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#smhe12




Social Media
Barriers & Digital Literacy



                              #smhe12
Me
easegill

Nigel
Robertson

Waikato
University
Intro
What I mean by Social

Barriers

Digital Literacy
What is Social?
 People

 Interaction

 Scale

 Response time

 Reach
Images courtesy of Anirudh Koul & Giulia Forsythe and a CC license
http://www.flickr.com/photos/anirudhkoul/3786725982/ &
http://www.flickr.com/photos/gforsythe/7196460482/
Social Media in Higher Education - Barriers & Digital Literacy
Social Media in Higher Education - Barriers & Digital Literacy
Age          6                   8
Users        140 million         860 million
Posts/hour   >14 million         >77 million


   Who would have predicted these outcomes?
Or social software being
 used in education ...
Barriers

   Perceptual
           Structural
           Awareness




Image courtesy of Matteo Parrini and a CC license
http://www.flickr.com/photos/remuz78/463810013/
Time
   I haven't got time to learn something new ...

   Is this valid?

   Do we have
   the wrong
   approach to
   'new'?

Image courtesy of Jill Clardy and a CC license
http://www.flickr.com/photos/jillclardy/5069059182/
Fear
"In such a technological age as we are currently living in, I
hesitate to put myself “out there” as you so bravely have
done. I have received the invitation to try out the LinkedIn
system but began to wonder about having all that
information floating around the internet. I'm so paranoid
and I'm not sure why!" Blog comment


A lot of lecturers are entrenched in doing things
in a certain way and don't necessarily have the
confidence to try and use technology and be
prepared to get it wrong.        Toothill, J
Pedagogical


My existing pedagogy works

What possible reason is there to use Twitter?
I see no reason to
                                         change




Images courtesy of Sam Belknap and a CC license http://www.flickr.com/photos/samuel_belknap/2308071252/
Barriers
  Perceptual
Structural
  Awareness
Compliance
1. Be relevant to the teaching and learning, research,
   administration, community engagement, marketing and
   communication functions as outlined in the Policy ...
2. Be authorised by the head of the relevant
   organisational unit
3. Meet mandatory content standards.
4. Comply with relevant international standards.
5. Comply with relevant legislation.
6. Comply with policies such as the Visual Standards
   Policy, and the ICT Services and Facilities Use
   Agreement (under development).

                           [(Non) Permissive Culture]
Permission

Who is allowed to engage with social
media?




                      [(Non) Permissive Culture]
Technical

Is Facebook blocked?

Are you able to install clients e.g. Tweetdeck
on your computer?

Are the sites you visit monitored and reported
on?


                       [(Non) Permissive Culture]
Barriers
  Perceptual
  Structural
Awareness
Leadership
Hands up if you have a VC who tweets
 regularly

Take your hands down if they only tweet
  marketing things or if someone else writes
  their tweets for them

Where are the models and exemplars for staff
 to learn from? Where is the leadership?
Pedagogical

Few exemplars available

Often adopted as a single intervention, not
part of developing a personal learning network
or digital literacy approach
Digital Literacy
What is digital literacy?

What is our approach?

How does it link to
Social Media?




      Image courtesy of Antony Theobald and a CC license
      http://www.flickr.com/photos/antphotos/4240266377/
Horizon Report NZ 2011
Digital literacy is a key skill in every
discipline and profession
Most academics are not using new and
compelling technologies for learning &
teaching, nor for their own research

The abundance of resources & relationships
easily accessible via the Internet challenges us
to revisit our roles as educators
Digital Literacy
"Digital literacy defines those capabilities
  which fit an individual for living, learning
  and working in a digital society" JISC




"Digital Literacy is about mastering ideas, not
  keystrokes"   Gilster, 1997




"Digital Literacy is a condition, not a
  threshold" Martin, 2006
We are all Natives
Digital Literacy Project
Developing staff digital literacies

Confident & agile
                                 This is
Lifelong learning                critical
                                 for our
                                 university
                                 today
Digital literacy themes
      Wonder & curiosity

Openness
Participation
Sharing
Online identity
Safety
What are we doing?
"3 before me"

Self paced video help

Just in time support

Explicit help



[Permissive culture]    Image courtesy of D. Sharon Pruitt and a CC licence
                        http://www.flickr.com/photos/pinksherbet/4246081958/
What are we doing?

Engaging senior leadership

Digital Literacy workshops

Yammer




[Permissive culture]
Opportunities

Social Media & Digital Literacy Benefits

Promote research                           Personal
                                           benefit
Professional connection
Lifelong learning
Collaboration opportunities
Active learning
Socially constructed learning              Learner
                                           benefit
Personal Learning Network
Research
"..people will download
   your research if you
   tell them about it."

