SlideShare a Scribd company logo

Why linked in is a game changer

•Download as PPTX, PDF•
•
Benjamin Kepner
Benjamin Kepner

The document discusses LinkedIn's history and growth over time. It started with job listings and subscriptions as revenue streams and expanded through acquisitions like Rapportive and SlideShare. Today LinkedIn has over 200 million members globally and continues adding new features like expanded search and profile analytics. The document provides an overview of how professionals can utilize LinkedIn to grow their networks and advance their careers.

1 of 20
By: Benjamin Kepner
 Revenue streams founded by launching job listings and subscriptions.  Enhanced communications + search capability.  Advertising Success: Good professional demographic and unique business products.  Hoffman transformed way people could take control of their professional lives and work together to find the right people and info.  “People go on LinkedIn to make themselves better and organizations better.”
 Rapportive: a browser plug-in that makes contact information available acquired from social networks and Google’s Gmail.  Connected: smart contacts management platform to “revolutionize contact management”  Pulse: mobile application that enables users to create personalized news feeds; 30M members in 190 countries and 750 content publishers.  SlideShare: searchable collective of corporate presentations for professionals on any topic
 200+ million members  Available in 19 languages and 200 countries  2.8 million+ LinkedIn company business pages  Top countries: 74M in US., 18M India, 11M Brazil, 11M UK, and 7M Canada.  Fastest growing countries: Turkey, Colombia, and Indonesia.  Average Age=44.2 years of age.  Average income=86,000 US$ per year.
 Google: Gmail, Contacts , Calendar, Apps Mail  Yahoo!: Mail, Contacts, Calendar  Outlook: Mail, Contacts, Contacts CSV, Calendar  iPhone Address Book via LinkedIn Contacts app  CardMunch, Evernote and TripIt.  Mac Address Book vCard and Yahoo!  Contacts CSV supported as one-off contact imports.  AOL, Hotmail, or any other email you may have
 Add images, videos, resumes, presentations, comme nts and likes from others  Contacts update to for more “personal assistant” life organizing features  New iPhone and Android apps, (Contacts app)  Expanded search engine  @Mentions in status updates  Klout-style endorsements  Build your resume  Two-step verification
 SlideShare: View professional presentations  WordPress: Share Blog posts  TripIt plugin: let your connections know where you’re going.  Hookflash: Chat face to face with.  Buffer: Share your most interesting links with connections or groups  CardMunch: Take a picture of a business card to create a digital contact to your address book.
 Add the people you communicate with on email.  Every connection may click on your company that directs them to your company page.  You can identify networking paths by identifying how you are connected to professionals  1st contacts: directly connected with you  2nd contacts: When you have a 1st contact that knows the 2nd contact personally.  3rd Contacts: People connected to 2nd Contacts  These icons show when you look at group members, company profiles, and so on.
 Finds and adds the new contact details to any pre-existing names in your contact list.  Expanded relationship view that integrates all of the interactions you’ve had with a particular person over the different networks  Reminders that you have set yourself to connect in the future.  LinkedIn Tags are custom categories that allow you to sort and organize your connections.
