Trust between inhabitants in a neighbourhood is not something that is naturally anymore.
People in the neighbourhood know each other less, move more often, have different
backgrounds and spend more time in places other then the neighbourhood...
This document summarizes Mal Booth's keynote presentation on digital convergence at the Australian War Memorial. The 3 main points are:
1) Users want online access to collections and expect it to be available now and preferably for free.
2) The Australian War Memorial digitizes popular, fragile, unique, and at-risk collections to increase access, support research and education, and preserve materials. Over 2 million pages and 300,000 photos/relics have been digitized.
3) The Memorial prioritizes using emerging technologies like social media, blogs, Flickr, Facebook and YouTube to enhance online access and opportunities for collaboration and community engagement.
Social Media in Higher Education - Barriers & Digital LiteracyNigel Robertson
The document discusses barriers to using social media and developing digital literacy in higher education. It identifies several types of barriers, including perceptual barriers where people see no value, structural barriers like policies blocking access, and lack of awareness of possibilities. Developing digital literacy requires a permissive culture with leadership support, professional development opportunities, and engaging with social tools to learn. Overcoming these barriers could provide opportunities for research collaboration, lifelong learning through personal networks, and active learning through new models.
Digital literacy is the ability to locate, organize, understand, evaluate, and create information using digital technology. A 21st century EFL teacher should be digitally literate and know how to use tools like blogs, wikis, podcasts, and social networks. They should understand concepts like communities of practice, which allow teachers to collaborate online. Teachers must develop students' skills in areas like being capable technology users, problem solvers, communicators, and responsible digital citizens.
The welcome slides given by Brian Kelly, UKOLN at UKOLN's IWMW 2012 event held at the University of Edinburgh on 18-20 June 2012.
See http://iwmw.ukoln.ac.uk/iwmw2012/talks/welcome/
The document discusses the concept of Web 2.0 and how it differs from Web 1.0. Some key aspects of Web 2.0 include open communication, decentralization of authority, freedom to share content, and viewing the market as a conversation. The document also provides examples of popular Web 2.0 tools like blogs, wikis, Flickr, YouTube, and podcasts. Finally, it discusses how organizations can embrace Web 2.0 principles by freeing up their content for sharing and reusing, and by using Web 2.0 tools to amplify conferences and events.
Web 1.0 allowed users to only read information on the internet through search engines like Google. It was described as a "read-only" web. Web 2.0 introduced new ways for users to interact with information by commenting, posting, uploading, and sharing content on sites like Facebook, Wikipedia, YouTube, and eBay. It transformed the web into a "read-write" platform. Web 3.0, also called the Semantic Web, will allow machines to better understand web pages like humans by turning the web into a large, connected database through common standards and identifiers.
Slides for the Conclusions session at the IWMW 2012 event held at the University of Edinburgh on 18-20 June 2012.
See http://iwmw.ukoln.ac.uk/iwmw2012/talks/conclusions/
Using the Social Web to Maximise Access to your Resourceslisbk
Slides for workshop session A2 at UKOLN's IWMW 2009 on "Using the Social Web to Maximise Access to your Resources".
See http://iwmw.ukoln.ac.uk/iwmw2009/sessions/kelly/
Describing Everything - Open Web standards and classificationDan Brickley
The document discusses the need for a hybrid approach to classification that combines traditional library classification systems with modern web technologies and standards. It proposes putting classification data on the open web so it can be more widely used and built upon. This will help drive innovation by making the data accessible to developers, designers and content creators.
Sr. Caroline Cerveny gave a presentation on using technology tools in catechesis and faith formation. She demonstrated 10 tools, including Delicious for bookmarking, Skype for video calls, SlideShare for presentations, and Google Forms for surveys. Her goals were to encourage the use of these digital tools and have an open discussion on applying them in ministry settings. The presentation highlighted how tools can engage learners and support higher-order thinking skills according to Bloom's taxonomy when used for collaboration, interaction and creativity.
Brian Kelly gave a presentation on new digital technologies and their uses. He discussed concepts like Web 2.0, social media, mobile access, and cloud computing. He acknowledged challenges like sustainability, privacy, and organizational barriers, but argued against overly simplistic or fundamentalist approaches. A balanced, managed approach was needed to harness new technologies while mitigating risks.
Authors: Elina Jokisalo, Project coordinator, elearningeuropa.info and Antoni Riu, Strategy Director , P.A.U. Education
This article focuses on individual development through e-learning and learning in communities.
