2015 SaaS Industry Survey Results: Keeping Score & Measuring Success for Modern Software Marketers
The Account-Based Marketing (ABM) movement is in full force — and for good reason. Marketers are seeing the value in becoming more targeted, more personal and better aligned with sales. The momentum in the category is real, but many organizations are still just getting started with ABM. To create a high performing Account-Based Marketing organization, marketers must first build a strong foundation. They must start with planning, investment choices and impact measurements — and they must understand how these categories change as their organization moves to ABM. In this webinar, Engagio’s Jon Miller and Allocadia’s Sam Melnick will discuss why marketers must start with these core elements of an ABM strategy or otherwise risk failure. Some key questions that will be answered: - How can I incorporate ABM into my strategic marketing plan? - What changes do I need to make to my marketing mix when I invest in ABM? - How do I prove the impact of ABM on Marketing Performance? This webinar should be attended by marketers who are already utilizing, in the midst of planning for, or just starting to consider Account-Based Marketing. Join us in the third webinar in our “Run Marketing” Series, designed to enable marketers to Run Marketing with confidence and drive business impact.
All companies are looking to grow revenue. This presentation explains five trends and offer recommendations on how to grow your business.
OpenView surveyed over 500 companies, from pre-revenue to $150M+ ARR publicly traded SaaS companies, about what does and doesn't work when it comes to scaling a business.
In this webinar, we will look into 3 simple marketing hacks that will turn your business into a subscription service.
Join Tomasz Tunguz, Managing Director with Redpoint Ventures as he takes you through a quantitive analysis of 600 Freemium Soon companies.
This document discusses how affiliate payment experiences can impact retention and growth for affiliate networks. It highlights that payment issues are a top reason affiliates choose or abandon networks. The document advocates that networks optimize payments by focusing on trust, service, communication and innovation - such as seamlessly tying performance to payments, offering payment choice, automating notifications, and going above and beyond with programs like early payments. This will help networks better manage the entire affiliate lifecycle and optimize their operations.
This document contains forward-looking statements about the company's plans, intentions and expectations, which are based on management's views of historical trends and future developments. It cautions that actual results may differ from these statements due to risks and uncertainties. It also notes that case studies of merchant growth do not necessarily mean the company's platform was the only contributing factor. Finally, it provides context for using non-GAAP financial measures to supplement GAAP reporting.
1. Wall Street highly values subscription businesses and places a premium on those with high growth and efficient growth, as measured by metrics like growth efficiency index (GEI). 2. The two main levers companies can optimize to improve their market potential are efficient growth and net retention rate. Efficient growth focuses on aligning teams and processes around maximizing annual recurring revenue, while net retention rate measures how well a company retains and expands revenue from existing customers. 3. Companies should optimize these levers by executing strategies to land new customers and expand revenue from existing ones through upsells and add-ons, while minimizing churn, ensuring successful implementations, and engaging customers.
Overview of Trivia Marketing solution services and in particular level of data management and data analytics benefits for the client
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
Pricing is a SaaS company’s most efficient profit lever, but also one of the easiest to screw up. OpenView's Kyle Poyar explains the top 5 pricing mistakes companies make and how to avoid them in your own business.
One of the most important ways finance and shared services professionals can deliver real, measurable value to the business is to drive improvements to working capital management. This infographic report presents the exclusive results of a survey conducted by sharedserviceslink and SAP Ariba. The report explores how finance can improve working capital management through an effective invoicing, payment and discounting strategy.
The document discusses key metrics for evaluating marketplace efficiency and profitability. It finds that companies with a higher "Rule of 40" score, which measures revenue growth plus EBITDA margin, significantly outperformed those with a lower score. It also introduces the "Battery Growth Magic Number" which measures revenue growth minus sales and marketing spend as a percentage of revenue, and finds companies with a positive number significantly outperformed those with a negative number. The document concludes with three rules for efficient marketplaces promoted by Battery Ventures: 1) Have a positive Battery Growth Magic Number, 2) Migrate to subscription pricing, and 3) Achieve a 10x return on customer acquisition costs.
Software 2017. Originally presented by Neeraj Agrawal at CloudNY, a conference for founders and CEOs of breakout cloud and SaaS companies, on May 18, 2017. For more information on CloudNY and to register for CloudNY 2018, visit cloudny.com.
For those who don't have a Ph.D in Subscription Metrics, you need to start somewhere. That place is here! Take a high-level look at the basic metrics for managing a subscription business: The importance of ARR, MRR, ACV How to calculate churn Up-sell vs. cross-sell, and how to measure each Do I really care about customer lifetime value? Evergreen vs. Termed Subscriptions
2016 predictions from Lattice Engines, SiriusDecisions, Hubspot, Terminus, Engagio, Brainshark and more.
