SaaStock NYC 2018

Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy. To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/

Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient. This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.

Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC

Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. In this talk, five-time serial entrepreneur and author of the ForEntrepreneurs blog, David Skok, breaks this journey down into 9 distinct stages and explains the playbook at each stage. Warning: trying to force growth by skipping a step is the number one mistake entrepreneurs make, and it is often fatal.

Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy. To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/

Something important has changed in the recruiting process: the best people are almost never on the market, and you have to develop recruiting processes to find and sell passive candidates. In many cases, it will take months or years of relationship building with these candidates to find the right moment when they are open to considering a change. Closing them takes greater selling efforts than in the past due to the intense competition over the good candidates. This leads me to believe that there is now a third crucial startup skill that needs to be developed: recruiting.

The document provides guidance on optimizing a company's sales funnel by taking a buyer-centric approach. It recommends mapping the buyer's decision process and addressing all their decision criteria and concerns at each step. Key strategies include removing friction points, adding motivators, and testing for problems through the lens of the buyer's experience. The goal is to design a funnel that delights buyers and keeps them motivated to continue engaging with the sales process.

Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy. To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/

In this presentation you will find information about importance of Key Performance Indicators (KPI's) for subscription-based (SaaS) Internet startups. The full list of metrics mentioned in the presentation, exact formulas, and examles you can find at http://datmachine.co/saas_metrics. If you have any questions, don't be shy to drop me a line on my email: efremov(at)datmachine.co.

David Skok - General Partner / Matrix Partners There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage.

SaaS businesses are extremely sensitive to a small number of important variables. If you are running a SaaS company, understanding how these variables drive your business model is crucial to long-term success. In this talk, David Skok, author of the now famous SaaS Metrics 2.0 blog post will talk through those key metrics and their impact on the overall SaaS business model.

There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.

David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.

There is a common problem where startups have an unbalanced business model with too high of customer acquisition costs compared to lifetime customer value. This document discusses the importance of having a well-balanced business model with consideration for cost to acquire customers, monetization and lifetime customer value. It also covers how the internet has shifted power to customers and changed buying behavior, requiring sellers to have an intimate understanding of customers to be successful.

The document discusses business model innovation and key lessons learned from case studies. It emphasizes the importance of balancing the cost to acquire customers (CAC) with the lifetime value (LTV) of customers. Business models that use free trials, freemium options, and viral marketing can achieve low CAC through inbound marketing techniques. Recurring subscription revenue models provide predictability and allow companies to scale through efficient sales processes.

Keynote by David Skok, Matrix Partners & forEntrepreneurs at #SaaStock17, Dublin, Ireland, Tuesday September 19th, 2017

Slides from the Balderton version of my Kiwi SaaS presentation, Metrics that Matter in 2023, designed to talk about which SaaS metrics matter today that, in some cases, were not as important 12-24 months ago.

This document provides an agenda and slides from a presentation on the future of cloud computing and customer success. The presentation discusses key topics including the state of the cloud market in 2017, benchmarks for cloud company growth and efficiency, and a model called the "Helix Model" for driving revenue growth through customer success. The presentation aims to provide cloud company leaders with insights on scaling their business and retaining customers through a customer-centric approach.

http://www.l-spark.com -- Watch the video of David Skok's keynote over on our blog. David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public. David joined Matrix from SilverStream Software, which he founded in June 1996. Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world. David’s work as a value added investor is best known for helping HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan and Enservio to successful exits. David currently serves on the boards of Atomist, CloudBees, Conductor, Digium (makers of the very popular Asterisk Open Source PBX/telephony software), Meteor, NamelyHR, Salsify, Storiant, VideoIQ and Zaius. In addition to his broad focus on enterprise software, David is specifically focused on the areas of SaaS (software as a service), cloud, mobility, Open Source, marketing automation, virtualization, storage, and data center automation. David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. The blog can be found here: www.forEntrepreneurs.com.

Presented by Richard Brooks at the ALC conference in Las Vegas NV. Explores the realtionship/importance of strategic sales management, marketing and key account management. Moves on to present models around the life-time value of clients to an organisation and how this changes as firms develop.

Deep dive into SaaS model. Learn how to pick signals from GAAP compliant metrics and the levers that can be pulled for growing your SaaS.

The document discusses why it takes 7-13+ touches to generate a qualified B2B sales lead today. It notes that 73% of leads distributed to sales are not sales-ready, creating problems. It then outlines 11 ways to shorten the lead generation cycle and improve results, including starting with the end in mind by understanding buyer personas; clearly defining "sales-ready" leads; quantifying lead quotas; aligning sales, marketing, and management; improving target data; segmenting markets; using compelling content and offers; emphasizing relationships over automation; and warming prospects first with email or direct mail before calling. Case studies are cited showing the benefits of a multi-touch, relationship-based approach.