The document discusses different dimensions of social software including content, communication, collaboration, and community. It analyzes typologies of social software based on these dimensions and how they can be used to optimize consumer insight and marketing strategies. Examples are given of how specific social software like Delicious, Flickr, and Last.fm emphasize different dimensions. The document also discusses how social software can be used to create virtual communities like an arts center.
An Introduction to Web 2.0 and the Social Web".lisbk
Talk on "An Introduction to Web 2.0 and the Social Web" given at the Sharing MAde Simple workshop in Newport on 10 Sep 2008.
See http://www.ukoln.ac.uk/cultural-heritage/events/sharing-made-simple-20080910/
Advances in technology have changed the way learning and instruction are carried out. Formal and informal learning are blending, with students now learning 80% informally. Learners today have new literacies and need teachers with 21st century skills who are computer-savvy, creative, critical thinkers and good communicators. New tools like podcasts, videocasts, mind maps and online editors are supporting more personalised, visual, collaborative and hands-on styles of learning.
The Future of Learning: Don't get caught with your paradigm downAnne Whaits
Presentation at The Principals' Institute March-May 2012 in Cape Town, Port Elizabeth, Sandton, Pretoria, Midrand, Pietermaritzburg, Durban , South Africa. Hosted by Varsity College for high school principals per region.
VSB philosophy for technology - Administrators plenary [Nov2012]Brian Kuhn
Presented thoughts on education, technology, and the future along with initial observations and considerations for Vancouver School Board principals, vice principals, and District leadership team.
Social Media: Are you maximising its potential? #AHEIAJoyce Seitzinger
This document discusses maximizing the potential of social media. It provides an overview of the speaker's extensive personal social media presence and participation across multiple platforms. It then addresses challenges to social media adoption, including organizational obstacles. The speaker advocates developing a personal learning network (PLN) and connecting it to communities of practice. She also discusses the role of universities in cultivating "cloud academics" and networked practices, as well as strategies for capacity building through coaching and curating digital habitats that support online communities.
Slides for a talk on "Embedding & Sustaining University 2.0 " given be Brian Kelly, UKOLN at the University 2.0 conference in Santander on 8 September 2010.
See http://www.ukoln.ac.uk/web-focus/events/conferences/uimp-2010/
Social cohesion and inclusion are fundamental values expressed by the common vision that lies behind the so-called “European social model”, and primary objectives of the EU policies. Education and training are crucial factors to help to promote the integration into the labour market of disadvantaged people at risk of marginalization...
A lot of projects in the field of promoting migrants deal with the deficit oriented approach e.g. in which field are the weaknesses located or in which area do we have to train and promote pupils. This kind of approach very often leads to frustration and demotivation of adolescents with a migration background...
Kenneth Willis traveled through parts of Germany and Europe, making stops in several cities and towns. He describes some of the cultural differences he experienced, such as adjusting to a new currency and food. He notes architectural differences in German buildings and enjoying local beers. Willis also visited historic sites from Roman occupation and modern art. While the trip presented challenges from a different culture and language, the overall experience of traveling through Germany and Europe was one of the best of his life.
Final Conference: Other Projects' Takes - MOVE-ONLinks-up
The MOVE-ON project aims to increase lifelong learning for adults using mobile devices. It has a budget of €506,170 from 2011-2012 with partners from Greece, Italy, Bulgaria, and the UK. Unexpected developments include increased mobile device penetration, sophisticated portable devices, and more eLearning adoption. These developments have led to ubiquitous access to social networking and made the web a universal tool. MOVE-ON contributes to social inclusion by motivating mobile learning, exploring new styles, and removing barriers. Emerging priorities include active learning empowerment, higher user involvement, and a focus on senior learners.
PDHPE plays an important role in Australian schools by educating students to lead healthy, active lives and become healthy future citizens. As obesity and inactivity rise in Australia, PDHPE teaches students the skills, knowledge, and values they need to make responsible choices about their health. A strong PDHPE program can help students adopt roles in society that are productive and contribute to addressing health issues facing the country.
A broad overview of "how-to" use the top 4 social networks to benefit your business. A good overview for beginners and intermediate social media users. An excellent resource to share with people in your company who are still getting up to speed on social media.
The document provides information about translation tools that will be exhibited at the 2010 American Translators Association conference in Denver. It lists 19 translation tool vendors alphabetically and the tools they offer. It also includes 7 questions asked of each vendor about their tools, such as which tools are for freelance translators versus project managers. Each vendor response is 2 pages and provides details on their tools, new features, and technical information.