This document provides an overview of subscription pricing strategies for companies looking to transition from traditional product pricing models to recurring revenue models. It discusses the shift taking place in the marketplace towards subscription-based services and outlines different pricing profiles companies may have. The document also covers basic pricing models, how customer relationships impact pricing decisions, getting key stakeholders onboard with changes, and strategies for implementing a subscription pricing approach. The overall goal is to help companies challenge their existing pricing approaches and think differently about how to maximize revenue through recurring customer relationships.
An introduction to a consent based decision making process to improve speed at reaching great decisions within a continuous improvement framework.
The document discusses online analytical processing (OLAP) of large distributed databases. It describes how OLAP differs from relational databases in being schema-less, allowing for high redundancy, lacking referential integrity and transactions, and focusing on non-transactional queries. It also compares OLAP to big data platforms, noting similarities in being schema-less and focusing on distributed processing and storage through MapReduce. The document provides an example architecture for advertising data analysis using OLAP over big data, with an OLAP cache, analytical database, and big data store, utilizing open standards like Java, JDBC, XMLA, and Infinispan.
Seoul city has experienced remarkable development from one of the poorest cities to one of the most sustainable cities in just 50 years through urbanization planning and policies. It has a wealth of experience handling rapid urbanization that could benefit other emerging cities undergoing population booms. Seoul is ready to share its policies and knowledge through cooperation projects to help other cities build sustainable, prosperous communities and improve quality of life for citizens.
This document contains the resume of Subrata Mandal. It summarizes his objective to seek a leadership position in the semiconductor industry, and outlines his 20 years of experience in chip design and post-silicon validation at Intel, including managing teams and holding patents. It provides details of his roles leading I/O design and validation on several Intel microprocessor and chipset projects.
Craig Raucher has over 30 years of experience in transportation leadership roles. The airfreight cargo industry has experienced weakness in recent years due to economic declines, as airfreight is more expensive than other shipping methods. However, some sectors like large animal and heavy equipment transport have grown, while pharmaceutical shipping has increased due to demands for timely delivery. Auto industry shipments have also increased from post-recession lows in 2007.
Info about Media, Social Media, UX, Content Marketing, Communication, KPI, Sales, Productivity e la vita dei Digital Nomad
El documento describe el liderazgo y sus teorías. Define el liderazgo como la capacidad de influir y guiar a otros hacia una meta común. Explica las diferencias entre jefes y líderes. Presenta tres teorías del liderazgo: la teoría del atributo, que sugiere que ciertas cualidades innatas conducen al liderazgo; la teoría de grandes acontecimientos, que propone que eventos importantes pueden desarrollar cualidades de liderazgo; y la teoría del liderazgo transformador, que
Heartify Moments is a unique, one of its kind concept introduced for the first time in India to provide customized solutions for corporate events.
digital marketing Ck, sinh vien kent, thoi trang, net dep,
This document provides contact information for HotelREZ, a company that deals with hotels and resorts. It lists their website addresses and phone numbers for different regions including Europe, the Middle East, Africa, North America and Asia. It also provides the registered company address for HotelREZ LTD in the United Kingdom.
The document discusses the finance transformation at SAP and what constitutes the "new normal" for finance departments. It outlines increased pressures from economic challenges, regulation, disruptive technology, and globalization that require finance to improve strategy and performance management, risk compliance, and efficiency. SAP's objectives are to increase customer success, foster employee motivation, deliver on a growth objective of 20 billion euros in revenue by 2015, and achieve a 35% non-IFRS operating margin. It describes initiatives across customer centricity, operational excellence, and people to help SAP achieve these goals.
Antonio Reyna (1859-1937) fue un pintor español conocido por sus pinturas de Venecia. Nació en Málaga y recibió una beca para estudiar en Italia, donde permaneció desde 1882 hasta su muerte en 1937 en Roma, centrando su carrera en pintar paisajes y escenas de la ciudad de Venecia.
Our world provides humanity with everything needed to survive, including water, food, air, materials, and natural resources. However, there is still much about our planet that remains undiscovered despite technological advancements. The natural beauty of various plants, animals, and places around the world can bring joy to the human eye. In the end, it is people who give meaning and purpose to the world through our thoughts, actions, and ability to appreciate life.