 Tells you how many people are viewing your profile and how frequently .  If you are connected within 3rd degrees of the viewer, their name will pop to the date they viewed your page.  With Premium you can see everybody who’s checked you out.  Someone looking at your profile is a good excuse to reach out with a connection request.  If you look at other people’s profiles, a certain proportion will always look back.
 Largest public audience to engage with  Join groups to ask questions, post discussion topics, and answer questions.  Use as forums to pose questions on best practices in your field  Stay up to date on current industry news  Connect with people in your group
 Read articles from most followed Influencers and top news sources. Tony Robbins Deepak Chopra MD Barack Obama Jeff Weiner Richard Branson
 Highlight products and services  Link to marketing offers  Draw leads that are in need of your content or deals  Tell your company’s story, updates, and industry news  Engage with your audience  Share career opportunities within your company  Increases your visibility across the web  Drive word of mouth at scale.
 Connect  Endorse  Recommend  Inmail  Message  Reply  Group post  Share  @Mention  View profile  Premium badge  Open link  Accept invitations  Invite/Introduction
 Go to Settings → Privacy Controls → Select what others see when you've viewed their profile. Opt to be totally anonymous.  Search LinkedIn by interest, and not all of those interests are strictly business  Connect with competitors to see their connections  See who your competitors profiles also viewed to see possible structure or decision makers
 Inmail: Allows you to send a message to any LinkedIn member, without an introduction.  Expanded Search tool: Allows you to view full profiles that you are not connected to. Have alerts to saved searches.  Profile stats pro: See the expanded list of the titles, regions, and companies of people who have viewed your profile.  Premium Badge: Featured prominently on your profile and next to your name in search results.  Open Link: allows anyone on LinkedIn to send you a message for free, even if they are outside of your network.  There are also upgrades such as a talent finder for recruiters and sales lead generator for sales teams
1. Sign in, view, and edit profile 2. Check out your newsfeed and customize 3. Engage with a status in your newsfeed 4. Answer or ask a question in a group 5. Provide one status update that is compelling information or noteworthy about your company or industry that is of interest to your target market. 6. Ask one person to follow your Company Page 7. Ask for recommendations and give references 8. Follow a new company in your industry 9. Manage your contacts, Search for groups, Create Polls 10. Use advanced search for people
 Ad Campaign Name: Grouped by Campaign; up to 15 ads in each Campaign  Ad Destination: Send Ads to a page on your website or social media page  Ad Copy & Image: LinkedIn Ads allow you:  Image: 50×50 icon  LinkedIn Ad Title Headline Length: 25 characters  LinkedIn Ad Body Description Length: 75 characters across two lines.  LinkedIn will set a Minimum CPC for each of your ads (lowest= $2.00).  Text ads with small images, Auction-based bidding and Pay per click (CPC)  Appear on profile pages, home page, inbox, search results pages, groups pages  Give you a Suggested CPC Range and Self-service online interface  There is a minimum daily budget requirement of $10 (~$300/month).
Why linked in is a game changer
 Check out these sources for further help:  LinkedIn Help Center  LinkedIn Marketing Solutions Blog  LinkedIn Blog  LinkedIn Talent Blog  Please Share This Presentation if it you liked it!  You can find me on LinkedIn here  Tweet at me @BenjaminKepner  Check out my blog at www.bkstrategic.com