The Disability Office of the Spanish National University for Distance Learning (UNED) manages an online community for students with disabilities. The purpose is to offer an interactive student community where information on projects, approaches, methods, accomplishments, and proposals can be exchanged...
The document discusses mobile data capture and automation strategies. It provides examples of companies using mobile solutions to save time and reduce costs through mobile expense reporting and car dealership locator apps. The document also summarizes the state of the mobile market and capture technology, outlining key steps to mobile automation including image import, document analysis, optical character recognition and result processing. Case studies describe solutions from companies like Concur, Fujitsu, Kony and Neat that leverage mobile capture.
Žhavé trendy v mobilním marketingu v roce 2015 (rozšířená verze prezentace z ...eMan s.r.o.
Překotný vývoj mobilních technologií umožňuje marketérům zkoušet stále nové a nové nástroje. Jsou termíny youtility, iBeacons, wearables nebo marketing enginneering jen dalšími buzzwordy nebo se jedné o trendy, které v nadcházejících měsících budou skutečně hýbat světem mobilního marketingu?
The document discusses LinkedIn's history and growth over time. It started with job listings and subscriptions as revenue streams and expanded through acquisitions like Rapportive and SlideShare. Today LinkedIn has over 200 million members globally and continues adding new features like expanded search and profile analytics. The document provides an overview of how professionals can utilize LinkedIn to grow their networks and advance their careers.
The rePlay project uses video game technology and an interactive balance board to provide an engaging learning environment for youth at risk of antisocial behavior. Players complete activities within the game that explore decision-making and values. Therapists then replay sessions with youth to discuss choices and behaviors. Testing showed this approach improved youth-therapist relationships and engagement with rehabilitation goals. Lessons included customizing content and interfaces for different audiences and improving device durability.
La Culture est un choc, un mouvement physique, intellectuel et temporelEric LEGER
La culture permet de nous situer face à une série d'émotions.
La culture doit provoquer un choc, être le mouvement.
La culture n'est pas la raison.
La culture doit réadapter son accès face à la montée des nouvelles technologies...
This document describes a mobile real estate program that includes a mobile-optimized website with property listings, contact pages for agents, and other features. The site is customizable to a broker's branding and allows administrators to edit, update, and add pages. Listings can be searched by location or other parameters and include essential property details and contact options for agents. Additional optional features include video transcoding and single property or agent microsites.
The narrator provides a summary of their gameplay with the Vega family in Arbor Watch over 5 in-game days of spring. Key events include Abby's birthday where she ages into a teen, Komei opening a new clothing store business, renovating the family home to accommodate their growing household, and Amber's bookstore reaching the top business level. The family earns enough money to improve their financial situation and expand their businesses in the community.
1) The newsletter provides updates on several initiatives from the careNET project, including a map of digital competences for care workers and recipients, an upcoming conference on ICT and eSkills for social care, and the launch of pilots testing the careNET learning resources in Spain and France.
2) The conference will be held in Brussels in February 2014 and will include keynote speakers, presentations on the careNET project and related initiatives, and networking opportunities for practitioners, organizations, and researchers.
3) The pilots implemented the careNET learning architecture and resources through tablet-based trainings for 120 care workers and recipients in Spain and France. Trainees learned using a virtual learning environment and "Learning Relay Centers
The Digital Literacy 2.0 project aims to teach socially disadvantaged adults essential web 2.0 skills through a two-step training campaign. It involves training staff at libraries and social organizations in 7 European countries to become ICT trainers. These trainers will then teach web 2.0 skills like social networking, collaboration and e-citizenship to disadvantaged adults using a modular curriculum. The curriculum covers topics like setting up social media accounts, online banking and petitions. The project hopes this will help participants better organize their daily lives and engage more in society through easy-to-use web applications.
The document summarizes the Links-up Learning 2.0 project, which aims to understand how Web 2.0 technologies can support inclusive lifelong learning. It describes the project's work packages including reviewing literature, conducting case studies of 24 learning initiatives using Web 2.0, developing an innovation laboratory, running validation experiments in 6 countries, and disseminating results. The validation experiments tested tools like podcasting, online communities, and multimedia CVs with diverse groups including older adults, unemployed individuals, and disadvantaged youth to achieve outcomes such as new skills and increased inclusion. Preliminary findings suggest Web 2.0 shows potential but challenges include sustainability, over-reliance on champions, and a need for new research methods to understand social impacts
The main problem with data collection in this case was lack of co-operation from key project stakeholders. The user SAQ was translated from English to Spanish and placed online via a link with the project website. However, the project...
