Disambiguating Equiprobability in SEO Dawn Anderson Friends of Search 2020

The document describes a Python script that can automatically generate new subcategories for an ecommerce website based on clustering product names. It discusses: - Using NLTK to generate n-grams from product names to cluster related products - Filtering the n-grams to keep only those with commercial value by checking for search volume and CPC data - Running the script on a large home improvement site to identify over 1,650 new subcategory opportunities with a total search volume of over 13 million - Sharing the script so others can automate subcategory identification for their own sites to scale up an important SEO tactic.

The document discusses using automated text summarization techniques to generate quality content at scale from user-generated content like online product reviews. It proposes a technical plan to download Amazon reviews, remove duplicate sentences using neural semantic textual similarity, and then generate frequently asked questions and corresponding FAQ schema by feeding the review text into a neural question generation model. The goal is to leverage user content and machine learning to automatically create helpful content for websites.

Using 'page importance' in ongoing conversation with Googlebot to get just a bit more crawl budget as part of technical SEO strategy for ecommerce and enterprise SEO website projects

Check out my slides from the Turn Digital online conference on April 30, 2020 about increasing your website authority.

Semantic Content Networks are the semantic networks of things with relations, directed graphs, attributes and facts. Every declaration, and proposition for semantic search represent a factual repository. Open Information Extraction is a methodology for creation of a semantic network. The Knowledge Base and Knowledge Graph are connected things to each other in terms of factual repository usage. The Knowledge Base represents a factual repository with descriptions and triples. Knowledge Graph is the visualized version of the Knowledge Base. A semantic network is knowledge representation. Semantic Network is prominent to understand the value of an individual node, or the similar and distant members of the same semantic network. Semantic networks are implemented for the search engine result pages. Semantic networks are to create a factual and connected question and answer networks. A semantic network can be represented and consist of from textual and visual content. Semantic Network include lexical parts and lexical units. Links, Nodes, and Labels are parts of the semantic networks. Procedural Parts are constructors, destructors, writers and readers. Procedural parts are to expand the semantic networks and refresh the information on it. Structural Part has links and nodes. Semantic part has the associated meanings which are represented as the labels. The semantic content networks have different types of relations and relation types. Semantic content networks have "and/OR" trees. Semantic Content Networks have "Relation Type Examples" with "is/A" hierarchies. Semantic Content Networks have "is/Part" Hierarchy. Inheritance, reification, multiple inheritance, range queries and values, intersection search, complex semantic networks, inferential distance, partial ordering, semantic distance, and semantic relevance are concepts from semantic networks. Semantic networks help understanding semantic search engines and the semantic SEO. Because, it contains all of the related lexical relations, semantic role labels, entity-attribute pairs, or triples like entity, predicate and object. Search engines prefer to use semantic networks to understand the factuality of a website. Knowledge-based Trust is related to the semantic networks because it provides a factuality related trust score to balance the PageRank. The knowledge-based Trust is announced by Luna DONG. Ramanathan V. Guha is another inventor from the Google and Schema.org. He focuses on the semantic web and semantic search engine behaviors. He explored and invented the semantic search engine related facts. Semantic Content Networks are used as a concept by Koray Tuğberk GÜBÜR who is founder of Holistic SEO & Digital. Expressing semantic content networks helps to shape the semantic networks via textual and visual content pieces. The semantic content networks are helpful to shape the truth on the open web, and help a search engine to rank a website even if there is no external PageRank flow.

The document summarizes a presentation given by Bill Slawski at the Semantic Technology & Business Conference in San Jose. The presentation discussed how adding semantic information and structuring content around entities can help websites better optimize for search engines and provide more relevant experiences for users. It also provided several examples of how search engines are using entities and knowledge graphs to enhance search results and anticipate related queries.

Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented: * Make your SEO audits solutions focused to develop action driven recommendations * Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits * Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process * Connect each of your SEO recommendations to SMARTER SEO goals * Format SEO recommendations to facilitate actionability and collaboration * Develop frequent recommendations reviews & tests to keep them relevant and impactful

Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively. It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

Google Lighthouse is super valuable but it only checks one page at a time. Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests. He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.

What percentage of an Inbound marketer's day doesn't involve working with spreadsheets? How much of this work is time-consuming and repetitive? In this interactive session, you will learn how to manipulate Google Sheets to automate common data analysis workflows using Python, a very easy to use programming language.