This document discusses key metrics for SaaS startup success. It defines 8 important sales metrics: monthly recurring revenue (MRR), bookings, annual contract value (ACV), churn, cash efficiency ratio, magic number, lifetime value to customer acquisition cost ratio (LTV/CAC), and payback period. Each metric is explained with examples and notes on why it is important to measure. Target performance levels are listed for some metrics, such as aiming for a cash efficiency ratio over 10% and LTV/CAC ratio over 3x. The document concludes with a reminder that this list is not comprehensive and mentions some additional factors to track.

2015 SaaS Industry Survey Results: Keeping Score & Measuring Success for Modern Software Marketers

1. Generating qualified B2B sales leads takes 7-13 or more touches today because prospects do not provide full information needed for sales qualification in a single interaction and must be nurtured over time through multiple communications. 2. Creating a "perfect prospect profile" that clearly defines what constitutes a "sales-ready qualified lead" can help align marketing and sales teams and improve lead quality. 3. Developing a lead-to-sales requirements calculator based on sales goals can help determine how many qualified leads are needed each month to meet targets.

Could your business profit from the scaling of advertisement spend? Wrangling your boss with swagger and tact is not always enough to win larger budgets. The Answer? Arming yourself with a customer-centric strategy, backed by CLV, that can drive a responsible and ‘winning’ conversation with your organization. In this session you will walk away with knowledge and actionable resources so you can: - Convince your boss how spending more on advertising will benefit your organization. - Conquer your omnichannel success metrics and their impact on your customer lifetime value. - Confidently use your data to transform your organization to be more customer-centered.

A detailed look at why SaaS business are so different from traditional software companies, and why traditional ways of looking at their finances fail to understand the business. Provides an alternative set of metrics that show the right way to look at a SaaS business. For more on the SaaS business model and Metrics, see this blog post: www.forentrepreneurs.com/saas-metrics-2/

Presentation and case study for B2B demand generation. Why does it take 713 touches to generate a "sales-ready" qualified lead today?

When it comes to online advertising, it isn't about how much you spend, it's about how you spend it. Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign? For these answers and more, join our live webinar with our in-house pay-per-click expert. You'll learn: - How to use 2018's results to set the best budget for your business in 2019 - What processes you can set up now to keep wasted spend in check all year long - How to quickly determine which ad types are actually worth putting your budget behind - What signs you should be looking for when managing your bids

This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.

The biggest change in B2B marketing strategy recently is to shift the engagement model from awareness campaigns to account based marketing campaigns. This flips the funnel and directs marketing to the target account. Learn more.

The document provides tips for managing a virtual insurance agency, including setting clear expectations for producers, tracking key metrics like closing ratios and cross-selling, and setting goals around obtaining referrals and suggestive selling of add-on products to increase income per sale. Implementing these strategies such as asking for one referral per day and suggestive selling one add-on product per policy could result in over $20,000 more income per producer annually.

The document discusses why it takes 7-13+ touches to generate a qualified B2B sales lead today. It provides examples of multi-touch lead generation sequences involving emails, direct mail, phone calls, and webinars. It also presents a case study of a glove manufacturer that implemented a multi-touch, multi-channel campaign involving email, teleprospecting, and two different offers. This led to an average of 4-5 touchpoints required to generate a qualified sales lead, helping the company achieve its sales goals.

This document discusses understanding customer acquisition costs from a VC's perspective. It addresses challenges in marketing attribution and metrics. It presents a quant marketer's approach to analyzing above-the-line advertising channels like TV. Key points include understanding costs by new vs repeat customers and paid vs free channels, improving attribution models over time, optimizing conversion rates to reduce costs, and testing large TV campaigns to properly measure impact while accounting for factors like branding effects.

My Presentation from my Session at HeroConf 2019, in Philadelphia. This presentation is for anyone who wants to invoke data-decision making and business transformation learning: 1) How to convince your boss to spend more budget on advertising so it benefits your entire organization. 2) How to conquer the proper success metrics, "The Golden Metrics" linked to Customer Lifetime Value (CLV). 3) How to confidently use your data to transform your business to be more customer-centric.

