The document discusses the challenges of representing yourself online and having your online identity perceived accurately by others. It notes that without non-verbal cues, emotions and intentions can be misunderstood. It advises being careful about what you write online, as things may be taken out of context or misinterpreted. It also suggests verifying your online persona by interacting with others in person.
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3. You can copy, distribute, transmit and remix this if you attribute me and release it under the same or similar licence. http://creativecommons.org/licenses/by-sa/3.0/
4. Everyone who casts a shadow seem to stand in the sun And when your step leaves a track you seem to be going on.
5. The internet, the final frontier. A new media, with new rules Amazingly easy to get into Everyone who casts a shadow seem to stand in the sun
6. Getting known is harder though First you need something to make you unique or at least interesting Then you need to get out there Everyone who casts a shadow seem to stand in the sun
7. Self-Promotion Blog comments Mailing list and forum posts Linking to others Tagging and aggregating other people’s findings and commenting on them Blogging your web presence > you Everyone who casts a shadow seem to stand in the sun
8. Your are a blip on the online radar. People visit your site People comment about your stuff / quote you You get the chance to write articles You start leaving tracks while advancing And when your step leaves a track you seem to be going on.
9. Smile for the camera – you are being recorded As you become a part of the big linked internet search engines index you Archive.org index you Technorati index you And when your step leaves a track you seem to be going on.
10. Smile for the camera – you are being recorded Mailing list archives index you Blogs archive your comments People get a first impression of you and you are being typecasted And when your step leaves a track you seem to be going on.
11. I know myself... I know my shades... but I don´t see no light And if there's a track, it means: no turning back… no matter what you try!
12. The impression you make online is not you. You perceive yourself through your own filters – others have theirs. It can be scary to hear what people think you are like when all they got to judge you upon is what you put online. I know myself... I know my shades... but I don´t see no light.
13. Online communication is a terribly inhuman thing. Humans communicate via: Language Facial expressions and body language Tone of voice I know myself... I know my shades... but I don´t see no light.
14. Humans also change meaning of a message using their voices, body language and tone. They add human microformats I know myself... I know my shades... but I don´t see no light. Irony Humour Sarcasm Concern Anger Frustration Annoyance Pity
15. All of these emotions don’t come across in online communication. They are the true User Generated Content – your readers add them to your content. The dangerous aspect is that this also affects your online identity, as emotions spark comments and follow-up blog posts. I know myself... I know my shades... but I don´t see no light.
16. There are some attempts – mostly pitiful ones – to work around this problem One of them is adding emoticons. :) :-( 8-) :-/ <:-) I know myself... I know my shades... but I don´t see no light.
17. In some cases they even replace the text. (.)(.) @>--- |_|o Their failure is visible when you realize that IM systems start turning them into images – and fail. I know myself... I know my shades... but I don´t see no light.
18. “ Mood” settings seem to work better, but are still a cheap shot. Acronyms are another quick way to try to add emotion: LOL, O RLY?, XOXO, YMBSBYCWIFSAL They can work but expect knowledge on the recipient’s side. I know myself... I know my shades... but I don´t see no light.
19. This all means that you need to be very careful how you write online. Your output will be misunderstood, be misquoted, appear out of context allow for hacking attempts And if there's a track, it means: no turning back… no matter what you try!
20. Everything will be recorded and come back to haunt you. In a lot of cases, this is your own fault for mis-using the media internet. And if there's a track, it means: no turning back… no matter what you try!
21. How many emails do you get without a proper subject? How many email threads have you encountered where the topic of the thread changed but the subject stayed the same? And if there's a track, it means: no turning back… no matter what you try!
22. Email posting styles :-/ :-( 8-))) And if there's a track, it means: no turning back… no matter what you try! Original You
23. Horror Stories: The laptop repair request by a PA The logo for the marketing site FTPWelt Out of Office – into your system HotNLonely32 And if there's a track, it means: no turning back… no matter what you try!
24. The internet has no rewind button What you did is done, and it will be remembered. P2P cannot be stopped. There is no such thing as “anonymous surfing”. And if there's a track, it means: no turning back… no matter what you try!
25. Everyone who feels his heartbeat seems to be still alive And by a look into your eyes i seem to know if you're lying.
26. The great, but also dangerous thing about the internet is that it is driven by passion. The constant availability, speed and instant answering option makes it great for quick discussions. Everyone who feels his heartbeat seems to be still alive
27. The danger of that is that it cheapens communication. When you write a letter you spend a lot of time formulating it. It costs money and effort to send it and there will not be an immediate answer. With an email you tend not to care as much – mistakes can be remedied immediately. Everyone who feels his heartbeat seems to be still alive
28. The constant urge to go and participate can result in pretty good content. However, the danger is a loss of context. Best example: Twitter Fast, very available and built for quick updates. Yet indexed by technorati as a blog! Everyone who feels his heartbeat seems to be still alive
29. One trend is visible lately: People start being themselves online. Real names replace nicknames Real mugshots replace funny or cryptic or cool avatars. This could be a sign that people take what they put on the web more serious, and take full responsibility for it. And by a look into your eyes i seem to know if you're lying.
30. It also makes people more approachable. I can spot the person behind the blog on summits and conferences. I can search for them in more “human” systems like skype It could and already did result in bad situations – but this is life, there are bad people out there and life goes on after the happy end. And by a look into your eyes i seem to know if you're lying.
31. But from time to time there is more to life than just a muscle working deep inside And to find the truth it needs much more than just a look into an eye!
32. The big task for us – if we want to make us our online persona – is to take responsibility. Passion is great but too easy to misinterpret on the web. Commenting should be married with research and not with the urge to participate by all means necessary. But from time to time there is more to life than just a muscle working deep inside
33. Feelings should be real and backed up by human interaction. You cannot have 12234 friends and care for each of them. But from time to time there is more to life than just a muscle working deep inside
34. You are not protected by anonymity on the web. Just ask yourself before publishing: Would you’d shout the thing you just wrote on the web in a pub – and would you be up for dealing with the consequences? But from time to time there is more to life than just a muscle working deep inside
35. The other question is of course how you can really know who you come across as to other people. The answer to that is to stand up and talk to them. It also means asking people you like and people you don’t like for their opinion before you publish. And to find the truth it needs much more than just a look into an eye!