40 Deep #SEO Insights for 2023: -In 2022, I told to focus on Natural Language Generation, and it happened. -In 2023, F-O-C-U-S on "Information Density, Richness, and Unique Added Value" with Microsemantics. I call the collection of these, "Information Responsiveness". 1/40 🧵. 1. PageRank Increases its Prominence for Weighting Sources Reason: #AI and automation will bloat the web, and the real authority signals will come from PageRank, and Exogenous Factors. The expert-like AI content and real expertise are differentiated with historical consistency. 2. Indexing and relevance thresholds will increase. Reason: A bloated web creates the need for unique value to be added to the web with real-world expertise and organizational signals. The knowledge domain terms, or #PageRank, will be important in the future of a web source. 3. AI and #automation filters will be created. Reason: Google needs to filter the websites that publish 500 articles a day on multiple topics to find non-expert websites. This is already happening. 4. #Google will start to make mistakes in filtering websites that use spam and AI. Reason: The need for AI-generated content filtration forced Google to check and audit "momentum", in other words, content publication frequency. I used the "momentum" first in TA Case Study. 5. Google uses #Author Vectors, and Author Recognition. Reason: LLMs use certain types of language styles and word sequences by leaving a watermark behind them. It is easy to understand which websites do not use a real expert for their articles, and content to differentiate. 6. #Microsemantics will be the name of the next game. Reason: The bloating on the web will create bigger web document clusters, and being a representative source will be more important. Thus, micro-differences inside the content will create higher unique value. 7. Custom #LLMs will be rented. Reason: Custom and unique LLMs will be trained and rented to the people who try to create 100 websites with 100,000 content items per website. NLP in SEO will show its true monetary value in mid-2023. 8. Advanced Semantic SEO will be a must for every SEO. Reason: 20 years of websites will lose their rankings to the new websites that come with 60,000 articles. This creates the need for advanced #Semantics and Lingusitics capabilities for SEOs. 9. Cost-of-retrieval will be a base concept for #SEO, as TA. Reason: TA explains a big portion of how the web works. Information Responsiveness and Cost-of-retrieval will complete it further. For two books, I will be publishing only these two concepts. 10. Google Keys Reason: The biggest Google leak after Quality Rater Guidelines will happen in 2023. And, I will be involved, but no more information, for now, I am not allowed to share more. Check the slides for the next SEO Insights for 2023. #searchengineoptimization #future #nlp #semantic #chatgpt #ai #content #quality #publishing #trend #seotrend #seo #searchengineoptimisation

How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.

There are three main components of information retrieval systems: query understanding, document-query relevance understanding, and document clustering and ranking. The path from a search query to a search document involves several steps like query parsing, processing, augmenting, scoring, ranking, and clustering. Query understanding is where search engine optimization (SEO) begins, while document creation and ranking are other areas where SEO is applied. Cranfield experiments in the late 1950s helped develop the concept of a "search query language" which is different from the language used in documents. Formal semantics and components like tense, aspect, and mood can help machines better understand human language for information retrieval tasks.

Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc

The document discusses using Python for SEO applications such as data extraction, preparation, analysis, machine learning and deep learning. It provides an agenda and examples of using Python to solve challenging SEO problems from site migrations and traffic losses. Methods demonstrated include pulling data from Google Analytics, storing in DataFrames, regular expression grouping, and training machine learning models on page features to classify page groups and identify losses. Later sections discuss using deep learning with computer vision models to classify web pages from screenshots.

Google conducts 800,000 experiments and improvements to search annually to optimize search results for users. In 2021 alone, Google made 5,000 improvements to search. As of August 2022, 92% of all search queries are handled by Google. The document then provides an in-depth overview of how to conduct a comprehensive search engine optimization (SEO) analysis, including competitor analysis, entity analysis, sentiment analysis, search intent analysis, language use analysis, and rank analysis. It recommends leveraging tools like Google APIs, Data for SEO, and GPT-3 to automate the analysis and provide classifications. The analysis is intended to guide content and keyword strategy execution rather than replace it.

Drummond Reed, Managing Director of the Respect Network, speaking at the Personal Cloud meetup on 29 January 2013.

1. The document describes using ElasticSearch to search for hotels that meet certain criteria, providing a more flexible approach than SQL. 2. It explains how ElasticSearch allows storing and querying structured and unstructured data using a document-oriented model with an inverted index. 3. Key features discussed include ElasticSearch's distributed architecture, RESTful API, relevance scoring, and ability to handle requirements and preferences more intelligently than SQL.

The document discusses the changing landscape for libraries and catalog data as more information is available online. It notes that library patrons now prefer searching online over using physical library resources. The way catalog data is consumed has also changed, with users preferring keyword searches over structured browsing. The document argues that library catalog data needs to be opened up and made available in formats more suitable for online discovery and reuse by both patrons and external developers. It provides examples of how data like ISBNs could be exposed as structured JSON to enable new uses. Finally, it suggests libraries should take a pragmatic approach and focus on making their data flexible and reusable, rather than adhering strictly to legacy standards.