Did you know? A SaaS company with 5% annual revenue churn will be valued 200% higher than a similar company with 15% annual revenue churn. It’s certainly no secret that churn hurts recurring revenue businesses, but just how much? Beyond simply reducing the revenue you generate, churn hurts the future value of your customers and, ultimately, the future value of your company as a whole. Join Gainsight Customer Success Evangelist Lincoln Murphy and Todd Gardner, Founder and Managing Director of SaaS Capital, as they dig into the following key questions on why churn hurts and how focusing on Customer Success can have a dramatic impact on your company’s value. This webinar will specifically cover: - Valuation Drivers of SaaS Companies - The Impact of Churn through a Case Study - Measuring, Comparing and Forecasting Churn The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale. In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.

When it comes to online advertising, it isn't about how much you spend, it's about how you spend it. Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign? For these answers and more, join our live webinar with our in-house pay-per-click expert. You'll learn: - How to use 2018's results to set the best budget for your business in 2019 - What processes you can set up now to keep wasted spend in check all year long - How to quickly determine which ad types are actually worth putting your budget behind - What signs you should be looking for when managing your bids

This presentation starts by looking at the huge global forces that are currently reshaping the world, triggered by Covid. It then drops down layer by layer, to finally show how you need to react as a SaaS business to set up for success in a changed world. These are the slides that I used in my presentation at SaaStock Remote 2020 on June 10th.

In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process. In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.

In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process. In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.

Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy. To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/

The document discusses buyer-centric funnel design. It emphasizes the importance of understanding where buyers are in their journey - awareness, consideration, or purchase. It recommends designing different experiences for each stage, with content that addresses buyer questions and concerns rather than just selling. The document also discusses identifying buyer personas, mapping their purchase process to the vendor's funnel, analyzing friction points, and optimizing the funnel based on buyer motivations and decision criteria. It provides examples from companies like Salsify and Apollo that redesigned their trials based on this approach, removing steps and addressing buyer pain points, which increased conversion rates.

Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.

Presentation on the Application Development Landscape given as a keynote to the MassTLC CTO, developer and architect audience on December 15th in Cambridge, MA. Covers the key challenges and architectural decisions faced by developers. Topics include: Mobile, Cloud, SaaS, PaaS, Big Data, Analytics, etc.

The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products. One part of the presntation shows the key formulae behind viral marketing. Suitable for marketers or for product designers.

The document discusses optimizing sales and marketing funnels. It outlines a 9-step process for building a "sales and marketing machine" that is predictable, instrumented with metrics, cost-optimized, scalable and automated. The key steps include identifying all parties involved in purchasing decisions, understanding their buying process and concerns, designing actions to entice them through the process while addressing concerns, and aligning all funnel activities to directly lead to sales.

This document discusses key metrics and economics for a SaaS business model. It provides details on sales compensation, bookings targets, churn rates, margins. It examines how revenue is generated from a single salesperson over time. Graphics show how monthly recurring revenue grows as new salespeople are hired each month. Lowering churn rates can significantly impact long-term profits. Collecting payment upfront eliminates cash flow troughs. Sales complexity impacts customer acquisition costs, requiring higher prices and more approval steps. Regular product improvements provide feedback on customer happiness.

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Don't wish for less problems but for more capacity. In this slideshare, you will discover the importance of capacity and different critical areas you must build to achieve your dream life. To get the recording of this seminar, join our community on Clubhouse @ High Impact Makers

In the presentation, I delve into what bias is, the different types of biases that commonly occur, and the profound negative impacts they have on both workplace dynamics and individual well-being. Understanding these aspects is the first step towards creating a more equitable and supportive work culture.

The Certified Administrative Officer (CAO) is a gold-standard certification awarded exclusively by the Global Academy of Finance and Management ®. Earning this designation demonstrates that you have skills and experience in office administration which includes events coordination, time management, resource management, Microsoft Office applications, and business communication. REQUIREMENTS The Certified Administrative Officer designation requires a diploma or a bachelor's degree in business and administration, or related field. Two years experience in office administration Final year graduates with industrial attachment will be considered. In addition to educational requirements, candidates must have knowledge in Microsoft Office applications, and business communication skills. To apply: https://gafm.com.my/digital-certification/application-for-certification/

Final Report of MGT 489 Strategic Management under Mr. Samuel Mursalin.

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This is one of a few books which

The new normal has not diminished the spirit of volunteerism; rather, it has transformed it, opening up new avenues for individuals to connect with and support their communities. As we continue to adapt, volunteerism will remain a vital force in building resilient, compassionate, and inclusive societies.

Quotes to significantly turn your life to a new chapter you've always desired.

Contingency Theory