This document discusses the digital skills challenges faced by international headquarters in Brussels and opportunities offered by the internet. It outlines Manuel Pueyo's methodology of civic creativity which involves absorbing skills from creative individuals. Key challenges include short attention spans, passive networks, bringing the EU closer to citizens, and mediocre website design. Solutions proposed include using creativity and storytelling across social media, tools to improve community management, and combining digital and offline citizen engagement. Manuel offers expertise in web, mobile and emerging channels and experience working for various companies.
This document discusses concepts of online learning and eTwinning. It defines online learning as a form of distance education where courses are delivered over the Internet. eTwinning allows schools to partner and collaborate on projects using ICT. It has grown significantly since being launched in 2005, now involving over 170,000 teachers and 90,000 schools. The document also discusses advantages and disadvantages of online learning, characteristics of synchronous and asynchronous learning, communication methods, and how to create an email or blog.
A lot of projects in the field organize social activities to display the skills of social, economical and cultural disadvantage people. The projects organize an activity where young and talented people can perform and show their talent to the public...
The Public Library as a Community Hub for Connected LearningÅke Nygren
Presentation at #wlic2014 on connected society and how libraries are adopting connected learning principles in their services and curricula in order to boost digital literacy and the digital learning already happening outside of school.
1. The document discusses how ePortfolios can contribute to international development and cooperation by helping organizations reflect on their work, share knowledge, and collaborate across borders.
2. An organization called Ynternet.org is conducting a study of ePortfolio initiatives used by development agencies and organizations to understand best practices in areas like empowerment, learning, and trans-regional collaboration.
3. Preliminary findings suggest ePortfolios work best when organizations partner together on tools, move from just ICT skills to digital fluency, and develop a culture of transparency and knowledge-sharing.
This document summarizes trends in eLearning and provides guidance for schools. It discusses how technology can enhance pedagogy by facilitating connections, shared learning, and supportive environments. It also outlines changing student and teacher roles, issues of cyber citizenship, and emerging technologies like mobile learning and cloud computing. The document advocates developing a shared eLearning vision and focusing on collaborating with other schools while supporting student learning.
Social media based dissemination strategies for Erarmus project managersWeb2LLP
This document summarizes a presentation about improving internet strategies and maximizing social media presence for Erasmus LLP projects. The presentation discusses:
- Familiarizing project managers with basics of a digital dissemination strategy using social media
- Sharing tips on using social media like Instagram, Twitter, and YouTube for dissemination
- Addressing common problems project teams face in using social media, like lack of skills, resources, and multilingual challenges
- Providing resources developed by the Web2LLP project like handbooks, videos, and tutorials to help project teams improve their social media strategies.
Social media based dissemination strategies for Erarmus project managersWeb2Learn
This document discusses strategies for improving internet and social media strategies for Erasmus LLP projects. It provides an overview of a training session that will familiarize project managers with developing a digital dissemination strategy using social media. The training will cover the basics of social media, tips for using different tools in dissemination plans, and addressing common problems projects face. It also summarizes findings from research on how LLP projects currently use the internet and social media, identifying a need to focus on engagement over just information sharing. The document provides examples of various social media tools and networking strategies projects can implement in their plans.
Giving talk Wednesday 10th Sept 2014 to visitors to UWE from Shenyang Aerospace University (China). Slides are up and includes ideas UWE-led ideas on Hybrid Social Learning Networks. Why? To meet the challenge of the ‘unfilled’ potential of the Internet. Provide equity of access to cultural resources (broadly defined) as a democratic right. #LearningLayers
Doukas School participates in several EU and national research projects focused on technology-enhanced learning, STEM education, literacy skills, and other areas. It provides feedback and evaluates educational software and applications as part of these projects. Doukas School teachers and experts also work to express the needs of students and educators. The school disseminates information about its research through its website and involvement in various projects.
This document discusses the evolution of the World Wide Web from Web 1.0 to the current Web 2.0 and the developing Web 3.0 and Web 4.0. It also provides strategies and tools for engaging K-12 students in online learning, including encouraging listening, speaking, reading and writing skills through various applications and websites. Additionally, it offers suggestions for preparing students for self-paced and collaborative learning in the digital age.
The document discusses using web2 applications to facilitate distance education. Web2 allows for increased interactivity as it enables many people to publish and share information in different formats. This matches well with the key features of distance education, such as interaction between students and instructors regardless of location or time. Some examples of web2 applications that could be used include social networks, wikis, podcasts, and polling tools to engage students and encourage collaboration and sharing of information. Research discussed found that web2-enabled learning will be more learner-driven, mobile, social, and lead to new forms of certification. A personalized teaching system based on web2 was also proposed.
