show schedules.
● Partnerships & Partnership Programs
○ Partnership Agreements
■ What % discount extended to the "new Customer“ referred by Partner?
■ What % paid to the Company/Consultant referring the “new client” upon Close?
■ Referral Partner Company has choice to give % to their favorite Charity!
■ Referrals – WOM. “Thank you, we’ll reciprocate when appropriate.”
■ Finders Fee amounts?
■ Flat-out WOM (word of mouth marketing)
○ Partnership Outsourcing
■ White Labels – companies that resell our Services
● Ad Agencies
● PR Agencies
● Print Specialist Companies/Agencies
● Website Development
● e-Commerce
● IT Companies
7. Lead Generation (5th page -Continued)
● Partnerships & Partnership Programs (Topic Category Continued)
○ B2B Market Segment Partners
■ Preferred Partnered List, a.k.a. - PPL (i.e. Agencies)
■ Media Agencies, Ad Agencies, Boutiques, Publications, PR Companies, etc. – PPL
■ Web Design & Web Development Companies – PPL
■ eCommerce – PPL
■ IT Companies – PPL
■ Software Companies - PPL
○ Medical Software
● Practice Management
● EMR/HER
● Electronic Claims processing
○ Financial Planning Software
● Professional Money Management
● Retirement
● Retirement Strategies
● Retirement Income Solutions
● Education Planning
● Estate Conservation
● Insurance and Annuity Products
8. SALES Process begins with…“Lead Qualification”
● Business Analysis
○ Question and answers ?
■ Actively LISTEN and interject when appropriate
■ Immediately understanding Company’s past performance issues with poor, fair, good
RESULTS; then demonstrating proven Solutions to acquire desired OUTCOMES.
■ Knowing and Asking the right questions enables the WHOLE Process to move forward or NOT,
but when it does progress forward - the next steps provide an extremely high probability for
conversion-close.
● Website: quick demonstration -walkthroughs ?
○ Their Website
■ On-the-fly, go over their website to point out areas for improvement.
○ Website demo/ours
■ Quickly show some right ways of doing websites & internet marketing plans with
testimonials, case studies, ROI Reports – “proven RESULTS” and MORE...
9. Preparation STEPS in working the “DEAL”
● Prepare website analysis
○ Existing examples will be used based on market segments when applicable
● Prepare website marketing analysis
○ Existing examples will be used based on market segments when applicable
● Prepare competitive analysis
○ Existing examples will be used based on market segments when applicable
● Prepare Pre--sitemap
○ Existing examples will be used based on market segments when applicable
● Prepare Pre--Project Plan
○ Existing examples will be used based on market segments when applicable
● Prepare Quote/SCOPE/Contract
○ Existing packages can be utilized to formulate customized Quotes
10. Presentation - conclusion...
● Presentation is Outlined/tested & ready for meeting
○ Demonstration/Present in Person or Screen-Share –
* both work; depending on each situation and abilities. While going through Presentation, this
ordered list of proof points and future deliverables helps set realistic expectations and makes a smooth
transition for – their “Company” to comprehend the EASE of GETTING started reaping increased
Features, Benefits & REVENUES.
■ Business Analysis
■ Website Marketing Analysis
■ Competitive Analysis
■ CMS demo
■ SiteMap
■ Pre--Project Plan
■ Quote/SCOPE/Contract
● Agreement Acceptance – CLOSE
sidebar comment: Every single deal is different in some way, and so are We – make it your own & have fun
doing it !!