Nearly 3000 downloads
 in 6 months over 9
 papers (avg
 320/paper)

Melissa Terras, UCL http://melissaterras.blogspot.ca/2012/04/is-
     blogging-and-tweeting-about-research.html
Twitter example
Authenticity


Affordances




               Image courtesy of Edoardo Costa and a CC license
               http://www.flickr.com/photos/edo-finelight/4478979206/
Ecosystem approach

Blogs
YouTube
Flickr
Bookmarks
Twitter
Radio
Finally...
Be open
Participate
Share
Explore
Experiment
Be real
End?
       Stay social, keep sharing

       @easegill

       #smhe12




Image courtesy of ryancr and a CC license
http://www.flickr.com/photos/ryanr/14245503
3

More Related Content

Social Media in Higher Education - Barriers & Digital Literacy

  • 1. #smhe12 Social Media Barriers & Digital Literacy #smhe12
  • 3. Intro What I mean by Social Barriers Digital Literacy
  • 4. What is Social? People Interaction Scale Response time Reach Images courtesy of Anirudh Koul & Giulia Forsythe and a CC license http://www.flickr.com/photos/anirudhkoul/3786725982/ & http://www.flickr.com/photos/gforsythe/7196460482/
  • 7. Age 6 8 Users 140 million 860 million Posts/hour >14 million >77 million Who would have predicted these outcomes?
  • 8. Or social software being used in education ...
  • 9. Barriers Perceptual Structural Awareness Image courtesy of Matteo Parrini and a CC license http://www.flickr.com/photos/remuz78/463810013/
  • 10. Time I haven't got time to learn something new ... Is this valid? Do we have the wrong approach to 'new'? Image courtesy of Jill Clardy and a CC license http://www.flickr.com/photos/jillclardy/5069059182/
  • 11. Fear "In such a technological age as we are currently living in, I hesitate to put myself “out there” as you so bravely have done. I have received the invitation to try out the LinkedIn system but began to wonder about having all that information floating around the internet. I'm so paranoid and I'm not sure why!" Blog comment A lot of lecturers are entrenched in doing things in a certain way and don't necessarily have the confidence to try and use technology and be prepared to get it wrong. Toothill, J
  • 12. Pedagogical My existing pedagogy works What possible reason is there to use Twitter?
  • 13. I see no reason to change Images courtesy of Sam Belknap and a CC license http://www.flickr.com/photos/samuel_belknap/2308071252/
  • 15. Compliance 1. Be relevant to the teaching and learning, research, administration, community engagement, marketing and communication functions as outlined in the Policy ... 2. Be authorised by the head of the relevant organisational unit 3. Meet mandatory content standards. 4. Comply with relevant international standards. 5. Comply with relevant legislation. 6. Comply with policies such as the Visual Standards Policy, and the ICT Services and Facilities Use Agreement (under development). [(Non) Permissive Culture]
  • 16. Permission Who is allowed to engage with social media? [(Non) Permissive Culture]
  • 17. Technical Is Facebook blocked? Are you able to install clients e.g. Tweetdeck on your computer? Are the sites you visit monitored and reported on? [(Non) Permissive Culture]
  • 18. Barriers Perceptual Structural Awareness
  • 19. Leadership Hands up if you have a VC who tweets regularly Take your hands down if they only tweet marketing things or if someone else writes their tweets for them Where are the models and exemplars for staff to learn from? Where is the leadership?
  • 20. Pedagogical Few exemplars available Often adopted as a single intervention, not part of developing a personal learning network or digital literacy approach
  • 21. Digital Literacy What is digital literacy? What is our approach? How does it link to Social Media? Image courtesy of Antony Theobald and a CC license http://www.flickr.com/photos/antphotos/4240266377/
  • 22. Horizon Report NZ 2011 Digital literacy is a key skill in every discipline and profession Most academics are not using new and compelling technologies for learning & teaching, nor for their own research The abundance of resources & relationships easily accessible via the Internet challenges us to revisit our roles as educators
  • 23. Digital Literacy "Digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society" JISC "Digital Literacy is about mastering ideas, not keystrokes" Gilster, 1997 "Digital Literacy is a condition, not a threshold" Martin, 2006
  • 24. We are all Natives
  • 25. Digital Literacy Project Developing staff digital literacies Confident & agile This is Lifelong learning critical for our university today
  • 26. Digital literacy themes Wonder & curiosity Openness Participation Sharing Online identity Safety
  • 27. What are we doing? "3 before me" Self paced video help Just in time support Explicit help [Permissive culture] Image courtesy of D. Sharon Pruitt and a CC licence http://www.flickr.com/photos/pinksherbet/4246081958/
  • 28. What are we doing? Engaging senior leadership Digital Literacy workshops Yammer [Permissive culture]
  • 29. Opportunities Social Media & Digital Literacy Benefits Promote research Personal benefit Professional connection Lifelong learning Collaboration opportunities Active learning Socially constructed learning Learner benefit
  • 31. Research "..people will download your research if you tell them about it." Nearly 3000 downloads in 6 months over 9 papers (avg 320/paper) Melissa Terras, UCL http://melissaterras.blogspot.ca/2012/04/is- blogging-and-tweeting-about-research.html
  • 32. Twitter example Authenticity Affordances Image courtesy of Edoardo Costa and a CC license http://www.flickr.com/photos/edo-finelight/4478979206/
  • 35. End? Stay social, keep sharing @easegill #smhe12 Image courtesy of ryancr and a CC license http://www.flickr.com/photos/ryanr/14245503 3