This document provides an overview of digital literacy and fluency. It defines key terms like digital literacy, digital fluency, and participatory culture. It discusses the importance of these concepts for learners and educators. It also outlines several models for understanding digital literacy development. Additionally, it provides examples of digital literacy skills and competencies like digital scholarship, managing online identity, and using mobile devices. It discusses some challenges to digital adoption in higher education. Finally, it describes some university initiatives to promote digital fluency among students and faculty.
The facets of open education. Resources, data and culture. Tuesday 17 September, 11:45 – 13:15 @ Room 13, Floor 2
Open data is data that can be freely used, reused and redistributed by anyone. Many institutes offer Open Educational Resources (OER) online. Education can benefit highly from open and linked data approaches.
Moderator: Doug Belshaw, Badges & Skills Lead, Mozilla Foundation
Panel members:
Jackie Carter, Senior Manager, MIMAS, Centre of Excellence, University of Manchester
Mathieu d’Aquin, Research Fellow, Knowledge Media Institute, Open University, UK
Davide Storti, Programme Specialist, Communication and Information Sector (CI), United Nations Educational, Scientific and Cultural Organization (UNESCO)
OKCon, Geneva, 16-18 September 2013
This document provides information about safer internet initiatives and guidelines. It discusses the European Commission's Safer Internet programme launched in 1999 to promote safe internet use. It also describes SecurityNet, a Portuguese project developed in 2004 as part of the Safer Internet programme to promote informed, critical and secure internet use among students. The document then addresses various internet safety topics like cyberbullying, phishing, sexting, copyright, and Creative Commons licensing.
Presentation of W@ve 2.0 – Meeting the Social Needs of Senior Citizens through Web 2.0 Technologies (www.wave2project.eu) given by Peter Bartal from MFKK Invention and Research Center Services, Hungary during the Links-up Final Conference in Budapest in September 2011.
The document outlines the draft programme for the Links-up Final Conference on Thursday and the FREE International Seminar on Friday. On Thursday, there will be keynote speeches on topics like web 2.0 and social inclusion, presentation of the Links-up project results, and workshops on practices and policies in lifelong learning. Friday will focus on the results of the FREE project, including demonstrations of an interactive tool and discussions on implementing lifelong learning initiatives. Both days aim to facilitate discussion on supporting inclusive lifelong learning through emerging technologies.
Final Conference Workshop 2: Policies - Facilitator: Bert MulderLinks-up
The document discusses the need for learning 2.0 policy development due to changing demographics and an aging population. It raises four key questions for policymakers: 1) Is learning 2.0 an essential catalyst for a vital society? 2) What are the greatest challenges to stimulating uptake of learning 2.0? 3) What approach should policy take regarding level, partners, and form? 4) What advice do policymakers need regarding time, tempo, scope and reach? The document argues that learning 2.0 using web 2.0 tools is needed to address challenges from a declining workforce and can empower all people through access to knowledge and skills development.
Final Conference Workshop 1: Practices - Facilitator: Guntram GeserLinks-up
Web 2.0 tools have the potential to support social inclusion, but several challenges must be addressed. Learning and skills acquisition can promote social inclusion, but require active engagement from individuals. Projects using Web 2.0 have experimented with different intervention concepts, but often face barriers like overcoming resistance to change from organizations and professionals. Tools alone do not drive inclusion; social barriers must first be addressed and people convinced of the value of online social and learning activities. Impact is difficult to demonstrate under tight funding timelines.
Final Conference: Project Results presentation by Joe CullenLinks-up
The document summarizes the results of several validation experiments conducted as part of the LINKS-UP project. The experiments tested the use of Web 2.0 tools to support inclusive lifelong learning. Key findings include:
1) Web 2.0 improved skills like digital literacy, media skills, and soft skills for participants and helped connect people.
2) Challenges included lack of institutional buy-in, measuring learning gains, and ensuring participation of target groups.
3) Sustainability of projects beyond the initial funding was difficult without cooperation between organizations.
4) Web 2.0 shows potential as a catalyst for lifelong learning but each project is dependent on its specific social and economic context.
Linksup Final Conference: Graham Attwell's KeynoteLinks-up
The document discusses challenges with the current education system and need for new approaches to learning using technology and social learning. It argues that the industrial schooling model is failing and e-learning has mostly replicated this model. It advocates developing new pedagogies using connective and collaborative technologies to support lifelong, lifewide learning that is open and embedded in everyday life.