The document discusses the importance of summarization in reducing lengthy documents down to their essential elements in 3 sentences or less. It provides examples of summarizing different parts of a sample text, focusing on the main topics, key details, and high-level conclusions. Proper summarization is presented as a useful skill for effectively communicating large amounts of information concisely.

There are so many exciting changes going on in the retail and mobile commerce space. We will take a look at what’s to come with marketing and loyalty programs meeting mobile payment and virtual wallets, discuss what you can do right now to engage your customer, share methods for building a loyalty program while being compliant, and considering the security issues that will be faced. To get our focus for the day, Julie will give us a big picture – 30,000 ft view of what is going on with mobile in the retailer’s world. She will share high level trends in mobile usage from a consumer behavior perspective, such as, what they are researching, when mobile usage is highest, the incrementally of mobile to desktop and other exciting mobile trends in retail.

The document provides an update on the California foreclosure market and opportunities in the space. It discusses that while foreclosure activity is declining from its peak, the "foreclosure funnel" continues with hundreds of thousands of homes still underwater, delinquent, or in foreclosure. It also notes headwinds for the housing market in 2011 but that the greatest risk to home prices is tightening lending standards rather than a new wave of foreclosures or short sales. The document outlines opportunities in trustee sales for investors and real estate agents and introduces the ForeclosureRadar service for tracking foreclosures.

This document discusses hacking heavy trucks and related networking protocols. It describes building a "Truck-in-a-Box" simulator to experiment with truck electronics and protocols like J1939 and J1708. The document outlines adventures in truck hacking, including modifying engine parameters, impersonating an engine control module, and exploiting bad cryptography. Details are provided on new hardware tools like the Truck Duck for analyzing truck communication networks.

The document provides a high-level overview of Apache ACE, which is a software distribution framework based on OSGi that aims to automate the deployment of software bundles across many devices. It discusses how Apache ACE organizes artifacts into features and distributions, maps distributions to targets, and provides a user interface to interact with its deployment repository. It also describes how Apache ACE uses management agents, deployment administrators, and relay servers to deploy packages from a development to a production environment in a consistent and automated way.

This presentation was delivered to aspiring students of IMT Ghazibad. If you want to knowmore, follow me on @aneesmerchant

This document discusses open source in mobile platforms. It begins with a brief history of open source from 1983 to the present. It then discusses the 3 main economic drivers for open source in mobile today: reduced cost of software acquisition, access to innovation, and reduced ownership costs. It notes that maintenance is the biggest cost for community open source software. The document discusses strategies for mobile open source projects like merging with upstream projects, contributions from large companies, and reuse of code between projects. It emphasizes that working with open source requires sophisticated supply chain management rather than just technical skills. The future will see convergence of platforms and developers building for multiple platforms.

UCC Science, Engineering & Food Science Public Lecture - Professor Barry O'Sullivan Computers are extremely important in modern life. Understanding how they work, how they reason, how they "think", what are their limitations, is a fascinating subject called computer science.This lecture is focused on making the fundamental ideas of computer science accessible to children from the ages of 7-12 and their families. We present a set of learning activities that teach computer science through engaging games and puzzles that use cards, string, crayons and lots of running around. This lecture presents a subset of activities that form part of a Public Engagement Programme for Dublin City of Science 2012. Professor Barry O'Sullivan is Head of Department for Computer Science at University College Cork, Ireland. He is also Director of the Cork Constraint Computation Centre in the Computer Science Department at UCC, SFI Principal Investigator, Past President of the Association for Constraint Programming, Chairman of the Artificial Intelligence Association of Ireland, Coordinator of the EuropeanResearch Consortium for Informatics and Mathematics Working Group on Constraints, and Executive Council member of the Analytics Society of Ireland.

JaanSi provides IT solutions and services based on open source software including customization, implementation, training, and maintenance. They offer solutions for businesses, education, and knowledge management using platforms like Google Docs and open source platforms. JaanSi operates out of Thailand with plans to expand to India, and works with clients including PTTEP and UN agencies.

The document discusses a study on the effects of a new drug on reducing blood pressure in patients. The study found the drug was effective in lowering both systolic and diastolic blood pressure and reduced cardiovascular risks. No serious side effects were reported among patients taking the drug.

The document discusses a study on the effects of a new drug on reducing blood pressure in patients. The study found the drug was effective in lowering both systolic and diastolic blood pressure and reduced cardiovascular risks. No serious side effects were reported among patients taking the drug.