The document provides an overview of the AppExchange security review process for independent software vendors (ISVs). It begins with some legal statements and disclaimers. It then provides 10 tips for ISVs to help them successfully complete the security review process, including having a security strategy, taking advantage of Salesforce resources for education, understanding what is being tested, and using security scanning tools appropriately. The overall message is that security should be incorporated throughout the development lifecycle and the security review is intended to help ISVs build more secure apps and accelerate time to market.
Marktonderzoek, conceptontwikkleing en master plan voor de automotive campus in Helmond
Today, food and prosperity are still intrinsically linked. Farm production provides the life-sustaining calories and nutrients that allow poor communities and, indeed, all people to sustain healthy, secure livelihoods. With increased agricultural yields, crop sales generate cash to allow families, communities, and nations to invest in infrastructure, education, and vital services.
This document provides a summary of media created for ICE 2016, including print materials like product packaging, brochures and venue prints, as well as digital media such as websites, videos, social media and wallpapers. Print materials included 6 product packaging concepts and brochures for the print, digital and retail sections. Venue prints included artwork for the venue. Merchandise included items like magic balls and pens, coffee cups and napkins. Digital media included the singular.uk and singulardemo.uk websites and videos for promotions and walkthroughs. Social media included assets for Facebook and banners. Mobile and desktop wallpapers were also created.
The document discusses conducting stay interviews with top employees ("A-People") to understand an organization's implicit employee value proposition and culture. Key findings from interviews at one unit found the value proposition centered around an international, challenging and stimulating work environment that facilitates continuous learning, trust/collaboration, and work-life balance. This "young, dynamic" culture was seen as attractive due to opportunities for experience and learning. However, the same factors could demotivate others. Aligning culture and hiring is important for engagement. Managing culture changes during strategic shifts also impacts engagement and requires balancing turnover versus cultural adaptation.
The document analyzes market research data about clothing consumers. It finds that most consumers shop 5+ times per year, prefer malls to boutiques, and buy clothes over other items. Based on this, starting a boutique may not be best and a store in a mall could meet consumer needs. The analysis also identifies a typical consumer profile.
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
A high growth SaaS playbook. 12 metrics to drive success. 2 goals, present a simple model to understand SaaS business and show what levers a CEO can pull to get the most impact
A webinar hosted by Smart Insights: Break down the jargon, and understand the concepts needed for a solid data driven approach for your marketing. Learn how to build a KPI dashboard with the right metrics, with insights from key industry influencers, for you to find nuggets of insights that drive your business in a profitable direction. To hear the accompanying audio: https://www.brighttalk.com/webcast/8551/220651
SaaS (Software as a Service) has singlehandedly emerged as the single largest disruption in business model in the last decade. SaaS companies suddenly made available enterprise quality technology to people (and businesses) across the world. SaaS public companies made ~$70Bn (at a ~70% gross profit) while adding ~$700Bn in MCap on the Nasdaq. But there is one thing that sets SaaS apart. A 70% gross profit means that the every $1 of revenue can add $0.70 to your profits & $9.5 to your enterprise value. Which makes for – Pricing, the single largest needle spinner (after the product and service, of course) in a SaaS companies life. Looking for that one small thing that makes a big change? Start here. Disclaimer: Please note that these are our views are based on our experience in being advisors and working hands-on with various organizations. They are for the limited purpose of educating the leaders of a company. The rationale and the procedure to be followed can vary significantly based on the context, stage, exact nature & size of the business.
Metrics are important to investors because they provide visibility into a SaaS company's revenue growth, sales efficiency, and customer retention. Key metrics include monthly recurring revenue/annual recurring revenue to measure topline growth, revenue churn to understand customer retention, and customer acquisition cost and lifetime value to assess the efficiency and profitability of the growth strategy. Maintaining high growth, strong sales efficiency through a favorable magic number ratio above 1, and low revenue churn are positive signs for investors.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should. In this webinar with AddShoppers and RJMetrics, you'll learn: •Why emphasizing analytics is crucial for increasing online revenue •The 6 top metrics growth focused eCommerce marketers should be tracking and improving •How to integrate data analysis into your workflow
The increasing number of online retailers on one side and slowing growth of online user population on the other side are the driving forces of change in e-commerce. Number of returning customers is in decline as new competitors are entering the market. Cost of advertising is rising. One-time customers are not profitable anymore so online retailers need to shift focus to retention. In this talk we'll walk you through the process of building the new framework. We'll deep-dive into data-driven digital marketing framework, explain how to use CRM data to enhance your segments and finish up with case studies expaining how to use the new metrics to identify top customers and maximize your profits.
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on: - An intro to SaaS metrics - Unit economics - LTV and churn: An in-depth look - Variable pricing axes - Months to recover CAC - The primary unit of growth: Sales - Understanding public SaaS companies