Learning 2.0 for an Inclusive Knowledge SocietyLinks-up
Links-up is a two-year research project that is co-financed by the Lifelong Learning programme
of the European Commission. The project started in November 2009 and is carried out by an international project team. The overall aim of Links-up is to combine and enhance the know-how of existing projects in the field of inclusion with learning 2.0 in order to promote better future e-inclusion projects and policies...
The Assistive Technology Wiki is an initiative developed and implemented by AbilityNet. AbilityNet is a national UK charity that has been running for over 20 years. Their main mission and objective is to promote better design and diffusion of ICT for people with disabilities, and to support disabled adults and children in using them...
School bullying and violence is an issue of serious and increasing concern all over Europe. Many empirical research works have shown that the pupils’ aggressiveness often influences the learning environment in a negative way, affecting productivity and success at school. In recent years, a...
BREAKOUT is an innovative learning initiative aimed at addressing problems in offending and drug-related offending. It helps ‘at risk’ groups and offenders, particularly young offenders and offending drug users, to ‘break out’ of a vicious circle of bad experiences and low expectations of education, and...
A lot of patients with physical deficiencies after an accident or illness suffer after this traumatically experience from isolation and exclusion from a normal life as well as access to learning during their long stay at medical rehabilitation centres. The aim of rehabilitation is to improve and recover...
For marginalised young people living in some of London’s most deprived communities, access to technology, education, skills development and employment can be hindered by barriers to learning, which may include low literacy levels; low numeracy skills; short attention spans;...
The HiStory project aimed to support learning in senior citizens by having them share personal stories about history. Seniors wrote blog posts about their experiences with major historical events in Europe in the 20th-21st centuries. Over 350 seniors shared stories which were read by about 750 people. The project helped seniors engage in reflection, connection with others, and civic participation through discussing history. It also connected seniors and youth to support intergenerational learning.
How to Configure Time Off Types in Odoo 17Celine George
Now we can take look into how to configure time off types in odoo 17 through this slide. Time-off types are used to grant or request different types of leave. Only then the authorities will have a clear view or a clear understanding of what kind of leave the employee is taking.
Webinar Innovative assessments for SOcial Emotional SkillsEduSkills OECD
Presentations by Adriano Linzarini and Daniel Catarino da Silva of the OECD Rethinking Assessment of Social and Emotional Skills project from the OECD webinar "Innovations in measuring social and emotional skills and what AI will bring next" on 5 July 2024
Is Email Marketing Really Effective In 2024?Rakesh Jalan
Slide 1
Is Email Marketing Really Effective in 2024?
Yes, Email Marketing is still a great method for direct marketing.
Slide 2
In this article we will cover:
- What is Email Marketing?
- Pros and cons of Email Marketing.
- Tools available for Email Marketing.
- Ways to make Email Marketing effective.
Slide 3
What Is Email Marketing?
Using email to contact customers is called Email Marketing. It's a quiet and effective communication method. Mastering it can significantly boost business. In digital marketing, two long-term assets are your website and your email list. Social media apps may change, but your website and email list remain constant.
Slide 4
Types of Email Marketing:
1. Welcome Emails
2. Information Emails
3. Transactional Emails
4. Newsletter Emails
5. Lead Nurturing Emails
6. Sponsorship Emails
7. Sales Letter Emails
8. Re-Engagement Emails
9. Brand Story Emails
10. Review Request Emails
Slide 5
Advantages Of Email Marketing
1. Cost-Effective: Cheaper than other methods.
2. Easy: Simple to learn and use.
3. Targeted Audience: Reach your exact audience.
4. Detailed Messages: Convey clear, detailed messages.
5. Non-Disturbing: Less intrusive than social media.
6. Non-Irritating: Customers are less likely to get annoyed.
7. Long Format: Use detailed text, photos, and videos.
8. Easy to Unsubscribe: Customers can easily opt out.
9. Easy Tracking: Track delivery, open rates, and clicks.
10. Professional: Seen as more professional; customers read carefully.
Slide 6
Disadvantages Of Email Marketing:
1. Irrelevant Emails: Costs can rise with irrelevant emails.
2. Poor Content: Boring emails can lead to disengagement.
3. Easy Unsubscribe: Customers can easily leave your list.
Slide 7
Email Marketing Tools
Choosing a good tool involves considering:
1. Deliverability: Email delivery rate.
2. Inbox Placement: Reaching inbox, not spam or promotions.
3. Ease of Use: Simplicity of use.
4. Cost: Affordability.
5. List Maintenance: Keeping the list clean.
6. Features: Regular features like Broadcast and Sequence.
7. Automation: Better with automation.
Slide 8
Top 5 Email Marketing Tools:
1. ConvertKit
2. Get Response
3. Mailchimp
4. Active Campaign
5. Aweber
Slide 9
Email Marketing Strategy
To get good results, consider:
1. Build your own list.
2. Never buy leads.
3. Respect your customers.
4. Always provide value.
5. Don’t email just to sell.
6. Write heartfelt emails.
7. Stick to a schedule.
8. Use photos and videos.
9. Segment your list.
10. Personalize emails.
11. Ensure mobile-friendliness.
12. Optimize timing.
13. Keep designs clean.
14. Remove cold leads.
Slide 10
Uses of Email Marketing:
1. Affiliate Marketing
2. Blogging
3. Customer Relationship Management (CRM)
4. Newsletter Circulation
5. Transaction Notifications
6. Information Dissemination
7. Gathering Feedback
8. Selling Courses
9. Selling Products/Services
Read Full Article:
https://digitalsamaaj.com/is-email-marketing-effective-in-2024/
Front Desk Management in the Odoo 17 ERPCeline George
Front desk officers are responsible for taking care of guests and customers. Their work mainly involves interacting with customers and business partners, either in person or through phone calls.
How to Create Sequence Numbers in Odoo 17Celine George
Sequence numbers are mainly used to identify or differentiate each record in a module. Sequences are customizable and can be configured in a specific pattern such as suffix, prefix or a particular numbering scheme. This slide will show how to create sequence numbers in odoo 17.
Integrated Marketing Communications (IMC)- Concept, Features, Elements, Role of advertising in IMC
Advertising: Concept, Features, Evolution of Advertising, Active Participants, Benefits of advertising to Business firms and consumers.
Classification of advertising: Geographic, Media, Target audience and Functions.
How to Store Data on the Odoo 17 WebsiteCeline George
Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
Delegation Inheritance in Odoo 17 and Its Use CasesCeline George
There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.
The membership Module in the Odoo 17 ERPCeline George
Some business organizations give membership to their customers to ensure the long term relationship with those customers. If the customer is a member of the business then they get special offers and other benefits. The membership module in odoo 17 is helpful to manage everything related to the membership of multiple customers.
How to Handle the Separate Discount Account on Invoice in Odoo 17Celine George
In Odoo, separate discount account can be set up to accurately track and manage discounts applied on various transaction and ensure precise financial reporting and analysis
How to Add Colour Kanban Records in Odoo 17 NotebookCeline George
In Odoo 17, you can enhance the visual appearance of your Kanban view by adding color-coded records using the Notebook feature. This allows you to categorize and distinguish between different types of records based on specific criteria. By adding colors, you can quickly identify and prioritize tasks or items, improving organization and efficiency within your workflow.
Views in Odoo - Advanced Views - Pivot View in Odoo 17Celine George
In Odoo, the pivot view is a graphical representation of data that allows users to analyze and summarize large datasets quickly. It's a powerful tool for generating insights from your business data.
The pivot view in Odoo is a valuable tool for analyzing and summarizing large datasets, helping you gain insights into your business operations.
Views in Odoo - Advanced Views - Pivot View in Odoo 17
Case study Web in the hood
1. CASE STUDY
Web in the Hood
by
Else Kuiper
This document is part of the overall European project LINKS-UP - Learning 2.0 for an Inclusive
Knowledge Society – Understanding the Picture. Further case studies and project results can be
downloaded from the project website http://www.linksup.eu.
Copyright
This work has been licensed under a Creative Commons License:
Attribution-NonCommercial-NoDerivs
http://creativecommons.org/licenses/by-nc-nd/3.0/
This project has been funded with support from the European Commission. This
publication reflects the views only of the author(s), and the Commission cannot be
held responsible for any use which may be made of the information contained
therein.
2. Trust between inhabitants in a neighbourhood is not something that is naturally any-
more. People in the neighbourhood know each other less, move more often, have dif-
ferent backgrounds and spend more time in places other then the neighbourhood. Yet,
everyone wants to live in an comfortable environment. But: Who takes care of our
houses if we are on vacation? Who checks if everything is okay? These are common
matters that were we need trust for between people. The question is how we can sup-
port this trust in a neighbourhood.
This trust depends on what we know from the neighbourhood and its inhabitants, what
we do together and what we share. This trust we can build by information and social co-
hesion and cultural activities. And this is what Web in the Hood is all about: Use internet
as a tool to create more trust in the neighbourhood.