Human quality raters have been the mainstay of search engine evaluation for decades but a sea-change is on its way due to the need for scale as machine learning and demand evolves.

the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover

Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO

Zipf's Law is prevalent throughout many forms of data and that includes the internet at large and within sectors of the internet, websites and web pages plus linguistics. How does this impact SEO if at all?

What is BERT? It is Google's neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. It was opened-sourced last year and written about in more detail on the Google AI blog. In this presentation we look at what Google BERT means for SEOs and marketers and how Google BERT is and will continue to impact the search landscape. We also look at the back story to Google BERT, including transformers and natural language understanding and computational linguistics.

This document provides an overview of Google BERT and what it means for SEOs and marketers. Some key points: - BERT uses bidirectional transformers to better understand the context of words in search queries and content. It helps Google resolve ambiguity and understand nuanced language. - BERT was first introduced as an academic research paper in 2018 and was quickly adopted by Google and other major tech companies to improve natural language understanding. - While BERT only impacts around 10% of queries, it represents a major improvement in Google's ability to understand user intent and has important implications for SEO, international search, and conversational search.

Talk from Tech SEO Boost 2019 by Dawn Anderson on the move to the just in time predictive personalised search experience for search engines and users. Exploring recommender systems, collaborative filtering, temporal and location based queries and the rise of predictive, personal dynamic search. Exploring the work of information retrieval researchers and Google Discover.

This document discusses the connections between the fields of information retrieval (IR) and search engine optimization (SEO). It notes that while the two fields are interested in similar topics around search and user behavior, they rarely interact at conferences or within their communities. However, attending IR conferences has provided the author with many learnings that have helped improve their SEO work. Both fields also face ongoing challenges, such as dealing with non-structured data and modern web frameworks, and continued collaboration between IR and SEO could help address problems in web search.

It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more

Natural Language Understanding and Word Sense Disambiguation remains one of the prevailing challenges for both conversational and written word. Natural language understanding attempts to untangle the 'hot mess' of words between more structured data in content, but the challenge is not trivial, since there is so much polysemy in language. Some recent developments in machine learning have seen significant leaps forward in understanding more clearly the context (and therefore user intent and informational need at time of query). Here we will explore these developments, and some of their implementations and seek to understand what this means for search strategists and the brands they support both now and into the future.

How is mobile technology and search engine tuning evolving to meet the needs of users? Here we look at recent developments in research, implementations by search engines, and how to look at reach users can adapt their strategies to take into account these next-level changes.

This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.

As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy.

In an information economy where users are time poor and research hungry we need to take a mobile first approach to meet the needs of both users and search engines looking to align users informational needs with relevant search results. With limited space and a now mobile-first index how can we align our SEO strategy with this?

The changing search landscape calls for different approaches to user needs, including context, intent and device considerations. Here we take a look at ways to keep working to keep your ecommerce site well positioned for strong transactional and informational queries in the moments that matter to shoppers online.

We are headed to the age of assistive task driven search where the user needs help to 'do' things as well as learn things. Smart speakers, mobile phones, assistive systems and conversational search and action devices are where the buck is headed for now. Where are we at in this wave? What are the challenges? What are the opportunities right now? Here we look at some of the ways we can start to prepare our tactics and strategy to be pioneering search marketers with conversation search and conversation action.

In a mobile-first world, with time-poor users, research crazy and mainly browsing with one eye and one hand, we need to consider a few new approaches to SEO. Information overload is all around. We need to think about how we can maintain relevance with less in some cases. We need to consider the Iceberg Theory and simultaneously consider the Iceberg Syndrome as well as placement position in user view for content and links

Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.

Here we take a look at server log file analysis for SEO and explore not only the benefits but also the process of finding, gathering, shipping and analysing user agent logs

Whilst search engines are making great strides to achieve gold standards in error free voice search recognition there are still a number of challenges. We look at some of them here and seek to understand how we may adapt to optimise for them. Thanks to Enrique Alfonseca, the Google Conversational Research Team, ESSIR Barcelona for the great learnings and education.

Brand Repositioning Strategy Presentation

Toortizi_rationale.pdf

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

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PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development. One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements​ ​. Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses​. APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance. ​​SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready​ ​. Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien

You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Mobile marketing presentation with ppt tag to easily editing and easy to use

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In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights. EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.

The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.

According to the report, among the top 10 sectors, services led with the highest share of advertising volumes, commanding 31% in early 2024.

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Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI. Key Takeaways: - A breakdown of key content-related factors Google and other Search Engines use when ranking content. - Understand the basics of keyword research and where to begin. - Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility. - Learn what to measure to articulate ROI and feed back into your strategy.

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Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus. Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!