More Related Content

Why linked in is a game changer

  • 2.  Revenue streams founded by launching job listings and subscriptions.  Enhanced communications + search capability.  Advertising Success: Good professional demographic and unique business products.  Hoffman transformed way people could take control of their professional lives and work together to find the right people and info.  “People go on LinkedIn to make themselves better and organizations better.”
  • 3.  Rapportive: a browser plug-in that makes contact information available acquired from social networks and Google’s Gmail.  Connected: smart contacts management platform to “revolutionize contact management”  Pulse: mobile application that enables users to create personalized news feeds; 30M members in 190 countries and 750 content publishers.  SlideShare: searchable collective of corporate presentations for professionals on any topic
  • 4.  200+ million members  Available in 19 languages and 200 countries  2.8 million+ LinkedIn company business pages  Top countries: 74M in US., 18M India, 11M Brazil, 11M UK, and 7M Canada.  Fastest growing countries: Turkey, Colombia, and Indonesia.  Average Age=44.2 years of age.  Average income=86,000 US$ per year.
  • 5.  Google: Gmail, Contacts , Calendar, Apps Mail  Yahoo!: Mail, Contacts, Calendar  Outlook: Mail, Contacts, Contacts CSV, Calendar  iPhone Address Book via LinkedIn Contacts app  CardMunch, Evernote and TripIt.  Mac Address Book vCard and Yahoo!  Contacts CSV supported as one-off contact imports.  AOL, Hotmail, or any other email you may have
  • 6.  Add images, videos, resumes, presentations, comme nts and likes from others  Contacts update to for more “personal assistant” life organizing features  New iPhone and Android apps, (Contacts app)  Expanded search engine  @Mentions in status updates  Klout-style endorsements  Build your resume  Two-step verification
  • 7.  SlideShare: View professional presentations  WordPress: Share Blog posts  TripIt plugin: let your connections know where you’re going.  Hookflash: Chat face to face with.  Buffer: Share your most interesting links with connections or groups  CardMunch: Take a picture of a business card to create a digital contact to your address book.
  • 8.  Add the people you communicate with on email.  Every connection may click on your company that directs them to your company page.  You can identify networking paths by identifying how you are connected to professionals  1st contacts: directly connected with you  2nd contacts: When you have a 1st contact that knows the 2nd contact personally.  3rd Contacts: People connected to 2nd Contacts  These icons show when you look at group members, company profiles, and so on.
  • 9.  Finds and adds the new contact details to any pre-existing names in your contact list.  Expanded relationship view that integrates all of the interactions you’ve had with a particular person over the different networks  Reminders that you have set yourself to connect in the future.  LinkedIn Tags are custom categories that allow you to sort and organize your connections.
  • 10.  Tells you how many people are viewing your profile and how frequently .  If you are connected within 3rd degrees of the viewer, their name will pop to the date they viewed your page.  With Premium you can see everybody who’s checked you out.  Someone looking at your profile is a good excuse to reach out with a connection request.  If you look at other people’s profiles, a certain proportion will always look back.
  • 11.  Largest public audience to engage with  Join groups to ask questions, post discussion topics, and answer questions.  Use as forums to pose questions on best practices in your field  Stay up to date on current industry news  Connect with people in your group
  • 12.  Read articles from most followed Influencers and top news sources. Tony Robbins Deepak Chopra MD Barack Obama Jeff Weiner Richard Branson
  • 13.  Highlight products and services  Link to marketing offers  Draw leads that are in need of your content or deals  Tell your company’s story, updates, and industry news  Engage with your audience  Share career opportunities within your company  Increases your visibility across the web  Drive word of mouth at scale.
  • 14.  Connect  Endorse  Recommend  Inmail  Message  Reply  Group post  Share  @Mention  View profile  Premium badge  Open link  Accept invitations  Invite/Introduction
  • 15.  Go to Settings → Privacy Controls → Select what others see when you've viewed their profile. Opt to be totally anonymous.  Search LinkedIn by interest, and not all of those interests are strictly business  Connect with competitors to see their connections  See who your competitors profiles also viewed to see possible structure or decision makers
  • 16.  Inmail: Allows you to send a message to any LinkedIn member, without an introduction.  Expanded Search tool: Allows you to view full profiles that you are not connected to. Have alerts to saved searches.  Profile stats pro: See the expanded list of the titles, regions, and companies of people who have viewed your profile.  Premium Badge: Featured prominently on your profile and next to your name in search results.  Open Link: allows anyone on LinkedIn to send you a message for free, even if they are outside of your network.  There are also upgrades such as a talent finder for recruiters and sales lead generator for sales teams
  • 17. 1. Sign in, view, and edit profile 2. Check out your newsfeed and customize 3. Engage with a status in your newsfeed 4. Answer or ask a question in a group 5. Provide one status update that is compelling information or noteworthy about your company or industry that is of interest to your target market. 6. Ask one person to follow your Company Page 7. Ask for recommendations and give references 8. Follow a new company in your industry 9. Manage your contacts, Search for groups, Create Polls 10. Use advanced search for people
  • 18.  Ad Campaign Name: Grouped by Campaign; up to 15 ads in each Campaign  Ad Destination: Send Ads to a page on your website or social media page  Ad Copy & Image: LinkedIn Ads allow you:  Image: 50×50 icon  LinkedIn Ad Title Headline Length: 25 characters  LinkedIn Ad Body Description Length: 75 characters across two lines.  LinkedIn will set a Minimum CPC for each of your ads (lowest= $2.00).  Text ads with small images, Auction-based bidding and Pay per click (CPC)  Appear on profile pages, home page, inbox, search results pages, groups pages  Give you a Suggested CPC Range and Self-service online interface  There is a minimum daily budget requirement of $10 (~$300/month).
  • 20.  Check out these sources for further help:  LinkedIn Help Center  LinkedIn Marketing Solutions Blog  LinkedIn Blog  LinkedIn Talent Blog  Please Share This Presentation if it you liked it!  You can find me on LinkedIn here  Tweet at me @BenjaminKepner  Check out my blog at www.bkstrategic.com