Case profile – Web in the Hood in a nutshell
Web in the Hood
Self organizing ability supported by ICT in the neighbourhood.
Website http://www.webindewijk.nl
Status Active/running (2002 – 2010)
Interviewed person Else Rose Kuiper
Funded and promoted by… Commissie dag indeling, EQUAL-ESF.
Digiroom. Physical location in the neighbourhood for non-formal
Location of the Learning Activities
(courses) and informal activities (social networking).
Target group(s) All neighbourhood inhabitants.
In Emmen and Almere combined there are approximately 800
Number of users
users who actively use the web toolbox.
Educational Sector(s) Adult education.
Category of the Learning Activities Non-formal and informal activities.
Web 2.0 technologies used... Social networking tools, blog, media tools.
Methods to support inclusion E-skill courses for people who have a distance to ICT.
Short description and key characteristics
Web in the Hood is a project that builds trust between inhabitants in a neighbourhood
by meeting and under take activities with other inhabitants. Inhabitants can use the in-
ternet to support three functions. Inform, communicate and organize.
The project is funded by the commission day schedule. The commission day schedule is
an initiative of the ministry of social matters. There were three partners during the im-
plementation. The information workplace (informatics), Emmen revisited (Neighbour-
hood development) and Breaking dishes (Concept development). The web-design and
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3. technical implementation of Web in the Hood was realised by national foundation Web
in the hood and Q42.
Dimension of learning and inclusion
Web in the Hood is an approach that uses ICT to stimulate social processes in the neigh-
bourhood. Web in the Hood focus on people who have a distance to ICT. The aim is to
let inhabitants use ICT in their daily lives to make contact with other people in the
neighbourhood by showing the benefits of ICT in basic e-skill courses. The easy software
let inhabitants make websites in a easy way to give the inhabitants a voice in the neigh-
bourhood to empower inhabitants and the enhancement of networks in the neighbour-
hood. The enhancements of networks is done by the animator who connect the inhabit-
ants behind the websites and stimulate people to undertake activities together. This
leads to more connection between people and so more social cohesion, more under-
standing, inclusion and collaboration between groups and a increase of employability.
Innovative elements and key success factors
Web in the Hood follows a innovative approach and provides a website toolbox. With
this toolbox inhabitants can make a website in 4 easy steps so that all different strata of
the population can make a website with the content they desire. Animators are the so-
cial professionals who stimulate the inhabitants of the neighbourhood to make a web-
site and helps the inhabitants to fill in their own content. Animators are the driving
power in the neighbourhood and are physical present in the neighbourhood to make in-
habitants enthusiastic and assist the inhabitants. They also create physical meeting
places (digirooms) as their home base and a meeting place for inhabitants. Inhabitants
can use the digirooms to socialize, exchange ideas and use the devices that they don’t
have their available at home.
One of the key success factors of Web in the Hood is that allot of time is invested to con-
vince inhabitants that they also can make websites to support their own activities and
can be beneficial in their daily life. Further more Web in the Hood always look for other
initiatives to cooperate with.
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4. Figure 1: Make a website with the toolbox
The pictures show how easy it is to make a website with the toolbox. The first step is to
select the nature of the website, a website to make your own content or a website to or-
ganize a activity. The second step is creating the name of the website and create the
URL. The third step is the choose the layout of the website. Now the website is done
and online. The fourth picture is the toolkit where you can edit the website and fill the
website with your own content.
Problems encountered and lessons learned
At first the Web in the Hood approach was focussed at: For inhabitants by inhabitants.
Inhabitants can make the websites themselves and inhabitants can organize Web in the
Hood all by them selves without the help of institutions and animators. This is still a uto-
pia but it isn’t realistic in most cases. Web in the Hood realized that the social profes-
sional (animator) is very important for the trust of the inhabitants.
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5. Collaborating institutions in LINKS-UP
Institute for Innovation in Learning, Friedrich-Alex-
ander-Universität Erlangen-Nürnberg, Erlangen,
Germany
www.fim.uni-erlangen.de
Arcola Research LLP, London, United Kingdom
www.arcola-research.co.uk
eSociety Institute, The Hague University of Applied
Sciences, The Hague, The Netherlands
www.esocietyinstituut.nl
Servizi Didattici e Scientifici per l’Università di Firen-
ze, Prato, Italy
www.pin.unifi.it
Salzburg Research Forschungsgesellschaft, Salzburg,
Austria
www.salzburgresearch.at
European Distance and E-Learning Network (EDEN),
Milton Keynes, United Kingdom
www.eden-online.org
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